Unit 18 Research Project: Talent Management in Hospitality

This report presents a research project focused on talent management practices at the Sheraton Hotel. The research employs a qualitative approach, utilizing questionnaires and secondary data from online sources. The methodology includes an interpretivist research philosophy and a questionnaire-based data collection strategy, targeting 30 employees. The analysis involves content analysis to examine research findings, presenting the data through frequency tables and graphs to illustrate key themes such as the understanding of talent management, its significance in the hospitality sector, challenges faced by leaders, and the benefits of talent management. The findings reveal varying levels of understanding and highlight issues such as employee engagement, leadership styles, and the importance of communication within the context of talent management. The report discusses the analytical tools used and presents recommendations for improvements in talent management practices at the Sheraton Hotel.

Unit 18 - Research
Project

Table of Contents
TASK 2............................................................................................................................................3
P3 Primary & secondary research...............................................................................................3
P4. Analytical tools to examine research findings .....................................................................6
TASK 3..........................................................................................................................................13
P5 Research outcomes...............................................................................................................13
TASK 4 .........................................................................................................................................14
P6 Reflection.............................................................................................................................14
P7 Alternative research methodologies.....................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
Books & Journals......................................................................................................................16

TASK 2
P3 Primary & secondary research.
Research methodology is defined as process that is used by investigators while
conducting any research. These are helpful in defining what is the proper plan of executing all
activities and tasks of research. This include rules and regulations followed while implementing
research. The research methodology of this research is described below -
Type of investigation:- There are two types of investigation that are followed by
investigator while attaining aim of the research – qualitative and quantitative method. In the
qualitative investigation, the main focus is on obtaining data by selecting open ended questions.
This type of research is designed effectively for revealing the perception and behaviour of target
audience (Esposito, 2016). This type of research is mainly used when there is need of more
descriptive and communicative analysis. On the other hand, quantitative method is one in which
information analysis of data is done using numerical values. The type of research method used in
the present research is qualitative.
Research approach: Basically, there are two types of research approaches and these are
used in conducting various researches like deductive or inductive. It is essential to have good
and effective approach for attaining research aim and objective in less time. The research
approach is a procedure which includes various steps like data collection, analysis and
interpretation.
Research philosophy- This consists of beliefs, value and ethics adopted while conducting
research. There are basically two types of research philosophies like positivism and
interpretivisim. In present research, the philosophy used is interpretivisim.
Research strategy- While doing this research, questionnaire is used for collecting data
and there are lot of questions included which are related to issues of Sheraton Hotel.
Data collection- This includes different ways by which data can be collected for making
interpretations of research. Use of questionnaire is made to collect data from primary sources
while secondary data is collected from online publications, articles and journals (Prada-Ramallal,
Takkouche and Figueiras, 2017). In present research, the method used is questionnaire as well
as secondary data like articles, online reviews, websites, etc.

Sampling – Sampling is the process related to selection of given number of measurement
from a wide population for effective research. There are two type of Sampling such as non
probability and Probability. The researcher use Probabilistic sampling method for reducing the
bias behaviour in investigation which provides equal opportunities of selection from given
observation. A sample size of 30 employees is taken by Sheraton hotel in a given research report
(Schmidt and et. al., 2015).
Instrument of data collection: There are different methods that can be used for
collecting the data such as observation, schedule, interview and questionnaire etc. The use of
questionnaire method is most efficient and effective method for collecting the data from
respondent. It provides series and combination of question for collecting data directly from
respondent on the particular topic.
Reliability and Validity of study: The primary source of data collection is used for
collecting data in order to maintain credibility and reliability of research. It emphasised on
collecting reliable as well as genuine data directly from the respondent for maintaining
credibility of data of whole research.
Cost, access and ethical issues: This research is linked with ethical as well as financial
aspect of research. A researcher need adequate amount of fund for collection of effective and
efficient data through different methods of primary research. In assistance of this, the
questionnaire method is used for collecting data and information directly from the respondent.
Apart from this, the ethical issues arises in order to operate its different research activities in
such a manner that does not hurt the emotions of the individuals (Latukha, 2015). Also follow all
ethical morals to maintain the credibility and validity of research. Before collection of data
written permission is taken from respondents as well as ensures them for secrecy and
confidentiality of collected data.
Questionnaire
Q1) Do you understand the meaning of talent management?
a) Agree
b) Disagree
Q2) As per your opinion which one is the most essential significance of adopting talent
management within hospitality sector?

a) Attracting new and fresh talent
b) Employee engagement
c) Retain potential staff members
Q3) According to you, what are the main challenges faced by leaders and managers of
Sheraton Hotel while executing practices related to talent management?
a) Less engagement from employees
b) Ineffective leadership styles
c) Creating changes at workplace
Q4) What are the major benefits which is gained by managers and leaders of Sheraton Hotel
with the help of implementing talent management practices?
a) Retaining potential employees
b) Increasing performance of staff members
c) Creative positive image at the marketplace
Q5) According to your views, which is the most effective method used by leaders and
managers of Sheraton Hotel in order to deal with issues faced by them while implementing
talent management practices?
a) Free flowing of communication
b) Adoption of appropriate style of leadership
Q6) In which manner, implementing talent management practices within Sheraton Hotel
increasing the performance & productivity of staff members?
a) Developing self motivation
b) Attain growth opportunities
c) Performance appraisal
Q7) On the basis of your opinion, which is the most effective and appropriate Human Resource
practice which support talent management practices within Sheraton Hotel?
a) Relationship management
b) Job design
c) T&D
Q8) Provide recommendations to the line managers and leaders of Sheraton Hotel while
implementing talent management practices?

P4. Analytical tools to examine research findings
It has been analysed that there are different types of tools & techniques such as coding,
typologies, thematic analysis, content analysis and many more which helps investigator in
examining the information in qualitative as well as quantitative way. For analysing quantitative
information, it has been observed that content analysis is adopted by the researcher.
Questionnaire
Q1) Do you understand the meaning of talent management? Frequency
a) Agree 20
b) Disagree 10
Q2) As per your opinion which one is the most essential significance
of adopting talent management within hospitality sector?
Frequency
a) Attracting new and fresh talent 10
b) Employee engagement 7
c) Retain potential staff members 13
Q3) According to you, what are the main challenges faced by leaders
and managers of Sheraton Hotel while executing practices related to
talent management?
Frequency
a) Less engagement from employees 10
b) Ineffective leadership styles 10
c) Creating changes at workplace 10
Q4) What are the major benefits which is gained by managers and
leaders of Sheraton Hotel with the help of implementing talent
management practices?
Frequency
a) Retaining potential employees 13
b) Increasing performance of staff members 10
c) Creative positive image at the marketplace 7
Q5) According to your views, which is the most effective method used Frequency

by leaders and managers of Sheraton Hotel in order to deal with
issues faced by them while implementing talent management
practices?
a) Free flowing of communication 15
b) Adoption of appropriate style of leadership 15
Q6) In which manner, implementing talent management practices
within Sheraton Hotel increasing the performance & productivity of
staff members?
Frequency
a) Developing self motivation 15
b) Attain growth opportunities 10
c) Performance appraisal 5
Q7) On the basis of your opinion, which is the most effective and
appropriate Human Resource practice which support talent
management practices within Sheraton Hotel?
Frequency
a) Relationship management 8
b) Job design 7
c) T&D 15
Data analysis:-
Theme 1: Concept of talent management.
Q1) Do you understand the meaning of talent management? Frequency
a) Agree 20
b) Disagree 10

Interpretation: It has been identified with the above graph that out of 30 respondents, 20
says that they do have enough knowledge and understanding about the concept of talent
management. But remaining 10 participants denies that they do not have enough information and
awareness about the topic of talent management.
Theme 2: Significance of adopting talent management practices within hospitality sector.
Q2) As per your opinion which one is the most essential significance
of adopting talent management within hospitality sector?
Frequency
a) Attracting new and fresh talent 10
b) Employee engagement 7
c) Retain potential staff members 13
20
10
a) Agree
b) Disagree

Interpretation: With the aid of above figure, it is clear that talent management plays very
essential role within hospitality sector. According to 10 participants, one of he main significance
is that it will attract new and fresh candidates towards there organisation, wherein 7 respondents
think that it increases employee engagement within the workplace so that they can accomplish
there work in an effective manner. At last remaining 13 respondents says that major importance
of talent management practice is that it will assist in retaining potential employees for a longer
period of time.
Theme 3: Major challenges faced by Sheraton hotel while executing talent management
practices.
Q3) According to you, what are the main challenges faced by leaders
and managers of Sheraton Hotel while executing practices related to
talent management?
Frequency
a) Less engagement from employees 10
b) Ineffective leadership styles 10
c) Creating changes at workplace 10
10
7
13 a) Attracting new and
fresh talent
b) Employee
engagement
c) Retain potential staff
members

Interpretation: There are ample number of challenges faced by leaders and managers
while implementing talent management practices within the workplace. According to above
stated graph, it has been identified that 10 out of 30 individuals says that employees engagement
is quite less which affect the whole performance of the company. Along with this, another 10
respondents says that due to ineffective leadership style at the workplace, managers and leaders
faced various issues. At the end, remaining 10 respondents says that bringing changes within the
workplace is another essential issue which might face by leaders and managers of the
organisation.
Theme 4: Main benefits gain by Sheraton hotel with the aid of executing practices of talent
management.
Q4) What are the major benefits which is gained by managers and
leaders of Sheraton Hotel with the help of implementing talent
management practices?
Frequency
a) Retaining potential employees 13
b) Increasing performance of staff members 10
10
10
10
a) Less engagement from
employees
b) Ineffective leadership styles
c) Creating changes at
workplace

c) Creative positive image at the marketplace 7
Interpretation: According to the above mentioned graph, it has been said that there are
various benefits which is gain by managers and leaders while executing talent management
practices at workplace. As per the opinion of 13 respondents one of the main benefit which is
gain by managers is that they can retain their employees for a longer period of time. Another 10
individuals says that with the help of implementing talent management practices, performance of
staff members will be increased in an effective manner. But at the end 7 respondents says that
implementing talent management practices at the workplace, it has been observed that it will
assist in developing positive image of the company at the competitive marketplace.
Theme 5: Appropriate method in order to deal with challenges which is faced by leaders and
managers of Sheraton Hotel while implementing practising related to talent management.
Q5) According to your views, which is the most effective method used
by leaders and managers of Sheraton Hotel in order to deal with
issues faced by them while implementing talent management
practices?
Frequency
13
10
7
a) Retaining potential
employees
b) Increasing performance
of staff members
c) Creative positive image
at the marketplace

a) Free flowing of communication 15
b) Adoption of appropriate style of leadership 15
Interpretation: With the aid of above information, it has clearly been said that out of 30
respondents 15 says that free flow or two way communication is one of the best method which is
adopted by leaders in order to deal with issues related to talent management. On the other hand,
remaining 15 individuals says that adopting effective leadership style help in resolving issues
faced by leaders and managers while implementing talent management practices within the
workplace.
Theme 6: Talent management helps in improving the productivity of staff members working
within Sheraton hotel.
Q6) In which manner, implementing talent management practices
within Sheraton Hotel increasing the performance & productivity of
staff members?
Frequency
a) Developing self motivation 15
b) Attain growth opportunities 10
c) Performance appraisal 5
15 15 a) Free flowing of
communication
b) Adoption of appropriate
style of leadership