PMLS Assignment: Business Case for Launching Target Store in the UK

This document presents a business case for launching a Target store in the UK, drawing lessons from the unsuccessful Target Canada venture. It emphasizes the importance of project management planning, risk analysis, stakeholder analysis, and resource management. The report includes a literature review of project management methodologies, an analysis of the Target Canada failure, proposed mitigation strategies, project objectives, performance measurement techniques, and a stakeholder analysis using Mendelow’s matrix. It further discusses potential success and failure factors, future operations, and provides recommendations to improve the overall quality of the project. The aim is to provide a comprehensive plan for a successful Target store launch in the UK, avoiding the pitfalls encountered in the Canadian expansion.