Business Project: Talent Strategies for Attracting and Retaining

This project investigates talent management strategies within an organization, focusing on how to attract and retain employees, with a case study on ASOS. The project outlines aims, objectives, and timeframes, and includes a project management plan covering cost, scope, time, quality, communication, risk, and resources. It involves primary data collection through questionnaires and secondary data collection through literature review. The research analyzes employee awareness of talent management, the need for talent management strategies, issues hindering talent management, and effective strategies for attracting and retaining employees. The project includes both quantitative and qualitative analysis, with recommendations based on the findings, and a reflection on the project's performance. The ultimate goal is to provide a business case for management on effective talent strategies.

UNIT 6
FINAL SUBMISSION
FOLLOWING ARE THE ATTACHMENTS FOR FINAL SUBMISSIONS:

Table of Contents
Table of Contents
Table of Contents...................................................................................................................................2
Table of Contents...................................................................................................................................2
LO1:.......................................................................................................................................................2
Introduction of THE TASK...................................................................................................................2
P1 DESIGN 1 RESEARCH AIM..................................................................................................................3
P2: 1 – Project planning.....................................................................................................................3
DATA COLLECTION (PRIMARY AND SECONDARY DATA)........................................................................8
LO3 (P5,P6)............................................................................................................................................9
RESEARCH ANALYSES WITH COMMUNICATING THE OUTCOME........................................................9
RECOMMENDATION/SUGGESTIONS:...................................................................................................15
LO4:P7 Reflection................................................................................................................................15
Performance review............................................................................................................................32
Project Logbook...................................................................................................................................34
References.........................................................................................................................................39
ANSWERS:
LO1:
Introduction of THE TASK
The report aims to provide understanding about talent management strategies. It is

a concept which focus on retaining and make development of talented employees within
organisation (Talpoş, Pop, Văduva, and Kovács, 2017). This report will carry out all the
project planning, methodologies, primary and secondary research to reach and complete
the aims of report. At last, there will be a reflection which shows how all the activities
performed.
Research objectives
 To examine the concept of talent management and its strategies for organisation
success.
 To demonstrate issues and hurdles in managing and retaining talent employees.
 To analyse effective talent management strategies for ASOS.
Research questions:
 What Is the area of talent management and the importance of its strategies?
 What are the issues and challenges faced by organisation in relation to sustain
employees.
 What are the required strategies for talent retention in Asos.
P1 DESIGN 1 RESEARCH AIM
What talent strategies do the best companies use to attract and retain people? A
case study on ASOS.
P2: 1 – Project planning
project planning is a document presentation which consist all the activities and areas in
which research has planned (Munasinghe, and De Alwis, 2017). It outlines all the activities
which are necessary to fulfil aims of research.
Scope: It involves all the informations and areas which needs to be cover by the researcher.
Scope defines as the necessary information which is required to achieve the aims such as
deadlines, activities and goals, budgets and plans.
• Cost: This is considered as financial perspectives among which it is fundamental to perform
numerous exercises of examination. Along these lines, to finish this project substance needs around £
100.

• Time: This is expressed as length that is essential by examiner to achieve entire undertaking
of task. Consequently, for achieving this particular element needs around a month and a half.
• Scope: This is vital component for analyst as it helps to dissect different ways that can assist
with reacting the issues which are raised because of nonappearance of correspondence and variety at
workplace.ref
• Risks: There are many sorts of hazard which are related with examination just as this is
critical to decide a few danger factors to tackle this on specified time. Consequently, hardly any
dangers which are handled through project director are assets, capabilities and others. To determine
this, they need to consider effective advances like work with preparing thus on.ref
• Resources: It is fundamental that examiner should have generally speaking assets that are
needed for doing the exercises practically. Subsequently, the distinct advantages that are expected to
do relegated exercises like adequate asset, capitalandothers.ref
• Quality: It is essential for agent to deliver quality information. Thusly, to direct a few
assignment I adequate way agent needs to accumulate efficacious quality data as this helps them to
embraced fundamental choice and achieve goals.ref
• Communication : This is additionally attempted as the significant part as it is successful for
agent to convey information in fitting and appropriate way t its laborers or colleagues. Analyst needs
to impart in proficient manner to others just as think about morals at the hour of social event data. In
this way, to perform fitting correspondence to others scientist might use verbal and non verbal
strategies like email, cell phones and numerous others..
Milestones: Major events or phases in the project
This element of project management involves all the events which takes place while
carrying out research. This research will undertake primary and secondary data findings
interpretation, questionnaires in order to identify about the best talent management
strategies.
Initiation, planning and execution: Details of activities to be carried in the project
Initiation: it is the foremost stage of project planning. In this the researcher comes
along with various ideas and thoughts about the relevant research topic. The idea must be
applicable in all fields and support an effective theory and aims. This research will identify
the talent management strategies which will be suitable for Asos to retain and attract
employees.

Planning: The plans must involve all the activities and task which are required to
complete project objectives (Sanyal, and Haddock-Millar, 2021). Planning must be done in
effective manner in which all the resources, costs and tasks are identified.
Execution: once all the plans get made, the researcher needs to execute it as per set
objectives and targets. There must be proper control followed by researcher to look at
achieving project aims and objectives.
P3: TIME FRAME :
TOPIC 1 : RESEARCH TITLE AND RES AIM 3 WEEKS (1-3)
TOPIC 2: RES OBJV, BACK GRD, LIMITATION 2 WEEKS (2-3)
TOPIC 3: LIT REV 2 WEEKS (3-4)
TOPIC 4: METHODOLOGY 3 WEEKS (7-11)
TOPIC 5 : RES ANALYSES 4 WEEKS (10-12)
TOPIC 6: REPORT WRITING WITH FINDINGS AND RECC…. (3 WEEKS) (12-15)
Gantt chart: Work break down structure using to track the activities to be undertaken
Gantt chart is an important tool which helps in delivering work activities by setting
specific time frames. It shows the start and end dates and time to complete all the
necessary task (Rajabipoor Meybodi,and Mohammadi, 2020). It is a graphical
representation which helps the researcher to manage important tasks on priority and it
makes assure that all the task must be fulfil in well manner.

Work breakdown structure:
it is also an effective tool which helps in divide of work in smaller way. It simplify the
activities which reduce work complexities (Evans, Smale,and Björkman 2018). Therefore,
this research is supported with all the research task in a systematic manner.

RESEARCH PHILOSOPHY: THEORY ON RESEARCH
REALISM: This philosophy is based on the method which has chosen for conducting the
research. That is such must be suitable as body subject matter and qualitative and
quantitative data.
OBJECTIVISM: This philosophy requires a particular objective to carry older research.
INTERPRETIVISM: This philosophy is based on theoretical data which does not involve
scientific study or numerical facts.
PRAGMATISM: This philosophy is based on both the methods of research that is qualitative
and quantitative.

CASE STUDY: The research will be based on a case study in which the beliefs and values will
be find out within it
…………………………………………………………………………………………………………………………………………………
RESEARCH APPROACH: DEDUCTIVE, INDUCTIVE APPROACH
DEDUCTIVE: Deductive research approach explores a known theory or phenomenon and
tests if that theory is valid in given circumstances,Deductive reasoning, also deductive logic,
is the process of reasoning from one or more statements to reach a logical conclusion.
INDUCTIVE: involves the search for pattern from observation and the development of
explanations – theories – for those patterns through series of hypotheses
This research is based on inductive research which does not require any hypothesis and
require collecting data from individual’s perspective.
DATA COLLECTION (PRIMARY AND SECONDARY DATA)
Research Methods
Quantitative research method- as per this research method, the researcher find and
gather data through statically areas (Chang, and Werther, 2021). it gives relevant and
accurate information.
Qualitative research method- this method helps in gathering data through theoretical
perspective. The resource are used such as books, journals, literature review, interviews. It
gives open ended communication.
Primary method of data collection- primary data is a part of quantitative research
method. It conducts through developing questionnaires and surveys (Morukhu, Mapanga,
and Mokgojwa, 2021). This method takes much time and cost which is also used in this
report.
Secondary method of data collection- this method of research is a part of qualitative
research method. It involves research through using internet, books an d journals. It is quite
flexible way of doing research (Chowdhury, 2020). The main disadvantage of this method is
that the information is not assured of relevancy.

This research is based on both primary and secondary research method which has
performed through questionnaire and literature review.
Ethical issues:
Research ethics are important for a number of reasons.
 They promote the aims of research, such as expanding knowledge.
 They support the values required for collaborative work, such as mutual respect and
fairness. This is essential because scientific research depends on collaboration
between researchers and groups.
 They mean that researchers can be held accountable for their actions. Many
researchers are supported by public money, and regulations on conflicts of interest,
misconduct, and research involving humans or animals are necessary to ensure that
money is spent appropriately.
 They ensure that the public can trust research. For people to support and fund
research, they have to be confident in it.
 They support important social and moral values, such as the principle of doing no
harm to others
LO3 (P5,P6)
RESEARCH ANALYSES WITH COMMUNICATING THE OUTCOME
QUANTITATIVE ANALYSES:
Theme 1: awareness about talent management
Q1. are you aware about why talent management is required in
organisation?
Frequency
 Yes 40.00%
 No 60.00%

Interpretation- it has interpreted that 40% of employees of asos are known about talent
management whereas, 60% are still unaware about this fact. These employees are not
actively interested in companies functioning and policies.
Theme 2: Why talent management strategies are needed in Asos plc?
Q2. Why talent management strategies are needed in Asos plc? Frequency
(a) To retain and sustain employees for long term. 60.00%
(b) To reduce Employee turnover ratio 40.00%

Interpretation- It has identified that 60% employees gives vote for retain and sustain of
employees through using talent management strategies. Other 40% have agreed with
reduce employees turnover ratio.
Theme 3: main issues and hurdles which stop companies growth in managing talent?
Q3. what are the main issues and hurdles which stop companies
growth in managing talent?
Frequency
a) poor performance check 70.00%
b) Ineffective work place activities 30.00%

Interpretation- 70% people are in favour of focusing or performance check of employees
which becomes an issue for the company. Others are with ineffective work place activities
which also impact on employees separation.
Theme 4: best strategies used by Asos plc in order to attract new employees and retain
the existing ones?
Q4. What could be the best strategies used by Asos plc in order to
attract new employees and retain the existing ones?
Frequency
a) Regular appreciation, appraisals and share in profits. 25.00%
b) providing career opportunities and training programmes. 75.00%