Influence of Talent Management on Amazon's Performance

This research report investigates the concept of talent management and its influence on organizational performance, with a specific focus on Amazon. The report begins with an introduction outlining the research objectives, questions, and rationale, emphasizing the importance of talent management for attracting and retaining skilled employees, thereby reducing labor turnover and enhancing the company's market image. The methodology section details the use of the Saunders research onion, adopting an interpretative research philosophy and an inductive research approach, employing a survey strategy with interviews and a questionnaire administered to 30 Amazon employees. The data analysis reveals key insights into the understanding and perceived benefits of talent management, the challenges faced, and the strategies employed. Findings indicate that talent management positively influences the organization by providing training, growth opportunities, and incentives. The report then presents a discussion of the findings, reflections on the research process, and concludes with recommendations for effective talent management practices. The report highlights the crucial role of talent management in achieving organizational goals, emphasizing the need for strategic approaches to address challenges and optimize performance.

RESERCH REPORT
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Table of Contents
INTRODUCTION...........................................................................................................................3
Research objective-................................................................................................................3
Research questions-................................................................................................................3
RESERCH METHODOLOGY.......................................................................................................4
DATA ANALYSING......................................................................................................................9
FINDINGS.....................................................................................................................................11
Discussion......................................................................................................................................19
Reflection.......................................................................................................................................20
CONCLUSION..............................................................................................................................21
Recommendations..........................................................................................................................21
REFERENCES..............................................................................................................................23
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INTRODUCTION
Main aim of this research report is to understand the concept of talent management and its
influence on the performance of an organisation. It help an organisation in hiring best and top
talent for company and retain their skilled employees for long period of time. Retaining
employees for a long period of time will reduce the labour turnover rate for company which
create a good image in market and assist organisation in attracting best candidates for their
vacant job (Gale, 2018). Manager of an organisation formulate various policies related to growth
and development of employees which help in retention of employees and also increase their level
of motivation which assist an organisation in successfully achieving their organisation goal. This
research report is conduct in context of Amazon. It is an American multinational technology
company which is based in Seattle, Washington, U.S. Its main focus is on e-commerce, cloud
computing, digital streaming and artificial intelligence. Amazon is one of the biggest five
companies in UK. It was founded in 1994 by Jeff Bezos and it worldwide served its services. It
includes different kind of products such as Echo, Fire TV, Fire OS along with it also provide
various services like Amazon.com, Alexa, Amazon prime and so on. More than 1,298,000
numbers of workers are successfully working with company. This research report includes a
brief introduction and various applications of research methodology. Other than this it includes
the result and findings, an evaluation of literature review and based on research various
recommendation are given in this research report.
Research aim- To effectively analysis the concept of talent management and its influence on
performance of Retail Company. A case study of Amazon
Research objective-
 To understand the concept of talent management
 To effectively analysis the influence of talent management on Amazon performance
 For developing effective strategies for talent management for Amazon.
 To analysing the best practice in global talent management.
Research questions-
 What do you understand by the concept of talent management?
 What are the impact of talent management on the performance of Amazon?
 What strategies are develop for effective talent management for Amazon?
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 Explain the different practices of multinational company in global talent management?
Rationale of the research
Study of this research report is based on the influence of talent management on the
performance of an organisation. It assist in identifying various strategic approach used by an
organisation for effective talent management. Main rational behind selecting this topic an
organisation face a number of issues related to talent management. These issues will affect the
growth and performance of organisation. Talent management is an important concept for an
organisation because organisation face many difficulties in managing skilled talent and
effectively perform their business function. The study on this research report will addressing
these issues in an effective way.
Practical benefits of this research report- This will helps organisation in effectively analysing the
influence of talent management in performance of organisation and understand various strategic
approach to talent management which assist an organisation in effectively managing their top
talent.
RESERCH METHODOLOGY
It is a specific procedure and a technique which is used for identify, select, process and
effectively analysing the aim and objective of research report. It is deal with effectively
analysing the various available methods which are used for the present findings of research
objective. This part of research will used for effectively collecting the necessary information
related to selected objective of this research report. Hence, for successfully conducting this
research Saunders research onion is used for developing the research methodology (Güler and
Büyüközkan, 2019).
Research philosophy- It can define as the function which includes different functions which
help a researcher in collecting data & effectively perform a research. Research philosophy is
divided into two important types which are positivism and interpretative research approach
which helps researcher in conducting a research in effective way. For this research report
interpretative research philosophy approach is used. This approach is used for effectively
collecting the required information and successfully completing the research. Researcher use this
approach because its main focus is on qualitative findings and provide a right direction to
research.
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Research approach- This part of research will define an appropriate procedures for conducting
research to researcher. Research approach includes various practical & theoretical aspects which
helps researcher in effectively performing its task. Research approach is divided into two parts
which are inductive research approach and deductive research approach. Inductive approach
refers to a process which helps an researcher in analysing the information of qualitative data.
While deductive approach is used by researcher for analysing the quantitative form of
information. For this current research report inductive research approach is used as it play an
important role in offering objective data or information. Main reason behind selecting this
approach is that it helps researcher in effectively analysing the non-numerical form of
information.
Qualitative research-It refers to a method which is based on the conversational method and the
necessary information which is collected for research is in the form of non-numerical (Habrat,
2018). It assist researcher in better understand the view points of their respondents. There are
various methods of qualitative research such as focus group, tax analysis, case study, interview
questions and so on.
Quantitate research- It refers to a research method which is used by researcher for effectively
dealing with numbers and measurable forms. Quantitative research method helps in effectively
study for the investigation of data. This method will define a relationship between the aim of
research and objective which is based on the collected information.
Research strategy- It refers to a process of collecting necessary data by the researcher with the
help of different research strategy such as experimental research, survey, interview, action
research and so on. All these research strategy are very effective as it researcher use it according
to its investigation. For this research survey strategy is used for collecting the reliable and valid
information. Other than this case study and qualitative information will help in achieving
relevant conclusion and recommendation related to influence of strategic talent management in
organisation performance.
Research choice- It is an alternative which help researcher in order to successfully completing a
research and achieving its aim. This type of research define the type of data approach which is
used by the researcher for collecting data. It include two methods which can help in achieving
numerical and theoretical information which are qualitative and quantitative information. For this
research report qualitative form is used for evaluating the research topic. Main reason behind
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selecting this research method is to facilitate the process of collection of reliable information
based on the research aim. Quantitative research method is not that much appropriate in
presenting research work. As it is not that much reliable the numerical data and collected
information related to research topic. The research topic is influence of talent management in
performance of an organisation and for effectively collecting the information interview questions
will used for effectively evaluating the qualitative viewpoints related to research topic.
Data collection- It refers to the source of information from where the researcher collect the
necessary data (Kumar, 2018). A researcher can collect the data in two different way which are
primary and secondary source of data collection. Primary data refers to that data or information
which is first time collected by the researcher through their research. Primary data collection
includes various tools with the help of which researcher collect information related to its topic it
is questionnaire, interview, focus group and so on. While secondary data collection refers to the
data which is collected by researcher from the source which is already collected by some other
researcher. Various source of secondary data collection are books, newspapers, journals, internet
and so on. For this research both the primary and secondary data collection methods are used.
This is because primary data provide higher level of accuracy while secondary data will save
time and cost of researcher.
Sampling- It refers to a process which is by a researcher for statistical analysis. In this a
predetermined numbers of respondents are taken as a sample because it’s quite impossible for
researcher to collect information from whole population. Sampling is also divided into two parts
which are probabilistic and non-probabilistic sampling method. For this research report 50
employees of Amazon is selected for conducting this research under the age of 25-35. This
sample is selected on random bases so that there is no biasness in the result will occur.
Research instruments- There are various type of research instruments are available for a
researcher which help in collecting accurate and reliable information such as questionnaire,
interview and so on. A researcher need to effectively analysis these methods according to the
requirement of research topic. For this research report interview question is prepared and 30
employees of Amazon Company is selected as respondents.
Ethical consideration- For systematically and ethically conducting a research report it’s very
important for researcher to focus on all the principles of ethics. Before conducting the research
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It’s very important for researcher to ensure that the confidential information of company will not
leak because of its research. Principles of ethics are related to anonymity, informed constant.
Questionnaire
Q-1) Do you know the concept of talent management?
a) Yes
b) No
Q-2) According to you is an organisation needs to understand the concept of talent
management?
a) Yes
b)No
Q-3) What is the most significant benefit of talent management to an organisation?
a) Hiring talented candidates
b) Retaining employee for long period
c) Developing employees
d) None of the above
Q-4) According to you what are the challenges that an organisation face in implementing
talent management?
a) High labour turnover rate
b) Strict talent market
c) Unappealing culture of company
d) Answer not mention
Q-5) According to you how talent management influence an organisation?
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a) Positively influence
b) Negatively influence
Q-6) What strategy an organisation needs to adopt for effective talent management?
a) Provide training
b) Provide future growth opportunity
c) Monetary and non-monetary incentive
Q-7) What are the practices of global talent management?
a) Effectively use brand image for attracting candidates
b) Better understand the needs and requirement of employees
c) None of the above
Q-8 What are the most significant benefit of talent management?
a) Reduce labour turnover rate
b) Provide skilled and talented employees
c) Maintain good organisation culture
d) Help in achievement of organisation goal
Q-9) According to you is effective talent management helps in growth and development of
company?
a) Yes
b) No
Analysing and findings
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DATA ANALYSING
Theme: The concept of talent management
Q-1) Do you know the concept of talent management? Frequency
a) Yes 20
b) No 10
Theme: Need of talent management
Q-2) According to you is an organisation needs to understand the
concept of talent management?
Frequency
a) Yes 25
b)No 5
Theme: Benefits of talent management
Q-3) What is the most significant benefit of talent management to an
organisation?
Frequency
a) Hiring talented candidates 10
b) Retaining employee for long period 10
c) Developing employees 8
d) None of the above 2
Theme: The challenges faced by organisation related to talent
management
Q-4) According to you what are the challenges that an organisation face
in implementing talent management?
Frequency
a) High labour turnover rate 15
b) Strict talent market 8
c) Unappealing culture of company 5
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d) Answer not mention 2
Theme: Influence of talent management
Q-5) According to you how talent management influence an
organisation?
Frequency
a) Positively influence 24
b) Negatively influence 6
Theme: Strategies adopt for effective talent management
Q-6) What strategy an organisation needs to adopt for effective talent
management?
Frequency
a) Provide training 14
b) Provide future growth opportunity 10
c) Monetary and non-monetary incentive 6
Theme: Various practice of global talent management
Q-7) What are the practices of global talent management? Frequency
a) Effectively use brand image for attracting candidates 18
b) Better understand the needs and requirement of employees 10
c) None of the above 2
Theme: Benefits of strategic talent management
Q-8 What are the most significant benefit of strategic talent
management?
Frequency
a) Reduce labour turnover rate 9
b) Provide skilled and talented employees 8
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c) Maintain good organisation culture 6
d) Help in achievement of organisation goal 7
Theme: Talent management contribute in growth and development
Q-9) According to you is effective talent management helps in growth
and development of company?
Frequency
a) Yes 25
b) No 5
FINDINGS
Theme: The concept of talent management
Q-1) Do you know the concept of talent management? Frequency
a) Yes 20
b) No 10
Interpretation- From above graph it is analysed that out of total 30 respondents, 20 respondents
will say that they know the concept of talent management while 10 respondents out of 30
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respondents say no for this question. From this question it is analysed that the more people have
knowledge about talent management.
Theme: Need of talent management
Q-2) According to you is an organisation needs to understand the
concept of talent management?
Frequency
a) Yes 25
b)No 5
Interpretation- As per this graph out of 30 respondents 25 respondents say that it’s very
important for an organisation to understand the concept of talent management while 5
respondents say that organisation has no need to understand the concept of talent management.
From this graph it is clear that the number of respondents in the favour of this question is more
which show that an organisation needs to effectively understand the concept of talent
management.
Theme: Benefits of talent management
Q-3) What is the most significant benefit of talent management to an Frequency
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organisation?
a) Hiring talented candidates 10
b) Retaining employee for long period 10
c) Developing employees 8
d) None of the above 2
Interpretation- The above graph show that 10 respondents out of total 30 respondents think that
most significant benefit of talent management is that it helps an organisation in hiring talented
employees. While other 10 respondents say that it assist organisation in retaining their employees
for long period of time. 8 respondents out of total 30 respondents think that most important
benefit of talent management in organisation is that it helps in development of employees and the
remaining 2 respondents will select the option of none of these.
Theme: The challenges faced by organisation related to talent
management
Q-4) According to you what are the challenges that an organisation face
in implementing talent management?
Frequency
a) High labour turnover rate 15
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b) Strict talent market 8
c) Unappealing culture of company 5
d) Answer not mention 2
Interpretation- From the above chart it is analysis that out of total 30 respondents who are
selected as a sample for this research 15 respondents say that an organisation will face of
problem of high labour turnover rate. While 8 respondents select the option of strict talent market
option. Other than this 5 respondents select think that the challenge is unappealing culture of
company and 2 respondents say that their option is not mention in options.
Theme: Influence of talent management
Q-5) According to you how talent management influence an
organisation?
Frequency
a) Positively influence 24
b) Negatively influence 6
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Interpretation- With the help of above graph it is analysed that talent management has a
positive influence on an organisation. As 24 respondents out of 30 respondents thinks that talent
management has a positive impact on organisation. While 6 respondents say that it negatively
influence an organisation.
Theme: Strategies adopt for effective talent management
Q-6) What strategy an organisation needs to adopt for effective talent
management?
Frequency
a) Provide training 14
b) Provide future growth opportunity 10
c) Monetary and non-monetary incentive 6
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Interpretation- The above chat show that out of total 30 respondents 14 respondents think that
for effective talent management in an organisation the need to provide training to their
employees. While 10 respondents say that organisation need to provide various future growth
opportunities and 6 respondents out of 30 respondents think that an organisation need to adopt
effective monetary and non-monetary strategy for effective talent management in an
organisation.
Theme: Various practice of global talent management
Q-7) What are the practices of global talent management? Frequency
a) Effectively use brand image for attracting candidates 18
b) Better understand the needs and requirement of employees 10
c) None of the above 2
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Interpretation- This chart show that when it is ask to respondents that what are the practice use
for global talent management it is analysis that 18 respondents will select the option of effective
use off brand image for attracting candidates, while 10 respondents say that for global talent
management organisation needs to better understand the needs and wants of their employees. 2
respondents out of total 30 respondents will select the option of none of the above.
Theme: Benefits of strategic talent management
Q-8 What are the most significant benefit of strategic talent
management?
Frequency
a) Reduce labour turnover rate 9
b) Provide skilled and talented employees 8
c) Maintain good organisation culture 6
d) Help in achievement of organisation goal 7
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Interpretation- With the help of above chart it is analysis that 9 respondents will think that the
most significant benefit of strategic talent management is that it will reduce the labour turnover
rate for company. While 8 respondents think that it will provide skilled and talented employees
to an organisation. 6 respondents out of total 30 respondent’s response that it helps an
organisation in maintain good organisation culture and the remaining 7 employees think that it
will helps an organisation in effectively achieving their organisational goal.
Theme: Talent management contribute in growth and development
Q-9) According to you is effective talent management helps in growth
and development of company?
Frequency
a) Yes 25
b) No 5
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Interpretation- According to this above graph 25 respondents say that talent management helps
an organisation in growth and development of an organisation. While 5 respondents will select
the option of no.
Discussion
To understand the concept of talent management
Talent management's main goal is to improve workforce productivity and to inspire workers to
continue in business for a long time. It is crucial to choose the best and most talented candidate
for a vacant position in the business and professional and experienced people can not abandon
the company for success in any organisation. it is very critical. HR in a chosen enterprise
recruits and manages best or right talents in an organisation effectively. It develops different
development policies for its workers that aim to manage the best talents.
To effectively analysis the influence of talent management on Amazon performance
Its high awareness and know-how can allow companies to generate different new ideas and to
boost the organization's results. HR helps them successfully achieve their goal within the
framework of chosen corporate talent acquisition.
For developing effective strategies for talent management for Amazon.
A strategic staff plan policy can be developed by the HR boss in order to accurately analyse
workers' demands and capabilities in order to achieve a special objective. It specifically defines
the function of each worker and adjusts the existing framework to fill the void adequately. Using
and improve this Amazon Technique to increase their employees' ng productivity and inspiration
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level. By supplying them with efficient preparation, companies can improve their employees'
effectiveness and, through the provision of different business opportunities for growth,
companies can maintain their qualified workforce.
To analyzing the best practice in global talent management.
It is a global retailer in the sense of a chosen group that is worldwide operating. The corporation
selected uses various policies for improved strategic management of talent. The prestigious
brand can be used to draw the best talent to vacant companies. And help to hire the best talent for
the organisation. Apart from this business, the international and domestic demands are balanced
in order to truly comprehend its employees' needs and requirements, helping it to choose a best
motivational method.
Reflection
I am pleased to recognise that throughout the present report, I have fulfilled all the activities
which I have allocated to my research study. I am thankful that I was able to do this project,
which provided me with great awareness in connection with the philosophy of Talent
Management. When I did not study numerous similar research topics, I found some knowledge
topics that contributed to my database and I have sufficient faith to discuss this subject in the
future. I used the research methods to effectively manage this study, which lead to the provision
of high value data to its writers and the extraction of different data and analysis from the
corresponding relevant parties, to provide a favorable impact of the relevance of the project.
During this investigation, I discovered numerous ideas about talent acquisition strategies and
their effect on the company enterprise's organisational activities. Lastly, I found some
challenges, but I have held encouraged anyway by community settings deadlines that will enable
me to achieve the project effectively in the frequency and that will not encourage them to have
any difficulties in achieving this project. by the time to build different competences, which will
also be of use to me in my personal and professional life for each project
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CONCLUSION
From the above analysis, it concluded that the successful maintenance of organisational
firm, that the different talent acquisition techniques have become valuable tools for achieving
desired company targets and goals. Talent management is a continual operation, where high-
quality staff are retained and attracted and talents developed and constantly motivated to increase
results. Talent management primarily aims to build a committed workforce that stays long-term
with the brand. The research paper will investigate the use of talent-management technologies in
the business organisation, through random applicants identified for examination in the selected
company. In this report a questionnaire was created by choosing random staff of the company
and some subject specific questions were raised, many of which were brilliant but others had to
have a deeper understanding of the benefits of talented management.
Recommendations
From the above discussion, it is recommended on the basis of research which are mentioned
below:
 Business should concentrate atmosphere on talent acquisition values to attract best
qualified staff, in order to achieve the best possible outcome.
 The Workforce must make further efforts towards the creation, through the introduction
of creative organisational goals and objectives, of different human resource planning, that
will help to improve the competitiveness of the company.
 Organization of different company workers may attract their skilled employees by
offering a safe and desired working atmosphere. It will also help to make the activity
generated in an organisation more successful.
 The type of department should create more collaboration between its agencies and have
strong insights into the beneficial outcomes for implementing such strategies and action
plans with a variety of instructional programmes.
 Even though there are raises in salaries and benefits, very few staff wish to abandon an
employer only since they have difficulties with pay. Professional life prospects and
promotion chances are often commonly part of why employers plan to quit.
 For staff and their employers, an important way of retention is to jointly establish career
pathways and monitor their success and their financial benefits.
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 In addition to helping management and leadership capacity, development training is an
indication to workers that their skills are respected as an efficient strategic resource.
 Mentoring services teach staff knowledge and teach them how to improve their
interactions. Adaptable operating hours and scheduling for more professional attitude,
relaxed clothing policies and increased work options at work, are other valuable non-
monetary initiatives.
 Instead of recruiting outside firms, with a lot of employer companies cultivating their
potential managers internally, companies have more time and resources investing in
expert employees. Be aware that other companies – like the rivals – seek to hire only the
kind of workers.
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