Fashion Retail Management of Target: A Comprehensive Analysis

This report analyzes the fashion retail management strategies of Target, a discount store known for its diverse offerings. It contrasts Target's approach with that of departmental stores like Macy's, highlighting differences in product range and specialization. The report acknowledges the significant impact of artificial intelligence and mobile e-commerce on the fashion retail industry, noting the shift from single-channel to multi-channel and omnichannel operations. It emphasizes how these technological advancements have broadened market access for smaller businesses and increased consumer interaction within the fashion and clothing sector. The analysis focuses on Target's specific strategies within this evolving landscape, providing insights into its retail management practices.

Running head: FASHION RETAIL MANAGEMENT OF TARGET
Fashion retail management of Target
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1FASHION RETAIL MANAGEMENT OF TARGET
The aim of the paper is to analyze the fashion retail management of the discount store
Target. A retail shop is one that sells goods and services to the customers to the individual
customers through different modes, for example, direct sale through the store, online retailing or
brick-and-mortar storefront (Pantano et al., 2015). There are categories of retail stores for
example, the departmental store, the discount store, the big box store, warehouse store. Mom-
and-pop stores and finally the e-tailers. Among these retailers, the discount store, big box store,
e-tailers and the mom-and-pop retail shops sells fashion products (Pantano et al., 2015). The
chosen store for paper, is the “Target” which sells fashion and clothing under its different outlets
(Target.com, 2019). However, there are departmental store which is also a retail shop operating
in a different channel of distribution. One important store operating in U. S is the Macy’s who
operates through the online and offline mode for selling luxury and sport bags. Target and
Macy’s are different in two unique ways. The discounted store has less range of products
compared to the departmental store and the departmental stores are always centred on selling one
particular kind of products which gives them an opportunity to have wider range of products.
The fashion retail industry has gone a wide change with the invention of the artificial
intelligence and mobile e-commerce, the fashion industry has been able to reach the customers
wider than before (Thomassey et al., 2018). It has evolved from mere single channel operation to
multi and Omni channel operation. The fashion industry had started operating through different
platforms. The smaller businesses are getting a chance to showcase their talent at the global
platform and the consumer on the other side is getting more chance to interact with the fashion
and clothing industry.

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References
Pantano, E., & Viassone, M. (2015). Engaging consumers on new integrated multichannel retail
settings: Challenges for retailers. Journal of Retailing and Consumer Services, 25, 106-
114.
Target.com (2019). Target : Expect More. Pay Less.. [online] Target.com. Available at:
https://www.target.com/ [Accessed 9 Jan. 2019].
Thomassey, S., & Zeng, X. (Eds.). (2018). Artificial Intelligence for Fashion Industry in the Big
Data Era. SPRINGER VERLAG, SINGAPOR.