Analyzing Talent Strategies: Morrison's Case Study on Retention

This report presents a comprehensive case study on Morrison's, focusing on talent management strategies for attracting and retaining employees. It begins with an introduction outlining the importance of talent management in achieving organizational goals, particularly within a competitive market. The report includes a project management plan with aims, objectives, and research questions. It explores the challenges faced by Morrison's, such as high compensation demands and employee turnover, and identifies various talent strategies employed, including job description analysis, employee coaching, and training programs. A literature review supports these findings, examining talent management definitions and relevant research. The report also includes a Work Breakdown Structure (WBS) and Gantt chart for project management, alongside a reflection on the research process and recommendations for future improvements. Finally, the report concludes with a summary of the key findings and references.

UNIT 6
MANAGING A
SUCCESSFUL BUSINESS
PROJECT
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Contents
TITLE...............................................................................................................................................................3
INTRODUCTION............................................................................................................................................3
TASK 1............................................................................................................................................................3
Aim and Objectives..................................................................................................................................3
Project Management Plan.......................................................................................................................7
WBS and Gantt Chart...............................................................................................................................8
TASK 2..........................................................................................................................................................10
Small Scale Research using Research Methods.....................................................................................10
TASK 3..........................................................................................................................................................18
Evaluation of the results........................................................................................................................18
Covered in PPT......................................................................................................................................18
Recommendations.................................................................................................................................18
TASK 4..........................................................................................................................................................19
Reflection...............................................................................................................................................19
CONCLUSION..............................................................................................................................................20
REFERENCES...................................................................................................................................................21
APPENDICES 2.............................................................................................................................................31
Performance Review Template..............................................................................................................33
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TITLE
What talent strategies do the best companies use to attract and retain people? “A case study on
Morrison’s”.
INTRODUCTION
The main intention of conducting this investigation assignment is to understand a several
talent strategies that are adopted by an organization for retaining and attracting talent at
workplace so that high profitable results are enjoyed by a business firm in their long term
survival. Within a company, employees are the essential assets because they highly contribute in
the success of an organization and attaining the goals and objectives (Ahmed and et.al., 2021).
Talent management is a significant function in human resource management as it helps in
attracting and retaining talent within an organization so that productive and proficient outcomes
are to be enjoyed by a business firm in competitive marketplace. In terms of conducting this
research on talent management researcher select the Morrison’s Company that is a leading
organization in UK who deals in number of products such as groceries, kids wear, home wares
etc. the company was funded on 1899 along with 110000 employees. To become a market leader
management of a firm need to focus on hiring experienced applicant to produce the best products
that satisfied the demands of customers so that firm will generate high profitable results. This
report includes the aims and objectives along with project management plan. It also reflects the
research methodology that helps in analyzing the data and also supports in drawing valid and
reliable conclusion at the end of the particular research. This also presents the recommendations
and reflection of what a researcher gained by involving in this research.
TASK 1
Aim and Objectives
The particular project is based on talent management that is used to attracting and retaining
talent who achieves the business objectives effectively (Argus and Samson, 2021). In terms of
Morrison’s management of company highly focused on attracting and retaining talent for
attaining proficient outcomes. Therefore, talent management strategies are very useful for
gaining profitable results and fulfil the overall objectives of business enterprise. To maintain the
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productivity of employee’s talent management strategies are very effective that are implemented
to overcome the challenges that was faced by management within their talent management
function. This project studies the aim based on talent strategies to attracts and retain talent within
an organisation. To meet the objectives related to the aim researcher focus on project
management plan by using Gantt chart and work break down structure so that activities under
particular topic are to be fulfilled proficiently. The overall project helps in developing skills and
knowledge on talent management that supports in enhancing the growth within professional
field.
Project management defines to a constant process that frames a proper structure for
attaining pedestrian activities to achieve the results on time. There are several stages under
project management such as project initiation,execution, performance, control planning, and
closure of the task (Bhattacharyya and Thakre, 2021). The aim of using this method is to
complete the research in systematic manner so that overall objectives are gained on specified
time frame. Besides this, all these stages consume more time and money due to this investigator
follows every stage in precise way so that whole project is to be complete in appropriate manner.
Aims
To identify the talent management strategies used by company for attract and retain talent
within an organisation. A case study on Morrisons.
Objectives
 To understand the term talent management within an organisation
 To identify the challenges faced by Morrisons because of talent management
 To examine several talent strategies used by Morrisons to attracts and retain talent at
workplace
Research Questions
 What do you understand by talent management within an organisation?
 What are the challenges faced by Morrisons because of talent management?
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 What are the several talent strategies used by Morrisons in attracts and retain talent at
workplace?
Literature review
Talent management within an organisation
According to Thomas (2020), Talent management is the constant process of identifying,
attracting, placing and retaining the employees. Teach organisation needs staff to work and
perform their responsibilities clearly that can help to increase the business performance and
productivity. This is important for each organisation to have effective talent management and
develop the business performance by placing employees at right place. Talent management
naturally encompasses many of roles and responsibilities of HR who understand the needs and
wants of employees then make efforts to fill them. Currently, Talent management is most
required activity at the workplace which use to inform the new regulations, and activities which
needs to perform by employees. This can help to increase the business productivity and
profitability by arranging all employees and getting the work done from them. This can help to
bring the challenges and implement at the workplace smoothly. In relation to Morrison, Human
resource management is developing the business performance by attracting, influencing,
motivating and retaining the employees who work effectively and supports to attain the
competitive advantages.
Challenges faced by Morrisons because of talent management
As per view point of Deery (2008), Talent management refers to full scope of human resource
activities as well as process in order to attract, inspire and develop in order to perform activities
effectively and efficiently. There are various challenges which is faced by Morrison because of talent
management which are mentioned below:
 High total compensation demand as it is signifies that the pay is important factor for employees
in workplace. This is the circumstances which is difficult for Morrison to keep workers
satisfied with the reduced costs.
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 They can easily able to find the experienced and skilled employees to hire new people as there
are wide range of applicants. Morrison face challenges as they have not enough resources to
provide high compensation packages.
 The important challenge which is faced by company is high employee turnover as when
organization pay less amount on the recruitment cost then to find an alternative person. In
context to Morrison, workers retention is a crucial element for the overall performance as well
as growth of business because it affect the structure of business venture.
 Lack of leadership in the workplace create issues within company because it impacts the future
goals in order to perform their work and activities effectively and efficiently. Human resource
of Morrison should understand and analyze the leaders which helps them to develop a strategy
for training new members as well as potential employees that lead to replace the old one from
workplace.
The several talent strategies used by Morrisons in attracts and retain talent at workplace
As per view point of Ciocoiu (2018), The talent strategies is defined to make a process
and procedure in order to retain and develop the performance of workers. In addition to this, it is
the activity which planned by top management for recruiting, retaining and expanding the current
and potential workers. In context to Morrison, manager is introducing new ways to increase the
development of employees such as training and development, seminars and workshops. There
are several strategies which is adapted by Morrison such as understanding and analysing the job
description which is strategy which helps them to represent organisation. However it includes job
title, knowledge, skills, salary as well as work relationship.
According to Thomas (2020), To assess the applicant that fit in the culture of company as
they screen the tone, language and personal values to know about the candidate. On the other
hand, workers coaching and monitoring is important to retain their employees, make happy in
order to engaged them to work in an appropriate manner. Morrison provide training and
development for learning and to gain knowledge to every individuals to know about the
technology and other activities which is adapted by company in order to increase performance
and productivity. The another strategy which is reward and recognition helps to maintain and
retain their staff members to gain the talent and new ideas at workplace in order to build
performance in business.
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Project Management Plan
A project is described as a framework for carrying out a specific subject in order to achieve
the objectives that the investigator sets out to investigate. It is a tool for properly aligning tasks in
order to achieve research objectives. A particular research is started and ended in an efficient
manner with the aid of a project management plan. It has several phases, including initiation,
preparation, execution, and monitoring. As these constituents are required for directing a
particular project effectively that are discussed below:
 Time – This states to a crucial feature for completing a particular project
effectively within set time frame. To gain profitable results timeline are to be set
for completing project so that risk and uncertainties within study is to be avoided.
The time to complete this project is about one month and investigator also ensures
all actions are done within the specific time of one month.
 Cost – It represents as the expenditures which are incurred at the stage of
conducting research. Cost is very essential to completing the project on time in a
smooth manner. The budget for completing this research is around £800 under this
all the task is done effectively and efficiently.
 Quality – It is one of the major factors in a project that reflects the validity and
reliability of conducting a particular project (Chen and et.al., 2021). By involving
in the project, investigator highly focuses on quality in gathering and collecting
data so that effective recommendations are to be drawn that helps in completing the
whole project successfully also in reliable quality.
 Scope- It includes various functions and attributes that involves within research
that is essential to meet the research objectives appropriately (Chen and et.al.,
2021). The scope of conducting this project is to be develops the information on
talent strategies that is used to attracts and retain talent within an organisation. In
this strategies and challenges within talent management are the scope of conducting
this project.
 Communication – Thisconsidered as a success and failure of a project. After
deciding the project time and scope the next stage that investigator follow is to
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communicate the activities and outcomes of research to the members who involved
within this particular research (Chen and et.al., 2021). Communication helps in
completing the project in effective and appropriate manner so that necessary
outcomes will enjoy by researcher. In this communication is done between
employees, managers, supervisors etc.
 Risk- By doing this research in effective and efficient manner the major risk is the
technical risk that a researcher faces which negatively affects in overall completion
of project. Because of the technical risk, researcher face issue in communicate with
other members. Another risk is risk of reliability of data and information which
affects in successfully completing the research. To complete the research
confidentiality in data is to be needed so that project would be done successfully.
 Resources –It refers to the factor that is needed to complete the project in set time
frame. It is very essential for planning the resources so that project would be
completed in effective and efficient manner. This also helps in reaching the project
at last stage. In this several major resources are man, machines and manpower etc.
In this resources are used in optimal manner so that targets are attained on time
frame.
WBS and Gantt Chart
Work breakdown structure
This defines to a type of project management tool which is used to carry the operations of
projects in optimal manner. In this several activities are divided into small parts so that targets
are attained effectively (Colombo and et.al., 2021). It refers to a procedure to break down the
activities into small activities so that effective outcomes are attained. To conduct this research
task are bifurcated as per the nature of activities of this particular project so that activities on
priority are done effectively and whole project is completing appropriately.
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Gantt chart
A Gantt chart is a chart is reflects the timeline for completion the project on priority
basis. It helps the researcher to schedule and plan the projects appropriately so that tough
projects are simplified easily (Grant and McGhee, 2021). This chart is presented in an effective
manner where left chart denotes project related activities and top side presents the timeline for
completing the activities. To effectively understand the chart pictorial presentation of chart is
necessary that helps in measuring the activities.
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TASK 2
Small Scale Research using Research Methods
An investigation refers to an organized practice that includes data analysis, data collection,
documentation and interpretation to collect and gather data to reach the authentic outcomes. The
procedure of research helps in attaining the objectives effectively and efficiently (Gupta, 2021).
The research needs in depth analysis on specific project so that particular research objectives are
attained effectively and successfully. An appropriate and viable research helps in attaining the
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overall aim and objectives so that at last effective conclusion is to be drawn. There are two
methods which are elaborated below:
 Qualitative research- It is a type of research that reflects the outcome in non-
numerical way. This research is centred on gathering of concepts, thoughts of a
person in words. This researcher focuses on gathering ideas through the internet or by
analyzing the ideas of a single person. Observations, among other things, are to be
included in these open-ended questions.
 Quantitative research- This type of research is reflected in statistical terms. This
type of research is expressed in numbers, mathematical and statistical manner. To
conduct this research close ended questions are used that helps in drawing effective
conclusions at the end of project.
To conduct this research, investigator use quantitative research in which questionnaire survey
is used (Hu and et.al., 2021). Questionnaire survey is to be used because it directly connects
the respondents so that valid outcomes are presented within the particular research.
Data collection- It refers to a procedure of collation of data so that useful information is to be
gathered to the related topic. Data is to be collected in two manners that aresecondary data
collection and primary data collection.
 Primary data- It defines that the data is collected first handed by researcher without the
use of presented references. This type of data collection is effective and provides reliable
and authentic results because the information is gathered by investigator for the first time
that draws the reliable conclusion at the end of the research.
 Secondary data- this defines to the type of data collection where sources are collected
from already published data and journals. This method is high time consuming so that
data is not collected on specified time.
To conduct this study, researcher adopts the use of primary data collection by using
questionnaire survey method so that data is collected effectively and efficiently and it also
represents the valid conclusion at the end of the project. In this secondary research is also
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used to gather the information on related topic of talent management that represents the
successful results for business organisation.
Sampling- This is a process of choosing a set of people from the large number of
population for collecting the data to a particular research so that effective outcome is to be
gained (Lauer, 2021). To conduct this research researcher use random sampling method so
that biasness should be removed and respondents provide the valuable information related to
specific topic. For completing this research researcher select 30 respondents on random basis
who filled the questionnaire so that viable results is to be attained by investigator.
Ethical considerations- Ethics are very essential term to conduct a research in effective
and efficient manner. A researcher completes the whole project proficiently if they work
ethically and it also helps in engaging investors and other people in an effective manner.
There are several ethical terms such as reduce the risk that harm and destroy resources, high
protection of autonomy, provide right to withdraw the research participants, honesty and
many more all are prominent for conducting the research effectively that provides valid
outcomes at the end so that proficient recommendation is to be drawn.
Research limitations- While conducting the research there are several limitations which
impacted negatively on the performance of researcher and its accomplishing (Rajibul and
Kijima, 2021). The restrictions are absence of time, inadequate resources, assortment of best
methods to conduct the research so that it provides valid outcomes and many more. All these
impact deleterious on research due to this the investigation cannot do in an organized style.
Above mentioned all the terms are very crucial to evaluating so that particular research is
to be done effectively and efficiently. These terms also helps in meeting the aim and research
objectives so that valid and authentic outcome is to be presents at the end of the specific
investigation.
Questionnaire is a common method which is used for carrying out Research because through
it the views of various respondents can be recorded. Therefore, the use of Questionnaire by
Morrisons will be done in the following manner-
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