Bentley Motors Case Study: Talent Management Strategies Report

This report provides a detailed analysis of talent management strategies employed by Bentley Motors, focusing on attracting and retaining employees. The study begins with an introduction to talent management and its significance, followed by an examination of the aims and objectives of the rese...Read More

UNIT 6: Managing a
Successful Business
Project
Table of Contents

Title..................................................................................................................................................1
Introduction......................................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Aims and objectives of research.................................................................................................1
Project management plan............................................................................................................3
Furnish work breakdown structure and Gantt chart....................................................................5
TASK 2............................................................................................................................................7
Small-scale research for meeting project aims as well as objectives..........................................7
TASK 3............................................................................................................................................8
P5) Illustrate findings and data...................................................................................................8
Specify relevant recommendation.............................................................................................13
TASK 4..........................................................................................................................................13
Reflection on values of undertaken project...............................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
Appendix........................................................................................................................................17
Questionnaire............................................................................................................................17
Project Logbook........................................................................................................................18
Performance review..................................................................................................................19

Title
“To determine talent strategies that is executed in the business for attracting and retaining
their workers”. A case study on Bentley Motors
Introduction
Talent management implies basic practice and principle that is being utilised by
businesses to attract and retain their employees by making use of distinct strategies through
which potential of individuals can be enhanced. This leads to creation of affirmative influence on
overall productivity of organisation (Akunda, Chen and Gikiri, 2018). With respect to
management strategies, they analyse business requirements that enables them to identify rising
cost, altering attitude of individuals, and difficulties within recruitment process. The report is
based on Bentley Motors that is automobile manufacturing firm and was established on 1919
with their services worldwide. The report comprises of project plan, its execution and reflection
for small scale research.
MAIN BODY
TASK 1
Aims and objectives of research
Overview: Talent management is critical aspect of organisation that is needed in business
as this enhances the capability of business in productive way. This leads to amplify attractiveness
of business and they are able to retain their potential human resources that lead to create
affirmative impact on working tendency. Bentley Motors is multinational organisation; therefore
it becomes important for management to make sure that resources are used in effective manner
through which their potential can be enlarged (Bibi, 2019). For this it is crucial for business to
have relevant strategy through which they can attain as well as attract ample of employees for
longer duration of time.
Aim: “To determine talent strategies that is executed in the business for attracting and
retaining their workers”. A case study on Bentley Motors
Objectives:
1. To formulate efficacious understanding related with significance of talent-management
within business.
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2. To examine principles needed while execution of talent management strategies in an
organisation.
3. To scrutinize influence of talent-management on working conditions of organisation.
Research questions:
1. Explain efficacious understanding about significance of talent-management within
business?
2. What principles are needed while execution of talent management strategies in an
organisation?
3. What is the influence of talent-management on working conditions of business?
Literature Review
Explain efficacious understanding about significance of talent-management within business
As per the view point of Bussin and Mouton (2019), talent management is associated
with human resources as this leads to minimise certain conflicts along with redundancy from
project. Here, sustained levels for interest will be developed through which capability for
reaching probable working conditions is amplified over certain time frame. This brings in
strategic development that is induced among development, retaining as well as attracting
employees who possess high skills and knowledge. This involves having a right human resource
at relevant time frame which can be further utilised for identification better advancements
(Bussin and Mouton, 2019). Furthermore, it leads to amplify working opportunities that leads to
enhance working sufficiency over certain period of time. This brings in long term enhancements
by formulation of plans and this leads to drive retention of talent. This acts as integral part of
firm which brings firm to have competitive edge within the marketplace.
What principles are needed while execution of talent management strategies in an organisation
According to Chung and D’Annunzio-Green, (2018), talent management is utilised by
organisation to have insight into significance of talented as well as skilled employees within
premises. This is also needed for strategic development through which commitment, retention,
hiring and management can be derived within a productive way. It also enables management of
organisation to captivate talented individuals that leads to enhance working efficiency in
continuous manner. This renders structure for organisation under which the working situations
along with potential can be enhanced in systematic way (Chung and D’Annunzio-Green, 2018).
For this, it is important that relevant investments are made within development of personnel
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within adequate manner. Here, both manager as well as leader are catalyst by which successful
alterations can be executed in policy framework and thus attain significant levels of productivity.
What is the influence of talent-management on working conditions of business
As per opinion of Claus (2019), talent management denotes process that comprises of
development of plans, hiring, recruitment, designing, development and retention of potential
employees through which capabilities of organisation to reach their goals is amplified. This
implies the discipline that can be managed and controlled via management by emphasising on
balanced strategies. For this it is important that relevant tracking is being executed that will lead
to acknowledge development of all the personals in relevant way (Claus, 2019). This leads to
create direct affirmative impact by streamlining as well as integrating core concepts of
organisation within their working structure. In this case, productive results are induced that
enables to analyse job positioning, hiring of employees and making a clear emphasis through
which future goals can be attained.
Project management plan
The initial planning related with a project for a peculiar duration of time or longer span of
time, the formal documentation is utilised to illustrate ways in which organisation will work on
peculiar project is referred to as project management plans. Generally, this provides in-depth
knowledge related with the plan that further comprises of time, cost, scope, communication, risk
involved, resources and needs for completing specific project. This comprises of different tasks
that have to be carried out by organisation for ensuring that they are able to work on any project
and for this they formulate brief project plan for studying scope, goals, financial requirements
along with initiatives formulated via a project manager. Project comprises of distinct tasks and
targets for specific duration of time that will be clearly specified within the plan. Risks, needs to
be managed in adequate manner within the planning of project so that success can be ensured.
The different entities associated with project management plan are specified beneath:
1. Cost: Within the project plan, this is critical aspect that illustrates amount needed for
conducting research in effectual manner. This amount will be utilised via researcher and
will be spend by firm over researcher to conduct the required project that is furnished by
the project manager for peculiar duration of time (Cletus and et. al, 2018). It also involves
all the expenses that are related with legal procedures, travelling cost, tools and
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techniques that are needed for completing project. Project manager is liable for
completion of task and cost will be managed by firm for conducting research.
2. Time: Research within any project comprises of time needed by researcher for
completing it. Manager of organisation is liable for giving duration of around 3 months to
researcher for completing the project. Along with this, reports will be taken by them in
timely manner so that overall effectiveness can be enhanced (Sparkman, 2018). This will
also eliminate the risk factor associated with whether project will be completed on time
or not.
3. Scope: This defines comprehensive advantage that can be attained by completion of the
project along with time needed for a project with complete view of making it feasible for
longer duration of time. Basically, this involves that research will be conducted by taking
into consideration future goals and make sure that risks are investigated in proper manner
(Filippus and Schultz, 2019). Furthermore, it will be ensured that whether research is
compatible for attaining long term objectives or not.
4. Quality: This is termed like a structure where researcher needs to take into consideration
eminence of report and ensure that actions are conducted within relevant duration of time.
Quality of research indicates that proper and relevant sources are used for collecting data
along with statistics that will lead to generate results in proper manner. Quality specifies
that significance of project outcomes that can be utilised by firm for certain time frame.
5. Communication: Within the research process, researcher has to formulate plans for
sources by which information related with report can be prepared. While doing so
transparency and clarity have to be maintained when information is gathered. It is
important that report is easy so that it can be understood without any complications and
will aid within attainment of future aspects of the organisation. The data can be gathered
by making use of questionnaires, surveys and many other sources.
6. Risk: This implies uncertainty along with possibilities that might take place in future and
for this it is significant to formulate adequate strategies. Project manager is liable for
relevant implementation of project that is dependent on outcomes that will be attained
(Goh and Okumus, 2020). Researcher have to ensure accuracy as well as proper analysis
of the market as this will enable organisation to identify future risks associated with
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services delivered by them in the marketplace. Risks create a significant influence on
efficiency, profitability along with growth of the organisation.
7. Resources: This implies sources that are needed for making any project report. If the
researcher is going via different processes within the project then they have to gather
prior information with respect to the market analysis (Sheehan, Grant and Garavan,
2018). This can be attained via usage of sources such as internet, surveys, and
questionnaire and there are many other resources that can be utilised by the researcher.
Furnish work breakdown structure and Gantt chart
Work Breakdown structure: This is regarded like a productivity method in which work
or tasks are broken into smaller segments so that they can be managed in an appropriate manner.
This is crucial that project management documents are managed so that it is ensured that all the
critical aspects are covered (Karacay, 2018). This implies adjusted sequence of decompositions
of project that are looked upon by project team for building up relevant products. It further leads
to ensure that objectives associated with projects are reliable.
Gantt chart: The project management tool that comprises of formulating schedules with
reference to beginning and end of the project is defined as Gantt chart. This is utilised for
ensuring deadline of work that has to be conducted on peculiar instance of time (Hadi and
Ahmed, 2018). This aids within maintaining record of all the activities that have to be completed
furthermore, this is developed for creation of approximations in context of time needed by each
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task along with dependencies of tasks on each other. Furthermore, time frame will be developed
for completing the project.
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TASK 2
Small-scale research for meeting project aims as well as objectives
The research is being carried out for having relevant knowledge related with peculiar
aspect through which learning can be developed within systematic way. There are basically two
methods of research that are being utilised by researcher for accomplishment of research
activities, they are specified beneath:
Qualitative method: This method is expressed in context of information and significant
data is gathered by carrying out questionnaire, interviews focus on groups, first hand
information, documentations, participant’s observations, manual and facts recording (Pandita and
Ray, 2018). This might also include certain observations, videos and pictures for having clear
image of what is attained. This is non-numerical analysis of data that is carried out by making
use of distinct experiences, opinions and concepts. In this case, relative ideas related with
research are generated.
Quantitative method: This method of data collection gives numerical and statistical
information. The emphasis is laid on numerical, statistical and mathematical aspects that are
gathered by parallel support from polls, questionnaires, surveys as well as alterations within
statistical data within the computational techniques (Matongolo, Kasekende and Mafabi, 2018).
Therefore, from the perspective of researcher it is analysed that quantitative method is effective
in term of collecting information from various section and areas in order to have effective
development and collecting knowledge.
Sources of data collection:
1. Primary sources: For collecting as well as gathering relevant information within
simplified way, this resource is utilised via researcher. This is processed by making use
of concluding note and outcomes that have been attained within the peculiar mode. This
process is time consuming but data that is attained is precise as well as based on different
interviews, questionnaires, etc.
2. Secondary sources: The information that collected through this method is in the form of
financial sheets, organisational records, journals, articles, books, magazines and many
others as they are being utilised for research purpose. Furthermore, this method does not
involves lot of time and provides the balanced levels in context of efficiency when
information is gathered in respective topic. Therefore, by considering the opinion of
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researchers, both primary and secondary method is used which is useful in collecting
prominent information to carry the research.
Within this research, there is relevant utilisation of both secondary as well as primary sources
of research. Questionnaire is formulated within the primary research and in case of secondary
aspect literature review is done for producing better understanding related with the topic.
Sampling: This denotes procedures that are utilized for making statistical analysis where
predetermined calculations are made and are being taken from larger population (Maurya and
Agarwal, 2018). This implies methodology where effective understanding is processed by taking
into consideration solution via respective respondents. This is further utilized when it becomes
impractical for gathering data from each member. With respect to this, study the sample size of
30 is taken into consideration which is useful in getting prominent revert for the research and
collected ideas and thoughts in order to get effective development and improvement for the
project.
TASK 3
P5) Illustrate findings and data
Q1) Are you aware about the concept of talent management within the
organisation?
Frequency
Yes 27
No 3
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Interpretation: It can be interpreted that information has been gathered by 30
respondents and from that 27 respondents think they are aware about concept o talent
management. They have accepted the fact that it is critical for organization to take into
consideration this aspect for having growth. 3 respondents do not know about this.
Q2) Do you think that talent management is critical for enhancing and
attaining long term development and success.
Frequency
Yes 25
No 5
Interpretation: It has been identified from above graph that 25 respondents think that
talent management is important for enhancing development of organization and for this firm
shave to formulate different strategies through which this can be attained. 5 respondents are
those who do not know about talent management so it is obvious that they do not know
significance of the concept.
Q3) Does Bentley Motors makes use of different strategies for promoting
talent management in their organisation?
Frequency
Yes 24
No 6
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Interpretation: From above, it can be interpreted that 24 respondents agree that certain
strategies are utilized by Bentley Motors for promoting talent management within their working
premises. Furthermore, 6 respondents do not know the impact that will be created by applying
certain strategies. Bentley Motors have opted for certain program that comprises of training,
welfare and many other aspects.
Q4) What kind of strategies are implemented within Bentley Motors for
promoting and enhancing talent management?
Frequency
a) Reward and recognition of right 19
b) Detailed job descriptions 11
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Interpretation: It can be interpreted from graph that 19 respondents think that by giving
rewards and giving recognition to their efforts will lead organization to retain them for longer
duration of time. In addition to this, there will be affirmative influence on overall performance of
the organization. Furthermore, 11 respondents feel that by specifying clear responsibilities of
employees will yield organization with better results aseach employee will be clear about what
they have to do and this will not lead to develop frustration among them.
Q5) Specify the important aspects that are influenced via talent
management while delivering services within Bentley Motors
Frequency
a) Continuously motivating 13
b) Improvisation in performance 10
c) Development of skills and knowledge 7
Interpretation: The above graph illustrates that 13 respondents feel that continuous
motivation will lead organization to have enhanced results and will enable them to retain for
longer time frame. 10 respondents thinks that by rewarding or recognizing efforts made by
employees Bentley Motors will be able to have high performance from their workforce in
activities conducted b them. Furthermore, 7 think that firm has to provide adequate training
sessions through which their knowledge as well as skills can be developed.
Q6) What kind of strategies are
utilised by business for
Explanation
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inducing higher levels of
performance and productivity?
Acknowledge power possessed
by job description
This is critical factor within talent management for
knowing roles and responsibilities that individual have
to conduct. In this case, organisations have to render
peculiar job role and assign this to employees. This
leads to enhance performance as they can easily make
their contributions when they have clarity about their
operations they have to perform.
Be a coach Through collective performance of work, expertise can
generate helping hand to employees. This leads to
creation of affirmative working environment and
juniors can also have adequate knowledge related with
their activities.
Q7) What different initiatives
are taken up by Bentley Motors
for promoting working
standards with reference to
talent management?
Explanation
Prioritize outcomes Bentley Motors have taken up various initiatives for
promoting working standards with reference to talent
enhancement by emphasising on results. If employees
are giving their best for attaining the sales target then
firm needs to recognise their efforts by giving them
certain rewards.
Ensure individualism Bentley Motors works on the principle that employees
will have to work on peculiar basis but performance will
be evaluated on the basis of their work. This further
leads to enhance competition levels and directly
enhances the working standards of employees and
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employees on the whole.
Develop high team spirit Big firms such as Bentley Motors have to conduct wide
range of activities that will be executed for enhancing
morale of their employees by their effectual participation
within those activities. Furthermore, knowledge will be
exchanged with junior employees so that they can excel
within their liabilities.
Specify relevant recommendation
By carrying out above analysis, it has been inferred that talent management implies
process for having relevant talent and assist them within growing up their capabilities. This
concept is required within the organisation for attracting potential talent as well and retains them
through which overall efficiency and effectiveness can be maintained in adequate way. There are
various policies and strategies that are being introduced for enhancing productivity within
systematic manner. In this context, certain recommendations have been specified beneath:
1. Bentley Motors must offer employees with sustained path that will make it easy for them
to have high development and success. When employees will have beneficial rewards for
their efforts then there will be significant rise within competency levels that prevails in
the organisation.
2. Along with this, Bentley Motors must provide their employees with relevant training
sessions through which their abilities, skills along with experience can be enhanced. This
will amplify their knowledge with reference to their responsibilities. Furthermore, the
sense of belongingness will be also generated and it will lead to ensure long term
sustainability within the organisation.
TASK 4
Reflection on values of undertaken project
The above research is undertaken by me and while conducting this I have acquired
information related with distinct concepts associated with talent management that are used for
attracting as well as retaining a greater number of employees within the organisation. In addition
to this, it has been identified that Bentley Motors have made relevant investment within making
use of training and development, furnish adequate description along with specification, certain
13

pathways are furnished for measuring clear development and success. In this study, I have
formulated questionnaire where relevant information from respondents is gathered through
which better levels of information as well as knowledge are attained within systematic format. In
addition to this, different tools along with techniques like Work breakdown structure and Gantt
structure are used for completing activities within given time duration. This assisted within
completing tasks in stipulated time frame but while doing so certain challenges are encountered.
Interaction with employees was one of the most difficult aspects as they are not willing to
communicate. But for dealing with this, I made use of soft skills and academic learning for
making enhanced interpretation which further aided within attaining desired results effectively
and efficiently. In regard of this, the project tends to accomplish the prominent knowledge and
understanding regarding the talent strategies which is useful in order to attract large number of
individuals in terms of having effective functioning and running of company. Besides this, the
overall objective of report is to improve the functioning of company by retaining talented and
skilled employees by offering effective motivation to them which is useful in terms of having
effective growth of company. Moreover, the overall research went well by undertaking the
perspective and opinion of various respondents which is useful in terms of having developing
strategies from the expert viewpoint in order to retain employees of company by considering
their overall growth. In terms of this, at the time of carrying forward the research I tends to face
lot of problems that can become major barrier in the functioning of investigation including
shortage of time, as by this I somehow messed up various task to each other that tends to make
research quite critical to understand and face difficulties in terms of getting findings. From the
above report, I learnt that it is important to retain workforce by having proper research as they
are the important asset of company which is useful in increasing sales and profitability and also
helps in smooth functioning.
Conclusion
From above, it can be concluded that, management of small business depends on various
strategies that are executed for attainment of targets as well as standardised goals within effectual
manner. In case of talent management, it is necessary that firm hire potential candidate and
develop the relevant strategies for retaining them for longer duration of time. For attracting and
retaining employees for longer duration of time, it is important that the efforts made by them are
recognised and rewarded on the basis of their performance. For conducting research both
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primary along with secondary research methods are used by researcher for having productive
results.
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References
Books and Journals
Akunda, D., Chen, Z. and Gikiri, S.N., 2018. Role of HRM in talent retention with
evidence. Journal of Management and Strategy, 9(2), pp.8-19.
Bibi, M., 2019. Impact of talent management practices on employee performance: an empirical
study among healthcare employees. SEISENSE Journal of Management, 2(1), pp.22-32.
Bussin, M. and Mouton, H., 2019. Effectiveness of employer branding on staff retention and
compensation expectations. South African Journal of Economic and Management
Sciences, 22(1), pp.1-8.
Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector. Worldwide Hospitality and Tourism
Themes.
Claus, L., 2019. HR disruption—Time already to reinvent talent management. BRQ Business
Research Quarterly, 22(3), pp.207-215.
Cletus, H.E. and et. al, 2018. Prospects and challenges of workplace diversity in modern day
organizations: A critical review. HOLISTICA–Journal of Business and Public
Administration, 9(2), pp.35-52.
Filippus, K. and Schultz, C.M., 2019. Exploring talent management execution in the Ministry of
Justice in the Namibian public sector. SA Journal of Human Resource
Management, 17(1), pp.1-9.
Goh, E. and Okumus, F., 2020. Avoiding the hospitality workforce bubble: Strategies to attract
and retain generation Z talent in the hospitality workforce. Tourism Management
Perspectives, 33, p.100603.
Hadi, N.U. and Ahmed, S., 2018. Role of employer branding dimensions on employee retention:
Evidence from educational sector. Administrative Sciences, 8(3), p.44.
Karacay, G., 2018. Talent development for Industry 4.0. In Industry 4.0: Managing the digital
transformation (pp. 123-136). Springer, Cham.
Matongolo, A., Kasekende, F. and Mafabi, S., 2018. Employer branding and talent retention:
perceptions of employees in higher education institutions in Uganda. Industrial and
Commercial Training.
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Maurya, K.K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes, 10(1), pp.28-41.
Sparkman, R., 2018. Strategic Workforce Planning: Developing Optimized Talent Strategies for
Future Growth. Kogan Page Publishers.
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Appendix
Questionnaire
Questionnaire
Quantitative questions
Q1) Are you aware about the concept of talent management within the organisation?
a) Yes
b) No
Q2) Do you think that talent management is critical for enhancing and attaining long term
development and success.
a) Yes
b) No
Q3) Does Bentley Motors makes use of different strategies for promoting talent management in
their organisation?
a)Yes
b) No
Q4) What kind of strategies are implemented within Bentley Motors for promoting and
enhancing talent management?
a) Reward and recognition of right
b) Detailed job descriptions
Q5) Specify the important aspects that are influenced via talent management while delivering
services within Bentley Motors
a) Continuously motivating
b) Improvisation in performance
c) Development of skills and knowledge
Qualitative questions
Q6) What kind of strategies are utilised by business for inducing higher levels of performance
and productivity?
a) Be a coach
b) Acknowledge power possessed by job description
Q7) What different initiatives are taken up by Bentley Motors for promoting working standards
18

with reference to talent management?
a) Prioritize outcomes
b) Ensure individualism
c) Develop high team spirit
Project Logbook
Project Logbook
Name:
Project title:
Provide an update on research/tasks achieved.
I have accomplished research on the topic named “To determine talent strategies that is
executed in the business for attracting and retaining their workers”. A case study on Bentley
Motors.
Yes, with respect to the project I have accomplished my project on peculiar time duration.
No, I do not require any kind of alterations within project management plan.
Any issues identified?
Yes, while carrying out research I had problem with collection of data as respondents are not
interested.
Problems faced
There are various problems that take place between team members within working premises.
The stressful environment was created and different sessions of entertainment were also carried
out.
New ideas and change of project direction
What I learnt about myself this week?
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I have completed all the activities within stipulated time duration This assisted within
performing research project in relevant manner. The research activities have been decidedfor
each week by making use of WBS.
Tasks planned for next week
I am able to accomplish my liabilities in effectual manner.
Project plan status to date (on, ahead, behind)
Time duration has been taken into consideration
Supervisor comments
Performance review
Performance Review
What was the project supposed to accomplish?
Research project is carried out for determination of strategies needed for attracting and retaining
employees within the organisation.
Did the project succeed in its aims? How do you know?
Yes, I was able to ensure that project objectives and aim of research have been attained.
What things do you think worked well and why? Evaluate all aspects of the project from a range
of perspectives.
Team work and high spirit was best aspect which leads to yield affirmative results.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Conflicts and team work was major issues that took place while carrying out research.
What did you learn from undertaking the project?
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I am able to enhance my knowledge with respect to strategies that are utilised for talent
management within the organisations.
How would you rate your performance as project manager?
I can rate my performance 8 by 10.
What strengths and weaknesses of your performance did you identify?
The strength was my ability to deal with different situations that occurred and weakness is short
temper.
How will this inform and support your continuous professional development?
CPD aids within attainment of targets and this will also enable to conduct future activities.
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