Global Business Strategy Report: Analyzing Talent Plus's Strategy

This report provides a comprehensive analysis of global business strategy, using Talent Plus as a case study. It begins with an introduction to global business strategy and its importance, followed by an analysis of environmental assessment techniques, including SWOT and PESTEL analyses. The report examines the micro and macro-environments of Talent Plus, evaluating its strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, environmental, and legal factors impacting its operations. It further explores the impact of the international business environment, assessing the benefits, opportunities, and challenges of globalization. The report delves into the expansion of the organization on a global level, examining organizational structures in international markets, and addressing moral and ethical issues within the global market. It contrasts corporate strategy with ethical and social responsibilities, examining corporate social responsibility legislation and guidance. Finally, it critically evaluates the international operations of Talent Plus, concluding with a summary of findings and recommendations, referencing various academic sources.

Global Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
ACTIVITY 1....................................................................................................................................3
a) Analyse the techniques of environment and their assessment...........................................3
b) Analysis of Micro and Macro-environment of the organisation by using the techniques of
first plan. ................................................................................................................................4
c) Impact of international business environment and analyse it.............................................5
d) Assess the benefits, opportunities and challenges of globalisation....................................6
a) The expansion of organization on global level..................................................................7
b) Organization Structure operating in international markets................................................8
ACTIVITY 2....................................................................................................................................9
Moral and ethical issues in a global market...........................................................................9
Contrast between corporate strategy and ethical and social responsibilities........................10
Corporate Social Responsibility legislation and guidance for organization .......................11
Activity 3.......................................................................................................................................12
Critically evaluates the international operations of your chosen organisation. ............................12
Conclusion.....................................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Global Business Strategy helps the organization to expand its business on global level
and can increase the revenue by increasing extent of globalization of organization. There are
different type of strategies such as multi domestic, transnational and global which can help to
build efficiency across nations. This report describes the expansion of organization called Talent
Plus on global level and explains the structures of different organization who operates in
international markets like McDonald's and Amazon. The moral and ethical values used by
organization on global level has been included in this report. This report also shows the various
conflicts created between corporate strategy and CSR. It also includes the regulations and
policies used by CSR on global market.
Main Body
ACTIVITY 1
a) Analyse techniques of environment and their assessment
Different techniques for assessment of environment are
Swot Analysis
It is the most important techniques which is being used by organisation to evaluate competitive
position of company and also do strategic planning. It analyses the values of internal and external
circumstances at same time also sees potential of current and future. Swot analysis stands for
Strength, weakness, opportunity and threats of an organisation.
Strength is characteristic which is being there in company as capability and it is positive factor of
company which is being used against competitors by making strategies and take advantage.
Weakness is factor which is also being present in a company or say it is restriction for company
and it is one of disadvantages for organisation.
Opportunity it is the condition in which the organisation will enable the favourable factors and
do strengthens its position (Hitt, Li and Xu 2016). Every organisation will see the opportunity
and use the competitive advantage.
Threats is an unfavourable condition in company specially from external environment which
cause damage or risk to organisation and its position. Competitive company will take the benefits
and cause the damage.
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PESTEL analysis is tool used to examine and observe factors of macro-environment which is
having an impact on performance of an organisation. It is helpful for new venture or business
and also for company who wants to enter in a foreign market. Often it is used for collaboration
and it stands for Political, Environmental, Social, Technological, Economic, Legal factors.
Political factors is the factor in which the government will involve in the company and also tells
how and the degree about the intervention of the government.
Economic Factors is having determinants which describes certain performance of the economy
such as inflation rates, growth rates, interest rates, disposable income of consumers. It impacts on
company directly or indirectly.
Social factors gives idea for general environment which entitles characteristics of demography,
customs, norms and value of population which gives idea for company to operate.
Technological Factors includes technological changes and their impact in the market as it is the
innovation in the market that may affect the functioning of the company.
Environmental factors become the important because of many reasons as the increasing scarcity
in resources like raw materials, scarcity in carbon footprints set by the government.
Legal factors are factors which overlap political factors and there are many specific laws,
antitrust laws, copyright, trademark etc. or any other specific laws which company has to adhere.
b) Analysis of Micro and Macro-environment of organisation by using techniques of first plan.
Talent Plus is the organisation which does not making the profit and it was not operating
in large scale so they use the different techniques to make the organisation strong and become
more efficient. Talent Plus is a privately held company. It is the Leading Talent Assessment
Partner and a premier, global human resources consulting firm with over 400 world-class,
quality-growth-oriented clients. As they believe that this type of company are avoidable and can
be eradicated by actions of human (Hotho, Lyles and Easterby‐Smith, 2015). Techniques used by
Talent plus are
SWOT Analysis
Strength
Talent plus is the company which is having mission and strategies and also having
SWOT Analysis of their own. Their team must have to identify factors which are favourable for
the company and also being examined. They may offer new and innovative services and they can
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share it on their extensive network and also share about services. Firm has the high brand equity.
It has the very successful marketing and advertising campaign. Also Talent Plus has the most
innovative and creative research and development. They have the strong, network and operations
in the country.
Weakness
One of main weakness of Talent Plus is they are having scarcity of resources and having
a small staff and at same they have less experience and unclear mission. If once their goodwill is
damage than it will be very difficult to overcome from that weakness. External factors has been
affecting the growth of the company. Decrease in the operating profit can also be one of the
weakness for the organization.
Opportunity
Environmental scan is being done by strategic thinkers and they always look outside for
new opportunities. Opportunities are being developed by assessment of society or population
where they serve. Expanding the organization to the other places can act as an opportunity for
the business. Also they can go for the joint venture.
Threats
If Talent Plus is not making profit it doesn't mean that it does not have any competitors.
They have many competitors in market who serves same kind of services.
PESTLE Analysis
Political factors are involved in every organisation. Talent Plus is organisation where also
intervention of government is there and impact business in many ways like environmental law,
labour law, trade restrictions etc. If they want to expand the market in other places the company
can get affected by the trade policies, rules and regulations of the particular country.
Economic Factor
Talent Plus have significant impact in working of an organisation and also shows
profitability. It has a great impact on organisations such as taxation policies, interest rates control
etc. If labour rate in the particular country increases than the company’s profitability can be
decreased.
Social Factor
Talent plus involves in sharing belief they have and also attitude of people at large.
Factors involve in these are population growth, age differences, carrer attitude and so on.
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Technological factor
Impact of this factor in Talent Plus or for any organisation is very important as it directly
impacts on growth of company.
c) Impact of international business environment.
International business environment allows company to be extensive and explore in new market.
There are many factors which impact business environment they are
Economy
Economic environment directly impact Talent Plus, as they are planning to have their
business globally they have to do research for country. They have to consider factors like
inflation rate, interest rates, investment rates. They have to find every information about
country.
Politics
Legal and political environment of any country influence business directly, these factors
vary from state to state (Madsen and Walker, 2015). Even in US every state has their laws and
regulation. And company operates there must have to comply all these laws.
Cultural Differences
Every country has its own culture, which impact business in three ways that are hierarchy
in organisation, etiquettes and way of communication. It impacts on Talent Plus if they want to
operate in different country. Like Japan follows strict workplace rules, Spain emphasises on
leisure time. At same professionals of different countries have different verbal way or different
style of negotiation.
Social environment
It defines country's value system. Many factors which affect business environment like
wealth, customs, cost structure, labour mobility and cultural heritage and it effects Talent Plus
and sometimes become hurdle.
d) Assess benefits, opportunities and challenges of globalisation.
Benefits of globalisation in Talent plus
Globalisation of Human Capital
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The greatest resources for any company is workforce as they acquire and retain. It
benefits from foreign market and having great impact on globalisation. HR Department of Talent
Plus increase their workforce by recruiting staff and transfer new positions to overseas. New
talents are also hired and developed as well (Motohashi, 2015). At same time they must have to
give them training and also local people meet requirement of that country or city, even they
transferred skilled and trained employees when they open their company in the foreign market.
Increase in quality of goods and services
Globalisation always leads to have best people and also provides the best quality of
services throughout world. At same time consumer has power or having liberty to choose
product or service which they think is best for their needs and requirement. Like Talent plus
provides person in America to choose their service offer by UK.
Opportunity of Globalisation in Talent Plus
Growth of new segments
Globalisation makes growth in market and also in number of segments through
globalisation. The company has the opportunity to diversify its products and grow in new places
and markets that can support them in increasing profitability.
Technology
Technology is transforming industries and creating opportunities for innovation and
economic growth. Talent Plus gives encounter of variety in technological changes and in this
even government has taken many initiatives to promote technological changes.
Challenges of globalisation in Talent Plus
Job mobility
Talent Plus has to ship jobs, from countries less developed to developing countries. The
company in order to grow will need highly talented and skilled staff that can assist the firm in
growing. Many people are need in job and their job loss leads to decrease tax revenue.
Loss of cultural identity
As globalisation made Talent Plus easier to access but it also begun cultures together.
Success of any particular culture all over the world have caused to other countries to lose their
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identity of culture. The company can also implement the new products by analysing the cultural
demand of the people of particular country.
a) Expansion of organization on global level.
When operations expand into other countries, impact of globalization on Talent Plus is
important. The company must have a practical experience in hiring, training, retaining and
supporting a workforce on global level which often varying cultural identities. They should
consider cultural differences, foreign regulations and technological developments.
Globalization of human capital: As company Talent Plus is planning to extend its base to a
foreign market (Nakatani, 2018). A company need to provide visas, work permits, housing,
training on the needs and demands of consumers as current staff need to be transferred to
overseas. To extend business globally, company needs to hire skilled and already trained
employees and willingness of employees to mobile will help company in productivity.
Globalization can be extent if company consider cultural differences, within and outside
organization. Business must develop a corporate culture or ways of operating to extent business
globally, a manager who is working from home can work better by understanding local culture
and find better success. Expanding business will help company to increase profitability and
increase their supply chain on a global network and also helps in improving communication
skills and develop organizational culture while interacting with people from diverse
communities. It will also help in hiring skilled and talented employees from worldwide.
Talent Plus need to deal with employment and tax laws while entering a foreign market
as market place have different tax rates, labour laws and environmental regulations which can
even create conflict with corporate policies so to expand business globally adjustments need to
make with government to resolve these conflicts. HR departments will have problem in
communicating with their employees over great distances. Therefore, they need to standardized
their software throughout company such as email or conference calling etc. and to accommodate
language differences. This eliminates personal human interaction and can be challenge for HR
departments to clarify their queries like issue with pay check or policy related issue.
Globalization can helps company to measure its economic, political and cultural benefits by
increasing levels of interdependence over vast distances.
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b) Organization Structure operating in international markets
McDonald's is the successful fast food chain founded in 1940 and operate in different
parts of world through franchise (Rugman and Verbeke, 2017). It is serving 69 million customers
over 100 countries and organization structure that McDonald's follow is divisional structure as it
organizes activities of business around geographical, market or product. It is very useful when
company is located at every regions and markets.
Amazon is a multi-national technology company. The organizational structure of the
company is hierarchical. The senior management team includes two CEO's, three senior vice
presidents and one worldwide controller who are responsible for various aspects related to
business to the CEO of amazon Jeff Bezos.
Talent Plus has a flat organisational structure as it contributes their efforts with each other
and reduces barriers and everyone can participate in decision making process, leaders values
ideas of their employees and motivate them to work towards company's goal.
ACTIVITY 2
Moral and ethical issues in a global market
Talent Plus is global human resource consultancy providing solutions based on talent in
managers, leaders, development and analytics. They also offer trainings on talent development,
workforce planning, aptitude assessments etc. They are committed to identify and cultivate talent
to optimize person full potential so that company can get benefits from their services (Thompson
Strickland and Gamble, 2015). It improves selection odds and shape future of company's culture
and helps to grow every aspect of organization.
Operations: Companies who are entering in global market need to decide about things like
environmental impacts, pay living wages, working condition. Talent Plus main purpose is to help
companies to provide the best leaders, managers and front line workforce. They adopted one
approach based on rights that would help in increasing their effectiveness.
Free Speech: When a company enters a foreign market they must have their freedom of
expression on behalf of their employees and potential customers. Talent Plus believes in creating
a sustainable life for organisation by positive changes to their environment and culture of the
organization. Their value is based on right to be heard will help in giving free speech and operate
in that environment.
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Bribery: A company from different nation can face problem of bribery when entering a foreign
market. In many cultures, officials ask for money to do some illegal activities. Talent Plus is one
of organization who are trying to resolve problem of recruiting, evaluation motivation of
companies by providing them skilled and experienced employees, therefore, they can get
support of their potential customers and social activists (Hotho Lyles and Easterby‐Smith, 2015).
Organizational culture: The company who runs business in home market, staff and management
shares same moral and ethical standards with customers. When organization enter a foreign
market, it interacts with culture who have completely different values. Talent Plus need to be
careful while consulting with foreign market without hurting their beliefs and culture and helps
to shape organization culture with standards of foreign culture.
Marketing: Marketing can help the organization in attracting huge consumers and increasing
their profitability. Talent Plus believes that development can only happen in organization by
recruiting enthusiastic people who carry vision of a company and try to accomplish
organizational goals.
Taxes: Companies have problem in distributing costs and revenues between home and foreign
operations. A foreign entity declares high profitability and pays low tax whereas home office
declares low profit due to high costs. They believe in every person has talent which can be
analysed through their business solutions
Conflicts between corporate strategy and ethical and social responsibilities.
When it comes in growing business, company need to apply some strategies and that
strategies may create negative impacts on society and company will need to contribute back to
society. Therefore, CSR reduce negative impacts and create positive impression on press to
improve reputation of company. Applying various strategies can create conflict with CSR in
following ways:
As Talent Plus is trying expand its business in foreign market as being a socially
responsible business company need to consider environment impacts and society benefits but
company is focusing on consulting talented people and shape future of company, Talent Plus
believes that existence of their company is enough for social contribution because they are
consulting talented people by donating time and provide tax money to governments which can
create conflict with CSR.
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If business does not give donations or net profit to CSR and gets more profit by using
most expensive production techniques which can affect environment and company shareholders,
partners, investors and employee does not share this plan then it will create conflict with CSR
but Talent Plus must justify that following ethical and social responsibilities can help in
increasing their image in market which will help to expand their business more.
If company budget is less to pursue social responsibility, then company can cooperate
with local municipalities to avoid conflict with CSR (Peng, 2016). It can be done by funding on
youth sports league, by donating or providing sponsorship fee can help to increase sales and
profitability in market. The employees can be encouraged to volunteer at events and offering
reward can improve team formation.
When company enters a foreign market, they donate money to buy property and a lot of
resources require managing building like electricity, water use etc. if there is any wastage or
excess use of any natural resources then it can create a conflict with CSR. To resolve this
conflict, Talent Plus can start a waste management program on-site, by using green material in
production by asking suppliers to use green materials. This could help in reducing energy
consumption, can help in saving money and increase profits. Using of green materials is costly
but it is one-time investment as it will help in minimizing future cost like saving money from
electricity, water consumption etc.
Corporate Social Responsibility legislation and guidance for organization
Each business entity should follow CSR policy to guide its strategic planning and providing a
path to its initiatives. It should be part of overall business policy with business goals
CSR have legislation that company need to give 2% of their net profits to causes which
lead to charity and companies requires setting up a CSR board committee. The board of director
can command to review each financial year at end. The laws are applied to companies registered
in UK who have net worth of 5 billion pounds need to pay $80 million, turnover of 10 billion
pounds need to pay $160 million or net profit that exceeds 50 million pounds need to pay
$830,000.
To encourage innovative steps and partnerships with society, government and other
stakeholders, CSR have provided legislation which are given as below:
Human Rights: Businesses must support and respect protection of human rights and to ensure
that there are complicit in abuses.
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Labour Standards: Freedom of association and effective recognition must be uphold by
businesses that gives right to collective bargaining.
Environment: Businesses should take precaution to overcome environmental challenges and
should follow steps to promote greater environmental responsibility and must encourage
development by using environmentally friendly technologies (Corporate social responsibility
voluntary guidelines, 2009.).
Anti-corruption: Businesses should protest against all types of corruption like extortion, bribery.
Their system should follow ethics, transparency and accountability and do not engage in business
practices that are abusive and unfair.
Corporate social responsibility is one of the most ethical practice that can build
companies goodwill. This activity can assist the company in maximising positive impact and also
help Talent Plus in growing. This guide is already being used by 20 companies which help
company to anticipate problems and to make strategies to resolve risks. The guides include eight
risk zones such as truth, disinformation, addiction and dopamine economy, machine ethics,
surveillance state etc.
Another guidance to organization is to secure shared space as relationship between
company and civil society can often be bitter. The organization Talent Plus must protect shared
space with civil society and respect human rights. A company should respect all stakeholders
including shareholder, employees, suppliers etc. A mechanism should be developed to engage
with stakeholders actively.
The CSR activities can assist the organization in building goodwill. The company can
organization various activities like charitable events, and distributing the profit among the
workers or those who are in need. The non-government organization can influence supply chain
for CSR initiative and motivate employees to put effort for social development.
Activity 3
A3 critically evaluates international operations of your chosen organisation.
Evaluation of International operation of talent plus
The company is being expanding their business in the various parts of the world. They
are included in offering their services globally. Expert in their field as they have the best
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