The Application of Talent Management in Service Industry: Project

This research project examines the application of talent management as a strategic approach to enhance productivity and organizational success within the service industry, with a specific focus on The Grand Brighton. The report begins with an introduction outlining the research aim, objectives, and questions, followed by a literature review that defines talent management and explores its advantages. The study investigates The Grand Brighton's strategic approaches to talent management, including job descriptions, performance appraisals, and compensation strategies, and identifies innovative working methods. The research methodology, including the types of study, data sources, sampling techniques, and data collection methods (questionnaires), is meticulously described. The report includes a Gantt chart and work breakdown structure to illustrate the research timeline and tasks. Data analysis and interpretation lead to research outcomes, followed by reflections, recommendations for alternative research methodologies, and a conclusion summarizing the key findings. The report emphasizes the importance of talent management in attracting, retaining, and developing employees to achieve organizational goals.

Research Project
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Contents
Title: The application of Talent Management in the service industry as a strategic approach on
productivity and enhancing business/organisation success.............................................................3
INTRODUCTION...........................................................................................................................3
Research Aim:.............................................................................................................................3
Research Objectives.....................................................................................................................3
Research Questions......................................................................................................................3
Reason for choosing the project..................................................................................................4
Literature Review............................................................................................................................4
Concept of talent management....................................................................................................4
Advantages of talent management to The Grand Brighton.........................................................5
Strategic approach to talent management used by The Grand Brighton for identify the new and
innovative working ways.............................................................................................................6
RESEARCH METHODLOGY.......................................................................................................7
GANTT CHART.........................................................................................................................8
Work Breakdown Structure.........................................................................................................9
Data analysis & interpretation.........................................................................................................9
Research Outcomes.......................................................................................................................13
Reflection & Recommendation for alternative research methodology.........................................14
Reflection...................................................................................................................................14
Alternative research methodology:............................................................................................15
Recommendations......................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
Books & Journals.......................................................................................................................16
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Title: The application of Talent Management in the service industry as a
strategic approach on productivity and enhancing business/organisation
success.
INTRODUCTION
Talent management refers to a procedure which is used by managers in order to fill the
position in an appropriate manner. It has been said there are various types of approaches of talent
management within hospitality sector which will assist in managing and hiring effective and
capable staff members. These are some effective approaches which includes such as performance
analysis, selection process, compensation & so on (Taylor, 2018). In order to complete the whole
research in an effective manner, The Grand Brighton is chosen as the base company. It is a
hospitality company which was designed by John Whichcord Jr. and developed in the year 1864.
The top management team of the company adopted different strategic approaches so they can
perform all their work in an effective manner. Along with this, it will help the company in
improving and enhancing their performance and productivity at the competitive marketplace.
This as a result it will develop positive and strong brand image of the company among the
individuals.
Research Aim:
“To determine the requirement for new and innovative working ways to achieve strategic
approach to talent management.” A study on The Grand Brighton.
Research Objectives
 To understand concept of talent management.
 To identify the advantages of talent management to The Grand Brighton.
 To determine the strategic approach to talent management used by The Grand Brighton
for identify the new and innovative working ways.
Research Questions
 What do you understand by talent management?
 What benefits The Grand Brighton can get by talent management?
 What strategic approach to the talent management are used by The Grand Brighton for
identify the new and innovative working ways?
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Reason for choosing the project
Current research is conducted to understand the strategic approaches used by researcher for
managing talent within the organisation in an effective manner. It assists in enhancing the
knowledge which are related with the approaches and techniques of talent management. In the
existing research, an investigation is done from the point of professional and personal point of
view. This will assist an individual in order to improve their skills and knowledge on the topic of
talent management whereas in case of professional, this research is conducted to avoid any sort
of issues and problems faced by management team in near future (Vaiman and et. al., 2018).
Literature Review
Concept of talent management
According to the view M. Armstrong “Talent management is the exercise or action of
making sure that talented persons are attracted, retained, inspired and developed in line with the
needs of the organization. Talent management refers to the skills of attracting highly skilled,
profitable, performing workers, of integrating new workers and developing and retaining current
workers to meet current and future business objectives. It is the cycle of activities that attract,
retain, and engage talented employees in the organization. Talent management is the set of
integrated organizational human resource processes design to attract, engage, develop, retain
productive engaged employees (Collings, Scullion and Caligiuri, 2018). Goal of talent
management is to create high performance and sustainable, feasible organization that means its
strategic operational goals and objectives. Major components of talent management are
Recruiting, Interviewing, On boarding, Selecting. It is basically is managing the ability,
competency and power of employees within an organization, the concept extends beyond
recruiting the right candidates to exploring the hidden qualities and developing them to get the
best and desire result. Talent management required using strategic human resource planning to
improve business value for organizations to reach their goals.
A talent management strategy needs to link to business strategy in order to achieve the
organizational goals. Talent recognition for achieving business goals, attracting them to work for
the company and strategically fitting them at a right place in the organization is the next step. It
is to be remembered that placing a candidate at a wrong place can multiply companies’ problems
regardless of the qualification, skills, capabilities, and competency of that person. Retaining top
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talent is important to get leadership and growth in the marketplace, retention of talented
employees in the organization gives competitive advantages. Talent management actions helps
organization in identifying potential individuals, also help in investment decision making.
According to the E. Maliszewska Talent Management means finding talents inside or outside
the organization, undertaking some important activities to authorize their development, training
and career path planning, and allowing that their remuneration is competitive with that of other
organizations. Grand Brighton hotel attract and retain talented employees and also focus on the
training and development of the employees in order to achieve organization’s goal (Ambrosius,
2018).
Advantages of talent management to The Grand Brighton
According to the David G. Colling some benefits or advantages of talent management in the
context of The Grand Brighton hotel –
 Right person at the right job – Proper ascertainment of people skills and strengths in the
organization help in increasing the employees productivity. The Grand Brighton hotel
place right person at right place according to the capability, skills, qualification of the
person.
 Retaining the top talent – Retaining top talent is important for every organization to
increase the productivity and also to maintain good image in the market. The Grand
Brighton hotel retain their employees for long period of time by focusing on the needs
and wants of the employees.
 Better Hiring - Hiring good and quality workforce build talent from start. Thus, talent
management programs, trainings and hiring is an important aspect of human resource
processes (Berger and et. al., 2018). The Grand Brighton hotel hire those candidates
whose skills and knowledge match with their job profile, the hotel hire effective and
qualified candidates.
 Understanding Employees better – Understanding employees is an important aspect
under talent management focus on employees development needs, strengths and
weaknesses, abilities, likes and dislikes makes simple to determine what encourage
employees to work hard. The Grand Brighton hotel maintain good relation with their
employees and also fulfill their needs and wants in order to understand them in a better
way (Cui, Khan and Tarba, 2018).
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 Easily develop employees- Talent management strategies help in development of
employees by providing on the job and off the job training this increase the level of
performance of the employees and also retaining top talent in the organization. The grand
Brighton hotel provide good training to their employees which helps in development and
growth of the employees.
Strategic approach to talent management used by The Grand Brighton for identify the new and
innovative working ways
According to the Hugh Scullion, Strategic talent management is connected with the necessity
of the talent in the company and also the way how company fulfill the requirement of the talent.
Companies know about their talent needs but they face many challenges in order to fulfill the
needs so companies develop some strategic approaches to talent management through which they
can easily attract the talent (Maurya and Agarwal, 2018). The Grand Brighton hotel use various
strategic approaches in order to attract talented, creative and innovative candidates, their
approaches to talent management are selection process, developing job description, effective
compensation, developing employees.
 Developing job description- to attract the talented candidates company need to develop
job description whether it is internal or external hiring job description is important. Job
description consist about the company and the job profile effective job description
attracts talented candidates. The grand Brighton hotel prepare good job description to
attracts the candidates.
 Performance appraisal- performance appraisal is an important strategic approach to
talent management, regular evaluation of the performance of employees improve their
performance and raise the talent in the employees. The grand Brighton hotel analyze their
employee’s performance regularly to increase the productive.
 Effective compensation- in order to recruit good talent, the companies compensation rate
need to be magnificent good compensation package present good reputation in the market
if company provide good health care benefit, insurance and other perks this help in retain
the existing employees and attracts new candidates. The grand Brighton hotel provide
good compensation like health care facilities, insurance services to the employees
(Sheehan, Grant and Garavan, 2018).
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 Selected process- it is the part of strategic talent management, it us a process of screening
job applications to insure that most appropriate and talented candidates hired. It will stand
out as being the right person at right job. Company has big pool of people for the vacant
job but the company need to choose suitable and talented candidates for the organization.
Selection process of The grand Brighton hotel is impressive or attractive management of
hotel conduct aptitude test, situation test and interviews to select suitable and relevant
candidates.
RESEARCH METHODLOGY
Types of study- In research, it is important to analyse the methodology because they help in
carrying out the report in appropriate manner. Basically there are two types of research
methodologies quantitative and qualitative. Investigator has used quantitative method in this
report so that all the credentials are collected and examined within a time period. Comparing it
with qualitative which is a bit time consuming methodology is not used because it is not possible
to collect reliable and accurate information from this source (Kumar, 2019). With help of
quantitative research methodology, information about a particular topic is gained in appropriate
manner.
Data Sources- It is essential to collect data so that report is carried and understandable
by everyone. Researcher and investigator mostly use two types of data sources which are
primary and secondary data. Primary data is one in which credentials are collected through new
hands such as by conducting market research. This is most effective method which is used in this
report so that all, the information are gained in proper manner. Secondary data refers to method
in which data is collected through other sources such as newspapers, articles, magazine, wor6d
of mouth etc. This is a cost effective method of gathering information. In the present report, both
these data have been used so that investigator may conduct the research in appropriate manner
Sampling- This refers to portion from population and is used by researcher to conduct
the report properly. It is important to use sampling in the report so that research is done faster
and time is used effectively in other sections of report. It is of two types probability and non-
probability sampling techniques (Ledford and Gast, 2018). To get results effectively it is
advisable to choose probability sampling because in this method ever individual get equal
opportunity and are selected a sample such as researcher in this report has selected randomly 50
sample of Crown Plaza so that knowledge is gained about talent management as a whole.
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Whereas comparing it to non-probability sampling, not everyone in the population gets equal
opportunity in the process.
Data collection- Without information and data it is not possible to conduct report or
research of particular field. With help of data collection, information can be stored and used for
both as well as present use. There are ample numbers of tools of data collection which are used
by researcher while preparing report such as focus study, questionnaire, survey, open and ended
questions etc. It depends upon the researcher to use which type of tools. In the present report,
questionnaire has been used as data collection tool in which series of questions are prepared
about a particular topic and answers are to be given within a given option (Rosskam, 2018).
While conducting this report, 50 members of Crown Plaza were considered in this process and it
is a time consuming method so skills and knowledge is required when going with this method.
Data Analysis- In this, it is important to analyse the information which has been
collected. So, with help of data analysis and its various techniques such as typologies, coding,
assist researcher to examine the credentials as well as data. In this research, content analysis has
been used and which helps in evaluation of data in proper manner.
Ethics- It is important for everyone to perform roles and responsibilities by following
ethics. In this report, working with ethics has helped the researcher in various tasks such as
maintaining confidentiality and protecting the information effectively. With help of these ethics,
it becomes easy for both investigator as well as researcher to conduct and study the report in
proper manner (Quinlan and et. al., 2019).
Reliability and validity- It is essential for researcher because with help of these two
factors reliability and validity is analysed and maintained in proper way. In this report, this has
helped investigator and researcher to determine the outcomes in appropriate manner.
Cost, access and ethical issues- In a research, times and funds are required at larger
level. It is crucial for researcher to examine the scale of cost in the report. In this present
research, researcher with help of ethics is able to overcome with ethical issues effectively. So,
cost, ethics and ethical issues affect the report at wider level.
GANTT CHART
It is a tool used by organisation and managers to schedule a project in a time
period. This is a complex tool and requires expertise as well as skills to implement in appropriate
manner. In this report, this chart has been used to assign task to everyone and analyse the
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activities of a particular day. This is also known as project management tool and is used widely
by researcher while conducting the report or preparing projects (Daniel, Kumar and Omar,
2018).
Work Breakdown Structure
This is also known as work breakdown system in which work is divided or say
decomposed by manager of the team to accomplish the goals and objectives within a period of
time. In this report, it has been used so that work which is has been decomposed are analysed and
identified effectively for further process. Main objective of this tool is to simplify the project or
work into simple methods so that conflicts and errors does not arise in the report.
Data analysis & interpretation
Questionnaire
Q1) Are you aware with the meaning of talent management?
a) Agree
b) Disagree
Q2) What are the various approaches used by management team for managing the talent within
hospitality industry?
a) Developing job description
b) Provide compensation
c) Advanced selection process
Q3) What are the major advantages or benefits of talent management?
a) Encouraging employees
b) Enhancing their confidence level
c) Higher job satisfaction
Q4) Major strategic approach of talent management used by management team of The Grand
Brighton for identify the new and innovative working ways?
a) Development Opportunities
b) Selection Process
c) Effective Compensation
Q5) According to you, does Talent management assist in improving the productivity as well as
performance of the company?
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a) Yes
b) No
Q6) As per your opinion, do you think there is a requirement for new and innovative working
ways to achieve strategic approach to talent management?
a) Yes
b) No
Q7) Provide some recommendations to the management team of company related with talent
management.
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Theme 1: Knowledge about talent-management
Q1) Are you aware with the meaning of talent management? Frequency
a) Agree 35
b) Disagree 5
Interpretation: With the aid of above mention analysis, it has been said that out of 40
respondents, 35 participants agree that they have enough knowledge about the concept and
meaning of talent management. With the help of this, they can gain opportunities at the
competitive marketplace and enhance their growth rate. But on the other hand, remaining 5
respondents denies that they do not have knowledge and information about the topic of talent
management.
Theme 2: Different approaches of talent management
Q2) What are the various approaches used by management team for
managing the talent within hospitality industry?
Frequency
a) Developing job description 15
b) Provide compensation 7
c) Advanced selection process 18
Interpretation: According to the above stated, it is said that there are various approaches used by
managers of an organization so they cab effectively manage talent. As per 15 respondents
developing job description is one of the main approach whereas providing compensation to the
staff members are the another approach according to the view point of 7 participants. At last, on
the basis of 18 respondents advanced selection procedure is the most effective approach used by
management team of the company in order to manage talent in an effective manner.
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Theme 3: Advantages of talent management in raising productivity
Q3) What are the major advantages or benefits of talent management? Frequency
a) Encouraging employees 20
b) Enhancing their confidence level 10
c) Higher job satisfaction 10
Interpretation: With the help of effectively manage talent within the organization there are
ample number of advantages gain by the management team of the company. According to the 40
respondents, 20 individuals says that biggest advantage is that it assist in encouraging staff
members where as another 10 participative talent management help in improving the level of
confidence among the employees which will aid them in gaining various opportunities at the
competitive environment. At the end remaining 10 people says that higher job satisfaction is the
another benefit of managing talent within the workplace.
Theme 4: major strategic approaches of talent management
Q4) Major strategic approach of talent management used by management
team of The Grand Brighton for identify the new and innovative working
ways?
Frequency
a) Development Opportunities 18
b) Selection Process 10
c) Effective Compensation 12
Interpretation: There are different types of strategic approaches used by management team of
the company where according to the view point of 18 people out of 40 says that developing
opportunity is the approach which assist in examining new methods of working. 10 individuals
says that selection process is an effective approach. Whereas, effective communication is the
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