Managing Talent: Strategies for Attraction and Retention at Asda

This report delves into the crucial topic of talent management within the business environment, emphasizing its significance for employee retention and organizational success. The project aims to analyze strategies employed by organizations, specifically focusing on Asda, to attract and retain talent. The research objectives include evaluating the concept of talent management, identifying strategies used by Asda, and examining the challenges faced during implementation. The report encompasses a literature review on talent management concepts, a project management plan outlining cost, time, deliverables, and communication strategies. The methodology involves both primary research through questionnaires and secondary research from various sources. The findings are presented through data analysis, highlighting key talent management strategies such as training and development, rewards and recognition. The report concludes that talent management is vital for employee satisfaction and retention, emphasizing the importance of strategies like flexible working hours, training, and rewards to increase productivity, profitability, and brand image. References from various authors and journals are included.

Managing a Successful Business
Project

 Introduction
 Project aims and objectives
 Literature Review
 Project management plan
 Work breakdown structure and Gantt chart
 Research Methods
 Presentation of the data and findings
 Communication of the recommendations
 Reflection
 Conclusion
 References
Table of Content

In the present business environment, it is vital for every organization to focus on its employees
and retain them for longer time period. Talent management is defined as the procedure of
acquiring, developing, retaining and managing talent in an organization in order to increase
performance level and achieve objectives.
Introduction

 Research aim: “To analyse the strategies used by organisation to attract and retain talent within
organisation”. A case study of Asda.
 Research Objectives
 To evaluate the concept and importance of talent management.
 To identify the talent management strategies used by Asda to retain and attract its employees within
the organisation.
 To examine the challenges faced by Asda while implementing talent management strategies in
organisation.
Project Aim and Objectives

 Concept and importance of talent management
 As per the view point of Ashley Brooks (2019), It is analyzed that talent management is the
procedure used by business entity for bringing talent on broad and retaining them for longer time
period. In addition to this, tenant management help in organization to increase its performance,
implement activities properly, gain profits, increase revenue level, develop brand image level and so
on.
Literature Review

 It gives an in-depth knowledge of the plan that involved scope, resources, time, cost, requirements and
risk associated to the present investigation. These elements are mentioned below:
 Cost: it is one of the important aspect of project plan as it shows the amount required to perform all the
activities associated to research. In addition to this, it involves costs related to travel expenditure, legal
process and so on.
 Time: it is another integral factor in order to complete investigation on time period. It provides researcher
an estimation of the time required for implementing every activity of research.
Project Management Plan

 Deliverables: The project deliverables are
 Staff members output is measure on continuous basis.
 Boost morale of employees in order to increase performance and productivity.
 Quality: It is considered as a framework in which investigator examine the strategies used by
company to attract and retain talent. The data collected within the present investigation is from valid
sources which shows the quality of study is good.
 Communication: investigator must devise an appropriate strategy for communicating the collected
data to the stakeholders.
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Work Breakdown Structure and Gantt Chart

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 Primary method: it is defined as data collection method that helps in gathering original and
first-hand information. There are various approaches of collecting primary data that is
questionnaire, observation, interview and so on. For the present investigation, questionnaire is
taken into consideration by researcher and for these 30 participants is selected on random basis.
 Secondary research: This form of data collection method gathers data through articles, books,
journals and so on. In the present study, the view point of various authors is considered in the
form of literature review.
Research Methods

Interpretation: It is interpreted from the above
graph that one of the effective strategy for attracting
and retaining talent is training and development,
which is said by 13 participants out of total 50
respondents.
Presentation of the data and findings
Q1. What are the talent management strategies used by Asda to attract and
retain talent at workplace?
Frequency
a) Training and development 13
b) Rewards and recognition 10
c) Allow participation of employees in decision making 7

Interpretation: By analysing the above graph, it is
analysed that companies such as Google adopt talent
management initiatives that is providing flexible
working hours, which is said by 9 respondents out of
total 30 participants.
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Q2. According to you, what are the talent management initiatives used by other companies like Google to
retain its employees in organisation?
Frequency
a) Providing flexible working hours 9
b) Higher compensation 11
c) Compliance with employee benefit laws 10