Talent Management Strategies for Attracting & Retaining Employees

This project presents a detailed analysis of talent management strategies employed by organizations in India to attract and retain employees. The project includes a logbook documenting the research process over four weeks, covering literature review, research methodology, data analysis, and interpretation. The report includes an introduction outlining the importance of talent management, rationale, aims, and objectives, followed by an extensive literature review examining key concepts and practices. The research methodology section details the questionnaire design, data collection, and analysis techniques. The analysis and interpretation chapter presents findings from the data collected, supported by tables and figures. The project concludes with findings, conclusions, recommendations, and a Gantt chart illustrating the project timeline. The study highlights the significance of talent management in achieving organizational goals and provides insights into effective strategies for employee retention and development in the Indian context.

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TALENT MANAGEMENT STRATEGIES
EMPLOYED IN ORGANIZATIONS IN
INDIA TO ATTRACT AND RETAIN
EMPLOYEES

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PROJECT LOGBOOK OF 1st WEEK
Name: Razi
Project Title: Talent management strategies employed in organizations in India to attract
and retain employees
Date: 03/04/2021
Update on Weekly Research/Tasks Achieved
By reading journals and by referring HBR.
Any Risks and/or Issues Identified
I put my time and effort into this task that I was given for me to understand.
Problems Encountered
I had to search papers and use my own phrases for the articles I read, which was a huge
challenge, but with time and dedication, I was able to finish my assignment.
New Ideas and Change of Project Direction
There was no major improvement at the time. Referring journals and books helped to get
more information.
What have I learnt about Myself this Week?
Helped me learn new ideas about the topic I chose.
Tasks Planned for Next Week
Literature review.
Project Plan Status to Date (On, Ahead, Behind)
I was on time as I was able to complete the task that was assigned for me this week.
Supervisor Comments to Address
Need to research more.

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PROJECT LOGBOOK OF 2nd WEEK
Name: Razi
Project Title: Talent management strategies employed in organizations in India to attract
and retain employees
Date: 10/04/2021
Update on Weekly Research/Tasks Achieved
Completed literature review.
Any Risks and/or Issues Identified
The most difficult task was completing the literature review.
Problems Encountered
No problems
New Ideas and Change of Project Direction
There was no significant change currently. Completing the literature review enhanced my
thinking ability about the tasks I was given.
What have I learnt about Myself this Week?
To take the initiative of completing the literature review. Helped me learn new ideas about
the topic I chose.
Tasks Planned for Next Week
To conduct survey on employees.
Project Plan Status to Date (On, Ahead, Behind)
On time.
Supervisor Comments to Address
You have to find more about talent management practices.
PROJECT LOGBOOK OF 3rd WEEK

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Name: Razi
Project Title: Talent management strategies employed in organizations in India to attract
and retain employees
Date: 17/04/2021
Update on Weekly Research/Tasks Achieved
In the third week there were many more tasks like creating questionnaire, planning
research methodology, analysis and interpretation. Setting objectives were completed as
well. I was able to do these tasks because I was guided by my tutor.
Any Risks and/or Issues Identified
Finding the right questions for the questionnaire was difficult.
Problems Encountered
Preparation of the questionnaire was difficult as I needed to find the right questions and to
make it compact as possible so would be easy for the people to answer it.
New Ideas and Change of Project Direction
Doing these tasks increased my knowledge and also I started interacting with many
employees that were involved in doing my questionnaire
What have I learnt about Myself this Week?
I was able to improve my knowledge through interacting with the employees and also I
learned to create a survey on my own.
Tasks Planned for Next Week
Data analysis and interpretation of results were the task planned for the next week.
Project Plan Status to Date (On, Ahead, Behind)
On the time.
Supervisor Comments to Address
Accurate data.

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PROJECT LOGBOOK 4th WEEK
Name: Jabir Ali
Project Title: Talent management strategies employed in organizations in India to attract
and retain employees
Date: 24/04/2021
Update on Weekly Research/Tasks Achieved
Analysis and interpretation of results and writing were the tasks assigned this week. The
project was completed
Any Risks and/or Issues Identified
To explain the results of my questionnaire.
Problems Encountered
No problems
New Ideas and Change of Project Direction
Learned to compared the results and to provide a good suggestion for the organization.
What have I learnt about Myself this Week?
Time and effort are main key factors for conducting an effective study.
Tasks Planned for Next Week
All tasks all completed.
Project Plan Status to Date (On, Ahead, Behind)
On the time.
Supervisor Comments to Address
You want to study more about different subjects.

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WORK BREAKING DOWN STRUCTURE

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GANTT CHART
PROJECT TITLE
Enter the name of the Project Lead in cell B3. Enter the Project Start date in cell E3. Pooject Start: label is in cell C3.
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29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
TASK ASSIGNED
TO PROGRESS START END M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S
Introduction 4-3-21 4-9-21
Literature Review 4-10-21 4-16-21
Research Methodology 4-17-21 4-23-21
Data Analysis 4-24-21 4-28-21
Conclusion 29-04-2021 29-04-2021
Apr 26, 2021 May 3, 2021 May 10, 2021 May 17, 2021Apr 19, 2021
Display Week: Mar 29, 2021 Apr 5, 2021 Apr 12, 2021
Project Start: Sat, 4-3-2021
TASK DATE DURATION
(DAYS)
INTRODUCTION 03-APRIL 7
LITERATURE REVIEW 10-APRIL 7
RESEARCH METHODOLOGY 17-APRIL 6
DATA ANALYSIS 24-APRIL 4
CONCLUSION 29-APRIL 1

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TABLE OF CONTENTS
CHAPTERS TITLE PAGE
NO
1
INTRODUCTION 10
INTRODUCTION 10
RATIONALE 11
AIM AND OBJECTIVES 11
SIGNIFICANCE OF STUDY 11
PROJECT STRUCTURE 12
2
LITERATURE REVIEW 14
LITERATURE REVIEW 14
3
RESEARCH METHODOLOGY 19
RESEARCH 20
RESEARCH DESIGNS 20
DATA COLLECTIONS AND ANALYSIS 20
RESEARCH LIMITATIONS 22
4
ANALYSIS AND INTERPRETATION 23
ANALYSIS AND INTERPRETATION 23
5
FINDINGS, CONCLUSION AND RECOMMENDATIONS 33
FINDINGS 34
CONCLUSION 35
SUGGESTIONS 35

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LIST OF TABLES
SL
NO
NAME OF THE TABLES PAGE NO
1 TABLE NO 1 24
2 TABLE NO 2 25
3 TABLE NO 3 26
4 TABLE NO 4 27
5 TABLE NO 5 28
6 TABLE NO 6 29
7 TABLE NO 7 30
8 TABLE NO 8 31

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CHAPTER-1: INTRODUCTION

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1.1 Introduction
The dynamic growth of today’s business world has made the organization more competitive.
To survive in the cut-throat competition of the globalization, an organization has to attain its
competitive advantage. In this scenario, the drivers of the growth of the organization are its
employees. Organizational success does not only depend on the organizational policy, but
also on the quality of work that can be achieved by the employees. The human resource
drives the company by their abilities, aptitude, and attitude by choosing, implementing, and
overseeing the operations. This is the moment for the company to make a move in order to
perform better than their competitors. In this case, talent management has emerged as a
critical method for organizational and individual development. Efficient human resources can
be developed & maintained by the contribution of the talents in the organization. According
to Michaels, Handfield-Jones, and Axelrod (2001, p. XII) talent is seen as “the sum of an
individual’s abilities, which includes ‘his or her intrinsic gifts, skills, knowledge, experience,
intelligence, judgment, attitude, character, and drive’”. It’s the responsibility of the
organization to develop &retain such talent because it will be an unbearable cost to the
organization by losing them. On the other hand, it will be a huge loss to the organization to
bear the cost of the maintaining employee who is not adding any value to the growth. And in
the scenario of survival, it will be impossible for an organization to bear such a cost. So it is
vital for the organization to find the hidden talent, nourish & develop them, & retain them for
long-term success. This concept leads to the term “Talent management”.

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1.2 Rationale
The paper aims at understanding the Talent Management Practices followed in an
organization and how it influences retaining of Employees. The retaining of talented
employees has become a critical issue for all organizations as it is knowledge-based. Human
capital plays a very important role and hence the present study aims at practices to retain
employees. The study also attempts to analyse various factors contributing to Talent
management. This research is conducted on organizations with questioners on employees
across all functions of the organization such as marketing, finance, production, and HR. A
well–structured questionnaire measures the responses and the majority of the respondents are
star performers. The Questionnaire has been validated to examine the relationship between
employees and departments. This research concludes by providing a solution for retaining
employees in an organization and the new steps taken by the organization.
1.3 Aims & Objectives
This project aims to understand the value of talent management and how to retain employees
in organization by providing them a well-structured working atmosphere. The following
factors should be prepared for a company to meet the objectives:
 Define attractive talent management systems
 Defining training and development for employees in an organization
 Defining employee retention solution.
1.4 Significance & Study
This study is about the talent management is of importance to employees, and should be of
importance to the organization as well because it can lead to a competitive advantage to all
employees. But what is more important at this particular moment is to give a clear
explanation of what talent is and how it can be managed, as readers are not clear of the exact
meaning of talent and talent management, this research will make it clear to everybody. So,
talent management is management of the people or employees themselves by retaining the
right individuals, for the right positions, at the right time. A company that conducts this type