Project Plan and Business Case for Establishing Target Store in UK

This report presents a business case and project plan for establishing a Target Store in the UK, addressing concerns over the US Target's Canadian project. It utilizes PRINCE2 methodology to manage project aspects, including risks, schedule, and budget. The report includes a literature review of challenges faced by Target in Canada, such as market research deficiencies, supply chain software issues, and failure to meet customer expectations. It identifies project objectives, performance measurement methods, and conducts a stakeholder analysis. The report details activities, scheduling, resources, budget, constraints, risks, and communication strategies. It explores potential success and failure factors and offers considerations for future operations, concluding with the suitability of PRINCE2 for effective project management. The report also emphasizes customer satisfaction as a key factor. The report also provides an overview of project constraints such as quality, cost, and customer satisfaction.

Running head: BUSINESS CASE AND PROJECT PLAN
Business case and Project Plan for establishing a British Target Store
Name of the Student:
Name of the University:

1BUSINESS CASE AND PROJECT PLAN
Executive Summary
The report is reflected on developing a target stores in UK while they are concerned over
problems of Target US having their project into Canada. The report is focused on project
management aspects included the project risks and not meeting with the performance
requirements expected from the project plan. PRINCE2 approaches are used in the
organization to control its schedule and budget. Literature review is focused on the challenges
faced by Target Store in Canada. The main issues identified to open new store in Canada are
lack of market research on Canada retail business and development of new supply chain
software. The other issues are failure to meet customer expectations, quality issuers and lack
of leadership or management. In this report, project success and failure factors are identified
to determine if the project can complete in scheduled timeframe. There are also
considerations of concerns for future operations of Target Store.

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Table of Contents
Executive Summary...................................................................................................................1
1. Project Overview................................................................................................................3
1.1 Introduction.................................................................................................................3
1.2 Literature Review........................................................................................................4
2. Project Objectives...............................................................................................................6
3. Performance Measurement / Management of Quality........................................................6
4. Stakeholder Analysis..........................................................................................................6
5. Activities to be carried out and Scheduling including Milestones.....................................8
6. Project Resources including Project Budget.......................................................................9
6.1 Project Resources........................................................................................................9
6.2 Project Budget...........................................................................................................10
7. Constraints and Risks........................................................................................................11
8. Communications to be used..............................................................................................11
9. Possible Success / Failure Factors for this Project...........................................................12
10. Considerations Concerning Future Operations.............................................................12
11. Conclusion.....................................................................................................................13
References................................................................................................................................14

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1. Project Overview
1.1 Introduction
The project is focused on opening of retail store of Target in Canada. The retail store
is famous of its red wine as well as white bulls eye logo, therefore Target is a good choice for
the customers Following are the challenges such as:
I. Lack of customer intelligence of Target Canada’s is obvious in price inconsistency
among American as well as Canadian stores. Most of the Canadians thought that
Target Store is not live with its taglines- Expect More and Pay Less. The Target
Stores within Canada is inferior to stores of US when it is focused to offer low prices
(Willian et al. 2018). Target Store would require to make differences into pricing as
well as promotion for Canadian shoppers.
II. People have lack of knowledge related to the culture of Canadian retail store, due to
which they are not able to understand the market segments of Canadian people. The
company has many competitors like Walmart, Sears, Costco and Giant Tiger (Zhu and
Gao 2019).
III. The system was made to cater the US market of Target Store and therefore it was not
accommodated for Canadian dollar inputs. It is required to purchase other supply
chain software for performing operations in Canada. It created issues for stores which
were performing operations and therefore implementation became slow.
IV. There were glitches into the new supply chain software affected distribution channels
as well as shelf replenishment. It lead to stock outs which can lead to customers to
lose their patience with Target Store in Canada (Chiang 2018).

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V. Due to glitch of supply chain system, there was assortment of commodities differed
from US stores. It did not suitable for the Canadian familiar with the Target who felt
that they were provided second class treatment.
1.2 Literature Review
Banica et al. (2018) stated that the project initiation phase in project lifecycle defines
boundaries of the project plan and provides with clarity on objectives, cost, timescale as well
as scope of project planning. It is setting the project baseline towards project scope and
schedule. In this phase, there is defining of project deliverables. Meredith, Mantel and Shafer
(2017) mentioned that the project planning phase is when the plans are being documented,
defined deliverables and requirements and created project schedule. It is involved to create a
set of plan for guiding the project team. Following are list of the project management
approaches used in this project:
Agile: Rasnacis and Berzisa (2017) stated that it is a process where demands as well
as solutions are evolved throughout collaborative determination of self-organizing as well as
cross efficient teams. It provides satisfaction to the customers throughout continuous software
delivery. Steinke et al. (2018) argued that there is collaboration among stakeholders along
with developers in the project.
Scrum: Srivastava, Bhardwaj and Saraswat (2017) mentioned that the goal of Scrum
is developing, delivering as well as sustaining of complex products throughout collaboration
in addition to iterative progress. This methodology is used to operate 30-day sprints for
delivering project activities.
Kanban: Lei et al. (2017) discussed that it is an agile framework focused on releases
with collaborative as well as self-managing project team members. It has aim to deliver high
quality of development results by the workflow events.

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Lean: This approach can promote and maximize the values of customers while
reduction of waste. It is aimed to create value for the customers by using resources (Hitti et
al. 2017). It is focused on two tenets like continuous improvement as well as respect for
people.
Waterfall: According to Chauhan, Rana and Sharma (2017), it is linear as well as
sequential designing approach where the progress flaws are downwards near one direction.
Javed, Khan and Tubbassum (2019) argued that it is such an approach where the project is to
be completed on stages and moved towards release to the customers.
Six sigma: It aims to progress over excellence by reduction of quantity of errors in
process to classify what is not employed and taken out it from project procedures Steinke et
al. 2018).
PRINCE2: Vaníckova (2017) stated that it is an approach which focused on
controlling over entire project planning from its starting to ending. As per this approach, the
project is planned before kick-off and each project stages are structured properly.
PMBOK: As concluded by Banica et al. (2018), it is valuable for the business
organization as it allowed the companies to standardize the project management practices. It
helps the project manager to work with the system across business organization.
PRINCE2 methodology is suitable for this project planning as it is divided the project
into various stages which makes it easier to manage project planning. It makes improvement
over communication among the project team as well as external stakeholders. It provides the
project stakeholders with a chance to make decisions regarding the project work. The
waterfall model is not suitable as no working software is being produced through project
lifecycle. In agile approach, there is required to have more time commitment. There is lack of
project documentation. Under lean method, there is lack of IT system and lack of strategic

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focus on project work. SCRUM methodology and Kanban require more experienced persons
to meet with project scope (Steinke, Al-Deen and LaBrie 2018). Less experienced scrum is
ruined development process. PMBOK is stated as framework rather than project management
methodology.
2. Project Objectives
The main objectives of this project are:
 To establish an efficient supply chain management system for Target Store
 To understand the cultural background of Canadian customers in relation to US
consumers to open an outlet in Canada
 To provide training to workers for achieving customer trust, loyalty and customer
demands
3. Performance Measurement / Management of Quality
In order to measure performance of supply chain system, it is required to track stock
movement through testing it. There is required to manage sales growth of Target Store and
taken feedback from the customers through social media surveys. Supply chain metrics
should set to monitor the business values, customer services and cost (Lombart et al. 2018).
4. Stakeholder Analysis
Nguyen and Mohamed (2018) stated that the stakeholder analysis is a process to
identify people involved in the project, grouping them as per their impact and influence in the
project. There is also determining of stakeholder importance, contribution and engagement
strategy of the stakeholders.
Stakeholder
Role
Impact Influence Important to
stakeholder
Stakeholder
contribution
Strategy to
engage the

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stakeholders
Project
Manager
High High Addressing
requirements
of the
customers
Sharing vision
of stakeholders
with project
team members
Monthly
meetings
Project
Board
High Medium Maximizing
quality of
system
Receiving high
return on
investment
Feedback
meetings for
every 2 weeks
Project
Sponsor
High Medium Providing new
market for
expanding
ventures
Collecting
funds for the
project
Weekly
meetings on
financial
information
Project team
members
Low High Retaining and
expanding
skill levels
Communicate
with the
stakeholders to
get extra
support
Quarterly
meetings
Customers Medium Medium New product
excitement
Customer
engagement by
online presence
Monthly
meetings
Suppliers Low High Delivering the
products and
services
Maintaining
better quality of
services
Weekly
meetings on
every Friday

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5. Activities to be carried out and Scheduling including Milestones
Figure 1: Project Schedule
(Source: Created by author using MS Project)

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6. Project Resources including Project Budget
6.1 Project Resources
Figure 2: Project Resources
(Source: Created by author using MS Project)

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6.2 Project Budget

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7. Constraints and Risks
The project constraints are:
 At the beginning of project planning, the project sponsor can state their
expectations from business. The project has to complete within 6.7 million
dollar. This target cost will be cost constraint and the project has to complete
under this budget.
 If the quality requirements of the project are not meet, then it will affect the
project cost (Zhu and Gao 2019).
 If Target Store does not satisfy their customers, then it will stand against the
competition at that time. The customer satisfaction is a project constraint.
The project risks are as follows:
 There would be cultural bias on the customers as various customers are from different
cultures and customs.
 The recruited employees are not having skills to handle customer’s complaints
(Chiang 2018).
 There should be biased and mislead market research on the Target Store in Canada.
8. Communications to be used
Reason for communication Communication
channel
Frequency Audiences
Regular overview of project
status
Face-to-face meeting
with project board
Weekly Project Board
Sharing of recent business
success stories
Email Every
Monday
Market
Researcher