Effective Talent Management Strategies: A Study on TUI Group

This report presents a research project focused on effective talent management strategies within the TUI Group, a major player in the travel and tourism sector. The study investigates the impact of various talent management approaches, including recruitment, training and development, and reward systems, on employee performance. The research employs both secondary and primary research methods, including a project management plan, work breakdown structure, and Gantt chart to organize the research process. The analysis includes an examination of the issues faced by TUI Group in implementing these strategies. The report includes recommendations for improvement based on the research findings and a reflection on the value of the research and the learning gained throughout the project. The report also covers project aims, objectives, research questions, methods of material resourcing, secondary research, primary empirical research, validity and reliability of the research methods, data analysis, and conclusions with recommendations.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
1.1 Project Title:..........................................................................................................................1
1.2 Project Aims and Objectives.................................................................................................1
1.3 Project Management Plan.....................................................................................................2
1.4 Work breakdown structure (WBS) and Gantt Chart.............................................................3
1.5 Methods of material resourcing............................................................................................4
ACTIVITY 2....................................................................................................................................4
2.1 Secondary Research..............................................................................................................4
2.2 Primary Empirical Research.................................................................................................6
2.3 Validity and reliability of the Research Methods.................................................................8
ACTIVITY 3....................................................................................................................................9
3.1 Analyse research and data, using appropriate tools and techniques.....................................9
3.2 Draw valid and meaningful conclusions from the research and data analysis....................17
3.3 Communicate appropriate recommendations......................................................................18
3.4 Recommendations with an evaluation of the accuracy and authenticity of the research
tools and techniques used..........................................................................................................19
ACTIVITY 4..................................................................................................................................19
4.1 Reflect on the value of undertaking the research................................................................19
4.2 Reflect on your own learning and performance..................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22

INTRODUCTION
Talent is the skill quality in individuals which makes them different from others and this
assist professional and personal career. There is requirement of change in business activities
which assist in determining and evaluating changes properly. It is important in association to
determine skills of workers and then manage work force to complete the task. There is
difference in working style of workers, hence it is essential and relevant for people to determine
and make changes in better and effective manner (Alferaih, Sarwar and Eid, 2018). There is
important role of talent in the association, so it will be easy for managers to evaluate skills
properly. This research is based on TUI Group which is dealing in travel and tourism sector. As
there are many changes taking place in external market such as technological changes, changes
in legal regulations, hence there must be talent among workers so operations can be performed
properly.
In this study, there will study about aim and objectives associated with talent
management strategies, methods for collecting information, recommendations and conclusion,
etc. so it will make study complete and appropriate. There is completion of study with attaining
aim and objectives.
ACTIVITY 1
1.1 Project Title:
Effective talent management strategies in travel and tourism organisation. A study on
TUI Group.
1.2 Project Aims and Objectives
Research aim
To study the effective talent management strategies and its impact on employee's
performance of travel and tourism organisation. A study on TUI Group.
Research objectives
 To collect information about different talent management strategies for travel and
tourism organisation.
 To determine impact of talent management strategies on employee's performance of TUI
Group.

 To analyse the issues that may faced by TUI Group while implementing the talent
management strategies.
Research questions
 What are the different talent management strategies for travel and tourism
organisation ?
 What is the impact of talent management strategies on employee's performance of TUI
Group ?
 What are the issues that may faced by TUI Group while implementing the talent
management strategies ?
1.3 Project Management Plan
Project management plan refers to structured and appropriate manner to complete the
study in structured format. There is change in project activities as well, so it is important and
relevant for people to determine and understand changes which has to be taken. With use of
information in appropriate manner, it will be easy for researcher to understand and determine
changes properly.
Scope- There is wide scope of this topic for researcher because this is related to their
career and they can implement in their professional life as well (Bharwani and Talib, 2017).
When they have complete and specific information about conducting activities, then it will be
able to gather information about it. There is scope of growth and development for TUI Group as
well because individuals have complete and specific information about it. It is easy for
managers to determine and evaluate changes properly. This assist in implementing and
determining changes properly.
Risk- There is risk of loss of data and improper way to collect information, due to which
whole investigation will get affected. There is requirement of proper understanding and
evaluating ways to complete the study, hence it reduces the risk. While there is risk to TUIO
Group as well of costly approach of training and development program, motivation of
employees, dissatisfaction among workers, etc. so this might affect operations of the
organisation in negative manner.
Duration, cost, quality- There is requirement of some specified time for completing the
study which is possible through Gantt chart because this provides significant and best time to
complete the whole study (Bruni, Cassia and Magno, 2017). While in case of TUI Group, there

is as well, there is requirement of 6 months for implementing talent management strategies and
getting positive outcome with it. This assist in completing and implementing policies properly
in the organisation.
There is requirement of specified amount for completing the research i.e. £ 250 for
collecting different material which assist in completing study with achieving aims and
objectives. While mangers of TUI Group also requires budget of £ 650 for implementing talent
management strategies such as regular feedback from employees, proper recruitment and
selection strategies, etc.
Quality is also important and crucial factor while conducting activities because until
activities are completed with authenticity and reliability, it is tough for researcher to make
reader understandable the facts and figures (Elbaz and Haddoud, 2017). While managers of TUI
group also wants best services through which quality of their product and services can be
maintained. When new strategies are implemented at TUI Group, then it is easy to maintain
good relations with consumers.
Resources- Resources are also required for smoothly completion of study and
implementing talent management strategies as well. Resources which are required by researcher
are stationary, internet connection, site, finance, etc. Similarly managers of TUI Group also
requires technical knowledge, innovative ideas, human resources, financial assistance, etc.
1.4 Work breakdown structure (WBS) and Gantt Chart
Work break down structure refers to organised way to complete the task. In this
structure, whole task is divided into small chunks and it will easy for project manger to
complete the task. With small collection of information, it will be easy for researcher to
distribute task among individuals. When activities are related with complex project, then with
the hep of work break down structure, activities are communicated and conducted in proper
manner. There is requirement of understanding and determination of task properly because it is
not easy to complete all the activities with quality (Ganguli and Ebrahim, 2017). Hence when
whole the task is divided into different task in systematic manner, then operations are
performed with more effectiveness and efficiency.

Gantt chart is the pictorial description about conducting different activities properly.
While conducting activities there are many activities and if these activities are divided in
synchronise manner with their respective time. there are many activities which are involved in
conducting activities such as introduction, setting aims and objectives, etc. so in Gantt chart,
there is division of whole task with allotted time. this structure is shown in pictorial format,
vertically activities are communicated with their appropriate time horizontally. Hence with the
help of Gantt chart, there will specified time to complete the task (Evans, 2016).
Diversity and
Inclusion
Introduction LO1
Aim
Objectives
Project
Management Plan
Cost
Scope
Time
Quality
Communication
Risk
Resources
LO2
Conduct Small
Scale Research
Research
Methodology
Quantitative
Method
Qualitative Method
Data Collection
Method
Sampling Method
Data Analysis
Method
LO3
Findings and
Analysis
Conclusion
and
Recommend
ations
LO4
Reflective
Statement
References
Books
Journal Articles
Professional and
Organisational
Report
Appendix
Questionnaire
Template

1.5 Methods of material resourcing
There are two methods to complete the research i.e. qualitative and quantitative method.
In order to complete this study qualitative methods is used because this is more appropriate
among both. In this method, there is description about completion of task in pictorial format.
There will complete study of human behaviour about completing the study, so it will easy and
specific for determining what might be improved. This method is based on more realistic data
as compared to quantitative method.
ACTIVITY 2
2.1 Secondary Research
Secondary information is collected with the help of internet sources, so it will be easy for
people to understand about talent management strategies properly. This assist researcher to get
complete information and in case of any query to reader, it can be resolved.
Description of different talent management strategies for Travel and tourism businesses
The concept of talent management mostly relies fulfilling need of human resource in an
organisation and assuring that their productivity is raised simultaneously (Gibson and Parkman,
2018). A business can undertake numerous talent management strategy which can assure that
higher business revenue could be achieved but it is mostly dependent upon the circumstances
and business position. Below is the brief description of Travel management strategies employed
in travel and tourism businesses.
Right Recruitment: This is one of the prime strategy which is considered by an
organisation. This strategy attempts to hire people who are best fit for the organisation in terms
of views, culture, beliefs and passion. According to SUSAN M. HEATHFIELD, 2019 The
justification for the same is that a person unfit for the business can not be trained therefore, it is
very important for business to establish an appropriate screening process combined with perfect
job description so that appropriate recruitment could be achieved.
Provision of training and development opportunities: This strategy focuses on
enhancing the potential of employees working for the company. Under this strategy, the
potential areas for improvement are identified and programs are developed to improve them so
that better output in forms of revenue and productivity could be achieved. The most commonly

applied practices relating to employee training are lectures, simulation, training and attending
conferences (Hua, 2016).
Rewards and Recognition: This strategy has been most successful when it comes to
enhancing the productivity of employees. Undertaking this strategy is helpful in building
morale of employees and making them feel important to the organisation. The businesses
operating under travel and tourism industry have been offering bonuses, incentives and best
compensation packages in this industry so that there is a continuous increase in the productivity
of employees. Additionally, employees are provided with a productive climate that further
promotes them in performing better.
Impact of talent management strategies on employee's performance of TUI Group
Talent is important among employees because this gives more scope of performing
activities properly. It is important and significant for people to determine and evaluate changes
properly. There will positive impact of talent management strategies over employees of TUI
Group because when crowd of association is working in positive direction, then they are
motivated to give best, hence there is positive impact on overall performance of association
also. there are many changes which requires changes in working style of TUI Group, but this is
possible when employees have ability to determine external market. There are many changes
which are specified for getting positive impact on performance. For instance: there is use of
latest and new technology in the organisation, hence it is specific and relevant for determining
market policies. So if managers of TUI Group plan talent management policies, then it is
important and significant for implementing changes in working style which are new and
important (Kasemsap, 2017).
According to Bhaswati Bhattacharyya, 2019 When managers plan to implement
changes, then they can get positive return, when employees are led to compete with it which is
possible with right recruitment and selection policies. With understanding changes in policies
are happening, then it will be easy for managers to evaluate changes properly. When employees
are trained properly, then it will be easy for managers of TUI Group to understand and make
changes properly. If there is requirement of implementing new techniques for improving
performance of TUI Group and assist in maintaining consumer’s loyalty and brand awareness
among. When employees are taking actions for providing satisfactory services to consumers,
then it will be easy to for TUI Group to sustain in industry for longer time and growth prospects

gets higher. There will positive relations with consumers as well because with change in
working style, their skills and knowledge are also maintained by understanding and learning
sessions.
Issues that may faced by TUI Group while implementing the talent management strategies
There are many consumers which have difference in demand related to availing travel
and tourism services (Ladkin and Kichuk, 2017). It is specific and important for people to
understand and make changes properly because of understanding and evaluating changes
properly. There is specific policies which has to be framed and sometimes, there is change in
business environment, so it id tough for managers to understand and determine changes
properly. With making alterations in business activities, it is important to evaluate and making
activities properly. But if there is lack of information about external market, then there are
possibilities that organisational overall performance gets affected. As per view of Andre, 2019
There is complete and specific changes which assist in determining and understanding demand
of consumers. This makes proper change in business activities and it will be easy for managers
to keep employees satisfied. There are some issues which arise in evaluating and determining
changes properly. When there is change in business activities, then there are some employees at
TUI Group who do not want to work in flexible environment. So this creates dilemma for
managers to motivate them and give best outcome. There are issues related to understanding
and evaluating policies with which talent management can be possible. Sometimes, there is
change in policies of working, so in this case there is possibility of personal conflict among
workers, due to which they new change cannot implemented in the organisation (Moutinho and
Vargas-Sanchez, 2018).
Sometimes, there are changes in working style as well because employees does not have
knowledge about new changes which are taking place in market. Sometimes, due to change in
external market, new technology is implemented but frequent changes causes consumption of
time and cost which leads to affecting performance of TUI Group in industry. If working
policies of TUI Group are not flexible, then it hampers brand image of TUI Group and
individuals does not want to join it for career growth. As there are many competitors, if
managers of TUI Group plans talent management strategies, then it is not easy to implement it
properly. So due to these issues, it is not possible for people to determine and evaluate changes
properly.

2.2 Primary Empirical Research
Primary information is collected with one to one communication with workers, so it is
not easy and specific for people to determine and evaluate changes properly. In this study,
primary information is collected through questionnaire which is time consuming process but
information provided is most authentic and reliable (Sainaghi, Phillips and Zavarrone, 2017).
Primary information is collected from managers of TUI group under simple random
probabilistic method of sampling because they have complete and specific information about
managing talent in the association. Respondents for collecting primary information is 10
managers of different managers. Questionnaire for various talent management strategies is as
under-
Questionnaire
Name:
Department:
Employee Id:
Gender:
Q1. Do you prefer to use different talent management strategies?
Yes
No
Q2. What are the benefits of talent management policies at TUI Group?
Long term relations with employees
Consumer satisfaction
Maintaining quality of product and services
Q3. Are employees satisfied with current talent management strategies?
Yes
No
Q4. Which of the following is most appropriate strategy for maintaining talent in the
organisation?
Right Recruitment
Provision of training and development opportunities
Rewards and Recognition
Q5. What changes are required in order to proper implementation of talent management

policies ?
Regular communication with employees
Proper recruitment strategies
Proper return to workers
Q6. Who all are benefited with proper talent management strategies in the association?
Employees
Organisation
Stakeholders
Q7. What is the impact of talent management strategies on employee's performance of TUI
Group ?
Positive
Negative
Q8. What are the issues which TUI face in implementing and planning talent management
policies?
Difference in section and recruitment strategies
Improper management
Personal conflicts among workers
Q9. Do you feel overall organisational performance of TUI Group gets improved with
managing and maintaining talent?
Agree
Disagree
Q10. Recommend some ways through which talent management can be managed in the
association?
2.3 Validity and reliability of the Research Methods
Both the methods which are used by researcher for completing this study is valid and
reliable because it is possible for researcher to determine and collect proper information about
talent management (Sheehan, Grant and Garavan, 2018.). When collecting primary information
through questionnaire, respondents are individuals who have complete and appropriate
information about it. With the help of these two methods, it is easy for researcher to understand
and determine what are different talent management strategies and its impact on employees as