Report: Talent Management Strategies Used by Amazon

This report provides an analysis of talent management strategies, focusing on a case study of Amazon. The aim is to analyze the strategies used by organizations to attract and retain employees, with specific objectives including understanding the concept and role of talent management, determining the strategies used by Amazon, and examining the challenges faced during implementation. The report includes a literature review covering the concept and role of talent management, a project management plan outlining time, cost, quality, scope, risk, resources, and communication, and a work breakdown structure with a Gantt chart. Research methods included qualitative and quantitative approaches, with primary and secondary data collection. The findings are presented thematically, focusing on awareness of talent management and the strategies used by Amazon. Recommendations are provided to enhance career development opportunities and employee recognition. The report concludes that talent management is crucial for increasing productivity, developing brand image, and achieving organizational objectives, highlighting strategies such as training and development, and rewards and recognition.

Managing a Successful
Business Project

Table of Content
 Introduction
 Project aims and objectives
 Literature Review
 Project management plan
 Work breakdown structure and Gantt chart
 Research Methods
 Presentation of the data and findings
 Communication of the recommendations
 Reflection
 Conclusion
 References

Introduction
Talent management is referred as continuous process that includes attracting as well
as retaining competent employees, enhancing their skills and continuously
encouraging them to enhance the performance. In addition to this, it is a strategy used
by companies in order to retain quality staff members for longer time period with an
objective to increase performance and profitability of the organization.

Project Aim and Objectives
 Aim: ““To analyze the talent management strategies used by organizations to attract and
retain employees”. A study on Amazon.
 Objectives:
 To understand the concept and role of talent management within an organization.
 To determine the talent management strategies used by Amazon to attract and retain employees at
workplace.
 To examine the challenges faced by Amazon while implementing talent management strategies
within the organization.

Literature Review
 Concept and role of talent management within an organization
 According to SUSAN, (2018), talent management plays vital role as it help in retaining competent
and skilled employees for longer time period. In addition to this, it also help company to achieve
objectives and growth as well as success at marketplace. It is vital for an organization to focus on
developing such strategies that help in managing talent as it impact positively on the performance
and profitability of an organization.

Project Management Plan
 Time:It is consider as one of the important aspect of a study as it assist in attaining research objectives
within given time frame
 Cost: It is an important factor that assist researcher to implement research activities without any issues
and discrepancies.
 Quality: This factors reflect about the quality as well as effectiveness of the information that is
gathered by the researcher.
 Scope:Implementation of talent strategies allow an organization to retain talented staff members for
longer time period and increase their performance as well as profitability level in an effective manner .
 Risk: : It is analysed that every study is associated with some kind of risk such as lack of resources,
lack of communication, funds and so on due to which research objectives are not attained in a proper
manner

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 Resources:It is a basic requirement that motivate researcher to implement the study in a
proper manner. It is analyzed that having sufficient resources that is funds, capital, members
etc. motivate researcher to implement activities.
 Communication: This element determines the resources and tools that will be used for
communicating the data gathered from the investigation along with the activities conducted
through it.

Work Breakdown Structure and Gantt Chart
 It is defined as a project management tool which is used for breaking as well as segmenting the whole
activities as well as task of study. In addition to this, it help researcher to categorize or divide the whole
project into a manageable and easy manner which leads to completion of study within given time frame.

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It is a Bar chart which illustrates the
overall project schedule in a proper and
effective manner. In addition to this, it is
graphical presentation tool which assist in
scheduling the project in a proper manner.
The horizontal axis on chart represent the
project activities and time required to
complete the specific activities is shown
on vertical axis

Research Methods
 Qualitative research method- It is referred as a method wherein data is available in
theoretical manner.
 Quantitative research method: Herein, the data which is collected is in the form of numerical
and is based on facts as well as figures.
 Primary method: It is defined as a method of collecting data and herein researcher gather
information which is original in nature.
 Secondary method: Herein, researcher gather data which is already exist and available on
various sources such as books, Journals, magazines, internet, articles and so on.

Presentation of the data and findings
 Interpretation: From the above graph, it is interpreted that out
of total 30 respondents, 22 participants have idea about concept
of talent management. On the other side, the remaining 8
participants have no idea about talent management. It is
important for an organization to make its employees aware
about talent management as it help in attracting as well as
retaining competent workforce for longer time period.
Q1. Do you have knowledge about concept of
talent management?
Frequency
a) Yes 22
b) No 8
Theme 1: Awareness about talent management

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Interpretation: By analysing the above graph, it
is analysed that providing training and development
session to employees is one of the talent management
strategy used by respective organisation to acquire and
retain employees, which is perceived by 10 participants
out total 30 respondents.
Q4. What are the talent management strategies used by Amazon to
attract and retain employees within the organisation?
Frequency
a) Provide training and development 10
b) Offering impressive salaries 8
c) Allow participation of employees in decision making 6
d) Rewards and recognition 6
Theme4: Talent management strategies used to attract and retain employees