HND in International Travel: Talent Management and Sustainable Tourism

This report examines the role of talent management in the context of global sustainable tourism development. It begins by defining sustainable tourism and its importance in mitigating the adverse effects of the tourism industry. The report then contrasts the sustainable tourism strategies employed in emerging and established destinations, highlighting how these strategies are tailored to the specific needs and contexts of each type of location. The report analyzes the strategies employed by the UK tourism sector, including the use of tools to measure impacts, educational initiatives, and the promotion of authentic experiences. It also explores how established destinations, such as Edinburgh, can leverage their existing market presence to enhance profitability and market share. The conclusion emphasizes the significance of sustainable tourism for economic development and the positive impact on the environment and society. The report references key academic sources related to talent management and sustainable tourism practices.

Talent Management
in Management and
Leadership

Table of Contents
 Introduction
 Compare and contrast the outcomes of sustainable tourism strategies
in an emerging and an established tourism destination
 Conclusion
 References

Introduction
Sustainable tourism refers to the Visiting a place as a tourist and try to
make the positive impact on the environment, society and economy.
As more regions and nations develop tourism destinations and
industry which significantly impact on natural resources, their
consumption behaviour, pollution and social system. In that regards it
required for sustainable and responsible kind of planning and
management imperatively to survive as a whole.

Compare and contrast the outcomes of
sustainable tourism strategies in an emerging
and an established tourism destination
For an organisation to succeed in business environment, strategies
plays very much important role. There are different strategies for
emerging and established tourism destination that assist in attracting
the large no. of consumers in positive manner. In context of UK
tourism the emerging and established destinations use strategies that
are Tools to measure impacts, education as part of solution and
authenticity and genuine experience, selling unique points, define
target audience.

Cont..
By using the above mentioned strategies and tactics for sustainable
tourism in emerging tourism destination such as Leeds they can able
to acknowledge consumers about destination and its features and
way they work for sustainable tourism. On other hand in established
tourist destination such as Edinburgh can be able to enhance their
profitability and market share. By using the strategy of target
audience and give knowledge about their sustainability practices
Leeds can be able to target their audience on other hand Edinburgh
only approach potential individuals which save their cost and time.

Conclusion
From the above report it has been concluded that travel and tourism is
very much important industry that provides the employment
opportunities to the people that directly contributes in economic
development. It is very significant for sustainable tourism as it
contributes save environment, society and consumption behaviour in
positive manner. With the help of sustainable tourism strategies
organisation can serve consumers in best manner by considering
their self interest.

References
 Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent
management and employee retention: An integrative research
framework. Human Resource Development Review. 18(2).
pp.228-247.
 Whysall, Z., Owtram, M. and Brittain, S., 2019. The new talent
management challenges of Industry 4.0. Journal of Management
Development.

Thank you