International Business Project Proposal: Target Corporation Strategy

This project proposal analyzes Target Corporation's international business strategy, focusing on its potential entry into the Thai market. The proposal outlines the company's background, including its sub-brands and distribution network, and identifies Thailand as a target country due to its strong market potential and the presence of other global conglomerates. The chosen entry mode is a joint venture, leveraging the benefits of reduced manufacturing costs and access to local labor. The proposal anticipates potential difficulties such as group member participation and time management and suggests solutions to overcome these challenges. The report includes a preliminary overview of the topics to be covered, such as product/service analysis, environmental factors, business strategies, and financial planning, and provides a comprehensive list of references. The project aims to understand how Target can leverage its strengths to succeed in the Asian market, specifically Thailand.

Running head: INTERNATIONAL BUSINESS
International Business
Name of the Student
Name of the University
Author Note

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Company to be studied
The company that has to be studied here is the Target Corporation. It is one of the largest
companies in the retail industry of the United States.1 The headquarters of this organization is
located at Minneapolis. There are various sub brands that operates under target. One of the major
sub brands of the company is Up&Up. It provides customers with 800 products in around 40
categories. There are 39 distribution centers that operate under the brand name of Target.
Target country
The target country for the chosen company Target Corporation will be into Asian country
Thailand. It has chosen to enter into Thailand since it has done pretty well in the market of
China.2 They have also done good business in India also. Many other global conglomerates have
entered Thailand and they will look to gain the market of the country to catch the Asian market.
The profits will go higher if they provide Thai customers with unique products according to their
needs.
Nature of venture
The Target Corporation would look to enter the market of Thailand by the means of joint
venture. Undoubtedly, the overall costs of manufacturing will reduce because they can utilize the
1 Target.com. 2020. "Target : Expect More. Pay Less.". Target.Com. https://www.target.com/.
2 Burlton, Roger T. "Delivering business strategy through process management." In Handbook on Business Process
Management 2, pp. 45-78. Springer, Berlin, Heidelberg, 2015.

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cheap labor costs in Asia.3 This is similar to the fact of Foxconn manufacturing factories of
Apple in China. Target Corporation might look to improvise their plans to gain best market
advantages.4 The local labor force will help them with all the needed things and this will
contribute to the economic growth of Thailand also.
List of information sources
Anwar, Jamil, and S. A. F. Hasnu. "Business strategy and firm performance: a multi-industry
analysis." Journal of Strategy and Management (2016).
Burlton, Roger T. "Delivering business strategy through process management." In Handbook on
Business Process Management 2, pp. 45-78. Springer, Berlin, Heidelberg, 2015.
Cosenz, Federico, and Guido Noto. "A dynamic business modelling approach to design and
experiment new business venture strategies." Long Range Planning 51, no. 1 (2018): 127-140.
Evans, Steve, Doroteya Vladimirova, Maria Holgado, Kirsten Van Fossen, Miying Yang,
Elisabete A. Silva, and Claire Y. Barlow. "Business model innovation for sustainability:
Towards a unified perspective for creation of sustainable business models." Business Strategy
and the Environment 26, no. 5 (2017): 597-608.
Johnson, Gerry. Exploring strategy: text and cases. Pearson Education, 2016.
3 Cosenz, Federico, and Guido Noto. "A dynamic business modelling approach to design and experiment new
business venture strategies." Long Range Planning 51, no. 1 (2018): 127-140.
4 Kiselkina, O. V., O. V. Yurieva, R. Kh Yagudin, and E. R. Valeev. "Forming an effective team in venture
business." Mediterranean Journal of Social Sciences 6, no. 1 S3 (2015): 81-81.

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Kiselkina, O. V., O. V. Yurieva, R. Kh Yagudin, and E. R. Valeev. "Forming an effective team
in venture business." Mediterranean Journal of Social Sciences 6, no. 1 S3 (2015): 81-81.
Lai, Alessandro, Gaia Melloni, and Riccardo Stacchezzini. "Corporate sustainable development:
is ‘integrated reporting’a legitimation strategy?." Business Strategy and the Environment 25, no.
3 (2016): 165-177.
Soltanizadeh, Sara, Siti Zaleha Abdul Rasid, Nargess Mottaghi Golshan, and Wan Khairuzzaman
Wan Ismail. "Business strategy, enterprise risk management and organizational
performance." Management Research Review (2016).
Target.com. 2020. "Target : Expect More. Pay Less.". Target.Com. https://www.target.com/.
Thompson, Arthur, Alonzo J. Strickland, and John Gamble. Crafting and executing strategy:
Concepts and readings. McGraw-Hill Education, 2015.
Group’s anticipated difficulties
The group will face several difficulties when they will undertake this report on chosen
company Target Corporation. Specific job roles and descriptions would be assigned to each of
the group participants. In this scenario, some members might opt out of the group for personal
reasons. Thus, lack of participation for members will create a definite problem of completing the
project within the given time. The members of the group might not go through the process group
thinking properly. The time management in a poor manner will also create barriers to end the
project.

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Solutions to overcome difficulties
It is very crucial to overcome all the difficulties since these problems might hamper their
rage of profits. Group members should alwys be engaged into the project after they swear to
provide all their efforts into group. The time management should be done properly and roles
should be assigned to everyone accordingly. The roles and their timelines must be analyzed
according to the time frame they previously mentioned. It must be ensured that no one leave the
group within the middle of the project.
Preliminary list of background report
The report will discuss on several issues on the chosen company Target Corporation. This
report will highlight on the types of products or services the company provides, environmental
factors that help to run the company properly, financial planning and business strategies.5 All the
business strategies will be highly important to understand the ways Target Corporation will
benefit.
5 Johnson, Gerry. Exploring strategy: text and cases. Pearson Education, 2016.

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References
Anwar, Jamil, and S. A. F. Hasnu. "Business strategy and firm performance: a multi-industry
analysis." Journal of Strategy and Management (2016).
Burlton, Roger T. "Delivering business strategy through process management." In Handbook on
Business Process Management 2, pp. 45-78. Springer, Berlin, Heidelberg, 2015.
Cosenz, Federico, and Guido Noto. "A dynamic business modelling approach to design and
experiment new business venture strategies." Long Range Planning 51, no. 1 (2018): 127-140.
Evans, Steve, Doroteya Vladimirova, Maria Holgado, Kirsten Van Fossen, Miying Yang,
Elisabete A. Silva, and Claire Y. Barlow. "Business model innovation for sustainability:
Towards a unified perspective for creation of sustainable business models." Business Strategy
and the Environment 26, no. 5 (2017): 597-608.
Johnson, Gerry. Exploring strategy: text and cases. Pearson Education, 2016.
Kiselkina, O. V., O. V. Yurieva, R. Kh Yagudin, and E. R. Valeev. "Forming an effective team
in venture business." Mediterranean Journal of Social Sciences 6, no. 1 S3 (2015): 81-81.
Lai, Alessandro, Gaia Melloni, and Riccardo Stacchezzini. "Corporate sustainable development:
is ‘integrated reporting’a legitimation strategy?." Business Strategy and the Environment 25, no.
3 (2016): 165-177.
Soltanizadeh, Sara, Siti Zaleha Abdul Rasid, Nargess Mottaghi Golshan, and Wan Khairuzzaman
Wan Ismail. "Business strategy, enterprise risk management and organizational
performance." Management Research Review (2016).
Target.com. 2020. "Target : Expect More. Pay Less.". Target.Com. https://www.target.com/.

6INTERNATIONAL BUSINESS
Thompson, Arthur, Alonzo J. Strickland, and John Gamble. Crafting and executing strategy:
Concepts and readings. McGraw-Hill Education, 2015.