Identifying Efficient Talent Management Strategies at Holiday Inn

This research project investigates efficient talent management strategies within the hospitality industry, focusing on Holiday Inn. The study formulates aims, objectives, and a project management plan, including time, cost, scope, and risk assessments. It employs both quantitative and qualitative research methods, including questionnaires administered to employees and customers, to gather data on talent management practices and employee satisfaction. The research analyzes the collected data using thematic analysis and presents findings on the benefits of talent management, employee perceptions, and potential issues. The report concludes with recommendations for improving talent management strategies within Holiday Inn, based on the research findings. The study also includes a reflection on the value of the research process and the researcher's learning experience.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Formulate objectives and aims associated with a project on the selected topic....................1
P2 Formulate a project management plan which include time, cost, scope, communication,
quality, risk and other aspects.....................................................................................................2
P3 Formulate a WBS and Gantt chart to specify guidelines and timeline for project
completion...................................................................................................................................2
TASK 2............................................................................................................................................5
P4 Perform a small scale research by using quantitative and qualitative research technique to
achieve aims and objectives of project........................................................................................5
TASK 3............................................................................................................................................8
P5 Evaluate data and research using appropriate techniques and tools......................................8
P6 Suggest appropriate recommendations according to the result gained by data analysis and
research to gain valid conclusion..............................................................................................14
TASK 4..........................................................................................................................................15
P7 Reflection on values of performing research to achieve desired objectives and own
performance and learning throughout project ..........................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

TITLE: To identify efficient talent management strategies within hospitality industry. A study
on Holiday Inn.
INTRODUCTION
Talent is the ability of a person to perform an activity or work in a unique and
comfortable manner so that expected outcomes can be achieved appropriately. Managing talent
in service industry is a complex task due to its diverse nature (Alferaih, Sarwar and Eid, 2018).
In order to work on this research project, considered organisation is Holiday Inn. It is a UK
owned hospitality firm which is a subsidiary of Intercontinental hotel groups. This hotel provide
their services in mainly Middle East, America, Europe, Asia Pacific, Africa etc. This hospitality
organisation is successfully operating at more than 1,100 locations (Deery and Jago, 2015). This
assignment will emphasise on developing suitable aims and objectives for the project. Also, a
project management plan will be formulated so that project activities can be performed
appropriately. Also, research methodologies and research analysis will be carried out to draw an
appropriate conclusion.
TASK 1
P1 Formulate objectives and aims associated with a project on the selected topic
Title of research
Efficient talent management strategies within hospitality industry. A study on Holiday
Inn.
Research Aim
To carry out study on effective talent-management-strategies and their influence on
performance of employees working in hospitality sector. A case study on Holiday Inn.
Research objectives
 To gather information associated with talent management strategies within hospitality
industry.
 To acknowledge the influence of talent management strategies on working performance
of staff in Holiday Inn. To determine the problems faced by Holiday Inn while implementation of talent
management strategies.
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Research questions
 What are the potential talent management strategies within hospitality industry.
 What is the influence of talent management strategies on working performance of staff in
Holiday Inn ?
 What are the problems faced by Holiday Inn while implementation of talent management
strategies?
P2 Formulate a project management plan which include time, cost, scope, communication,
quality, risk and other aspects
Project management plan is a document that will cover all the important information
about a project at a single place. By this, managing all the work will be easier for manager in an
organisation.
 Time: Company needs a time of 3 months to work on this project. Researcher requires 4
weeks to accomplish this research.
 Cost: Manager in Holiday Inn has decided to complete this project under 10,000 pounds.
Researcher requires 200 pounds to finish the research.
 Scope: In case of Holiday Inn's project, scope is very high as talent management will
help the company in retaining their workforce for maximum time. From researcher's
perspective, scope is wide as researcher will learn new concepts and knowledge (Bruni,
Cassia and Magno, 2017).
 Communication: Project manager can communicate with project members and
stakeholders the help of tools like web conferencing, voice call, e-mail, video call etc.
Researcher can communicate via internet, mobile, face to face, SMS etc.
 Risk: For project, main risks are associated with lack of technology, capital and shortage
of time. Researcher can face issues related to money, time mismanagement, lack of
internet etc. These risks can reduce the overall effectiveness of research and project in
considerable manner.
 Quality: To maintain quality of project, skilled employees will be selected as project
manager. In case of research, quality will be managed with the help of qualitative and
quantitative research approaches (Elbaz and Haddoud, 2017).
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P3 Formulate a WBS and Gantt chart to specify guidelines and timeline for project completion
WBS: Work break down structure is tool which helps in bifurcating the large project into
small chunks so that different activities of project can be performed in an efficient manner. By
using WBS, project manager will be able to perform activities of project according to their
priority status (Sainaghi, Phillips and Zavarrone, 2017).
3
Talent management strategies
Introduction LO1
Aim
Objectives
Project Management Plan
Cost
Scope
Time
Quality
Communication
Risk
Resources
LO2
Conduct Small Scale
Research
Research Methodology
Quantitative Method
Qualitative Method
Data Collection Method
Sampling Method
Data Analysis Method
LO3
Findings and Analysis
Conclusion and
Recommendations LO4
Reflective Statement
References
Books
Journal Articles
Professional and
Organisational Report

Gantt chart: It is defined as pictorial description of project activities on the basis of
time. This is a chart which helps in denoting project activities according to the time frame. By
this, project manager will be able to acknowledge about those activities which are time
consuming and which can be performed later own. This chart will help the project manager in
Holiday Inn to perform project operations in effective manner (Ganguli and Ebrahim, 2017).
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TASK 2
P4 Perform a small scale research by using quantitative and qualitative research technique to
achieve aims and objectives of project
Research methodology is a tactics to process, analyse, identify, select and evaluate
information of a specific topic in detailed manner. In a research, methodology section benefits
the researcher in reading and evaluating overall reliability of the research (Sirkova, Taha and
Ferencova, 2016). This has two approaches which are stated below:
 Qualitative research: This approach of research do not include any calculations,
numbers or mathematical formulae. This research is based in words and textual
information (Hua, 2016). This kind of research helps in getting in-depth information
about a topic. Sources associated with this research approach are focus groups,
interviews, post cards etc.
 Quantitative research: In this approach of research, data which is created or gathered is
always numerical. To analyse collected data, statistical and mathematical methods are
used. This approach is not suitable to gain in-depth information about a topic. Sources of
this approach are secondary data, observation and survey.
 Primary research: Main purpose behind this research is to answer questions and collect
information which is not gathered by any researcher before. This research is time
consuming and cost consuming. Main sources to collect primary data is through
questionnaire, surveys, observations etc.
 Secondary research: Major purpose of conducting this research is to collect those
information which is already gathered and used for some activity. This research is not
time consuming. Data in this research can be concluded with the help of Internet, books,
magazines, Journals (Ladkin and Kichuk, 2017).
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In order to work on this project, primary data collection has been collected with the help
of questionnaire and in order to collect secondary data, internet and books are used.
Questionnaire formed by researcher will be filled by 50 respondents on random basis. These
respondents are employees and customers of Holiday Inn. Response of these people will be
considered as response of entire population.
Questionnaire
Quantitative questions
Q1. Do you have knowledge regarding talent management strategies?
 Yes No
Q2. What will be the major benefits of talent management policies for a business
organisation?
 Appropriate relationship with workforce
 High consumer satisfaction Maintaining quality of services and products
Q3. Do you think workforce in Holiday Inn is satisfied with current talent management
strategies?
 Yes No
Q4. Which is the best strategy for maintaining productive talent within holiday inn?
 Systematic Recruitment
 Regular training for workforce Benefits and rewards to employees
Q5. What is potential influence of talent management strategies on performance of workers
in Holiday inn?
 Positive Negative
Q6. Which issues will be faced by Holiday Inn in planning and implementing talent
management policies?
 Lack of employee's support
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 Improper management Conflicts among staff members
Q7. Do you believe that overall performance of Holiday Inn will get improved with managing
talent?
 Yes No
Qualitative questions
Q1. Mention some changes to properly implement talent management policies ?
Q2. Which individuals are benefited with appropriate talent management at Holiday inn?
Q3. Recommend measures by which talent management can be properly managed within
business organisation?
Q1. Do you have knowledge regarding talent management
strategies?
Frequency
 Yes 40
 No 10
Q2. What will be the major benefits of talent management policies
for a business organisation?
Frequency
 Appropriate relationship with workforce 20
 High consumer satisfaction 20
 Maintaining quality of services and products 10
Q3. Do you think workforce in Holiday Inn is satisfied with current
talent management strategies?
Frequency
 Yes 42
 No 8
Q4. Which is the best strategy for maintaining productive talent Frequency
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within holiday inn?
 Systematic Recruitment 15
 Regular training for workforce 15
 Benefits and rewards to employees 20
Q5. What is potential influence of talent management strategies on
performance of workers in Holiday inn?
Frequency
 Positive 45
 Negative 5
Q6. Which issues will be faced by Holiday Inn in planning and
implementing talent management policies?
Frequency
 Lack of employee's support 10
 Improper management 25
 Conflicts among staff members 15
Q7. Do you believe that overall performance of Holiday Inn will get
improved with managing talent?
Frequency
 Yes 35
 No 15
Qualitative questions
Q1. Mention some changes to properly implement talent management policies ?
Q2. Which individuals are benefited with appropriate talent management at Holiday inn?
Q3. Recommend measures by which talent management can be properly managed within
business organisation?
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TASK 3
P5 Evaluate data and research using appropriate techniques and tools
Data analysis is a procedure to analyse, model and clean data so that appropriate results
can be gained and business decision making can be carried out efficiently. In order to collect data
for this research, Thematic analysis technique is used (Vellas, 2016).
Theme 1: Information regarding talent management strategies
Q1. Do you have knowledge regarding talent management
strategies?
Frequency
 Yes 40
 No 10
Interpretation: From total of 50 people, 40 individual agrees that they have listened the
term talent management strategies whereas other 10 people do not have any idea about it.
9
40
10
Yes
No

Theme 2: Major benefits of talent management policies for a business organisation
Q2. What will be the major benefits of talent management policies
for a business organisation?
Frequency
 Appropriate relationship with workforce 20
 High consumer satisfaction 20
 Maintaining quality of services and products 10
Interpretation: As per this picture, out of 50 people, 20 people feels that main benefit of
talent management strategies is appropriate relation with employees. 20 person feels it will leads
to high satisfaction among customers. Other 10 people think it will leads to maintaining quality
of product or service.
Theme 3: Workforce in Holiday Inn is satisfied with current talent management strategies
Q3. Do you think workforce in Holiday Inn is satisfied with current
talent management strategies?
Frequency
 Yes 42
 No 8
10
20
20
10
Appropriate relationship
with workforce
High consumer
satisfaction
Maintaining quality of
services and products