Burberry's Talent Management Strategies: A Detailed Report

This report presents a detailed analysis of talent management strategies, focusing on a case study of Burberry. The research aims to identify how Burberry attracts and retains a talented workforce, examining the company's talent management practices, including the use of quantitative and qualitative data to assess strategies for attracting and retaining employees. The report also covers the research methodology, including data analysis, and provides recommendations to improve employee retention and performance. The findings emphasize the importance of providing opportunities for growth, offering rewards, and fostering a positive work environment to enhance employee motivation and contribute to the company's long-term success. The report concludes by highlighting the significance of effective talent management in achieving a strong market position and sustaining the organization's presence in the competitive landscape. The report includes references to support the research and findings.

MANAGING A
SUCCESSFUL
BUSINESS
PROJECT

Content
 Aims and Objectives of Research
 Research methodology
 Data analysis and interpretation
 Recommendations
• Reflection
• Conclusion
• References

Aim of Research
Project aim:
“To identify the talent management strategies used by key market players to
attract and retain talented workforce”- A case study on Burberry

Objectives of Research
• To create understanding about the concept of talent management for organisations.
• To identify the talent strategies that will be useful to adopt by Burberry
• To evaluate the methods for attracting and retaining talent within Burberry
• To identify the importance of talent management in attracting and retaining talent
workforce for Burberry to achieve long term objective

Research Methodology
Research philosophy: This type of methodology means process of gathering, analysing and using
quantitative and qualitative information. According to existing context, positivism philosophy will be
applied to facilitate investigator to analyse and gather quantitative types of data by without absorbing
more time.

Data Analysis
Gathering data is not only sufficient to carry out an effective research
and its meaningful interpretation is also necessary in order to draw a
valid conclusion at the end of research. For this, researcher must
have knowledge about the methods of analyzing gathered data.

Question 1: Knowledge about talent
management concept

Question 2: Impact of giving priority to talent
management over business performance

Question 3: Capability of Burberry to attract
and retain talent

Question 4: Initiatives adopted by management
to retain talented employees

Recommendations
• Giving equal opportunities to employees for future improvements
helps Burberry in increasing employee retention rate as well as
productivity of both employees and company.
• The management of Burberry need to provide rewards and other
monetary benefits to the employees on the basis of their performance
level so that motivation can be created among new employees as well.

Reflection
At the time of doing research, observation of various things should be done
and developed time to time through engaging in different programmes
of development. At the time of undertaking and completing the project
activities I came to analyse my own weakness and strengths. Strength
identified if project undertaking was effective time management skills
as well as has the ability to take effective decision on time.

Conclusion
From this PPT it can be concluded that management can achieve strong
market position among their rivals if talented employees can be
recruited and retained for longer duration. It maximises the
contribution of employees which increases the possibilities of
organisation to sustain into market for longer period of time.

References
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of
two projects. Project Management Journal. 45(4). pp.21-38.
Buckley, P. and Ghauri, P., 2015. The internalisation theory of the multinational
enterprise: A review of the progress of a research agenda after 30 years. In
International Business Strategy (pp. 99-121). Routledge.
Doherty, N. F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful
realisation of benefits from systems development projects: findings from three case
studies. Journal of Information Technology. 27(1). pp.1-16.

Thank You