Research Report: Talent Management Challenges at Sheraton Hotel

This research project investigates the challenges of talent management within the Sheraton Hotel, aiming to understand the concept's importance, identify organizational obstacles, and explore effective strategies. The report details the research methodology, including inductive research approach, quantitative data collection via questionnaires, and ethical considerations. Data analysis reveals key insights into employee perceptions of talent management's impact on productivity, engagement, and innovation. The findings highlight challenges such as unappealing company culture and the need for robust leadership pipelines. The report interprets the data, providing recommendations for Sheraton Hotel to improve its talent management practices, such as offering continuous training, providing career development opportunities, and developing clear job descriptions. The project concludes with reflections on the research methods and potential alternative approaches, contributing to the broader understanding of talent management within the hospitality industry.

Research Project
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Contents
TITLE: “To study the various challenges that are faced by an organisation in managing talent. A
case study on Sheraton Hotel”.........................................................................................................3
INTRODUCTION...........................................................................................................................3
P1 Research aim, objectives and questions.................................................................................3
Literature Review........................................................................................................................4
Concept of talent management and its importance..................................................................4
Challenges faces by organisation while managing talent........................................................4
Strategies for managing talent.................................................................................................5
P2 Research methods and primary and secondary research approaches.....................................5
P3 Cost, access and ethical issues................................................................................................6
P4 Apply appropriate analytical tools to analyse research findings and data..............................6
Data Analysis...........................................................................................................................6
Data Interpretation...................................................................................................................8
P5 Communication of research outcomes in an appropriate way for intended audience..........16
P6 Reflection on effectiveness of research methods applied for meeting objectives of business
research project..........................................................................................................................17
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes. .17
COCNLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
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TITLE: “To study the various challenges that are faced by an organisation in
managing talent. A case study on Sheraton Hotel”.
INTRODUCTION
Talent management is the process of determining vacant position, recruiting suitable person,
developing expertise of an individual to match the vacant job position and retain them to
accomplish long-term business objectives. In this competitive business environment, each
organisation requires to maintain attitude talent at workplace in order to gain competitive
advantage in market and accomplish growth and success (Collings, Scullion, and Vaiman, 2015).
This research project is based on Sheraton Hotel which is one of the leading hotel chain that
offers high quality services at global level. This report covers aim and objectives of project,
research methodologies utilised, cost, access and ethical considerations of performing research.
Apart from this, it includes data analysis and interpretation and communication of research
outcomes appropriately to intended audience. At last, reflection on effectiveness of applied
research methods and consideration of alternative methodologies are included along with brief
conclusion in the report.
P1 Research aim, objectives and questions
Research Aim
The aim of this research is, “To study the various challenges that are faced by an
organisation in managing talent. A case study on Sheraton Hotel”.
Research Aim:
The objectives of this research project conducted on Sheraton hotels are as follows:
 To study the concept of talent management and its importance for an organisation like
Sheraton Hotel.
 To determine the various challenges that an organisation face in managing talent.
 To examine various strategies that could be employ by Sheraton Hotel for managing
talent.
Research Questions:
 What understanding you are having about the concept of talent management and its
importance for an organisation like Sheraton Hotel?
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 What are the various challenges that an organisation faces while managing talent?
 What are the various strategies that could be employ by Sheraton Hotel for managing
talent?
Literature Review
Concept of talent management and its importance
Talent management initiates with identification of skilled individuals needed for a
company and their selection with requisite skills and potential in desired job. As per the view
point of Latukha, (2015), talent management is referred as the strategic management process that
involves methods to upgrade the knowledge and skill sets of employees in order to retain them
for longer-term and accomplish organisational goals. Effective talent management in an
organisation is very necessary as this provides it with the opportunity to attract and retain most
skilled and talented employees within firm. Apart from this, strategic talent management
supports company to keep its employees motivated and satisfied at workplace that helps in
developing healthy culture and promotes creativity and innovation within firm. This also helps
organisation in improving its productivity and performance (Stone and Deadrick, 2015).
Challenges faces by organisation while managing talent
As per the view point of. Mensah, (2015), at the time of managing talent within
workplace, there are various challenges which are faced by management of hotel. One of the
challenges is unappealing culture of company as the younger workers expect distinct work
surroundings than their predecessors did. Most of the individuals looking for such kind of job
that offers them perks touches open communication policy, meaningful job task, relaxed
environment, flexible scheduling etc. Instead of sitting at a chair, fulfilling their roles and go
home in the end of day. Those organisations which do not meet this demands are face challenge
to find talented employees. The another challenge that management face while managing talent it
is lack of leadership. High level of turnover is experiencing by companies at top executive
positions. Lack of talent pool to select future leaders is one the challenge that may face by
organisation (Tafti, Mahmoudsalehi and Amiri, 2017).
Strategies for managing talent
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In order to overcome the challenges of talent management and maintaining adequate talent
at workplace, there are some strategies that requires to be followed by an organisation. As per the
view point of Taylor, (2018), providing training and development opportunities to employees on
continuous basis will help in upgrading the skills and knowledge of employees and satisfied
them. This will help organisation in retaining talent at workplace for longer-term. Apart from
this, hold exit interviews is the another way to maintain talent at workplace. This will help in
understanding the reason of leaving organisation by a valued employee. If those reasons will
provide information regarding the systems of organisation that it can improve, then by making
the changes will help organisation in better retain talent at workplace (Sparrow and Makram,
2015).
P2 Research methods and primary and secondary research approaches
There are various research methods that are utilized in the research for performing it in
systematic manner. Some of the research methods which are utilized in this research are
mentioned below:
 Research approach: inductive and deductive are the two types of research approaches
that can be utilize in the study by researcher. In this particular study, inductive research
approach is taken into consideration (Bell, Bryman and Harley, 2018).
 . The reason behind selection of this approach is that it initiates with observations and
fuels more exploration to draw valid conclusion.
 Research design: the two types of research design includes qualitative and quantitative
methods. Quantitative research method is utilizing in relation to this is research as it
allows researcher to collect numerical data on topic and ensures more accuracy in the
outcomes of study.
 Data collection method: two data collection methods can be utilizing in research
including primary and secondary data collection method. This research makes use of both
the methods, primary as well as secondary for collecting data. Books, journals and
articles are utilizing to get secondary data and questionnaire is used to collect primary
data over the topic (Ghauri, Grønhaug and Strange, 2020).
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P3 Cost, access and ethical issues
 Sampling: It is the way to collect sampling size from large population. Simple random
sampling method is used in this particular research for selecting sample size. The reason
behind selection of this method is that it helps investigator in eliminating biasness. 25
respondents are selected as a sample to fill the questionnaire.
 Ethical issues: Various ethical issues are associated with the research including
confidentiality of data, informed consent of respondents etc. All these issues require to be
taken into consideration by investigator while performing research (Quinlan, Babin, Carr
and Griffin, 2019). Researcher need to take consent from the participants and ensure that
data cannot be disclosed to others.
 Limitation: Time and cost are the two major limitations of research. Due to lack of time
and adequate amount of funds, the quality of research as well as its completion time
impacts very much. In this research, cost and time are the two main limitations.
 Cost and access: For performing research appropriately, availability of adequate amount
of fund is necessary. The cost associated with this research is 500 pounds. The details
accessible to only the researcher and the research team. Accessibility to adequate amount
of information help researcher in drawing valid outcomes of research (Patten and
Newhart, 2017).
P4 Apply appropriate analytical tools to analyse research findings and data
Data Analysis
Q 1) Do you have any knowledge regarding the concept of talent
management?
Frequency
A) Yes 21
B) No 4
Q 2) What is the significance of managing adequate talent at workplace for
Sheraton Hotel?
Frequency
A) Increase in organizational productivity 5
B) Increased employee engagement 4
C) Retention of high performing employees 6
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D) Higher client satisfaction 4
E) Maximized employee performance 6
Q 3) To what extent do you agree with the fact that talent management is
significant for improving performance of Sheraton Hotel?
Frequency
A) Highly agree 10
B) Agree 8
C) Neutral 3
D) Disagree 2
E) Highly disagree 2
Q 4) What is the impact of talent management on creativity and innovation
within Sheraton hotel?
Frequency
A) Positive impact 20
B) Negative impact 3
C) Neutral 2
Q 5) According to you, what is the benefit that Sheraton Hotel get of
managing talent at workplace?
Frequency
A) Develops high performance working environment 5
B) Enable employees to think out of the box 4
C) Bring innovative ideas 6
D) Promotes creativity at workplace 4
E) Competitive advantage in market 6
Q 6) As per your opinion, what is the challenge did management of Sheraton
Hotel face in managing adequate talent at work place?
Frequency
A) Offering impressive salaries 5
B) Embracing new interests 5
C) Unappealing company culture 4
D) Providing engaging work 6
E) Developing robust leadership pipeline 5
Q 7) Which is the most appropriate way according to you for Sheraton Hotel
to manage talent at workplace effectively?
Frequency
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A) Providing continuous training and development 6
B) Giving career development opportunities 4
C) Develop clear job descriptions 6
D) Digitize human resource efforts 6
E) Hold exit interviews 3
Q 8) Should the policies and processes associated with talent management be
transparent to all the employees of company?
Frequency
A) Yes 20
B) No 4
C) Neutral 1
Q 9) Suggest some another strategy to Sheraton Hotel to maintain talent within organisation
____________________________________
Data Interpretation
Theme 1: Knowledge regarding the concept of talent management
Q 1) Do you have any knowledge regarding the concept of talent
management?
Frequency
A) Yes 21
B) No 4
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Interpretation: As per the above chart, it is interpreted that out of 25 respondents, 21 have
the knowledge about concept of talent management and the remaining 4 respondents haven't any
knowledge regarding the concept.
Theme 2: Significance of managing adequate talent at workplace for Sheraton Hotel
Q 2) What is the significance of managing adequate talent at workplace for
Sheraton Hotel?
Frequency
A) Increase in organizational productivity 5
B) Increased employee engagement 4
C) Retention of high performing employees 6
D) Higher client satisfaction 4
E) Maximized employee performance 6
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Interpretation: According to above graph, it can be interpreted that out of 25 respondents,
5 said that managing appropriate talent at workplace is important as it helps in increasing
organizational productivity, 4 people said that it increases employee engagement, 6 said that it
helps in retaining high performing employees, according to four respondents it increases client
satisfaction and the remaining said that it maximize the performance of employees.
Theme 3: Agreement with the fact that talent management is significant for improving
performance of Sheraton Hotel
Q 3) To what extent do you agree with the fact that talent management is
significant for improving performance of Sheraton Hotel?
Frequency
A) Highly agree 10
B) Agree 8
C) Neutral 3
D) Disagree 2
E) Highly disagree 2
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Interpretation: The above chart shows that according to the 10 out of 25 respondents, they
highly agreed with the fact that talent management is important for enhancing performance of
Hotel, 8 are agree with the fact, three people are neutral on it, 2 respondents disagree with that
and the remaining two are highly disagree.
Theme 4: Impact of talent management on creativity and innovation within Sheraton hotel
Q 4) What is the impact of talent management on creativity and innovation
within Sheraton hotel?
Frequency
A) Positive impact 20
B) Negative impact 3
C) Neutral 2
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Interpretation: According to above graph, it is interpreted that according to 20 out of 25
respondents, talent management impacts positively on creativity and innovation within hotel,
three said that it impacts negatively and the remaining are neutral on it.
Theme 5: Benefit that Sheraton Hotel get of managing talent at workplace
Q 5) According to you, what is the benefit that Sheraton Hotel get of
managing talent at workplace?
Frequency
A) Develops high performance working environment 5
B) Enable employees to think out of the box 4
C) Bring innovative ideas 6
D) Promotes creativity at workplace 4
E) Competitive advantage in market 6
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