Target Australia: Problems, Analysis, and Marketing Solutions
VerifiedAdded on 2023/03/31
|9
|621
|448
Report
AI Summary
This report provides a comprehensive business analysis of Target Australia, focusing on two primary problems: confusing brand positioning and an ineffective Everyday Low Price (EDLP) model. The analysis includes a review of Target's vision, mission, values, and objectives, along with a SWOT analysis highlighting industry dynamics, market competition, and internal strengths and weaknesses. The report examines the department retailing industry, competitive landscape, and the performance of key competitors such as Kmart, Myer, and Big W. A detailed marketing plan is proposed, covering positioning strategies, product offerings, pricing, promotion, and placement, with recommendations for improving brand image and market share. The report concludes with a set of SMART goals and references to support the findings, offering insights into how Target Australia can improve its business strategies and marketing efforts within the competitive retail environment.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 9