Bentley Motors Case Study: Talent Management Strategies Report

This report provides a detailed analysis of talent management strategies employed by Bentley Motors, focusing on attracting and retaining employees. The study begins with an introduction to talent management and its significance, followed by an examination of the aims and objectives of the research, which includes formulating an understanding of talent management, examining principles for strategy execution, and scrutinizing the influence of talent management on working conditions. The report then outlines a project management plan, including cost, time, scope, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are furnished to illustrate the project's organization. The research methodology is discussed, differentiating between qualitative and quantitative methods. The main body of the report presents findings and data, culminating in relevant recommendations. The report concludes with a reflection on the values of the undertaken project and includes appendices with a questionnaire, project logbook, and performance review.

UNIT 6: Managing a
Successful Business
Project
Table of Contents

Title..................................................................................................................................................1
Introduction......................................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Aims and objectives of research.................................................................................................1
Project management plan............................................................................................................3
Furnish work breakdown structure and Gantt chart....................................................................5
TASK 2............................................................................................................................................7
Small-scale research for meeting project aims as well as objectives..........................................7
TASK 3............................................................................................................................................8
P5) Illustrate findings and data...................................................................................................8
Specify relevant recommendation.............................................................................................13
TASK 4..........................................................................................................................................13
Reflection on values of undertaken project...............................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
Appendix........................................................................................................................................17
Questionnaire............................................................................................................................17
Project Logbook........................................................................................................................18
Performance review..................................................................................................................19

Title
“To determine talent strategies that is executed in the business for attracting and retaining
their workers”. A case study on Bentley Motors
Introduction
Talent management implies basic practice and principle that is being utilised by
businesses to attract and retain their employees by making use of distinct strategies through
which potential of individuals can be enhanced. This leads to creation of affirmative influence on
overall productivity of organisation (Akunda, Chen and Gikiri, 2018). With respect to
management strategies, they analyse business requirements that enables them to identify rising
cost, altering attitude of individuals, and difficulties within recruitment process. The report is
based on Bentley Motors that is automobile manufacturing firm and was established on 1919
with their services worldwide. The report comprises of project plan, its execution and reflection
for small scale research.
MAIN BODY
TASK 1
Aims and objectives of research
Overview: Talent management is critical aspect of organisation that is needed in business
as this enhances the capability of business in productive way. This leads to amplify attractiveness
of business and they are able to retain their potential human resources that lead to create
affirmative impact on working tendency. Bentley Motors is multinational organisation; therefore
it becomes important for management to make sure that resources are used in effective manner
through which their potential can be enlarged (Bibi, 2019). For this it is crucial for business to
have relevant strategy through which they can attain as well as attract ample of employees for
longer duration of time.
Aim: “To determine talent strategies that is executed in the business for attracting and
retaining their workers”. A case study on Bentley Motors
Objectives:
1. To formulate efficacious understanding related with significance of talent-management
within business.
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2. To examine principles needed while execution of talent management strategies in an
organisation.
3. To scrutinize influence of talent-management on working conditions of organisation.
Research questions:
1. Explain efficacious understanding about significance of talent-management within
business?
2. What principles are needed while execution of talent management strategies in an
organisation?
3. What is the influence of talent-management on working conditions of business?
Literature Review
Explain efficacious understanding about significance of talent-management within business
As per the view point of Bussin and Mouton (2019), talent management is associated
with human resources as this leads to minimise certain conflicts along with redundancy from
project. Here, sustained levels for interest will be developed through which capability for
reaching probable working conditions is amplified over certain time frame. This brings in
strategic development that is induced among development, retaining as well as attracting
employees who possess high skills and knowledge. This involves having a right human resource
at relevant time frame which can be further utilised for identification better advancements
(Bussin and Mouton, 2019). Furthermore, it leads to amplify working opportunities that leads to
enhance working sufficiency over certain period of time. This brings in long term enhancements
by formulation of plans and this leads to drive retention of talent. This acts as integral part of
firm which brings firm to have competitive edge within the marketplace.
What principles are needed while execution of talent management strategies in an organisation
According to Chung and D’Annunzio-Green, (2018), talent management is utilised by
organisation to have insight into significance of talented as well as skilled employees within
premises. This is also needed for strategic development through which commitment, retention,
hiring and management can be derived within a productive way. It also enables management of
organisation to captivate talented individuals that leads to enhance working efficiency in
continuous manner. This renders structure for organisation under which the working situations
along with potential can be enhanced in systematic way (Chung and D’Annunzio-Green, 2018).
For this, it is important that relevant investments are made within development of personnel
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within adequate manner. Here, both manager as well as leader are catalyst by which successful
alterations can be executed in policy framework and thus attain significant levels of productivity.
What is the influence of talent-management on working conditions of business
As per opinion of Claus (2019), talent management denotes process that comprises of
development of plans, hiring, recruitment, designing, development and retention of potential
employees through which capabilities of organisation to reach their goals is amplified. This
implies the discipline that can be managed and controlled via management by emphasising on
balanced strategies. For this it is important that relevant tracking is being executed that will lead
to acknowledge development of all the personals in relevant way (Claus, 2019). This leads to
create direct affirmative impact by streamlining as well as integrating core concepts of
organisation within their working structure. In this case, productive results are induced that
enables to analyse job positioning, hiring of employees and making a clear emphasis through
which future goals can be attained.
Project management plan
The initial planning related with a project for a peculiar duration of time or longer span of
time, the formal documentation is utilised to illustrate ways in which organisation will work on
peculiar project is referred to as project management plans. Generally, this provides in-depth
knowledge related with the plan that further comprises of time, cost, scope, communication, risk
involved, resources and needs for completing specific project. This comprises of different tasks
that have to be carried out by organisation for ensuring that they are able to work on any project
and for this they formulate brief project plan for studying scope, goals, financial requirements
along with initiatives formulated via a project manager. Project comprises of distinct tasks and
targets for specific duration of time that will be clearly specified within the plan. Risks, needs to
be managed in adequate manner within the planning of project so that success can be ensured.
The different entities associated with project management plan are specified beneath:
1. Cost: Within the project plan, this is critical aspect that illustrates amount needed for
conducting research in effectual manner. This amount will be utilised via researcher and
will be spend by firm over researcher to conduct the required project that is furnished by
the project manager for peculiar duration of time (Cletus and et. al, 2018). It also involves
all the expenses that are related with legal procedures, travelling cost, tools and
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techniques that are needed for completing project. Project manager is liable for
completion of task and cost will be managed by firm for conducting research.
2. Time: Research within any project comprises of time needed by researcher for
completing it. Manager of organisation is liable for giving duration of around 3 months to
researcher for completing the project. Along with this, reports will be taken by them in
timely manner so that overall effectiveness can be enhanced (Sparkman, 2018). This will
also eliminate the risk factor associated with whether project will be completed on time
or not.
3. Scope: This defines comprehensive advantage that can be attained by completion of the
project along with time needed for a project with complete view of making it feasible for
longer duration of time. Basically, this involves that research will be conducted by taking
into consideration future goals and make sure that risks are investigated in proper manner
(Filippus and Schultz, 2019). Furthermore, it will be ensured that whether research is
compatible for attaining long term objectives or not.
4. Quality: This is termed like a structure where researcher needs to take into consideration
eminence of report and ensure that actions are conducted within relevant duration of time.
Quality of research indicates that proper and relevant sources are used for collecting data
along with statistics that will lead to generate results in proper manner. Quality specifies
that significance of project outcomes that can be utilised by firm for certain time frame.
5. Communication: Within the research process, researcher has to formulate plans for
sources by which information related with report can be prepared. While doing so
transparency and clarity have to be maintained when information is gathered. It is
important that report is easy so that it can be understood without any complications and
will aid within attainment of future aspects of the organisation. The data can be gathered
by making use of questionnaires, surveys and many other sources.
6. Risk: This implies uncertainty along with possibilities that might take place in future and
for this it is significant to formulate adequate strategies. Project manager is liable for
relevant implementation of project that is dependent on outcomes that will be attained
(Goh and Okumus, 2020). Researcher have to ensure accuracy as well as proper analysis
of the market as this will enable organisation to identify future risks associated with
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services delivered by them in the marketplace. Risks create a significant influence on
efficiency, profitability along with growth of the organisation.
7. Resources: This implies sources that are needed for making any project report. If the
researcher is going via different processes within the project then they have to gather
prior information with respect to the market analysis (Sheehan, Grant and Garavan,
2018). This can be attained via usage of sources such as internet, surveys, and
questionnaire and there are many other resources that can be utilised by the researcher.
Furnish work breakdown structure and Gantt chart
Work Breakdown structure: This is regarded like a productivity method in which work
or tasks are broken into smaller segments so that they can be managed in an appropriate manner.
This is crucial that project management documents are managed so that it is ensured that all the
critical aspects are covered (Karacay, 2018). This implies adjusted sequence of decompositions
of project that are looked upon by project team for building up relevant products. It further leads
to ensure that objectives associated with projects are reliable.
Gantt chart: The project management tool that comprises of formulating schedules with
reference to beginning and end of the project is defined as Gantt chart. This is utilised for
ensuring deadline of work that has to be conducted on peculiar instance of time (Hadi and
Ahmed, 2018). This aids within maintaining record of all the activities that have to be completed
furthermore, this is developed for creation of approximations in context of time needed by each
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task along with dependencies of tasks on each other. Furthermore, time frame will be developed
for completing the project.
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TASK 2
Small-scale research for meeting project aims as well as objectives
The research is being carried out for having relevant knowledge related with peculiar
aspect through which learning can be developed within systematic way. There are basically two
methods of research that are being utilised by researcher for accomplishment of research
activities, they are specified beneath:
Qualitative method: This method is expressed in context of information and significant
data is gathered by carrying out questionnaire, interviews focus on groups, first hand
information, documentations, participant’s observations, manual and facts recording (Pandita and
Ray, 2018). This might also include certain observations, videos and pictures for having clear
image of what is attained. This is non-numerical analysis of data that is carried out by making
use of distinct experiences, opinions and concepts. In this case, relative ideas related with
research are generated.
Quantitative method: This method of data collection gives numerical and statistical
information. The emphasis is laid on numerical, statistical and mathematical aspects that are
gathered by parallel support from polls, questionnaires, surveys as well as alterations within
statistical data within the computational techniques (Matongolo, Kasekende and Mafabi, 2018).
Therefore, from the perspective of researcher it is analysed that quantitative method is effective
in term of collecting information from various section and areas in order to have effective
development and collecting knowledge.
Sources of data collection:
1. Primary sources: For collecting as well as gathering relevant information within
simplified way, this resource is utilised via researcher. This is processed by making use
of concluding note and outcomes that have been attained within the peculiar mode. This
process is time consuming but data that is attained is precise as well as based on different
interviews, questionnaires, etc.
2. Secondary sources: The information that collected through this method is in the form of
financial sheets, organisational records, journals, articles, books, magazines and many
others as they are being utilised for research purpose. Furthermore, this method does not
involves lot of time and provides the balanced levels in context of efficiency when
information is gathered in respective topic. Therefore, by considering the opinion of
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researchers, both primary and secondary method is used which is useful in collecting
prominent information to carry the research.
Within this research, there is relevant utilisation of both secondary as well as primary sources
of research. Questionnaire is formulated within the primary research and in case of secondary
aspect literature review is done for producing better understanding related with the topic.
Sampling: This denotes procedures that are utilized for making statistical analysis where
predetermined calculations are made and are being taken from larger population (Maurya and
Agarwal, 2018). This implies methodology where effective understanding is processed by taking
into consideration solution via respective respondents. This is further utilized when it becomes
impractical for gathering data from each member. With respect to this, study the sample size of
30 is taken into consideration which is useful in getting prominent revert for the research and
collected ideas and thoughts in order to get effective development and improvement for the
project.
TASK 3
P5) Illustrate findings and data
Q1) Are you aware about the concept of talent management within the
organisation?
Frequency
Yes 27
No 3
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Interpretation: It can be interpreted that information has been gathered by 30
respondents and from that 27 respondents think they are aware about concept o talent
management. They have accepted the fact that it is critical for organization to take into
consideration this aspect for having growth. 3 respondents do not know about this.
Q2) Do you think that talent management is critical for enhancing and
attaining long term development and success.
Frequency
Yes 25
No 5
Interpretation: It has been identified from above graph that 25 respondents think that
talent management is important for enhancing development of organization and for this firm
shave to formulate different strategies through which this can be attained. 5 respondents are
those who do not know about talent management so it is obvious that they do not know
significance of the concept.
Q3) Does Bentley Motors makes use of different strategies for promoting
talent management in their organisation?
Frequency
Yes 24
No 6
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Interpretation: From above, it can be interpreted that 24 respondents agree that certain
strategies are utilized by Bentley Motors for promoting talent management within their working
premises. Furthermore, 6 respondents do not know the impact that will be created by applying
certain strategies. Bentley Motors have opted for certain program that comprises of training,
welfare and many other aspects.
Q4) What kind of strategies are implemented within Bentley Motors for
promoting and enhancing talent management?
Frequency
a) Reward and recognition of right 19
b) Detailed job descriptions 11
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