ICON College: Managing a Successful Business Project Report

This report delves into Burberry's talent management strategies, examining the aims and objectives of the organization in relation to employee retention and attraction. It explores the implementation of a performance management plan, including Gantt charts and work breakdown structures, to e...Read More

Managing a Successful
Business Project

Table of Contents
Table of Contents.................................................................................................................................2
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Aims and objectives of selected organisation.........................................................................3
P2 Performance management plan...............................................................................................4
P3 Gantt chart and work breakdown structure in order to complete the project..........................6
TASK 2.................................................................................................................................................8
P4 Describe quantitative and qualitative methods in order to achieve the organisation goals and
objectives......................................................................................................................................8
TASK 3...............................................................................................................................................11
P5 Research and data with using appropriate tools and techniques...........................................11
P6 Recommendations.................................................................................................................19
TASK 4...............................................................................................................................................19
P7 Reflection..............................................................................................................................19
CONCLUSION..................................................................................................................................20
REFERENCES:..................................................................................................................................21
Books & Journals:......................................................................................................................21

INTRODUCTION
Talent management is a process that used by companies in order to retain their skilful and
talented employees in the organisation. Every company considered talent management is the key
component of success and growth of organisation. Talent management is not only concerned
with retaining of talented employees but also it performs all functions of HR. As talent
management is attracting, developing, motivating and retaining high skilled employees. It is very
important for every company because as per the current scenario of business environment, it is
analysed that day to day competition get rises. Due to the dynamic and competitive business
environment, company needs high skilled labour so that they can use their productivity and
efficiency to compete with their competitors and take a competitive advantage. It is not easy so
that's why company needs strategies of talent management which helps in reducing the
complexity. In this context, Burberry is undertaken for this report. Burberry is the fashion
multinational company of UK. It deals with fashion designing and distribution of clothes to
public. Burberry has headquartered in London, England. This report shows important strategies
which used by organisation in order to retain their high skilled employees.
MAIN BODY
TASK 1
P1 Aims and objectives of selected organisation
Talent management is very necessary for an organisation's success and growth. For that
purpose, organisation need to make best strategies in order to cope with the challenges and
problems that faced by organisations (Kremer, Villamor and Aguinis, 2019). This report is
conducting a research which assistant identification and realisation of strategies that overcomes
challenges such as employee’s turnover ratio, productivity and profitability.
Research title: “The best strategies of talent management in order to retain and attract
skilled employees in Burberry.”

Research aim: “To study the best strategies which assistant reducing employee’s
turnover ratio and attracting skilful employees in Burberry.”
Research objectives
 To determine the concept of talent management.
 To determine the importance of talent management in the success and growth of
Burberry.
 To identify the challenges that faced by Burberry in order to retain their employees.
 To investigate the strategies which assist in retaining and attracting employees of talent
management.
Literature review
According to Makram, Sparrow and Greasley, 2017, Talent management is the process
and which Burberry performs all activities related to retaining their skilful employees. It is not
just related to retaining but also is concerned with attracting skilful employees. Talent
management is very necessary for all business as it assist in achievement of organisation goal
and objective. It assists in achieving organisational objectives effectively and efficiently. It is
analysed that competition is rising at a very fast speed so organisation should take an initiative in
order to control and compete with the competitive world. It can be done with the help of
adopting best strategies which assist in retaining and attracting new and existing employees.
Employees are the key component of organisation that runs their business very well. This is the
main reason that why organisation focus on their employees strength. If they are feeling that their
employees are not satisfied that the organisation policies and culture. Then they take immediate
corrective action in order to control the situation because if they are not adopting then it may
reduce their productivity and profitability.
P2 Performance management plan
It refers to the document in which organisation and listed all activities in order to relate
employee’s performance. It guides like a road map so that organisation can achieve their goals
and objectives. It can be done with the help of trying to increase the employee’s performance and
productivity with the standard one (Postolov, Bardarova, MagdincevaSopova and Ristovska,
2019). It is very necessary for Burberry because their employee’s strength is very high as it is
estimated to approximate 9245. So they always need to Make a performance management has
which always guide them about their real performance. Performance management plan involves

Gantt chart, work breakdown structure and many more. In the performance management plan of
Burberry all important activities are mentioned below:
Scope: It is mainly concerned with the direction of report at which extent this report can
be used. This report uses Gantt chart and work breakdown structure which is beneficial to show
the scope of project (Järvi and Khoreva, 2020). The project of talent management has full scope
of HR processes in which they includes attraction, motivating, developing, retaining of talented
or high performance employees.
Time: Every project has limited time in which organisation should complete that one.
This report takes two to eight weeks in order to complete. This project takes tome because talent
management is necessary for an organisation and that’s why they should the best way that helps
in managing and retaining high performing employees.
Quality: It plays a very important role in the organisation when they make performance
management plan (Suryanarayanan, Srinivasan, Lin and Sabharwal, 2021). Quality plays a
crucial role in a research report because it decides the result. For performance management plan
of Burberry they make sure that they use effective tool such as primary and secondary methods,
qualitative and quantitative methods. Quality in project ensures that organisation find the best
way to retain the talented employees in Burberry.
Communication: This report used questionnaire which helps to communicate with
managers, employees, stakeholders, and other key persons. Communication should be very
effective in order to implement the plan. With the help of questionnaire a project manager
communicate with the important stakeholders so that they can understand the root cause of
problem.
Risk: Risk is the factor that raises barriers in the success of performance management
plan. It is very important for our organisation that they should ensure about all risks such as
expenses, authenticity, cost, etc.
Resource: Performance management plan uses different types of resources such as
mobile, laptop, etc (Cartwright,Davies and Archer-Brown, 2021). If organisation want to make
their performance management plan successful than the show critically analyse all the resources
which they are need to complete the project. In addition to this, most important resource which is

need for completion of project is financial assistance. For that purpose project manager make a
budget in which they include all possible expenses.
Activities Expenditure (Pound)
 Analyse problem £ 5.00
 Developing of plans £ 10.00
 Research evaluation £ 15.00
 Salary of researchers £ 18.00
 Miscellaneous expanses £ 20.00
 Project execution cost £ 25.00
Total £ 93.00
From the above discussion it is very clear that performance management plan helps in
completion of the project effectively and efficiently. It consists of some important tools which
are mentioned above that are scope, quality, communication and resources.
P3 Gantt chart and work breakdown structure in order to complete the project
Burberry is the large fashion designing company which always make sure about their
project that they should be goal oriented (Ferraris, Santoro, Bresciani and Carayannis, 2018). For
that purpose organisation makes performance management plan. In order to make successful a
project they used work breakdown structure and Gantt chart. It is identified that both is a very
significant role in the organisation. It can be understand with the help of separate explanation.
Gantt chart
Gantt chart refers to the tool that used by company in order to decide the timeline of their
project (Santos, Afonseca, Lopes and Murmura, 2018). It is very necessary in order to complete
the project because it guides organisation about time. Every project has some deadline in which
they have to complete they are project effectively and efficiently. It is the timeline in which
every activity has certain specified time which includes start and end date. It guides Burberry to
complete their project with effective tools within time.

Work breakdown structure
In a project there are many activities that should be performed by organisation in order to
complete with the achievement of aims and objectives (Luthra and Mangla, 2018). But it is

analysed that employees face many problems such as burden off task, etc. Is organisation wants
to make their plan successfully then they should be clear about all task without any ambiguity. It
can be done with the help of following work breakdown structure. Work breakdown structure is
concerned with dividing all work into smaller pieces and assigned a group so that it can complete
very effectively and within time period. It is very effective organisation can adopt work
breakdown structure.
TASK 2
P4 Describe quantitative and qualitative methods in order to achieve the organisation goals and
objectives.
For the purpose of completion of this project, Burberry used some important methods
which are mentioned below:
Quantitative method: It refers to the method in which organisation used numeric data in
order to complete this project (Suryanto, Haseeb and Hartani, 2018). It uses statistical tools and
graphs which assist all person to understand the purpose of this project. It is very important for
an organisation that they should analyse the situation and done use appropriate method in order
to complete the research project.
Qualitative method: Qualitative method also plays a very important role in the
organisation when they looking for completing the project. It is very necessary for organisation

that they should take necessary corrective action when they select the method for completing the
project. It consists open ended questions that taken with the help of surveys, interviews,
observation, etc.
Data collection method: data collection is very necessary for gathering information with
related to completion of this project. There are two types of method such as primary and
secondary data collection method (Lahti,Wincent and Parida, 2018). It is identified that this
report used both methods. Both methods play a significant role in the organisation. The
explanations of both methods are given below:
Primary data collection method: It is the method in which Burberry used fresh and
accurate data in order to complete this project. Primary data collection method is concerned with
gathering information directly from the audiences. It assists in analysing the accurate data and
gives the right result. This method is expensive and time consuming.
Secondary data collection method: It is concerned with the use of already published
data that is taken from newspapers, journals, books, etc. It is very effective method because it is
less expensive as compared to other methods (Fleishon, Itri, Boland and Duszak Jr, 2017) . It is
also analyses that it is very cost effective so that's why Burberry chooses this method. But it
doesn't gives accurate data as compared to primary data collection method.
From the above discussion, it is identified that organisation should select appropriate
method in order to complete the project.
Questionnaire
Quantitative questions
Q1) Do you have any knowledge about talent management?
a) Yes
b) No
Q2) According to you, do you think that talent management is crucial for Burberry?
a) Yes
b) No
Q3) Can Burberry gets growth and success with the help of talent management?
a) Yes
b) No

Q4) As per your viewpoint, do you think that Burberry uses talent management?
a) Yes
b) No
Q5) What do you think that why Burberry use talent management in their organisation?
a) Recruiting high skilled employees
b) Retaining existing employees
c) Reduction of employee’s turnover ratio
Q6) What are the challenges that faced by Burberry in order to talent management?
a) Increment of employees turnover ratio
b) Ineffective leadership
c) Higher demands of compensation
Q7) How Burberry can deal with all challenges that faced by organisation in order to retain their
employees?
a) Strategies of talent management
b) Providing workplace benefits
c) Plan for success
Q8) What are the best strategies of talent management in order to retain employees of
Burberry?
a) Best HR practices
b) Motivational tools
c) Increasing interpersonal skills
Qualitative questions
Q9) What are the immediate actions that should be taken by Burberry's HR manager an order to
overcome with challenges?
a) Effective leadership
b) Improve employee’s turnover ratio
Q10) What are the best strategies that used by Burberry in order to retain their employees?
a) Rewards and recognition
b) Integrate the individual goals with organisational goals.
Q11) Recommendations.

TASK 3
P5 Research and data with using appropriate tools and techniques.
Theme 1: Concept of talent management
Q1) Do you have any knowledge about talent management? Frequency
a) Yes 32
b) No 8
Interpretation: From the above observation, it is identified that 32 respondents out of 40
told that they can understand the concept of talent management. It shows that everyone know
that importance of talent management.

Theme 2: Importance of talent management
Q2) According to you, do you think that talent management is
crucial for Burberry?
Frequency
a) Yes 28
b) No 12
Interpretation: It is very clear from the above observation the talent management a
crucial role in the organisation. It is identified from data that received in which 28 out of 40
respondents gives in the favour of Yes.

Theme 3: Use of talent management
Q3) Can Burberry gets growth and success with the help of talent
management?
Frequency
a) Yes 30
b) No 10
Interpretation: It is identified that 30 respondents out of 40 told that talent management
is very useful in organisation success and growth. It clears out that organisation need to focus on
talent management.

Theme 4: Burberry use talent management
Q4) As per your viewpoint, do you think that Burberry uses talent
management?
Frequency
a) Yes 25
b) No 15
Interpretation: It is identified form the above discussion that 25 respondents told that
Burberry use talent management in their organisation out of 40. It is analysed that Burberry
knows the importance and effectiveness of talent management in the organisation.

Theme 5: Reason of talent management
Q5) What do you think that why Burberry use talent management in
their organisation?
Frequency
a) Recruiting high skilled employees 15
b) Retaining existing employees 14
c) Reduction of employee’s turnover ratio 11
Interpretation: It is identified that 15 respondents gave favour towards recruiting skilful
employees in the organization. It is analysed that all three gives option plays a significant role in
the organisation.

Theme 6: Challenges faced by Burberry
Q6) What are the challenges that faced by Burberry in order to talent
management?
Frequency
a) Increment of employees turnover ratio 15
b) Ineffective leadership 15
c) Higher demands of compensation 10
Interpretation: It is identified from the above observation that mostly respondents gave
answer towards reduction of employees’ turnover ratio. That means Burberry use talent
management in their organisation because they feel that it assist in reduce the employees’
turnover ratio.

Theme 7: Tools helps in overcoming the challenges.
Q7) How Burberry can deal with all challenges that faced by
organisation in order to retain their employees?
Frequency
a) Strategies of talent management 20
b) Providing workplace benefits 10
c) Plan for success 10
Interpretation: From the above observation, 20 respondents gave favour with best
strategies of talent management as it assists in overcoming the challenges. Remaining gives
equal vote to the options.

Theme 8: Strategies of talent management.
Q8) What are the best strategies of talent management in order to
retain employees of Burberry?
Frequency
a) Best HR practices 15
b) Motivational tools 13
c) Increasing interpersonal skills 12
Interpretation: There are all mentioned strategies plays a crucial role that’s why
respondents gives equal vote to the each options such as HR practices, leadership style, etc.
Qualitative questions
Q9) What are the immediate actions that
should be taken by Burberry's HR manager
an order to overcome with challenges?
Explanation
a) Effective leadership It is analysed that if Burberry give focus on
improving leadership style then they can
motivate employees in order to achieve
goals.
b) Improve employees turnover ratio HR manager should focus on reducing
employees’ turnover ratio.
Q10) What are the best strategies that used
by Burberry in order to retain their
employees?
a) Rewards and recognition Rewards and recognitions assist in
encouraging them to stay in their
organisation.
b) Integrate the individual goals with
organisational goals.
Integration is very important if organisation
want to get success and sustainable growth.

P6 Recommendations
It is very important for an organisation that they should take a corrective action in order
to retain their employees. It is analysed that organisation can achieve this with the help of
adopting best strategies of talent management. But there are some more suggestions that should
be considered by Burberry in the organisation. Some recommendations are mentioned below:
 It is very important for the organisation that firstly they should improve their recruitment
and selection method in order to attract their employees.
 It is also very necessary for organisation that they should identify and analyse the needs
and wants of their employees so that they can understand their behaviour.
 It is also suggested that Burberry should give focus on improving their performance with
the help of using motivational factors.
 It is recommended to the organisation that they try to take initiative in order to retain their
employees such as rewards and recognition programs.
 Burberry should provide effective training and development programme so that they can
motivate and enhance their performance. As with the increase in their performance and
productivity organisation can easily achieve their goals and objectives.
TASK 4
P7 Reflection.
I feel very grateful when I got to know that I have an opportunity to complete this project.
It gives me many good and bad experiences. Bad experiences give me a lesson of how I can
improve my skills and knowledge in order to complete the project. It is very necessary for every
person that they should know about the significance of talent management. I learned that talent
management is very important for organisation's success and growth. I learned that it assists in
reducing the employees' turnover ratio. It is not just focusing on employees' turnover ratio but
also it assist in attracting employees.
I gained many things such as it helps me to enhance my time management skills. I
analysed that time plays a very crucial role in the organisation. When this project assigned me
then I thought I have enough time but as per the time passes I analysed I have to develop time
management skills. It is very important because every project has certain timeline in which

organisation have to complete with effectiveness. Every organisation needs skilful employees so
that they can improve their productivity in order to achieve their desired goals. It is very
necessary for an organisation that they should focus on developing strategies in order to retain
their employees. I learned that strategies play a crucial role in the success and growth of
organisation as it assist in reducing the employee’s turnover ratio. I analyse that it is not just
improving my professional skills but also improve personal skills. It helps me in career growth.
So that's why I analyse that every person should select a certain project in order to learn
something new. Organisation should take care for all their activities. I investigate primary and
secondary data collection method which suggest me that how to deal with different kinds of
person. I analysed that every person has different perception so that's why the organisation need
to analyse their taste and preferences.
CONCLUSION
It is concluded from the above discussion that talent management is very necessary for
the organisation goals and objective. If organisation want subject and growth in order to compete
with the competitors that they should focus on improving the performance of employees. It can
be done with the help of talent management and organisation which assist in attracting new
skilful employees. It is not just focus in on attracting news skilful employees but also it concern
with retaining the talented existing employees. It is analysed that day to day competition get rises
in the fashion industry which can be deal with the help of using talent management in
organisation. Talent management assist in improving the performance and productivity of
employees with the help of motivation, effective leadership style, etc.

REFERENCES:
Books & Journals:
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Ferraris, A., Santoro, G., Bresciani, S. and Carayannis, E.G., 2018. HR practices for explorative
and exploitative alliances in smart cities. Management Decision.
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community hospitals integration: trends and strategies. Journal of the American College
of Radiology, 14(1), pp.45-51.
Gomes, N.P., 2017. The management of culture: professional challenges of managing narratives
and brands in a changing cultural environment. e-Revista LOGO, 6(1), pp.1-19.
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Kremer, H., Villamor, I. and Aguinis, H., 2019. Innovation leadership: Best-practice
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Postolov, K., Bardarova, S., MagdincevaSopova, M. and Ristovska, A., 2019. Challenges in
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