Azure Library: Development and Promotion of Talent Hunt Show Report

This report analyzes a Talent Hunt Show designed for the Torres Strait Islander community groups, focusing on its purpose to engage the community and foster inclusivity. The report details the event's objectives, which include assessing community participation, examining the impact on living standards, and evaluating governmental support. It outlines the strategic vision, aligning the event with Azure Library's corporate social responsibility and diversity policies. Key partners and stakeholders are identified, alongside a comprehensive budget breakdown, including costs for meetings, advertisements, labor, and resources. A cost-benefit analysis is presented, considering advertising campaigns and regulatory policies. The report also addresses resource requirements, staffing needs, and marketing strategies, emphasizing social media promotion and community feedback. Furthermore, it highlights the broader benefits of the event, such as reducing isolation and promoting cultural exchange, while offering recommendations for continuous improvement based on feedback and evaluation of the programs.

Running head: MANAGEMENT
Development and promotion of public activities
Name of the student:
Name of the university:
Author note:

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Considered event: Talent Hunt Shows for the Torres Strait Islander community groups
Purpose/objectives
Talent Hunt shows are a means for unleashing the potential of the community groups
towards fulfilling the allocated duties and responsibilities. The purpose of these shows is to
involve the community groups into the mainstream societal activities, which reduces the
instances of isolation, marginalization among others. In the current context, the developed
objectives were:
 To assess the participation of the community groups towards the cultural events
 To examine the impact of the cultural shows on increasing the standards of living for
the community groups
 To investigate the measures taken by the government for empowering the community
groups
 To suggest recommendations for improving the standards and quality of the cultural
programs and events for achieving satisfaction, trust, loyalty and dependence from the
community groups
The community needs of high standards of living, acceptance have been fulfilled
through the means of participation in the event. As a matter of specification, diversification
was enhanced, as the cultures got mixed up.
Links to the strategic vision
Azure Library aims to provide equal employment and opportunities to the
stakeholders and shareholders. Catering to the needs, demands and requirements of the
community groups reflects the initiatives towards expanding the scope and arena of the
corporate social responsibility. The services are provided to the customers irrespective of
their caste, creed, religion, and colour among others. Ensuring that all of the stakeholders and
shareholders have equal access to the services, is accounted as an important strategic vision

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of the Library. These cultural programs witnesses the assemblage of the clients and customers
from diversified backgrounds, contradicting the aspects of conflicts, discrimination and
harassments. The Diversity Policy is revised, which upgrades the standards and quality of the
programs.
Partners and stakeholders
In case of this program, the key partners are the government agencies, Library
Managers of National Library and Library of Sydney. Along with this, the policy makers are
also the key partners, making valuable contributions in upgrading the standards of the
services for the community people of Torres Strait Islander. The policy makers play an
important role in revising the policies according to the needs, demands and requirements of
the clients and customers. Governmental agencies are crucial in the stage of the meetings,
which seemed to be effective for using the frameworks to ensure that the cultural shows and
events are organized according to the plans. The stakeholders in this event was the volunteers
and community groups, who would invest their talents in the programs and events of the
Azure Library.
Budget
Items Cost ($)
Meetings 300
Advertisements 350
Labour maintenance 500
Resources 400
Miscellaneous 600
Total 2150
Table 1: Budget for the Talent Hunt Show in the Torres Strait Islander Community
Group
(Source: Created by the author)

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The advertisements expanded the customer rates, enhancing the scope and arena of
the corporate social responsibility. Effective communication channels like social media,
radio, television was acquired for disseminating the information regarding the events and the
schedules. However, timely evaluation and revision of the budget was lacking, which resulted
in inadequate resources at the time of the actual events.
Cost benefit analysis:
Cost benefit analysis of the public program for the community groups of the Torres
Strait Islander would include:
 Comparison of the costs and benefits- Cost of the advertisements would lead to the
accumulation of greater market share. Timeline for the costs and benefits- Advertising campaigns would be conducted for
the period of I month, in the process of which, the potential clients and customers
would be detected Regulatory policies- Environmental Protection Agency (EPA), Diversity policies,
Data Protection Act (1998), Ethical Code of Conduct Formulative assessment-
Investments on cultural shows--------------- X
Savings------------------------------------------Y
Higher quality customer services would yield higher investment returns
Resources
The resources needed for this event are conference rooms, projectors, annual reports,
governmental schemes, policy doctrines among others. Along with this, the health history of
the participants would also be required for assessing whether they are physically fit for taking

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part in the activities. The health history records would be central in terms of assessing
whether they require any health check-ups during the events. However, health check-up
camps would be a necessity in terms of averting the adverse situations. For this, the budget
needs to be prepared well in time, so that it can be changed if necessary. Meetings prove to be
effective for deciding on the feasibility of the resources and the need for additional
requirements. The staffing needs of the guests and speakers were duly catered through the
means of need analysis. The performers were well equipped with the props in the final
rehearsals.
Marketing and promotion
Social media marketing would be effective for increasing the trafficking of the
audience towards the brand image. Uploading the news of the events on the social
networking sites of Facebook, Instagram and Twitter would make the audience aware about
the latest trends adopted for upgrading the standards of living for the community people. This
type of promotional advertisement would help in detecting the prospective shareholders, who
can contribute towards increasing the sales revenue and profit margin of Azure Library.
Feedbacks would be effective for assessing whether the event management strategies and
plans are according to the requirements of the customers. Along with this, mention can be
made of the radio and television advertisements, which would reflect direct marketing.
Brochures of the events can be distributed.
Other benefits
Cultural shows and events are a means for the community people to mix up with
others in the mainstream society. This approach is an effective means for reducing the malice
like isolation, depression and others. The cultural events are the governmental initiatives for
upgrading the standards of living for the community people. Involvement of the community
people in these events indicates their desires to invest their talents in the services of the

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brands like Azure Library. Participation in this events helps the personnel to detect the needs,
demands and requirements of the community people, which is assistance in terms of
upgrading the standards and quality of the community services.
Continuous improvements and recommendation
Evaluation and audits of the feedback responses indicates the chance of improvements
in the standards and quality of the community services. Upon evaluation, it is found that there
has been huge participation and positive word of mouth advertisements for the Talent Hunt
shows among the community people of Torres Strait Islander. Identification and evaluation of
the improvement opportunities is one of the major actions, which can be undertaken for
maintaining continuity in the improvisations of the standards and quality of the community
programs and events. Detection of the root causes, which drives the performance and
decisions of the community people is also to be adopted for ensuring that the continuous
improvement strategies have been implemented.