This report presents an in-depth investigation into the significance of talent management strategies in enhancing employee performance, with a specific focus on River Island. The research explores the core concepts of talent management, encompassing HR processes designed to attract, motivate, develop, and retain high-performing employees. The report includes a comprehensive literature review, examining various talent management strategies implemented by River Island to improve employee performance, and identifying issues such as unappealing company culture, ineffective leadership, and employee turnover. The methodology section details the mixed-method approach, combining quantitative and qualitative data collection through primary (questionnaires) and secondary sources. The report analyzes data, interprets findings, and concludes with recommendations for improving talent management practices. Furthermore, the report reflects on the research methodology and suggests alternative approaches for future studies. The structure of the report includes an executive summary, introduction, literature review, methodology, data analysis, research outcomes, conclusion, recommendations, and references.