Influence of Talent Management on Amazon's Performance

This research report investigates the concept of talent management and its influence on organizational performance, with a specific focus on Amazon. The report begins with an introduction outlining the research objectives, questions, and rationale, emphasizing the importance of talent management for attracting and retaining skilled employees, thereby reducing labor turnover and enhancing the company's market image. The methodology section details the use of the Saunders research onion, adopting an interpretative research philosophy and an inductive research approach, employing a survey strategy with interviews and a questionnaire administered to 30 Amazon employees. The data analysis reveals key insights into the understanding and perceived benefits of talent management, the challenges faced, and the strategies employed. Findings indicate that talent management positively influences the organization by providing training, growth opportunities, and incentives. The report then presents a discussion of the findings, reflections on the research process, and concludes with recommendations for effective talent management practices. The report highlights the crucial role of talent management in achieving organizational goals, emphasizing the need for strategic approaches to address challenges and optimize performance.

RESERCH REPORT
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Table of Contents
INTRODUCTION...........................................................................................................................3
Research objective-................................................................................................................3
Research questions-................................................................................................................3
RESERCH METHODOLOGY.......................................................................................................4
DATA ANALYSING......................................................................................................................9
FINDINGS.....................................................................................................................................11
Discussion......................................................................................................................................19
Reflection.......................................................................................................................................20
CONCLUSION..............................................................................................................................21
Recommendations..........................................................................................................................21
REFERENCES..............................................................................................................................23
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INTRODUCTION
Main aim of this research report is to understand the concept of talent management and its
influence on the performance of an organisation. It help an organisation in hiring best and top
talent for company and retain their skilled employees for long period of time. Retaining
employees for a long period of time will reduce the labour turnover rate for company which
create a good image in market and assist organisation in attracting best candidates for their
vacant job (Gale, 2018). Manager of an organisation formulate various policies related to growth
and development of employees which help in retention of employees and also increase their level
of motivation which assist an organisation in successfully achieving their organisation goal. This
research report is conduct in context of Amazon. It is an American multinational technology
company which is based in Seattle, Washington, U.S. Its main focus is on e-commerce, cloud
computing, digital streaming and artificial intelligence. Amazon is one of the biggest five
companies in UK. It was founded in 1994 by Jeff Bezos and it worldwide served its services. It
includes different kind of products such as Echo, Fire TV, Fire OS along with it also provide
various services like Amazon.com, Alexa, Amazon prime and so on. More than 1,298,000
numbers of workers are successfully working with company. This research report includes a
brief introduction and various applications of research methodology. Other than this it includes
the result and findings, an evaluation of literature review and based on research various
recommendation are given in this research report.
Research aim- To effectively analysis the concept of talent management and its influence on
performance of Retail Company. A case study of Amazon
Research objective-
 To understand the concept of talent management
 To effectively analysis the influence of talent management on Amazon performance
 For developing effective strategies for talent management for Amazon.
 To analysing the best practice in global talent management.
Research questions-
 What do you understand by the concept of talent management?
 What are the impact of talent management on the performance of Amazon?
 What strategies are develop for effective talent management for Amazon?
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 Explain the different practices of multinational company in global talent management?
Rationale of the research
Study of this research report is based on the influence of talent management on the
performance of an organisation. It assist in identifying various strategic approach used by an
organisation for effective talent management. Main rational behind selecting this topic an
organisation face a number of issues related to talent management. These issues will affect the
growth and performance of organisation. Talent management is an important concept for an
organisation because organisation face many difficulties in managing skilled talent and
effectively perform their business function. The study on this research report will addressing
these issues in an effective way.
Practical benefits of this research report- This will helps organisation in effectively analysing the
influence of talent management in performance of organisation and understand various strategic
approach to talent management which assist an organisation in effectively managing their top
talent.
RESERCH METHODOLOGY
It is a specific procedure and a technique which is used for identify, select, process and
effectively analysing the aim and objective of research report. It is deal with effectively
analysing the various available methods which are used for the present findings of research
objective. This part of research will used for effectively collecting the necessary information
related to selected objective of this research report. Hence, for successfully conducting this
research Saunders research onion is used for developing the research methodology (Güler and
Büyüközkan, 2019).
Research philosophy- It can define as the function which includes different functions which
help a researcher in collecting data & effectively perform a research. Research philosophy is
divided into two important types which are positivism and interpretative research approach
which helps researcher in conducting a research in effective way. For this research report
interpretative research philosophy approach is used. This approach is used for effectively
collecting the required information and successfully completing the research. Researcher use this
approach because its main focus is on qualitative findings and provide a right direction to
research.
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Research approach- This part of research will define an appropriate procedures for conducting
research to researcher. Research approach includes various practical & theoretical aspects which
helps researcher in effectively performing its task. Research approach is divided into two parts
which are inductive research approach and deductive research approach. Inductive approach
refers to a process which helps an researcher in analysing the information of qualitative data.
While deductive approach is used by researcher for analysing the quantitative form of
information. For this current research report inductive research approach is used as it play an
important role in offering objective data or information. Main reason behind selecting this
approach is that it helps researcher in effectively analysing the non-numerical form of
information.
Qualitative research-It refers to a method which is based on the conversational method and the
necessary information which is collected for research is in the form of non-numerical (Habrat,
2018). It assist researcher in better understand the view points of their respondents. There are
various methods of qualitative research such as focus group, tax analysis, case study, interview
questions and so on.
Quantitate research- It refers to a research method which is used by researcher for effectively
dealing with numbers and measurable forms. Quantitative research method helps in effectively
study for the investigation of data. This method will define a relationship between the aim of
research and objective which is based on the collected information.
Research strategy- It refers to a process of collecting necessary data by the researcher with the
help of different research strategy such as experimental research, survey, interview, action
research and so on. All these research strategy are very effective as it researcher use it according
to its investigation. For this research survey strategy is used for collecting the reliable and valid
information. Other than this case study and qualitative information will help in achieving
relevant conclusion and recommendation related to influence of strategic talent management in
organisation performance.
Research choice- It is an alternative which help researcher in order to successfully completing a
research and achieving its aim. This type of research define the type of data approach which is
used by the researcher for collecting data. It include two methods which can help in achieving
numerical and theoretical information which are qualitative and quantitative information. For this
research report qualitative form is used for evaluating the research topic. Main reason behind
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selecting this research method is to facilitate the process of collection of reliable information
based on the research aim. Quantitative research method is not that much appropriate in
presenting research work. As it is not that much reliable the numerical data and collected
information related to research topic. The research topic is influence of talent management in
performance of an organisation and for effectively collecting the information interview questions
will used for effectively evaluating the qualitative viewpoints related to research topic.
Data collection- It refers to the source of information from where the researcher collect the
necessary data (Kumar, 2018). A researcher can collect the data in two different way which are
primary and secondary source of data collection. Primary data refers to that data or information
which is first time collected by the researcher through their research. Primary data collection
includes various tools with the help of which researcher collect information related to its topic it
is questionnaire, interview, focus group and so on. While secondary data collection refers to the
data which is collected by researcher from the source which is already collected by some other
researcher. Various source of secondary data collection are books, newspapers, journals, internet
and so on. For this research both the primary and secondary data collection methods are used.
This is because primary data provide higher level of accuracy while secondary data will save
time and cost of researcher.
Sampling- It refers to a process which is by a researcher for statistical analysis. In this a
predetermined numbers of respondents are taken as a sample because it’s quite impossible for
researcher to collect information from whole population. Sampling is also divided into two parts
which are probabilistic and non-probabilistic sampling method. For this research report 50
employees of Amazon is selected for conducting this research under the age of 25-35. This
sample is selected on random bases so that there is no biasness in the result will occur.
Research instruments- There are various type of research instruments are available for a
researcher which help in collecting accurate and reliable information such as questionnaire,
interview and so on. A researcher need to effectively analysis these methods according to the
requirement of research topic. For this research report interview question is prepared and 30
employees of Amazon Company is selected as respondents.
Ethical consideration- For systematically and ethically conducting a research report it’s very
important for researcher to focus on all the principles of ethics. Before conducting the research
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It’s very important for researcher to ensure that the confidential information of company will not
leak because of its research. Principles of ethics are related to anonymity, informed constant.
Questionnaire
Q-1) Do you know the concept of talent management?
a) Yes
b) No
Q-2) According to you is an organisation needs to understand the concept of talent
management?
a) Yes
b)No
Q-3) What is the most significant benefit of talent management to an organisation?
a) Hiring talented candidates
b) Retaining employee for long period
c) Developing employees
d) None of the above
Q-4) According to you what are the challenges that an organisation face in implementing
talent management?
a) High labour turnover rate
b) Strict talent market
c) Unappealing culture of company
d) Answer not mention
Q-5) According to you how talent management influence an organisation?
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a) Positively influence
b) Negatively influence
Q-6) What strategy an organisation needs to adopt for effective talent management?
a) Provide training
b) Provide future growth opportunity
c) Monetary and non-monetary incentive
Q-7) What are the practices of global talent management?
a) Effectively use brand image for attracting candidates
b) Better understand the needs and requirement of employees
c) None of the above
Q-8 What are the most significant benefit of talent management?
a) Reduce labour turnover rate
b) Provide skilled and talented employees
c) Maintain good organisation culture
d) Help in achievement of organisation goal
Q-9) According to you is effective talent management helps in growth and development of
company?
a) Yes
b) No
Analysing and findings
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DATA ANALYSING
Theme: The concept of talent management
Q-1) Do you know the concept of talent management? Frequency
a) Yes 20
b) No 10
Theme: Need of talent management
Q-2) According to you is an organisation needs to understand the
concept of talent management?
Frequency
a) Yes 25
b)No 5
Theme: Benefits of talent management
Q-3) What is the most significant benefit of talent management to an
organisation?
Frequency
a) Hiring talented candidates 10
b) Retaining employee for long period 10
c) Developing employees 8
d) None of the above 2
Theme: The challenges faced by organisation related to talent
management
Q-4) According to you what are the challenges that an organisation face
in implementing talent management?
Frequency
a) High labour turnover rate 15
b) Strict talent market 8
c) Unappealing culture of company 5
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d) Answer not mention 2
Theme: Influence of talent management
Q-5) According to you how talent management influence an
organisation?
Frequency
a) Positively influence 24
b) Negatively influence 6
Theme: Strategies adopt for effective talent management
Q-6) What strategy an organisation needs to adopt for effective talent
management?
Frequency
a) Provide training 14
b) Provide future growth opportunity 10
c) Monetary and non-monetary incentive 6
Theme: Various practice of global talent management
Q-7) What are the practices of global talent management? Frequency
a) Effectively use brand image for attracting candidates 18
b) Better understand the needs and requirement of employees 10
c) None of the above 2
Theme: Benefits of strategic talent management
Q-8 What are the most significant benefit of strategic talent
management?
Frequency
a) Reduce labour turnover rate 9
b) Provide skilled and talented employees 8
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c) Maintain good organisation culture 6
d) Help in achievement of organisation goal 7
Theme: Talent management contribute in growth and development
Q-9) According to you is effective talent management helps in growth
and development of company?
Frequency
a) Yes 25
b) No 5
FINDINGS
Theme: The concept of talent management
Q-1) Do you know the concept of talent management? Frequency
a) Yes 20
b) No 10
Interpretation- From above graph it is analysed that out of total 30 respondents, 20 respondents
will say that they know the concept of talent management while 10 respondents out of 30
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respondents say no for this question. From this question it is analysed that the more people have
knowledge about talent management.
Theme: Need of talent management
Q-2) According to you is an organisation needs to understand the
concept of talent management?
Frequency
a) Yes 25
b)No 5
Interpretation- As per this graph out of 30 respondents 25 respondents say that it’s very
important for an organisation to understand the concept of talent management while 5
respondents say that organisation has no need to understand the concept of talent management.
From this graph it is clear that the number of respondents in the favour of this question is more
which show that an organisation needs to effectively understand the concept of talent
management.
Theme: Benefits of talent management
Q-3) What is the most significant benefit of talent management to an Frequency
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