Talent Management Frameworks and Future Implications at Starbucks

This research project examines the role of talent management frameworks and their future implications within organizations, using Starbucks as a case study. The introduction highlights the importance of talent management in attracting, developing, and retaining top talent. Task 1 outlines the research proposal, including the aim, objectives, and research questions, along with a literature review on the role of talent management, strategies for managing talent, and potential issues faced by Starbucks. Task 2 details the primary and secondary research methods, including qualitative and quantitative approaches, sampling techniques, and a structured questionnaire. The project also covers ethical considerations and cost analysis. The report analyzes the findings using frequency tables. Task 3 focuses on communicating the research results. Task 4 includes a reflection on alternative research methodologies and lessons learned. The conclusion and recommendations provide insights into improving talent management practices at Starbucks. The research utilizes both primary and secondary data collection methods to understand the role of talent management and its impact on organizational success.

Research Project
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Contents
Introduction .....................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Research proposal..................................................................................................................3
P2 Research methods, conduct primary & secondary research..................................................5
TASK 2 ...........................................................................................................................................8
P3 Primary & secondary research using suitable methods for the business research project ....8
P4 Analytical tools to analyse research findings & data ............................................................8
TASK 3..........................................................................................................................................13
P5 Communicate research results.............................................................................................13
TASK 4 .........................................................................................................................................13
P6 Reflection.............................................................................................................................13
P7 Alternative research methodologies & lessons learnt in view of outcomes ......................13
Conclusion & Recommendation ...................................................................................................14
REFERENCES..............................................................................................................................16
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Title: Role of talent management frameworks and future implications within organizations.
Introduction
In an organization, proper management of staff member is important as it related to the
procedure of attracting as well as developing top talent to fill the vacant place. Basically, it is
strategic process that used by company to getting the right talent and at the same time also help
them to grow to their optimal capabilities by keeping organizational goals in mind. This will
support company in retaining top talent for long period of time or also reduce their employee
turnover as well (Anlesinya and Amponsah-Tawiah, 2020). Thus, it is essentail for HR manager
to give proper motivation, development and encourage them to take initiate at working area.
With the assistance of this, company can easily retain high performing employee at workplace.
This can be beneficial for organization in establishing its competitive brand image at market
place. Current research is based Starbucks, is one of famous American multinational chain of
coffee houses and roaster reserves that serve their services in over the world with the focus of
attaining competitive growth. In this company also focuses on managing their talent by placing
right people at right job role so that they give their best efforts for accomplishing their targets in
stipulated time period. It directly contributes in improving overall performance of company at
wider market place.
TASK 1
P1 Research proposal
Research aim
To investigate the role of talent management frameworks and future implications in
attaining organizational growth at market. A study on Starbucks.
Research objectives
 To understand the role of talent management in an organization.
 To determine the different strategies Starbucks can opt in managing their talent.
 To identify the issues Starbucks, face due to improper talent management at an
organisation.
Research questions
 What is the role of talent management in a company?
 What is the various strategies Starbucks can opt in managing their talent?
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 What are the major issues Starbucks face due to improper talent management at
workplace?
Literature review
Role of talent management in an organization
According to Cascio and Boudreau, (2016), talent management is a continuous procedure
that opt by company to attract, develop engage and retain people who have ability to meet
current and future needs of company. Basically, management of talent has become a major
concern for every business organization because without managing their staff members,
company can-not be able to achieving success. In this, HR manager is responsible for
motivating, developing and engaging their employees so that they feel productive and
comfortable at working area. One of the main purpose of talent management is to establish
organization which is sustainable and high performing that meets all the strategic and operational
goals of the company. As talent management is all about recruiting right person at right position
at right time as well that provide support in improving organizational growth at market place.
Thus, it is significant for management of company to analyse or access available talent, place the
eligible people along with their best roles and finally retaining them for longer time. It may assist
in providing competitive benefits to company by which firm can established its popular image.
Mainly, overall success of company is highly based on effective management of talent because
they are the one who give their efforts for attainment of organizational goals and objectives in
given time frame.
Different strategies Starbucks can opt in managing their talent
According to Thunnissen, (2016), It is crucial activity for company to manager their top
talent by filling all the vacant place present in the business. As talent management is aimed at
improvising organizational performance by keeping employees productive and engage with
business activities. This will make a business more profitable and competitive as well. For
achieving the same, company utilize various effective strategies for managing their talent at
working area. All these can be understood by following points:
Hire only top employees: In order to managing talent at working area, HR manager is
responsible for hiring as well as selecting top talent who match will the specified job roles at
working area. By selecting best candidates’ company easily improvise their performance because
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productive employees are always asset for business. With the help of this, business can easily
manage their talent at working area and also make workforce more efficient.
Provide training and development opportunities: It is vital for HR manager to give
proper training and development opportunity to staff members as their performance. If staff
members are effectively trained then they give their best efforts for accomplishing their targets in
given period of time. With the help of this, workers improvise their skills and knowledge and
also do well at working area.
Provide rewards and recognition: In order to manage and retain top talent, company
also focuses on providing effective rewards and recognition to their employees as it may assist in
motivating workers at working area. Motivated and encouraged workers tries to accomplishing
their goals by putting higher contribution. This will assist in reducing employee turnover of
company.
Major issues Starbucks face due to improper talent management at workplace
As per view point of Annakis, Mohan and Muthaly, (2015), managing talent at working area
is not an easy task for business organization. If workers are not managed than company face
various issues that put negative impact over the performance of business. This is reason that,
industry require to manage their workforce so that positive and competitive advantage can be
easily earned. As there are major issues that company is facing due to improper talent
management:
Increase employee turnover: With managing staff members at working area may create
issues of increasing employee turnover workers are leaving organization. This will put negative
impact over the organizational performance and also reduce employee performance as well.
Negative working environment: Improper management of talent develop issues among
workers that create negative working environment. Due to this employee fail in attaining their
targets. It may reduce overall performance of company at market place.
P2 Research methods, conduct primary & secondary research
Primary method: It is one of the important ways to gather fresh information directly from
large population with the aim of drawing a valid conclusion. Basically, it is most common
technique that help in acquiring reliable and authentic information from different sources such as
survey, interview, observation, questionnaire, experiments and many more (Asplund, , 2020).
This type of data never being used before by anyone else.
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Secondary method: This is also play a crucial role in undertaking research as it provides
theoretical framework in which investigator gather detailed information towards the particular
research aims and objectives. Mainly, it consists various sources through which researcher can
acquire data including books, journals, articles, journals and many more. These are help
researcher in drawing a reliable and authentic results within the study. Along with this, it also
includes view point of various authors on basis of particular investigation or its area as well.
In terms to undertake current investigation, researcher will select both primary and
secondary method of data collection as it provides assistance in making right judgement within
the study. For gathering primary data, investigator prepare a structured questionnaire that consist
various close-ended questions that asked from the selected participation within the aim of
attaining authentic results.
Qualitative method: This type of method incudes the procedure of collecting as well as
analysing non –numerical data that assist in understanding the actual concept, experience and
opinion of people towards the selected topic and area. Basically, it can be applied to acquire
detailed insights into a problem that directly contributes in generating new ideas for further
research.
Quantitative method: It is based on objective measurements that may assist in taking right
and authentic decision. Along with this, it is also effective as data is collected through polls,
questionnaire and survey that assist in analysing data in an effective manner (Collings, Mellahi
and Cascio, 2019). One of main advantage of using this method is to collect data in statistical
form which is measurable in nature. This provide assistance in drawing a valid conclusion at the
end of study.
As per present investigation, quantitative investigation method will be applied because it
provides statistical information that may contributes in accomplishing reliable outcomes at end
of the study.
Sampling: It is process of selecting accurate sample from the larger population with motive
of acquiring reliable and valid information directly from the population. Basically, it is classified
into two methods such as probabilistic or non-probabilistic sampling technique (Crane and
Hartwell, 2019). As per current study, researcher will select probabilistic sampling technique in
which sample size will select as per random basis, also give equal chances to be selected. By
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using this method, Researcher select 50 respondents as a sample size who are employee of
specified business firms.
Questionnaire
Q1) Are you aware about concept of talent management in an organization?
a) Yes
b) No
Q2) Does talent management help in improvising employee efficiency at working area?
a) Yes
b) No
Q3) What are benefits Starbucks gained by managing their talent at workplace?
a) Retain top talent
b) Improve employee experience
c) Reduce employee turnover
d) Increase employee and manager engagement
Q4) What are the different strategies Starbucks used to manage their staff members?
a) Attract right people
b) Organise learning and development
c) Provide career development
Q5) Does managing talent assist Starbucks in reducing its employee turnover?
a) Yes
b) No
Q6) According to you, what are different issues Starbucks faced due to improper talent
management?
a) Ineffective leadership
b) Increase employee turnover
c) Negative working environment
Q7) What are the alternative ways and future implication Starbucks needs to focus in
proper talent management?
a) Better understanding of employees demographics
b) Clearly defined job specification
c) Tailored training and development strategies
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Q8) Does implementing proper talent management framework is important for Starbucks
to attain competitive edge.
a) Yes
b) No
Q10) Suggest alternative area company needs to determine in managing their talent at
workplace.
TASK 2
P3 Primary & secondary research using suitable methods for the business research project
Ethics: At the time of undertaking research, it is crucial for researcher to perform each and
every activity in ethical manner as it support in providing valid results within the study. For
attaining the same, investigator is responsible for following all the significant principles of ethics
such as confidentiality, consent form, respect, dignity and many more. With the help of this,
investigator can gain trust of selected participants as they easily share their opinion with
researcher. By this investigator can easily draw a valid conclusion at the end of investigation.
Cost: It is crucial for investigator to analyses overall cost before undertaking research
activities. As it includes all the expenses that researcher have includes at the time of executing
study. In order to carry out current investigation investigator required around €70 that includes
all the necessary expenses such as stationary, transport, journals and many more. With the
assistance of this, researcher successfully undertake the research and also make reliable data.
P4 Analytical tools to analyse research findings & data
Frequency table
Q1) Are you aware about concept of talent management in an
organization?
Frequency
a) Yes 40
b) No 10
Q2) Does talent management help in improvising employee efficiency at
working area?
Frequency
a) Yes 30
b) No 20
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Q3) What are the benefits Starbucks gained by managing their talent at
workplace?
Frequency
a) Retain top talent 20
b) Improve employee experience 10
c) Reduce employee turnover 10
d) Increase employee and manager engagement 10
Q4) What are the different strategies Starbucks used to manage their
staff members?
Frequency
a) Attract right people 20
b) Organise learning and development 20
c) Provide career development 10
Q5) Does managing talent assist Starbucks in reducing its employee
turnover?
Frequency
a) Yes 35
b) No 15
Q6) According to you, what are the different issues Starbucks faced due
to improper talent management?
Frequency
a) Ineffective leadership 20
b) Increase employee turnover 15
c) Negative working environment 15
Q7) What are the alternative ways and future implication Starbucks
needs to focus in proper talent management?
Frequency
a) Better understanding of workforce demographics 20
b) Clearly defined job specification 20
c) Tailored training and development strategies 10
Q8) Does implementing proper talent management framework is
important for Starbucks to attain competitive edge?
Frequency
a) Yes 40
b) No 10
Theme 1: Awareness about the concept of talent management in an organization
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Q1) Are you aware about the concept of talent management in an
organization?
Frequency
a) Yes 40
b) No 10
Interpretation: Talent management is considering as an importance procedure of attracting as
well as holding top talent at organisation area with aim of improving overall performance of
company. In relation to this, managing talent also may assist in developing productive
workforce. As, 40 out of 10 respondents are aware about the concept of talent management and
how it helps company in attainment of their goals and objectives. Apart from this, rest of 10
participants are not in favour with this statement and theme.
Theme 2: Talent management help in improvising employee efficiency at working area
Q2) Does talent management help in improvising employee efficiency at
working area?
Frequency
a) Yes 30
b) No 20
Interpretation: In a business organisation, management of talent is one of important activity
that focus on recruiting potential person for right job. This can be advantageous in improving
their efficiency level and at the same time also make them productive so that they can easily
accomplish their set targets in assigned period of time. In this context, 30 out of 50 participants
think that proper management of talent directly contributes in enhancing employee’s
performance as they effectively perform their job roles at workplace. Apart from this, 20
participants are against with this theme and topic as well.
Theme 3: Benefits Starbucks gained by managing their talent at workplace
Q3) What are benefits Starbucks gained by managing their talent in an
organisation?
Frequency
a) Retain top talent 20
b) Improve employee experience 10
c) Reduce employee turnover 10
d) Increase employee and manager engagement 10
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Interpretation: Managing talent is effective and beneficial activity for company that provide
opportunities to company in enhancing their growth at wider market place. In this, 20
respondents think that it is effective for company in retaining top talent, 10 participants give their
views that effective talent management also beneficial for improving employee experience
towards the organizational goals, 10 people said that it may assist in reducing employee turnover
by keeping their workers more productive. On the other side, 10 answering give their views that
by managing talent company and increase employee and manager engagement at working area.
Theme 4: Different strategies Starbucks used to manage their staff members
Q4) What are the different strategies Starbucks used to manage their
staff members?
Frequency
a) Attract right people 20
b) Organise learning and development 20
c) Provide career development 10
Interpretation: From above mentioned graphical presentation it has been examined that
company use various strategies to manage their talent at workplace. In relation to this, 20 out of
50 participants share their opinion that company focus on attracting right people for right place
for vacant place, 20 respondents said that organise learning and development is also an important
strategy that help in managing their workforce. Apart from this, rest of 10 people think that
provide career development opportunities also help in managing their staff members. With
assistance of this, company can easily create their positive brand image in market place.
Theme 5: Managing talent assist Starbucks in reducing its employee turnover
Q5) Does managing talent assist Starbucks in reducing its employee
turnover?
Frequency
a) Yes 35
b) No 15
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Interpretation: It is significant for manager to manage their staff members by providing them
proper guidance to do well at working area. It also contributes in developing positive or healthy
working environment wherein each and every worker give their good efforts for accomplishing
their targets. In this context, 35 out of 50 people give their views that effective talent
management support in reducing workforce turnover by retaining them for long terms.
Furthermore, remaining 15 participants are not agreeing with this statement.
Theme 6: Different issues Starbucks faced due to improper talent management
Q6) According to you, what are the different issues Starbucks faced due
to improper talent management?
Frequency
a) Ineffective leadership 20
b) Increase employee turnover 15
c) Negative working environment 15
Interpretation: Managing staff members are workplace is not an easy task as it creates various
issues in-front of business firms. In this, 20 out of 50 participants give their views that improper
talent management create ineffective leadership, 15 respondents think that it also increases
employee turnover as improper management of staff members create negative work station
wherein workers are not able to perform well and also get demotivated towards their job roles.
Along with this, 15 people said that due to talent management, negative working environment
has developed that reduce overall performance or workers.
Theme 7: Alternative ways and future implication Starbucks needs to focus in proper
talent management
Q7) What are the alternative ways and future implication Starbucks
needs to focus in proper talent management?
Frequency
a) Better understanding of workforce demographics 20
b) Clearly defined job specification 20
c) Tailored training and development strategies 10
Interpretation: There are various alternative and future implications that company needs to
focuses with the aim of managing their staff member. As, 20 people give their views that better
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