Unilever Talent Management: Attracting and Retaining Brightest Talent

This research report aims to identify the best talent management strategies for Unilever plc to attract and retain top talent, ultimately enhancing their performance. The study employs a qualitative research approach with inductive and interpretivism philosophies, utilizing both primary and secondary data. Primary data was collected through simple random sampling of 20 Unilever managers, and thematic data analysis was used. Key themes identified include the long tenure of employees, the perceived effectiveness of current talent management strategies, the utilization of employee benefits, and the perceived impact of these strategies on employee performance. Recommendations include aligning talent management efforts with organizational goals, promoting active employee participation, and involving employees in the decision-making process. The report concludes by emphasizing the positive impact of talent management on employees and suggesting improvements for Unilever UK to enhance their talent management approach. Desklib offers a range of solved assignments and study tools for students.

Research project

Table of Content
 Aim and objectives
 Research methodology
 Data analysis
 Recommendations
 References

Aim and objectives
Aim: The aim of this research is to identify the best talent management strategies
for attracting and retaining brightest talent for Unilever plc to enhance their
performance.
Objectives:
 To develop an insight over talent management.
 To determine the best talent management strategies adopted by retail sector
firms for attracting & retaining potential employees.
 To analyze the impact of talent management strategies over the performance
of retail sector firms in UK.
 To recommend effective talent management strategies to Unilever plc for
enhancing the effectiveness of their talent management approach

Research methodology
Methodologies Description
Research type Qualitative research type
Approach and Philosophies Inductive and Interpretivism philosophies
Data collection Both primary and secondary
Data analysis Thematic data analysis
Sampling 20 managers of Unilever by simple random sampling

Data analysis
Theme 1: Majority of the employees
are working so long within a firm
Theme 2: Majority of people agree that
company uses effective talent management
strategies

Continued….
Theme 3: Majority of people using benefits of
talent management strategies for employees
Theme 4: Majority of people choosing talent
management strategies that used by Unilever Plc

Continued….
Theme 5: Transparency of talent
management strategy Theme 6: Majority of people get
moderate level of support

Continued….
Theme 7: Majority of people chosen strategies
that are effective for retaining potential
customer for Unilever PLC
 Theme 8: Impact of talent management
strategies on employee performance

Recommendations
 Talent management includes that every activity that is undertaken by the
company has positive impact on the employees of the company.
 It is suggested to the Unilever UK to align the talent management efforts
with the organisational goals. It is further advised to the organisation to
conduct various activities within the company to ensure that employees
can actively participate in the activities of the company.
 It is also recommended to Unilever UK to involve the employees and
other departmental managers so that they can actively contribute in the
decision making process and also by sharing their opinions which can be
helpful in arriving to a conclusion.

References
 Al Hammadi, H.A., 2020. The role of leadership in the talent management and
employee retention of education in abu dhabi. European Journal of
Multidisciplinary Studies. 5(1). pp.68-71.
 Al-Haraisa, Y. E., and et.al., 2021. Talent Management Practices and
Competitive Advantage: Evidence From the Jordanian Insurance
Sector. International Journal of Service Science, Management, Engineering,
and Technology (IJSSMET). 12(5). pp.102-115.
 Alves, and et.al., 2020. Strategic talent management: The impact of employer
branding on the affective commitment of employees. Sustainability. 12(23).
p.9993.
 Ambrosius, J., 2018. Strategic talent management in emerging markets and its
impact on employee retention: Evidence from Brazilian MNCs. Thunderbird
International Business Review. 60(1). pp.53-68.