KIT707: Challenges, Solutions, and Strategies for TARDIS Health

This report analyzes the challenges faced by TARDIS Health, a healthcare organization operating in Tasmania, and proposes effective solutions. The organization is experiencing growth and has recently acquired a new medical center, leading to issues related to information management, data integrity, and branding. The report examines the operational fields of TARDIS, its marketing strategies, and the problems encountered, including IT issues, damaged brand image, and faulty software. Solutions are provided, such as implementing robust ICT strategies, improving branding, and addressing software and hardware issues after the acquisition. The report highlights the importance of patient record management, data security, and effective communication to maintain a strong brand image and improve patient care. The report concludes with recommendations for TARDIS to enhance its ICT intelligence and overall operational efficiency in the healthcare industry.

Running head: CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH
ORGANISATION
Challenges and Solutions for T.A.R.D.I.S Health Organisation
Name of the University:
Name of the Student:
Authors Note:

1CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
Executive Summary
T.A.R.D.I.S is a health organisation that is recently positioned to expand its services and the
company also has recently acquired a new medical centre that has a high number of patients in
the T.A.R.D.I.S systems. The objective of the report was to analyse the problems faced by
T.A.R.D.I.S based on which effective solutions will be offered to the company in dealing with
such issues.T.A.R.D.I.S has developed several strategies in maintaining its operations successful
in the global medical industry. The company develops transformational solutions through
challenging the boundaries of commercialization strategies with an approach to improve lives of
its target patients. T.A.R.D.I.S is observed to face the issue in its information management
systems they have been involved in a reactive approach to several aspects that was not important
to the client information protection or the legal and legislation requirements. In order to address
this identified concern, T.A.R.D.I.S must consider implementation of newly launched and
advanced hardware and software systems in all its healthcare units globally.

2CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
Index
Introduction......................................................................................................................................3
Problems Faced by T.A.R.D.I.S and Related Solutions..................................................................3
Operation Fields of T.A.R.D.I.S and Marketing Strategies.........................................................3
Chart of Problems and Solutions for T.A.R.D.I.S.......................................................................7
Conclusion and Recommendations................................................................................................14
References......................................................................................................................................16

3CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
Introduction
T.A.R.D.I.S is a group of health organisations operating in the Australian health care
industry that operates established medical centres in four distinct locations within Southern
Tasmania. It is renowned for offering exceptional quality along with a broad range of services in
a caring, friendly as well as highly professional environment (Amplity Health. 2019).
T.A.R.D.I.S is a health organisation that is recently positioned to expand its services and the
company also has recently acquired a new medical centre that has a high number of patients in
the T.A.R.D.I.S systems. While such acquisitions it was clarified that there were several data
integrity needs potential for duplication of data and there is also a requirement to be more
digitally intelligent with the communication of patient records along with needed specialist
referrals (Asija and Nallusamy 2016). The company has plans for further business expansion
based on which it has commissioned to produce a learnt lesson report regarding the ways they
can position themselves as most “ICT Intelligence” organisation in terms of information and
knowledge management approaches. The objective of the report is to analyse the problems faced
by T.A.R.D.I.S based on which effective solutions will be offered to the company in dealing with
such issues. The operational fields of the company will also be explained along with evaluating
the effectiveness of its existing marketing strategies.
Problems Faced by T.A.R.D.I.S and Related Solutions
Operation Fields of T.A.R.D.I.S and Marketing Strategies
The operational fields of T.A.R.D.I.S are located in four different locations within
Southern Tasmania. The company has a wide online web presence that deals with the business

4CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
operations of online contact or booking service for its target consumers and the social media
accounts (Auffray et al. 2016). T.A.R.D.I.S also has an application that is observed to be easily
downloaded to the client’s smartphones which encompass operations of direct booking services,
employee profiles along with increasing the capability to customize the consumers’ current
bookings. Such operational application was built by T.A.R.D.I.S that is the listed developer of
such application. However, the online booking services are offered by a third party provider
website or by means of the company’s website.
T.A.R.D.I.S communicates with its consumers through phone and for making certain
non-sensitive communications it employs social media platform (Chen et al. 2015). However, it
has also been observed that not all the consumers of the company employ social media and for
this reason T.A.R.D.I.S is adapting its communication medium that will include notices at
physical locations.
The management and administration field of T.A.R.D.I.S is observed to operate off-site
from its location of centers within a separate office complex. This operational process of the
heath care company includes management as well as administration of the company’s business
processes (Coleman et al. 2016). T.A.R.D.I.S took into consideration the relevance of
information management strategy in the medical industry and focused on such understanding the
company implemented “Information Communication Technology” strategy for sustenance of
important consumer data.
The operations field also ensures that strong and comprehensive health records are
maintained. In consideration to same, it can be stated that the primary business of the company is
to maintain it as most businesses maintain health along with the financial records. In this

5CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
operations process, T.A.R.D.I.S consumers making sure that privacy is maintained in the health
industry that is greatly regulated and the company also have several rules that they follow in
tracking the effectiveness of the business operations as a large fraction of such information is
reported to the government for the purpose of audit and verification (Cunningham and Ainsworth
2018).
Over the growing years, T.A.R.D.I.S has developed several strategies in maintaining its
operations successful in the global medical industry. The company develops transformational
solutions through challenging the boundaries of commercialization strategies with an approach to
improve lives of its target patients. The unique and competitive strategies implemented by the
company to maintain its successful position in the international medical industry are indicated
below:
 Commercialization: T.A.R.D.I.S has a competitive strategy of commercialization with
an objective of improving lives of its patients (Fang et al. 2016). In this strategy the
company intends to maintain necessary expertise, people along with infrastructure in
addressing their broad range of commercialization challenges.
 Consulting: In this strategy, T.A.R.D.I.S intends to maintain end-to-end engagement
solutions along with capabilities across all its international clinical and medical activities.
 Exceptional clinical and medical outsourced solutions: In this strategy, T.A.R.D.I.S
has developed cut edge external engagement solutions for its international healthcare
operations (Hashem et al. 2015).
 Remote engagement strategies: In this strategy, T.A.R.D.I.S have developed certain
alternative channels across the medical as well as commercial continuum in order to

6CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
engage successfully with its international patients as well as its third party service
providers.
 Field outsourced solution based strategies: In this operations strategy T.A.R.D.I.S has
successfully maintained tailored field team programs in order to ensure that they address
a wide range of objectives as well as consumer needs (Irizarry et al. 2017).
 Acquisition strategy: In order to sustain its successful business in the global medical
industry and in order to continue offering exceptional competitive healthcare services to
its target consumers, T.A.R.D.I.S has implemented the strategy of acquisition with
“PoliciesTouch point Solutions” that is leading provider of customized as well as Omni-
channel based healthcare serves, sales along with clinical teams. This acquisition has
successfully enhanced the company’s clinical capabilities in ordering robust and quality
healthcare services (Islam et al. 2015). This strategy has also facilitated the company in
combining the capabilities of both the companies in offering substantive value to all its
respective consumers along with widening its center-of-excellence through extending
global reach.
 Knowledge management strategy: Effective knowledge management strategies are
implemented by T.A.R.D.I.S that serves as the healthcare company’s most valuable asset
in addressing global healthcare challenges faced by them. This strategy implementation
successfully in the company’s business activates facilitates T.A.R.D.I.S in strengthening
the performance of its healthcare programs and workers (King et al. 2016).Effective
knowledge management strategy has offered T.A.R.D.I.S with a competitive advantage
in the global medical industry. This is for the reason that it has facilitated it to work
collaboratively with other health workers and patients, avoiding duplicating efforts along

7CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
with employing outdated practices that turned out to be systematic, sustainable as well as
effective.
Chart of Problems and Solutions for T.A.R.D.I.S
Problems Solutions
Information Technology Issues: T.A.R.D.I.S is
observed to face the issue in its information
management systems they have been involved in
a reactive approach to several aspects that was
not important to the client information
protection or the legal and legislation
requirements (Aceto, Persico and Pescapé 2018).
The healthcare organizations’ information
management maturity is observed to remain at a
low level where it is observed to make attempts
in developing a formal information management
strategy.
“Information Communication Technologies”
Implementation: The information technology
strategies that can be implemented by T.A.R.D.I.S
addressing its information management issues must
be focused on addressing the objectives of high-
quality care, lower costs and sustaining trustworthy
relationship with the patents globally (Adler-
Milstein, Lin and Jha 2016). ICT technology must
be implemented by the company in order to ensure
efficient electronic storage of confidential and
important patient data. Implementation of such
strategy should be in a manner that patients can
have easy access to its medical records within
T.A.R.D.I.S that can also be used by them anytime
and anywhere. Successful implementation of
“Information Communication Technologies” by
T.A.R.D.I.S can be ensured when through help of
such IT management systems the company will be
able to provide capacity to improve health system
efficiencies along with preventing several medical
errors (Kotz et al. 2015). This can also improve

8CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
interaction between T.A.R.D.I.S parents and its
healthcare providers all through the world. Through
suitable implementation of ICT software the
company can enhance its important information
protection on patients’ data through educating all
its heath professional and patients to maintain
patient records and streamline important
information in the company’s database all over the
world without errors. In dealing with the
information management issue identified,
implementation of legislated ICT-based reform that
are guided by rapid advancement visions can
facilitate T.A.R.D.I.S in providing high value care
aligned with the operational realties along with
attaining the advantages of vast consumer data
collection to identify trends, opportunities and
challenges in global medical industry (Kramer,
Kinn and Mishkind 2015).
Damaged brand image: Affecting consumer
service because of poor maintenance of patients’
records and incapability of the software to
migrate important records across has resulted in
high consumer dissatisfaction regarding the
healthcare services offered by T.A.R.D.I.S all
over the world (Majmudar, Colucci and
Branding strategies Implementation: In order to
deal with the identified issue of tarnished brand
image of T.A.R.D.I.S, the healthcare company
must consider implementing effective branding
strategies in regaining tryst of the patients all
through the world (Manogaran et al. 2017). In
implementing this strategy, the healthcare company

9CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
Landman 2015). Brand image of the company
was observed to be tarnished because of low
integrity of the records along with maintain
proper interaction with the consumers. Trust
among the consumers is also decreasing because
of poor healthcare service offered by the
company along with improper maintenance
issues faced by the company that has also
impacted the healthy relationship with its
consumers (Ozair et al. 2015).
must consider understanding consumer perception
and beliefs regarding its healthcare serve so that the
company is able to communicate its advanced and
totally improve patient care offerings preferred by
the consumers. In addition, branding strategies
implemented by T.A.R.D.I.S can also facilitate the
company in improving its brand image through
differentiating its healthcare services than its global
competitors through promoting the values offered
by T.A.R.D.I.S important to its patients (Pramanik
et al. 2017). Promotion of such differentiated
healthcare services of T.A.R.D.I.S can include
communicating about its best patient satisfaction
scores in the global medical industry, existence of
high rated physicians in its healthcare centers,
newest technology and unique patient care
procedures followed by the company and its widest
range of healthcare services in the industry. Such
effective branding strategies on its social media
platform can facilitate in increasing consumer
awareness along with their positive perception
towards T.A.R.D.I.S service offerings (Sivarajah et
al. 2017).
Faulty software and hardware after acquisition:
The acquisition decision of T.A.R.D.I.S has
CPR (Consumer Based Patient Record)
Implementation: In order to address this identified

10CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
resulted in the complexities within the software
and hardware facilitates attained from the
acquired company. This has increased the
complexities of the company’s collective
bargaining agreements. Faulty software and
hardware facilities acquired from acquisition
have facilitated all the data within the virtual
servers to get poorly transmitted and the patient
records are therefore poorly maintained in such
alternate software offering (Wang, Kung and
Byrd 2018).
concern, T.A.R.D.I.S must consider
implementation of newly launched and advanced
hardware and software systems in all its healthcare
units globally (Wang et al. 2015). Replacing the
complex hardware and software in its healthcare
system by advanced and efficient software like
CPR (Consumer Based Patient Record) can
facilitate the company in maintaining patient
records that exists in the system in a specially
designed manner, Implementation of such effective
and user-friendly software can also support the
company in supporting its users through increasing
accessibility to maintain accurate and safe data
records, reminders, alerts, clinical decision support
systems along with links to innovative medical
knowledge needed for offering high quality
advanced medical services to its patents
internationally (Yüksel, Küpçü and Özkasap 2017).
In addition, replacing the existing complex clinical
hardware attained by the company after acquisition
must be replaced by simpler and effective high
speed processors with increased online storage
connected to clinical workstations employing a
fiber-optic network or high bandwidth connections
can facilitate in sustaining high data throughput
along with offering faster response times. In

11CHALLENGES AND SOLUTIONS FOR TARDIS HEALTH ORGANISATION
addition, increasing system memory in all the
computers used in recording patients’ records in the
healthcare units in the form of increasing RAM
memory and hard drives can increase patent data
storage capacity along with speeding up the
retrieval process of stored data (Zhangg et al.
2015). Such advanced software and hardware
technology implementation in T.A.R.D.I.S can
support the company in addressing its issues related
with huge data loss due to system crash or
corruption of data caused from third party software.
Data breach, loss and poor data maintainice
security: Hacking is one of the major cyber
issues faced by T.A.R.D.I.S that the company
has insurance against. Moreover, safety or the
record maintenance is another issue that has
affected protection of important consumer
information and has also affected maintenance
of legal requirements (Zhangg et al. 2015). Due
to poor information technology and security
software available with the company,
T.A.R.D.I.S is also observed to face issues
related with privacy of its medical data and
confidential patient’s information. Faulty
backup systems also resulted in huge number of
“Cloud System” and Security Software
Implementation: In order to address issues faced
by T.A.R.D.I.S regarding important patient data
hacking, data breach, loss of important information
and low security of its confidential record
maintenance, the healthcare company must take
into consideration increasing its cyber security
budgets for its worldwide healthcare units in order
to improve its network security system (Zhangg et
al. 2015). In addition separating patient information
from the business operations information and by
taking regular backup of such data is also deemed
as an effective solution. T.A.R.D.I.S must also
consider providing on-going employee training in