Planning for Growth: A Business Development Report for Talon Outdoor

This report provides a comprehensive analysis of Talon Outdoor, an advertising and SME business in London, UK, focusing on its growth strategies and business development. The report examines key considerations for growth opportunities, utilizing the Ansoff matrix to evaluate market penetration, market development, product development, and diversification strategies. It assesses potential sources of funding available to businesses and provides justifications for appropriate funding adoption. Furthermore, the report includes the formulation of a business plan for growth, outlining financial and strategic objectives for scaling up. It also explores exit and succession options, including their benefits and drawbacks. The report covers Porter's Generic Strategies, mergers, acquisitions, joint ventures and strategic alliances.

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION .........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of key consideration for growth opportunities in organisation context..................1
M1 Options for growth using a range of analytical frameworks................................................3
P2 Evaluate the opportunities for growth apply Ansoff's growth vector matrix.........................3
D1 Critical evaluation.................................................................................................................5
TASK 2............................................................................................................................................6
P3 Assess the potential sources of funding available to businesses and give benefit.................6
M2 Potential sources of funding and justification for the adoption of appropriate funding ......8
D2 Critical evaluation.................................................................................................................8
TASK 3............................................................................................................................................9
P4 Formulation of business plan for growth with financial and strategic objectives of scaling
up.................................................................................................................................................9
M3 Develop an appropriate and detailed business plan for growth and securing investment. .10
D3 Coherent and detailed business plan...................................................................................10
TASK 4..........................................................................................................................................11
P5 Exit and succession option for business with its benefits and drawbacks...........................11
CONCLUSION ............................................................................................................................12
REFERENCES..............................................................................................................................13
.......................................................................................................................................................14

INTRODUCTION
Planning is refers to the process of reasoning about and arranging the activities needed to
attain a desired or long term goal. It contains the maintenances and creation of a plan which
assist the business to maximise their sales and revenues. It is very essential and significant part
of the business development and growth. It help the organisation in order to increase their
productivity and profitability ratio in limited time period (Brinckmann, Grichnik and Kapsa,
2010). In simple word, planning is highly significant part for the entity process in which
administrator have to emphasis on increasing the turnover. This assignment is based on Talon
Outdoor, it is a advertising and SME business in United Kingdom, London. They offers
experiential activities, outdoor media, event sponsorship and mobile telecom services to the
customers. Such organisation have approx. 84 workers who performs for attracting million
number of costumers. This report discussed about key consideration of growth opportunities by
using Ansoff matrix. Potentials sources of funding provide different advantages and benefits to
the company which is also shown in this study. Business plan also very important part of the
enterprise because it shows all details related SWOT, mission and vision of firm, it is also
determined in this project.
TASK 1
P1 Analysis of key consideration for growth opportunities in organisation context
In a marketplace, each and every entity emphasis on making their business operations and
functions on big scale (Wynn, 2017). Competitive benefits is the key aspect which assist in
creating long term growth and maximising profitability cost in given time period. Respective
company will try to develop that services and products which are described as below:
Sales: It is important factor for all organisation because it assist in analysing the changes
for growth and development. In order to increase their sales and revenues Talon Outdoor give
effective services and products to the customers at reasonable tare.
Turnover: It is also essential and significant part of the company development and
growth. In regards to maximise their annual turnover refereed firm offers different services
including experiential activities, outdoor media, event sponsorship and mobile telecom facilities
to the clients.
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Profitability: It is one of the main key consideration aspect that will analysis growth
opportunities by determining current ratio of profit which help in maximising development. In
the company there are approx. 84 employees are work for increasing profitability in limited time
frame.
Benefits: Talon Outdoor will well known enterprise with its quality services and
products. These are beneficial and valuable for audience to purchase all commodities and
facilities at affordable price. So it is also essential for the company to growing their benefits in
competitive marketplace.
Target Market: It is also significant forces for the organisation is to target their loyal
clients who are interested to purchase business services and products (Wynn, 2017). Target
group of respective firm is sporting or Adventurous people.
Competition: If an organisation produce same kind of services and products in similar
marketplace, it is known as competition. It is directly effects on business performance and
productivity in an effective and efficient manner.
There are various competitive benefits which assist in maximising growth and
development of Talon Outdoor for getting profitability. In this Porters Generic Strategies is very
essential which are determined under this:
Porters Generic Strategies: It is established by Porters including different parts which can be
selected for acquiring competitive benefits. These aspects are determined as below:
Cost leadership: It is refers to traditional method which assist in manufacturing
maximum number of products and services for attaining desired objectives and targets. Main aim
of this approach is get low cost provider in the organisation. It is also important for the respective
firm to give quality commodity and facilities to their targets customers effectively.
Cost focus: It is also essential aspect for the company because in this they desire a
minimum cost advantage for low area of market segmentation. With the help of this strategy
business entity can get higher profitability in comparative marketplace.
Differentiation focus: In this aspects, motive of company is to target large number of the
customers towards unique products and services (Wu, 2015). With the use of this approach, an
organisation maximising it growth and achieving target objectives and goals.
Differentiation leadership: It is essential and beneficial part which help manager in
targeting some places as well as meet long term goals. This aspects assist in selecting those
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places which is followed by clients in the large scale and proceed position for effective services
and products.
M1 Options for growth using a range of analytical frameworks
Growth and development is very essential and important for the company in serving in
the competitive marketplace. In this planning plays a vital role for maximising sales and revenue
of organisation in limited time period (Ward, 2016). It also assist the manager to attract large
number of the customers towards business products and effective services. There are different
option for the enterprise to increase their growth and success such as use of Porters Generic
Strategies. It is beneficial and essential in maximising sales, turnover, profitability, benefits and
reducing competition effectively.
P2 Evaluate the opportunities for growth apply Ansoff's growth vector matrix
It is another chance for analysing growth and success by using Ansoff matrix within an
enterprise. It is refers to the marketing tool which help Talon Outdoor for identifying their
strategies and objectives. It is lay on new and existing product in the marketplace weather its
innovative or existing. It includes some parts which are determined as below:
Illustration 1: Ansoff Matrix
(Source: Growth share of Ansoff, 2017)
Market Penetration: In this company only emphasis on producing their all products and services
into available place. Main motive of company is applying this aspects are as follows:
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 Maximise market share of actual commodity which will help in attaining competitive
benefits, pricing strategies, sales publicity, promotion and million resources. They can follow aggressive advertisement of various services and products by usage of
competitive pricing approach. It planned for attracting large number of audience towards
business facilities and commodity.
Market Development: It is essential part of the company because in which they sell their all
services and products in the innovative place (Van Assche and Beunen, 2013). It includes some
sources which are beneficial for the respective firm are as below:
 New product advertisement or attribute
 Innovative geographical place for raising goods from one field to another place
 Effective distribution channels like mail and E-Commerce by ordering products Select different effective policies and activities for attracting million clients and also
create new market classification.
Product development: With the use of this strategies company develop their all products
in marketplace. In this business entity use new product development aspects which help in
increase sales and turnover. This will needed to create new capability and require Talon Outdoor
for processing modified products which can present in marketplace (Valler, Phelps and Wood,
2012). It will also effected by digitalisation of company in an effective and efficient way.
Diversification: It is essential part of the Ansoff matrix because it help in increasing
growth and success of business manufacture in market. Before selection of such strategies, an
organisation must have new plan regarding future growth of products and understand their
challenging commodities in detail way.
Mitigation risk: It is a basic term of Risk which assist in decreasing harmful uncertainty within
an enterprise. It mainly includes four types of risk which help Talon Outdoor unfortunate and
cohesiveness improvements.
Drawbacks and benefits of collaboration by joint venture, acquisition and mergers:
The collaboration straightly impacts modification and new procedure and also help in
attaining desired objectives and goals in limited time period (Todes, 2012). There are some
aspects which provides disadvantage and advantages by following collaboration within an
enterprise. All these are as below:
Different kind of Description Advantages Disadvantage
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collaboration
Mergers It is essential aspect
which help business in
making collaboration.
When an enterprise
integrate with another
firm and also provide
them all liabilities and
assets it is called
merger.
Maximising the
business size and
assist in decreeing
entire rivalry from the
marketplace.
In this lack of power is
present among
different business
owner at the period of
collaboration.
Acquisition It is an effective
process which gets
small scale and
combine with each
other for analysing
maximum profits.
It increase the business
size by combine of all
machinery, plants and
assets etc.
In this failure of
property at the period
of acquisition.
Joint venture This aspect also
known as individual
organisation and joint
partnership enterprise.
Ownership Expense
and income are use by
due to joint venture
which assist in
attaining objectives
and goals (MacLeod,
2013).
It provides accurate
changes for maximise
new skilfulness and
capability.
Different styles and
culture of management
develops difficulties at
the future output
(Sheppard, 2013).
Strategic alliances It built long term
connection with
maximising success of
They have an
opportunity to give
attractive advantage by
It is not easy task for
the company in order
choose correct partners
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business and both
organizations have to
increase their capital
and brand awareness.
providing effective
services and products
to its buyers properly.
for monitoring and
handling entire
functions and activities
of business in an
effective way.
D1 Critical evaluation
According to Bryson, (2011) Ansoff growth matrix is very essential and important for the
business development and success. With the use of this aspect company can classified their all
products and services in marketplace. It is also help in Mergers, Acquisition, Joint venture and
Strategic alliances of business entity.
On the other hand Sheppard, (2013) all these are assist business entity in order to
reducing all issues and risk which are arise in the company operation and activities. In this joint
venture is beneficial for the organisation because it provide proper opportunities of maximising
capability of person.
TASK 2
P3 Assess the potential sources of funding available to businesses and give benefit
There are different forces which impact on investment judgement making activity in
indirectly and directly. It includes personal risk, gender, risk and occupation of statistics which is
essential aspect of company. Talon Outdoor also select this tool for maximising success and
determine development changes in the innovative place. In this an enterprise mainly evaluate
competitors services and product information by following this tool.
Investment decision making: It is essential for the company in order to analysing different
aspects that are followed in attaining desired objectives and targets. Main objectives of making
investment decision is to increase shareholder value (Fainstein and DeFilippis, 2015). It also
assist business entity to increase their capital in an accurate way. There are some elements which
are includes in this decision making are as below:
Net present value: Calculation of NPV is the variation between the actual value of cash
outflow and inflow over a time. It is followed in capital budgeting in order to evaluate the
profitability of a project and projected investment. It is used by refereed firm to measure their
net present value in specific time period.
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Pay back period: It is another essential method which assist in analysing capital
investment task or project. This will support in identifying period which is needed for
organisation reorganising particular capital investment. It is used by the respective firm when
project is implemented in few period.
Both tools has time limit for its usage but it never make effective report for the deflation,
time value money, funding, hazard and other essential consideration (Eddleston and et. al.,
2013). Net present value analysis time limitation and it will give certain measurement which is
followed in making of currency and also understand the cost amount of stakeholder.
Sources for finance for growth:
There are different sources available in the marketplace which is used by the Talon
Outdoor in its development and growth. All these are mainly concentrated with external and
internal forces which are depend on fund and capital of business. All these factors are determined
under this:
Venture capital: It is very essential and useful part of the company because by using this they
can maximising amount of fund and capital in a limited time period. It has some advantages and
disadvantage which are determined as below:
Advantages Disadvantage
 Maximise more amount of capital and
fund in the organisation.
 Select correct direction for enlarging
business functions, activities and
operations in an effective way.
 Assist in selecting effective product and
innovative plan.
 The venture capitalists is self section of
the business.
 Produce only specific goods which is
main aspects of finance that will impact
on business expansion process.
Bank Lone: It is also essential and significant sources of finance which is useful for the
company to maximise their cash amount in limited time period (Durand and et. al., 2011). There
are some pro and cons of this factors which are determined under this:
Advantages Disadvantage
In nature this sources is negotiable Similar banks were charge more interest rate
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Easy and simple phase in order to deal with
cash problem.
In this bank give long and short term loan to
customers which is good for the business.
for their customers it is biggest disadvantage
for the business.
It is a lengthy activity for the company.
Crown Funding: It is essential and rapid process and activity of taking sufficient cash amount.
So it is useful for the Talon Outdoor in order to do their all operation and function in an effective
and systematic manner (Duany and et. al., 2011). It also has some advantages and disadvantage
which are describe as below:
Advantages Disadvantage
It will select effective and different marketing
factor for enhancing innovation and growth.
Take feedbacks and reviews to clients
regarding enhancing sources of finance.
They have different number of work for
creating interest rate before implementing such
project.
Unsuccessful projects impact on business
reputation and image in direct way.
Peer to peer lending: With the use of this aspect business organisation retain their risk
discrimination for maximising development and growth in an accurate manner (Deakin, 2013).
There are some advantages and disadvantage of this method which are determined as below:
Advantages Disadvantage
 This methods help the business
manager in order to increase their
returns and saving cost of project.
 Select lending for wants and desires
which must be completed.
 In this approach, there is does not
freedom on tax amount.
 It is lengthy and time consuming
process for the company.
Angel: It is another useful and beneficial approach which is use by company to maximise their
capital amount in small value. It is also has some advantages and disadvantage which are
determined under this:
Advantages Disadvantage
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 It is identified the capital requirement
which is needed in business activities
and operation.
 Angel investor has to give informal
investment capital that will related with
tradition accounting.
 In nature, this method completely
deceptive.
 It is very lengthy process and
expensive method.
M2 Potential sources of funding and justification for the adoption of appropriate funding
There are different sources of funding which is applied by the Talon Outdoor in an
effective and systematic way (Chen and et. al., 2014). Some are Angel, Peer to peer lending,
Crown Funding, Bank Lone and Venture capital, all these are essential for the respective
organisation in order to increase their sales and revenues effectively. But company mainly
follows the Crown funding because with the use of this they give all information about business
innovation and digitalisation.
D2 Critical evaluation
According to Bryson, (2011) all sources of finance help the company in order to achieve
long term goals and objectives in limited time period. With the help of such factors businesses
entity easily increase their sales or revenues.
On the other hand Kapsa, (2010) Financial resources are help organisation but sometime it
creates difficulties in the achievement of company targets. It is essential for the refereed firm to
maximise their annual turnover.
TASK 3
P4 Formulation of business plan for growth with financial and strategic objectives of scaling up
Business plan: It is very essential and important part of the company because it includes
introduction, vision, mission, SWOT and other aspects of company in detailed way (Chapin,
2012). All these are describe as below:
Overview of Talon Outdoor:
This company is a media and home advertising organisation in United Kingdom. Such
company has approx 84 workers who are perform for achieving desired objectives and goals in
an effective way. They offers experiential activities, outdoor media, event sponsorship and
mobile telecom services to the customers. Refereed firm will work or function with partners for
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planning and handling few projects. Annual return of the business organisation is less than 2.5
million.
Vision:
“In order to grow without impacted any services of clients, provide strategical expertise
and independent suggestion which is concentrated on both real and specific things”.
Mission:
“To transfer innovative services which mostly attracts clients towards selection of
various strategies, they also give effective promotional mix for maximising development and
success of company”.
SWOT analysis of Talon Outdoor:
Strength Weakness
 It is a well known and famous business
in all over the globe.
 They gives experiential activities,
outdoor media, event sponsorship and
mobile telecom services to the clients.
 One of the main weakness of this
enterprise is lack of fund.
 In the company there are few numbers
of employees are work.
Threats Opportunities
 One of the main threat of the business
organisation is its competitors.
 Economic uncertainty and slowdown in
Europe respectively.
 To grown in national and international
market place.
 In order to give effective products and
creative services to the customers.
Business case for investment: There are certain aspects in order to preparing business case
which are determined as below:
 Main purpose of marketing is to achieving desired objectives and goals in accurate way
(Planning for growth - creating and using the business plan, 2015).
 Then analysis marketing plan and create effective policies within allotted time duration
(Burton, 2010).
 Should understand regarding business information and operation which will assist in
attaining more profit.
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 Also give accurate and proper financial information which impacts on business activities
and operation in direct way.
Present business plan to investor: It includes some process which are identify under this: 1 Phase: It is known as first step of business plan which show in the way of investor. 2 Phase: In this business entity make a presentation which needs to create various themes
that are suitable for the organisation. 3 Phase: Manager of the enterprise analysis capital which require by company.
 4 Phase: It is last phase for preparing message for upper level management concentrated
to the informal and formal meeting.
M3 Develop an appropriate and detailed business plan for growth and securing investment
Business plan is very essential for the company to identify their strength, weakness,
threats and opportunities within a marketplace (Burns, 2010). It is also important presenting
business case for the investment in an effective and efficient manner. In this mission and vision
of the enterprise to evaluate long term and desired objectives of firm in limited time period.
D3 Coherent and detailed business plan
Business plan gives all information regrading company information in detail way. It also
assist the organisation in order to increase their sales and revenues. It is identify as a logical and
detailed plan of enterprise which help manager to do their all activities and functions in an
accurate way.
TASK 4
P5 Exit and succession option for business with its benefits and drawbacks
Business owner suffers different losses and difficulties which go on during modification.
There are different sources which are identifies as below:
Succession planning: If business owner will pay maximum amount for increasing and produce
idea for company in open place which can convey to other people which they will assurances or
trust, it is called succession planning.
Closing the company: If each and every organisation facing from losses and difficulties, in this
they will decide to close the business operation (Bryson, 2011). They close their firm by various
ways like sell of entire assets, debts and gather all fund which they acquire and present the
business. It is impacts of emotional and financial cost of company in direct way.
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Selling the firm: It is identify as main judgement for taking accurate opinion by the manager of
Talon Outdoor. Sale of business operation through to take accurate judgement for the success of
enterprise. It will maximising their profitability and producing amount accurately.
Family business Give growth and success from maximising business functions and
activities in appropriately. These are various business which owned and operate their all
activities and operation by family enterprise. This will provide fat success in United Kingdom
economy as well as maximising growth rate in accurate manner. This company also modify in
their activities and functioning by creating more revenue.
M4 Exit or succession options for a small business comparing
In order to increase business sales and revenues in an accurate or essential way, they can
adopt different activities and tools (Brinckmann, Grichnik and Kapsa, 2010). Succession
planning is essential for the organisation to grow and develop in the competitive marketplace.
Family business also provide different benefits and advantages to the organisation to increase
their revenues and sales as compare to another business.
D4 Critical evaluation
According to Grichnik, (2010) there are different option for the company such as Selling
the firm, Closing the company, Succession planning all these are apply when the business highly
losses in their operation and function.
On the other hand Brinckmann, (2010) In order to achieve desired goals and objectives in
certain time period, business do their all activities and functions time to time.
CONCLUSION
As per the above mentioned report, it can be determined that planning is very important
for the company development and growth. It is needed to survive in the competitive marketplace
and deal with different situation in easily. Company select various techniques and tools for
determine certain changes for raise development and also assist in attaining desired targets and
goals. Porters Generic Strategies and Ansoff matrix also help the company diversify their all
products in segmented market. Various sources of funding also support the company to attract
million number of customers and capture maximum amount of market share. Business plan also
support the business manager to identify their mission, vision, SWOT and other essential factors.
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