Evaluating Talent Management in Hospitality: Sheraton Hotel Case Study

This research project investigates the implications of talent management within the hospitality sector, using the Sheraton Hotel as a case study. The report begins with an introduction outlining the importance of talent management for organizational success, particularly within the competitive hospitality industry. Task 1 establishes the research questions and objectives, supported by a comprehensive literature review that explores the concept of talent management, its impacts on hospitality organizations, and the roles of managers and leaders in effective talent management. The research methodology, detailed in Task 2, employs a deductive approach, with questionnaires used for primary data collection from 30 employees of Sheraton Hotel, alongside secondary data from online sources. Task 3 presents the research outcomes, including data interpretation and analysis of the collected information. Finally, Task 4 reflects on the appropriateness of the research methods and considers alternative methodologies, concluding with a summary of findings and recommendations. The report aims to provide insights into how talent management practices can enhance employee performance, retention, and overall organizational success within the hospitality sector.

Research Project

Table of Contents
Title: “To evaluate the implications of talent management in the hospitality sector”. A case study
on Sheraton Hotel...........................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Produce research question supported by literature review ..................................................1
LITERATURE REVIEW...........................................................................................................2
P2) Examine more suitable research methods and approaches to primary & secondary
research.......................................................................................................................................4
TASK 2............................................................................................................................................5
P3) Perform primary and secondary research with the help of appropriate methods.................5
P4. Appropriate analytical tools for research findings and data.................................................7
Data interpretation.......................................................................................................................8
TASK 3..........................................................................................................................................16
P5: Communicate research outcomes ......................................................................................16
TASK 4..........................................................................................................................................17
P6 Reflection on the appropriateness of research methods ......................................................17
P7. Alternative research methodologies....................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

Title: “To evaluate the implications of talent management in the hospitality
sector”. A case study on Sheraton Hotel
INTRODUCTION
Talent management refers to a unified strategy designed for supporting an organisation to
make use of human resource in best possible manner for now as well as future so that its
objectives get accomplished. It support an organisation to get best possible outcome in term of
profit by creating an attractive organisational culture which encourage commitment and
happiness (Horner, 2017). In order to perform this Sheraton hotel is taken into consideration
which is an international brand manage a hotel chain throughout the world and owned by
Marriott international hotels. It operates around 441 hotels globally which require it to manage
its staff members in such a manner that they deliver high quality services in order to keep
customers satisfied for dealing with competition present in marketplace. In this talent
management practices would be more helpful as it support in keeping employees prepare with
adequate skills or capabilities that are required to perform operations and provide services as per
changing demand of consumers and increasing competition within hospitality sector (Chung and
D’Annunzio-Green, 2018).
TASK 1
P1) Produce research question supported by literature review
Overview of research
Talent management is consider as the systematic process of identifying the vacant
position, hiring suitable candidate for it, perform actions toward improving their skills and
capabilities suitable for vacant position and then retaining them for long to accomplish the vision
of organisation. There are several approaches that a manager usually take in order to perform
talent management effectively and keeping employees prepare for future challenges (Deery and
Jago, 2015). But it require regular execution of training programs, evaluating employees
performance, providing fair compensations and many more. For performing this research
Sheraton hotel is considered, an international brand which offers range of accommodation and
hospitality services by maintaining chain of hotel in several different countries (Reilly, 2018).
1

But for maintaining quality of its services it is required to perform adequate talent management
practices for keeping the services as per the demand of customers.
Research aim
The main aim for this investigation is to develop better understanding about the
implications of talent management in hospitality sector together with the role played by leaders
and managers in talent management for success of an organisation.
Research objectives
 To study the concept of talent management.
 To evaluate the implications and impacts of talent management on success of an
hospitality organisation. To develop a better understanding about the role played by managers and leaders in
effective management of talent within an organisation.
Research questions
 what do you understand by the concept of talent management?
 What implications and impacts are lead by talent management on success of an
hospitality organisation? What role is played by managers and leaders in effective management of talent within an
organisation?
Rational
The main aim behind conducting this research is to identify the influence that implication
of talent management will bring in term of its performance and productivity (Golubovskaya,
Solnet and Robinson, 2019). Additionally it will also support in determining talent management
practices that a hotel can adopt to manage its employees effectively for maximizing the outcome.
LITERATURE REVIEW
It is basically related with evaluation and survey of various scholarly articles like books,
journal and other literature related with some specific topic and research questions (Kichuk,
Horner and Ladkin, 2014). Following literature review is conducted on current research
questions based on talent management through evaluation of various online articles, books and
journal.
To study the concept of talent management
2

According to the view point of Ghosh (2019), concept of talent management refers yo as
methodically organised strategic process for placing the right person or talent in the organisation
together with helping theses employees to grow new and better skills for improving the whole
performance of workers. The process of talent management includes various steps like effective
planning, attracting better talents, selecting most competent candidates, developing and
maintaining their skills and competencies, etc. Thus, this can be evaluated that talent
management is crucial concept for all organisation as it facilitates improvement in overall skills
and capabilities of employees and workforce that ensure better growth and success for
organisation.
To evaluate the implications and impacts of talent management on success of an hospitality
organisation
As per the view point of Llamas (2018), talent management is essential for all
organisation as it lead to effective recruitment, managing, processing and retaining the talented
and excellent employees in organisation. Thus, can be evaluated that talent management
facilitates positive implications and impacts on success of an hospitality organization. The
biggest advantage or positive impact of talent management is that enhance the creativity and
innovation level of an organisation and makes a hospitality firm better and superior than its
competitors that are prevailing in the market thus, create positive implication on success of an
hospitality organisation. Beside this, the other advantageous of talent management that facilitates
success of a hospitality organisation includes attracting most talented and skilled employees and
better motivation in employees through timely training that increase overall performance and
morale of employees that lead to better results and success.
To develop a better understanding about the role played by managers and leaders in effective
management of talent within an organisation.
As per the opinion of Anderson (2018), both managers and leaders plays a crucial role in
effective talent management as mangers provide most suitable context for training of employees
while leaders motivate their subordinates to learn. Beside this, manager and leader are also
responsible for monitoring the complete learning process and also timely evaluate the learning
system to develop new knowledge and skills in its learner. Beside this, manager plays a vital role
in recruiting a right talent through applying and adopting an effective recruitment and selection
system through determining the talents which is already embedded in organisation and also lead
3

to further development of these talents through converting potential capacity required for needed
abilities. Further, leader facilitates better motivation and guidance for employees to support their
training, education, on job experience and other learning process to improve individuals
competencies in line along with respective talent within required level of competency for their
job position (Gupta, 2019). Thus, it can be evaluated that both managers and leaders have
important role in effective management of talent within an organisation as mangers lead to
formulation of effective learning and training programmes and strategies while leaders motivates
employees to improve their performance and to learn new skills in a more effective manner.
P2) Examine more suitable research methods and approaches to primary & secondary research
Research methodology is consider to be significant part of a research which involves set
of methods or techniques that a researcher use to perform their investigation appropriately by
getting a direction regarding set of actions to be performed in context of gathering, evaluating
and explanation the information effectively (Green, Camilli and Elmore, 2012). Type of research
tools used for this investigation are mentioned below:
Type of investigation:- A research is conducted in two manner such as qualitative and
quantitative. Among them quantitative investigation method will be used by investigator while
gathering information. This is so because it support in presenting numerical facts within the
gathered information in term of presenting the accuracy about particular information.
Research approach: Within an investigation, data is evaluated with the support of either
inductive or deductive approach. But for performing this research deductive approach will be
used which is suitable for analysis of quantitative data in more effective manner (Kumar, 2019).
Additionally, deductive approach is helpful in analysing the information over some of the chosen
area while inductive approach focuses toward performing in depth study which is very time
consuming.
Research philosophy- The research philosophy mainly provide certain set of assumption
regarding the development of knowledge and performing of an investigation. A research
philosophy are mainly of two type i.e. interpretivism and positivism. From them positivism
philosophy will be used as it support an investigator in presenting quantitative data effectively.
Research strategy- For performing an investigation effectively it is crucial for researcher
to adopt better strategy that assist in gathering the data in effective manner. Strategies used for
performing investigation are observation, case study, focus group, surveys, questionnaire, etc.
4

From these strategies, questionnaires will be taken into consideration as it support in assembling
data from large number of people at a time which saves both time and cost (Mackenzie and et.
al., 2012).
Data collection- It refers to several sources that are used for gathering information
regarding particular area of study. There are mainly two type of data collection sources like
primary and secondary. From them both the methods will used, as the secondary information will
help in creating a base over which primary information can be based (Quinlan and et. al., 2019).
The primary information will be collected using questionnaire in order to collect fresh data in
less possible time. But on the other side secondary data will be gathered using online sources
such as books, journals, articles etc. which provide recently investigated data.
TASK 2
P3) Perform primary and secondary research with the help of appropriate methods
Sampling- It is a process of selecting group of people for gathering primary information
in such a manner that it present perception on behalf of total population. Sampling is mainly
conducted using two methods such as probability and non-probability. In order to perform this
study probability sampling method will be implemented by researcher as it support in
eliminating the bias behaviour in term of selecting respondents by providing equal chance to
respondents for being selected by opting sample on random basis (Mackey and Gass, 2015).
Hence, for this study respondents will be selected on random basis under probability method
where sample size is 30 employees of Sheraton hotel.
Relatability and validity of study- The reliability and validity of this research is assured
with the help of references that are used for gathering information. For this study data is gathered
using sources that provide most recent and updated information which ensure that in future when
it again get researched that outcome would remain same for this study.
Cost, access and ethical issue- This part of investigation is related with the ethical and
financial aspect of research. As for performing study investigator require some amount in order
to perform set of actions or using methods to execute research such as questionnaire for
gathering primary information, getting access to published journals (McCusker and Gunaydin,
2015). Despite of this, research is also involve certain ethical issues that are related with
implication and conduction of several research activities. This include do not harm the emotion
5

of any individual, informed consent before collecting information, confidentiality in term of
gathered informations and access to data.
Questionnaire
Q 1. Are you aware about the concept of talent management ?
a) Yes
b) No
Q 2. According to you, does talent management support in achieving the success within an
hospitality organisation ?
a) Agree
b) Disagree
Q 3. What are several benefits that Sheraton hotel will get with the implication of talent
management ?
a) Employees retention
b) Enhancing employees performance
c) Create employees motivation
Q 4.As per your view point, what are several strategies that Sheraton hotel must adopt for
implication of talent management ?
a) Training & development
b) Performance analysis
c) Job design
Q 5.What is the role played by managers and leaders in implementing talent management
effectively within Sheraton hotel?
a) Guidance to employees
b) Feedback for improvement
c) Offering ongoing opportunity
Q 6.Among the following which one is an effective talent management strategic components
that support Sheraton hotel in enhancing employees performance?
a) Continuous improvement
b) Reward and recognition
c) Effective job designing
6

Q 7.As per you view point, what are several challenges that Sheraton hotel may face while
implementing talent management ?
a) Low employees engagement
b) Implementing new changes
c) Ineffective leadership style
Q 8.What are several ways to overcome the challenges faced by Sheraton hotel related with
talent management?
a) Free flow of communication
b) Develop succession plan
c) Improving HR policies
P4. Appropriate analytical tools for research findings and data
In order to analyse the information effectively for extracting research outcome several
analytical tools are used such as typologies, thematic analysis, coding, content analysis, trend
analysis, etc. that help researcher in evaluating the qualitative or quantitative manner (Miller and
et. al., 2012). For analysing the quantitative information, content analysis will be taken into
consideration that help investigator in forming up themes for each questions and then evaluating
it systematically regarding current study.
Q 1. Are you aware about the concept of talent management ? Frequency
a) Yes 20
b) No 10
Q 2. According to you, does talent management support in
achieving the success within an hospitality organisation ?
Frequency
a) Agree 20
b) Disagree 10
Q 3. What are several benefits that Sheraton hotel will get with the
implication of talent management ?
Frequency
7

a) Employees retention 15
b) Enhancing employees performance 10
c) Create employees motivation 5
Q 4.As per your view point, what are several strategies that
Sheraton hotel must adopt for implication of talent management ?
Frequency
a) Training & development 15
b) Performance analysis 7
c) Job design 8
Q 5.What is the role played by managers and leaders in
implementing talent management effectively within Sheraton
hotel?
Frequency
a) Guidance to employees 12
b) Feedback for improvement 8
c) Offering ongoing opportunity 10
Q 6.Among the following which one is an effective talent
management strategic components that support Sheraton hotel in
enhancing employees performance?
Frequency
a) Continuous improvement 15
b) Reward and recognition 5
c) Effective job designing 10
Q 7.As per you view point, what are several challenges that
Sheraton hotel may face while implementing talent management ?
Frequency
a) Low employees engagement 10
b) Implementing new changes 5
c) Ineffective leadership style 15
Q 8.What are several ways to overcome the challenges faced by Frequency
8

Sheraton hotel related with talent management?
a) Free flow of communication 12
b) Develop succession plan 8
c) Improving HR policies 10
Data interpretation
Theme 1 : The concept of talent management
Q 1. Are you aware about the concept of talent management ? Frequency
a) Yes 20
b) No 10
Interpretation :- From the information presented it is identified that 20 out of 30 people
said yes that they have knowledge regarding the concept of talent management and manner in
9
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

which it is helpful to an hospitality organisation. While 10 respondents said no that they don't
have much understanding regarding talent management. Through this investigation it has been
identified that majority of people have idea regarding this as it is a main part of HR practices.
Theme 2 : Talent management support in achieving the success within an hospitality
organisation
Q 2. According to you, does talent management support in
achieving the success within an hospitality organisation ?
Frequency
a) Agree 20
b) Disagree 10
Interpretation :- From above presented data it is found that 20 out of 30 respondents said
that they agree with the statement that talent management support in achieving success within
hospitality organisation. But on the other side 10 respondents said that they are disagree with this
statement. From this it can be said that the larger number of people are agree on this statement as
10
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency