Research Proposal: Talent Management Strategies for Sheraton Hotel

This research proposal investigates talent management strategies within the context of the Sheraton Hotel. The introduction outlines the importance of talent management in enhancing human capital and improving ROI, with a specific focus on the hotel chain's operations. The literature review explores various talent management strategies, including understanding job descriptions, and providing training and development opportunities. It further details ways Sheraton Hotel implements effective talent management strategies, such as determining organizational goals and priorities, and the benefits of talent management, like hiring the right fit and retaining talent. The methodology section specifies a quantitative research approach using a positivism philosophy and probabilistic sampling to gather data from 30 respondents. The research aims to identify talent management strategies and their implications for enhancing a competitive workplace at Sheraton Hotel, with specific objectives and research questions outlined to guide the investigation. The proposal concludes with a list of relevant references, including books and journals, supporting the research's foundation.

RESEARCH PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERAURE REVIEW...................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Talent management is a cohesive approach developed primarily to help firms to make
better use of human capital and use human capital to help meet the company's vision. This
consists using the qualitative and quantitative tools to make improvement in ROI improving the
succession planning (Alferaih, Sarwar and Eid, 2018). Sheraton Hotel is international hotel chain
that mainly owned through Marriott international. It operates 441 hotels with 155,617 rooms
globally.
Rationale
Main reason for choosing this research topic is to know about the talent management and
its strategies to increasing the competitive workplace in an effective manner. Conducting
research helps in give direction to learner for getting the positive outcomes and also assist in
gaining the better information so that it can able to conduct any investigation in future.
Research Aim
“To identify the strategies of talent management and its implications on enhancing
competitive workplace.” A study on Sheraton Hotel.
Research Objectives
 To explore strategies of talent management in context of hospitality organisation.
 To identify ways Sheraton Hotel used for implementing an effective talent management
strategies.
 To determine the benefits of talent management in enhancing competitive working
environment of Sheraton Hotel.
Research Questions
 What are the different strategies related to talent management in relation to hospitality
organisation?
 What different ways used by Sheraton Hotel to executing the talent management
strategies?
 What advantages Sheraton Hotel can get from talent management in increasing the
competitive working environment?
Timescale

LITERAURE REVIEW
Different strategies to talent management in relation to hospitality organisation
According to Erik van Vulpen (2019) Talent management is defined as full scope of
processes related to attract, develop and sustain the high performance staff at workplace.Under
this, there are various strategies of talent management in hospitality company given below:
Understand job descriptions power- This strategy develops the impact on success of an
organisation. In hospitality sector, concise job description outline about the expectations from
candidates. In the job description, it is necessary to include job title, skills, overall duties,
benefits and salary etc.
Provide training and development opportunities- Training is related to developing
potential of staff members. The organisation will loose talented staff members in many cases if
they are bored at workplace. Hospitality company hold the regular meetings with staff members
to explain about the improvement areas.
Ways Sheraton Hotel used for implementing an effective talent management strategies
According to opinion of Erin Engstrom (2020) HR in Sheraton Hotel develop the talent
management strategy that helps in attain the objectives within set time period. It is necessary for HR
manager to implement the talent management strategies at workplace by considering different steps such
as determine organisational goals, determine organisational drivers, determine gaps, explain HR priorities
and objectives, inventory talent management processes and analyse results and communicate
successes.
Advantages Sheraton Hotel can get from talent management in increasing the competitive
working environment
As per viewpoint of Emon Dastidar (2020), Talent management is source of enhancing
competitive working environment at workplace. There are some benefits of talent management
given below in maximising competitive working environment in Sheraton Hotel:
Hiring Right Fit- With talent management, HR can plan recruitment process in
alignment of manpower requirements of company. They can be anticipate talent requirement
well and also get sample time to recruit right fit.
Retaining Talent- In Sheraton Hotel, this is complex to sustain the staff members for top
performers. They quit company for the greener pastures but the talent management helps in

enable HR to be hold back staff members by retention programs and engagement. HR of
Sheraton Hotel take initiatives that foster growth of employee.

RESEARCH METHODOLOGY
Type of Investigation- Qualitative and Quantitative are different kinds of investigation
methods. In conducting the present investigation, quantitative method has been used because this
gives in- depth information concerned with particular research (Bharwani and Talib, 2017).
Research philosophy- There are two different kinds of the research philosophies like
interpretivism and positivism. Under present investigation, positivism philosophy has been used
because this shows more content and provides the positive knowledge (Bratton, 2018).
Sampling- In context to primary research sampling, probabilistic sampling method has
been used and also select the 30 respondents. The main reason behind using this sampling
method is that it gives equal chance to the chosen people and know about their opinions
regarding the specific subject area (Burke and Hughes, 2018).

REFERENCES
Books & Journals
Alferaih, A., Sarwar, S. and Eid, A., 2018, August. Talent turnover and retention research: The
case of tourism sector organisations in Saudi Arabia. In Evidence-based HRM: a Global
Forum for Empirical Scholarship (Vol. 6, No. 2, pp. 166-186). Emerald Publishing
Limited.
Bharwani, S. and Talib, P., 2017. Competencies of hotel general managers: a conceptual
framework. International Journal of Contemporary Hospitality Management. 29(1).
pp.393-418.
Bratton, A., 2018. The role of talent development in environmentally sustainable hospitality.
Worldwide Hospitality and Tourism Themes.
Online
Dastidar, E., 2020. What are the benefits of talent management?. [Online]. Available through:
<https://www.saviom.com/blog/benefits-of-talent-management/>.
Engstrom, E., 2020. 8 Talent Management Strategies for Fast-Growing Companies. [Online].
Available through: <https://recruiterbox.com/blog/8-talent-management-strategies-for-
fast-growing-companies>.
Vulpen, E. V., 2020. Creating a Talent Management Strategy. [Online]. Available through:
<https://www.digitalhrtech.com/talent-management-strategy/>.

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