Waitrose Talent Management: Strategies for Attraction and Retention

This case study analyzes the talent management strategies employed by Waitrose to attract and retain employees. It begins with a project planning phase, outlining the research aim, objectives, project management plan, Gantt chart, and work breakdown structure. The study then conducts both quantitative and qualitative research, focusing on secondary research to understand the role of talent management, the strategies Waitrose uses, and the challenges faced. Primary research is conducted through questionnaires. The findings are presented, followed by recommendations and a conclusion. The appendices include performance review examples, a project logbook, and the questionnaire used in the research. The study aims to provide insights into effective talent management practices within a large organization.

Talent management
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Table of Contents
Topic - What talent strategies do your organization use to attract and retain people?....................3
Section 1- Project Planning .............................................................................................................3
Introduction ................................................................................................................................3
Research aim...............................................................................................................................3
Research Objectives....................................................................................................................3
Project management plan ...........................................................................................................4
Gantt chart ..................................................................................................................................5
Work break down structure ........................................................................................................7
Section 2- Conduct Quantitative and Qualitative research .............................................................7
Secondary research .....................................................................................................................7
Appropriate research methodologies...........................................................................................8
Section 3- Present findings..............................................................................................................9
Questionnaire..............................................................................................................................9
Present the findings...................................................................................................................11
Recommendations.....................................................................................................................15
Conclusion.................................................................................................................................16
References .....................................................................................................................................17
Books and Journals...................................................................................................................17
Online........................................................................................................................................17
Appendix .......................................................................................................................................19
Performance review..................................................................................................................19
Project Log book ......................................................................................................................20
Questionnaire............................................................................................................................22
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Topic - What talent strategies do your organization use to attract and retain
people?
Section 1- Project Planning
Introduction
The talent management strategies for using full scope of HR process for attracting,
boarding, develop, motivate for high performing employees. As its aim is to provide the related
sources and rising effective business presentation through activities that make employees more
productive. Talent management is the process used by an organisation to develop the talented
people who can make a positive impact within organisation. Talent management is one of the
key components of human resource teams. This help to ensure the responsibilities for the leaders
and manager within the organisations. With the appropriate need of talent management is helpful
for being developed in the particular need and demand of the company in market. The main
purpose of the talent management is to analyse the different strategies for enhancing the role of
employees and use different strategies for motivate them to stay positive and retain within the
organisation (Svensson and Danielsson Wiksell, 2021). For completing this project, Waitrose is
the chosen organisation. It is a brand of British supermarkets that was founded in 1904. Its
headquartered in Bracknell, United Kingdom. The number of considering changes in related to
having different locations and now the company is operated their services in more than 330
locations. The company have more than 52,000 employees at their all location, so they have to
manage their talent in an effective manner. It will be helpful for generating effective talent
resources for generating the need to enhance the talent management techniques in an
organisation.
Research aim
“The aim of the report is to analyse the talent management strategies used by an
organisation for attracting and retaining employees for longer period. A case study on
Waitrose.”
Research Objectives
 To analyse the role of talent management within the organisation.
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 To evaluate the use of different strategies adopt by the Waitrose to attract and retain the
employees at workplace.
 To determine the challenges face by the company while implementing talent management
strategies within the organisation.
Project management plan
A project management plan is a formal for the growth in documents that define the
project to complete the work and carried out the project on time. The need to complete the
project management plan is helpful for completing effective information and used techniques,
cost, resources, manpower and different methods to complete the project in effective and
efficient manner. This process include the scope, cost, quality, time, and other factors that help
the researchers and others for getting more understanding about project. All of these aspects are
related to:
 Scope: This factor is related to work on the growth of the organisation, retain them for
the longer period and increase the performance as per the effective growth in the
company. With the help of higher generating the execute strategies and facilitate the
develop brand image, employee satisfaction and retention as these are related to the
effective advantages and profit for the growth of the company (Pandita, 2021). As the
scope of the project is to achieve the talent management strategies and motivate the
employees for the longer period of time.
 Time: This is consider as one of the important aspects for analysing the major change
and complete the research in the given time frame. This is answerable for the growth and
appropriate activities to manage the activities. The total time is required for 20 weeks for
completing this research case study. To complete the project on time, work break down
structure and Gantt chart is helpful for analysing the situation and make effective growth
in the time period.
 Quality: This factor is related to work on the major effectiveness of the information with
gathered information. In aspect to that, it is related to major significant and growth to
collect data and make reliable and valid information for maintaining the high quality
process for analysing study and achieve the process in an effective manner (Usanova and
et.al., 2021). Moreover, the use of high quality and standard in the research provide
different benefits for completion of research based activities.
4

 Communication: Communication is the process that help in managing resources and
tools for the growth for communicating data. This will be related to the different
activities that are conducted thorough the process of communication. There are major
methods that has been used to communicate the research and make verbal and non-verbal
resources. With the help of e-mail, mobile and different method of communication are
used to conduct the data and analyse for find the things that are associated to work with
effective and proper manner.
 Resources: It is the basic requirement that is helpful for motivate the research and
implement the study in an effective manner. It is analysed that having effective and
appropriate major changes are needed to be required and complete with manpower,
internet, books and other different sources. These resources is helpful in completing
research activities without having any issues and deviation.
 Risk: This is the factor which is analyse and associated with the different forms of risk
that is used through lack of resources, communication, funds and many more which, are
related to work on the growth and activities of the management (Al-Rawashdeh, 2021). It
is very important to analyse the risk on time as it will be helpful for the growth of
research project to complete research activities without facing any issues.
Gantt chart
This is the chart, that help in working an overall project schedule in an effective way for
analysing the situation and complete in an effective way. This is related to make graphical
presentation for assist the tools and project in efficient manner. The use of horizontal axis is
shown the time that is required for completing activities (Allal-Chérif, Aránega and Sánchez,
2021). Whereas, on the vertical axis, specific activities is shown. As per this it is analysed that
the Gantt chart is one of the effective and significant achievement for attaining research
objectives that has been given in the specified time frame.
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6

Work break down structure
This is related to an effective project management tools that are helpful for breaking the
work in an appropriate manner and achieve all the task of the research. Further, the company is
related to make effective researcher to categorise the basic activities into a manageable and
effective manner for the growth and need of the project in an appropriate manner. It has been
related to achieve the task in an efficient manner and complete the project in appropriate manner.
This structure is helpful for generating the higher efficiency project, improved teamwork, time
saving and increased productivity for analysing the research objectives in an effective manner
and complete all the activities in sufficient time sources (Crowley-Henry and et.al., 2021).
Section 2- Conduct Quantitative and Qualitative research
Secondary research
Role of talent management within the organisation
Talent management is the key term for analysing the techniques and make systematic
changes in the concepts. It would be helpful for analysing the major commitment, hiring and
management for the growth of effective sources in the company. The role of talent management
is helpful fro attracting top talent human capital for the growth of the organisation and achieve
the opportunities to attract the most talented employees. Employees motivation, Continuous
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coverage of critical roles and increase employee performance is helpful for generating the role of
talent management within the organisation (The importance of talent management and why
companies should invest in it, 2021). These are the roles that are helpful for the company when
they use the talent-management strategies in an organisation.
Use of different strategies adopt by the Waitrose to attract and retain the employees at
workplace
There are different ways and method that would be helpful for generating the sources and
make systematic changes to attract and retain the employees in an effective manner. The very
first strategy is having effective salary and monetary benefits that is competitive in the market
(Kumar and et.al., 2021). Another one is related to hiring the right person at the right way to
analyse the technique and manage new employees growth to use attractive strategies. Third
strategy is related to reduce the employee pain and make a balance in between their personal and
professional life style (Great Employee Retention Strategies, 2021). These strategies is helpful
for the company to applying the market for retaining top employees and make systematic
changes in the growth for having effective workplace.
Challenges face by the company while implementing talent management strategies within the
organisation
The workplace environment has been change rapidly, and it will be helpful for generating
the source and make systematic growth in the society while applying the use of talent
management strategies. The first challenge that company face by Waitrose company is to adopt
the right culture for engagement within the environment and applied the effective technologies.
Another challenge is having frequent feedbacks taken from employees. As this challenge will
decline the growth and achieve the right way for gathering effective relationship (Biggest Talent
Management Challenges for HR, 2021). In last attracting right and top talent human resource
within an organisation is helpful for generalise the statement and make effective and quick
frequencies to manage the performance through different platform (SAHARAN, 2021).
Appropriate research methodologies
Quantitative and Qualitative research methodologies
Qualitative research method is related to achieve an effective sources and used data for
effective and available in the theoretical manner. It could be helpful for generating the qualitative
research method in an effective manner with the help of predictions to generalised the
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information in an effective manner. Further, this type of data is used in the non-numerical
research and majorly based on the theories and concepts of research topic.
Quantitative research method is helpful for analysing the data and make numerical forms
to complete the figure and achieve effective data to complete the sources on the time. This will
be helpful for analysing the situation and complete data in an effective and respective ways. This
data involve the numerical form of collection in an effective ways (Dongo and et.al., 2021).
From the above analysis, the researcher choose the quantitative research method for
considering the research and collect data. As this research method is helpful for considering less
time and cost for completion of the research on time. This data helps the researcher for
conducting valid and reliable source in an effective and appropriate manner.
 Primary Method: This method is known as per the effective and reliable methods to
collect the data and make information for gaining original information. In addition to
that, the data is helpful for generating the source and make in-depth formation fro
regarding knowledge to conclude valid and reliable data. Here, the researcher opted
questionnaire for completing the primary data and make sampling method to conclude in
an effective research outcome.
 Secondary Method: This method is used to collect the data that is already exist in the
market and available on the different sources. These sources are related to books,
journals, magazine and internet (Khan Vincent and Wilson, 2021). This method is helpful
for collecting more information about the topic and use effective solutions to manage the
data in significant manner.
 Sampling: For this study the researcher opted both method and with the help of sample
size from total population for conducting research on time. The two ways to conduct
sampling is probability and non-probability method and researcher opted probability
method for completing research. The chosen sample size for completing research is 30
and they are the employees of Waitrose company.
Section 3- Present findings
Questionnaire
Q1. According to you, what could you understand by the term talent
management within an organisation?
Frequency
9

a. Retaining and attracting talented employees 5
b. Develop and Motivate employees towards achievement of goals 5
c. Sourcing and on-boarding the suitable candidates 5
d. All the above 15
Q2. According to you, why talent management strategies and initiatives
are most important for Waitrose organisation?
Frequency
a. For retaining right employee 10
b. For developing efficiency of employees 12
c. For reducing employee turnover 8
Q3. Do you think, these talent management strategies are most useful for
Waitrose organisation in retaining of talented employees?
Frequency
a. yes 27
b. no 3
Q4. According to you which of the talent management strategies are more
worked under Wait-rose business environment to attract and retain
employees?
Frequency
a. On boarding and performance management 20
b. Attractive Rewards and recognition 5
c. More growth opportunities 5
Q5. Did you feel more valued while making decision at workplace? Frequency
a. always 5
b. sometimes 15
c. never 10
Q6. According to you, which of the challenges and issues could be faced
by managers of organisation in implementation of various talent
management strategies?
Frequency
10

a. Frequent feedbacks 10
b. Attracting right talented resources 10
c. Adopting right culture within an organisation 10
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Present the findings
Q1. Understand by the term talent management within an organisation?
Q1. According to you, what could you understand by the term talent
management within an organisation?
Frequency
a. Retaining and attracting talented employees 5
b. Develop and Motivate employees towards achievement of goals 5
c. Sourcing and on-boarding the suitable candidates 5
d. All the above 15
Interpretation
From the above, it can be analysed that out of 30 people, 5 says that the first meaning of
talent management is retaining and attracting talented employees. Then next 5 people says that
developing and motivating employees towards achievement of goals is talent management, next
5 people says that sourcing and on boarding the suitable candidates is talented management and
rest of other 15 says all these are regarded as talent management.
12
0
4
8
12
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Q2. Talent management strategies and initiatives are most important for Wait-rose
organisation?
Q2. According to you, why talent management strategies and initiatives
are most important for Wait-rose organisation?
Frequency
a. For retaining right employee 10
b. For developing efficiency of employees 12
c. For reducing employee turnover 8
Interpretation
From the above graph, it could be analysed that out of 30 respondents, 10 says that for
retaining right employees, talent managements strategies are necessary. Then next 12 people says
that for developing efficiency of employees, talent management strategies are necessary, rest of
other 8 people says that for reducing employees turnover, talent managements is necessary.
13
a. For retaining right employee
b. For developing efficiency of employees
c. For reducing employee turnover
0
2
4
6
8
10
12

Q3. Talent management strategies are most useful for Wait-rose organisation in retaining
of talented employees?
Q3. Do you think, these talent management strategies are most useful for
Wait-rose organisation in retaining of talented employees?
Frequency
a. yes 27
b. no 3
Interpretation
From the graph, it is said that out of 30 respondents, 27 says that yes , talent
managements strategies are useful for wait-rose managers for retaining employees. Rest of 3
people says that no talent management is not useful for organisation.
14
a. yes b. no
0
5
10
15
20
25
30

Q4. Talent management strategies are more worked under Wait-rose business environment
to attract and retain employees?
Q4. According to you which of the talent management strategies are more
worked under Wait-rose business environment to attract and retain
employees?
Frequency
a. On boarding and performance management 20
b. Attractive Rewards and recognition 5
c. More growth opportunities 5
Interpretation
From the table, it could be analysed that out of 30, 20 respondents says that on boarding
and performance management is a strategy is more effective, then next 5 people says that
attractive rewards and recognition is more effective strategy used by organisation. Rest of 5
people says that more growth opportunities is a strategy is more worked under the organisation.
Q5. Feel more valued while making decision?
15
a. On boarding and performance management
b. Attractive Rewards and recognition
c. More growth opportunities
0
2
4
6
8
10
12
14
16
18
20

Q5. Did you feel more valued while making decision at workplace? Frequency
a. always 5
b. sometimes 15
c. never 10
Interpretation
From the graph, it is analysed that out of 30, 5 people says that they always feel valued
while making decision at workplace. Next 15 people says that they feel sometimes valued in
organisation. And rest of other 10 people says that they never feel valued while making decision
making process at workplace.
Recommendations
There are different recommendation are used to analyse the sources and make sure for
using right talent management strategies to adopt in the company for the growth in future
perspective. Some of the recommendations are related to:
16
a. always b. sometimes c. never
0
2
4
6
8
10
12
14
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 The manager of the company should try to become the leader not their boss. As this way
is helpful for the employees to have clear direction, faith in the management and seen the
future growth within the company (Mosca, Halkias and Heitner, 2021).
 Another way is to keep their employees engagement as effective as possible, this is
helpful for getting effective employer's and employee's attention towards the goals.
Further, the employees are highly engaged in the learning outcomes for the effective
growth and possibilities in future.
Conclusion
From the above research report, is is concluded that the Waitrose is good in managing
their talent management resources in an effective manner. This is helpful for retain the top talent
resources in the company for increasing productivity, develop the brand image and make
effective employees increment on the time. In addition to that, the company use effective
strategies and face challenges for analysing the growth to attract and retain the talented
employees for gaining more training and development session.
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References
Books and Journals
Al-Rawashdeh, A.T., 2021. The Impact of Applying Talent Management Strategies on
Achieving Happiness in the Work Environment: An Applied Study on the Royal
Jordanian Airlines Company. International Review of Management and Marketing,
11(1), p.68.
Allal-Chérif, O., Aránega, A.Y. and Sánchez, R.C., 2021. Intelligent recruitment: How to
identify, select, and retain talents from around the world using artificial intelligence.
Technological Forecasting and Social Change, 169, p.120822.
Crowley-Henry, M., O'Connor, E.P. and Suarez-Bilbao, B., 2021. What goes around comes
around. Exploring how skilled migrant founder–managers of SMEs recruit and retain
international talent. Journal of Global Mobility: The Home of Expatriate Management
Research.
Dongo, I., Cardinale, Y., Aguilera, A., Martinez, F., Quintero, Y., Robayo, G. and Cabeza, D.,
2021. A qualitative and quantitative comparison between Web scraping and API
methods for Twitter credibility analysis. International Journal of Web Information
Systems.
Khan, S., Vincent, H. and Wilson, B., 2021. The qualitative and quantitative classification of
modern clastic marginal-marine depositional systems, Trinidad. Journal of Sedimentary
Research, 91(7), pp.710-734.
Kumar, P., Rose, A., Jain, S., Pole, M. and Bhatt, V., 2021. Integrating CSR with Employer
Branding Initiatives: Proposing a Model. Journal of Contemporary Issues in Business
and Government, 27(1), pp.4073-4083.
Mosca, N., Halkias, D. and Heitner, K., 2021. Competency Characteristics of the Innovative
Talent Leader: A Multiple Case Study. Available at SSRN 3777258.
Pandita, D., 2021. Innovation in talent management practices: creating an innovative employer
branding strategy to attract generation Z. International Journal of Innovation Science.
SAHARAN, T., 2021. HR Practices for Financial Acumen. Financial Intelligence in Human
Resources Management: New Directions and Applications for Industry 4.0.
Svensson, J. and Danielsson Wiksell, L., 2021. The effect of social relationships on employee
retention in a remote working context: A qualitative case study on which Talent
Management practices an organisation use to retain talented employees in a remote
context.
Usanova, K., Géraudel, M., d’Armagnac, S. and Telitsyna, A., 2021. Managing talent in
mission-driven organizations: a qualitative exploration. The International Journal of
Human Resource Management, pp.1-34.
Online
Biggest Talent Management Challenges for HR, 2021. [Online]. Available through:
<https://www.achievers.com/blog/3-biggest-talent-management-challenges-for-2016/>.
Great Employee Retention Strategies, 2021. [Online]. Available through:
<https://wheniwork.com/blog/7-great-employee-retention-strategies>.
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The importance of talent management and why companies should invest in it, 2021. [Online].
Available through: <https://www.humanresourcesonline.net/the-importance-of-talent-
management-and-why-companies-should-invest-in-it>.
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Appendix
Performance review
Student Name:
Project Title:
“The aim of the report is to analyse the talent management strategies used by an organisation
for attracting and retaining employees for longer period. A case study on Waitrose.”
What was the project supposed to accomplish?
The project supposed to accomplish the need and role of talent management within the UK
based retail industry.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, the project is accomplished on the time. As all the activities are completed as per the
Gantt chart schedule and done effectively after the completion. This is basically related to
achieve evaluation and process to complete effective assessment on time and measure the
success.
What things do you think worked well and why? Evaluate all aspects of the project (e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
In order to complete the information and used processing worked to complete the stage as per
the timely completed issues. There are different ways and issues that face to make effective
and limited resources to complete the research on time.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
There are different issues and challenges has been used to complete the research on time,. But
there are some issues which face as per the views and make systematic growth to complete
the scarcity and make certain resources for affected the smooth and flow of project for the
growth of some extents. This would be helpful for generating the source and make systematic
growth in the project process.
What did you learn from undertaking the project?
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I have learnt the different concepts related to time management and collect the data though
primary sources. This will be helpful for me to complete the project on time and achieve the
all planned objectives for the growth in future activities.
How would you rate your performance as Project Manager?
I would rate 9 out of 10. This will be helpful for considering the major source and achieve the
project manager task and responsibilities to complete the future aspects with efficient manner.
What strengths and weaknesses of your performance did you identify?
The major strength and weaknesses of the project is related to accomplish the task and
completed the research on time. My strength in completing all task in best manner with fu full
of authenticity and reliability. Whereas, the weakness is related to having issues in
communication, time management and development in gaining primary data. These course is
helpful for me to grow in continuous development within personal and professional lifestyle.
Project Log book
Project Logbook for the chosen
organisation:
Waitrose
Name of the learner:
Project Title: “The aim of the report is to analyse the talent
management strategies used by an organisation
for attracting and retaining employees for longer
period. A case study on Waitrose.”
Update of weekly research/ tasks
achieved (Account for a minimum of
six weeks with dates)
 What have you completed?
Comments
Use of talent management strategies used within
the company to attracting and retaining employees
for longer period. A case study on Waitrose.
21

 Did you fulfil Task
requirements?
 Are you on track and within
deadlines set?
 Did you need to make any
changes to your project
management plan?
Yes
Yes
No
Any risks and / or issues identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any additional
risks/issues that have an
impact on the project
management plan?
I have identify the lack of skills that are needed to
be upgraded in order to complete research tasks.
Managing task is related to communication and
completed task on the assigned time.
NO
Problems encountered
 What barriers did you face? Time management and the use of resources on the
time is the barriers I had face while completing
research.
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 How did you overcome them? I tried to take proper guidance from my mentors
and gain more knowledge about the research
before starting the research.
New Ideas and change of project
direction
There is demand of the time period to make
effective management. It would be able to work
complete research on time and make systematic
growth while completing research on time.
Questionnaire
Q1. According to you, what could you understand by the term talent management within
an organisation?
a. Retaining and attracting talented employees
b. Develop and Motivate employees towards achievement of goals
c. Sourcing and on-boarding the suitable candidates
d. All the above
Q2. According to you, why talent management strategies and initiatives are most
important for Wait-rose organisation?
a. For retaining right employee
b. For developing efficiency of employees
c. For reducing employee turnover
Q3. Do you think, these talent management strategies are most useful for Wait-rose
organisation in retaining of talented employees?
a. yes
b. no
23

Q4. According to you which of the talent management strategies are more worked under
Wait-rose business environment to attract and retain employees?
a. On boarding and performance management
b. Attractive Rewards and recognition
c. More growth opportunities
Q5. Did you feel more valued while making decision at workplace?
a. always
b. sometimes
c. never
Q6. According to you, which of the challenges and issues could be faced by managers of
organisation in implementation of various talent management strategies?
a. Frequent feedbacks
b. Attracting right talented resources
c. Adopting right culture within an organisation
24