Strategic Talent Management in the Service Industry: Sheraton Hotel

This report presents a comprehensive analysis of talent management within the service industry, using Sheraton Hotel as a case study. It begins with an introduction outlining the importance of talent management for enhancing productivity and business success. The literature review explores the concept of talent management, strategies for implementation, and the challenges faced. The research methodology section details the research philosophy, approach, strategy, and methods employed, including the use of a survey. The report also includes data analysis, communication of outcomes, and recommendations for Sheraton Hotel. The study aims to ascertain the role of leaders and managers in employee development and talent management, focusing on strategies to improve performance and address challenges within the hospitality sector. The report concludes with insights into the application of research methodologies and concepts.

Research Project

Table of Contents
Title .................................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................3
Research Methodology ...................................................................................................................4
Data Analysis and Interpretation ....................................................................................................8
Communicate the outcome to the stakeholder ..............................................................................17
Conclusion ....................................................................................................................................17
Recommendation ..........................................................................................................................18
Reflect on the application of research methodologies and concepts ...........................................18
References .....................................................................................................................................21
Appendix .......................................................................................................................................22

Title
“The application of Talent Management in the service industry as a strategic approach
on productivity and enhancing business success”. Case Study on Sheraton Hotel
Introduction
The study initiate to ascertain the role of leaders and managers in employee development
and talent management (Bird and Mendenhall, 2016). Therefore, managers and leaders are
recognised to be the most essential aspect of business as they plays vial function in the
maturation and improvement of business within commercial centre. Thus, in today's modern
enterprise world businesses are mainly focuses over achieving higher development and
competitive edge via the support of managing talent at workplace. Sheraton Hotel is the selected
administrations for this peculiar undertaking, thus it is a sizeable international hotel chain that is
owned by Marriott Internation (Thunnissen, 2016). The firm is mainly interested over bring off
endowment at work place for the purpose of increasing production and success of business.
Reasons for choosing this project
The main reason behind preferring this topic is that in an organisation the role of
employees plays a vital role as it drive them to achieve its target in an impressive manner as well
as help firm to maintain its working culture. However, the practice of talent management enable
organisation to understand and identify the need or demand of each personnel as well as
empower manager to take corrective course of action. Moreover, by conducting this study, it
assist researcher to gain the deeper understanding about the impact of talent management within
service industry as it aid them to satisfy the targeted customer demands or requirements. Apart
from this, by organising study on such topic enable researcher to identify various sort of benefits
which an establishment acquire with the implication of talent management strategy inside
functional unit. Furthermore, also support them to determine various challenges which that may
hinder company while maintaining talents in an amended way. Additionally, this research report
also assist investigator to know about different kinds of research methodology that lead them to
provide better outcome in a stipulated time limit without any hindrances.
Research Aim
“To ascertain the role of leaders and managers in employee development and talent
management”. - Case Study on Sheraton Hotel
Research Objective
1

 To understand the concept of talent management within hospitality sector.
 To identify the strategies which Sheraton Hotel's managers can imply in enhancing the
productivity of talents.
 To determine the challenges that an establishment undergoes while managing talents in
order to improving employees performance.
Research Question
 What is the concept of talent management within hospitality sector?
 What are the strategies which Sheraton Hotel's managers can imply in enhancing the
productivity of talents?
 What are the challenges that an establishment undergoes while managing talents in order
to improve overall performance?
2

Literature Review
The concept of talent management within hospitality sector.
In the views of Cora Llamas, 2018, In this present era of marketplace, there is an intense
level of competition and challenges among companies, due to which company face huge
difficulty in managing talents in an effective manner. The concept of talent management is
considered as a combination of the elements of human resource management practices which
includes recruitment, selection, career development, retention for achieving the business goal in
an improved manner. In relation to hotel industry, the quality of employees is regarded as an
essential component because it is concern with rendering high level of customer satisfaction and
motivation towards particular brand. However, with the practice of talent management, it enable
organisation to identify, motivate, encourage, retain manpower with the purpose of
accomplishing the pre determined goal in an efficacious and efficient manner. Along with this,
by the implication of of talent management it drive establishment to identify the skill or
potentiality of each personnel and also enable them to delegate roles and responsibilities as per
their capability (The importance of talent management and why companies should invest in it,
2018). Due to such initiation, it benefit organisation by acquiring increased level of contribution
or effort from employees towards the accomplished of business pre defined goal in desired time
frame. In addition to this, practice of talent management empower organisation to provide
enormous growth opportunity to every employees in an equal manner which support firm in
improving the overall profitability ratio in an amended mode. Moreover, it also motive personnel
to understand or determine the requirements of guests and customer as well as drive them to
fulfil the same in a better manner that enlarge the market share and brand image among
competitors in an innovative style.
The strategies which Sheraton Hotel's managers can imply in enhancing the productivity of
talents.
According to Karim Ansari, 2017, The implication of talent management within
organisation is one of the essential element as it enable mangers or employers to reduce the
employee turnover rate and retain the personnel for longer time duration without any hindrances.
This is because, talent management is the strategic approach which is concern with identifying,
motivating and developing each manpower potentiality in order to improve their overall
performance and also the company's proficiency ratio (Simple Talent Management Strategies,
3

2017). However, it is important for company to effective managing the aspects of talent
management so that they can maintain better working culture as well as can create positive
response among targeted audience in an effective way. Some of the strategies which hotels can
imply for improving the performance of talents are determining the skill and placing them in a
right position, rendering right reward system, training and development program, recognition of
efforts and many more. However, with the application of these strategies, it support manager or
hotel to enrich its capability to gain cutting edge competitive advantage among competitors in an
innovative style.
The challenges that an establishment undergoes while managing talents in order to improving
employees performance.
As per the opinion of Andre, 2015, Although, the concept of talent management impose
various benefits to hospitality sector as it enable them to attract wide range of customer towards
the brand and also help them to improve the productivity of employees in a positive way. On the
other hand, it render various challenges over company that directly influence its potentiality in
attaining sustainable growth or development. Some of the issues or threat hotel's manager face
like recruiting diverse workforce, increased level of employee turnover, lack of leadership, lack
of collaboration and team spirit, language barriers, issue in compensation or benefit and so on
(CHALLENGES OF TALENT MANAGEMENT, 2015). However, with the proper allocation of
available resource and providing effective training program help hospitality sector to increase its
brand reputation as well as drive them to gain competitive advantage among rivalry in an
impressive style without any obstacles.
Research Methodology
This section is defined as an effective area of an inquiry as it is efficacious in providing
an befitting path to the investigator to utilize all research activities in right manner to arrival at
the key results (Carasco-Saul, Kim and Kim, 2015). This section of methodology is mainly
encompasses over research online as it in-corporates over multiple stages that are efficacious in
processing an appropriate methodology. The stages of investigation onion are described as
under:
Research Philosophy: Research philosophy is first phase of the methodology and basically
defined as the set of principles which are concerning over the stance through that the
investigation is executed. On the basis of academic research, this area of investigation is in-
4

consist on interpritivism and positivism investigation philosophy. In the circumstance of this
existing research positivism philosophy has been practically implemented by the research as it is
hard-hitting in providing appropriate descriptive evaluation on the recognition of determining the
application of Talent Management within service sector as a strategic approach on productivity
and enhancing business success (Cloutier and et. al., 2015). Therefore, positivism philosophy is
efficacious in rendering detailed abstract thought via the assistance of developing hypothesis
which are derived through the existing theory and knowledge.
Research Approach: This is the part of the second layer of the research as it comes after the
selection of research philosophy. In the implementation of a research it is essential for the
investigator to chose the most appropriate methodology for the intention of assisting the overall
work in right manner. Research approach is off two types i.e. deductive and inductive research
approach. The deductive approach is basically starts with an appropriate hypothesis creation on
the literature which has been observed through the investigation (Davis and et. al., 2016). On the
other side, inductive research approach is mainly starts through observation which the
investigator applied to develop a new theory. In this present investigation work deductive
research has been implemented by the researcher as it is effective in effectively developing
hypothesis based on the area of determining the application of Talent Management in the service
industry as a strategic approach on productivity and enhancing business success. Therefore, this
is the most suited formulation of quantitative investigation as it is supported over theory and
move on to investigation question or hypothesis that is analysed by the data collection
afterwards.
Research Strategy: Research strategy is third and crucial sheet of investigation methods, thus it
principally concern with how an investigator plan to gather information for the better execution
of investigation (Gallardo Gallardo and Thunnissen, 2016). This section in-consist over multiple
methods like experiment, survey, case study, action research, grounded theory etc. In the context
of this present investigation, survey is being chose by the researcher as it is significant method of
deductive approach and is capable in gathering large volume of information which is apt for
statistical evaluation.
Choice of Methods: This is the fourth part of research onion, which is significantly concerned
with qualitative or quantitative research method. This is the most imperative area of an
exploration and it is crucial for the investigator to make choice of an appropriate methodology as
5

to lead the work in accurate mode (Iqbal, Anwar and Haider, 2015). A researcher can select
qualitative, quantitative or mixed method for the success of the project as it is effectual in
leading the whole piece of work in accurate way to reaching at the key results. In the context of
this existing research work, quantitative investigation has been taken into thinking through the
investigator as it is efficacious in conducting descriptive analysis over the area of analysing the
application of Talent Management in the service industry as a strategic approach on productivity
and enhancing business success with the support of conducting observation for determining the
views and opinion of others. Therefore, this tool is also significant in providing information with
actual facts and figures.
Time Horizon: This section of methodology is characterised among cross sectional and
longitudinal approach (LePine and et. al., 2016). Therefore, in this present investigation cross
sectional time frame has been applied by the researcher as it based on predetermined time in that
the activities of a research is needs to be accomplished.
Data Collection and Analysis: This is an important area of methodology as it consist over
techniques and procedures that are used to conduct an investigation. This part of research mainly
comprehend over primary and secondary tools of information accumulation. Therefore, in this
existing research area, both primary as well as secondary sources are applied by the researcher as
these two are significant in assisting the work in right manner to drawn valid and reliable
outcome (Mone and London, 2018). Primary research is implemented via executing survey as in
this questionnaire is created to gather information from the wider population. On the other side,
secondary research is being executed through books, articles, journals, magazines, newspapers,
formal investigation etc. as this section is efficacious in processing literature to develop the
apprehension in regards to the chosen subject area.
Research Sampling: Sampling is for the most part repeats from the first population, hence right
now select for helping a work in right way with the gathering of legitimate and solid data. This
area of examination is off two sorts for example probabilistic and non-probabilistic data
sampling (Newhall 2015). In this existing exploration, random sampling has been taken
aimlessly premise from the probabilistic device. Therefore in this individual are picked at
random basis.. Sample size for this analysis of 30 as in this employees of Sheraton Hotel is
being selected to gather suitable and authentic data.
6

Research Ethics: This is the key obligation of the researcher is to precede the investigation
ethics in order to assisting the overall piece of work in accurate mode. As in this present
investigation primary research is involved, so it is essential for the investigator to guarantee their
responsive about the safety of their private data (Noe and et. al., 2015). Therefore, research needs
to develop trust about the confidentiality of their data. In addition to this, researcher also provide
consent form at the very beginning of the research to provide brief idea about the aim and
objectives of the research, as it is supportive for the respondent to either take participation in the
research or not providing any concern about the project.
Research Limitation: The key impediment of this investigation is to time as the given time for
this undertaking is restricted and it is very difficult for the examiner to execute all the
examination exercises in fitting way as scarcely any exercises are tedious in nature like
information assortment from essential sources as it is a very tedious procedure to assemble data
from the more extensive populace (Schuler, 2015).
Research validity and Reliability: The validity and reliability of the investigation is mainly in-
consist over the execution of the primary investigation. Therefore, this was mariner around
multiple respondents to ensure that the acknowledgement of the survey was consistent around
multiple responsive (Singh and et. al., 2016). However, an investigation is said to be reliable
when the respondents are providing appropriate information in regards to the issue of the
investigation. On the other side validity is being analysed via addressing the issue of
investigation through gathering reliable data.
Research Budget: In the execution of a research, it is the fundamental need for the investigator
to manage cost and capital in respect to conducting all investigation activities in appropriate
manner. Therefore, researcher needs to manage funds and capital as to effective conducting the
cost consuming tasks in more effective manner (Swailes and Blackburn, 2016).
7

Data Analysis and Interpretation
Data analysis and interpretation is defined as the procedure of assigning meaning to the
accumulated data and analysing the results, significance and implications of the outcomes. It is
the most significant region of examination which is compelling in helping the general work right
way to drawing legitimate and dependable result (Taneja, Sewell and Odom, 2015). With regards
to this present examination, Thematic analysis is being applied by the researcher as it is viable in
creating themes in relation to the questions of questionnaire which help the general work in right
way.
Thematic Analysis
Theme 1) Individual are aware about the concept of talent management in the context of
hospitality industry.
Q1) Are you aware about the concept of talent management in the context of
hospitality industry?
Frequency
Yes 28
No 2
Interpretation:
The present examination start the comprehension in regards to the idea of ability the
executives with regards to cordiality industry. Consequently, right now directed among 40
respondents and out of that, 38 respondent are having proper comprehension with respect to the
8
Yes No
0
5
10
15
20
25
30
28
2
Frequency

zone of ability the executives and remaining individuals are not having the thought regarding the
equivalent.
9