This presentation provides a comprehensive overview of Tasmanian Mountain Water's business strategy for international expansion, focusing on entering the US market. It details the company's product and business idea, emphasizing sustainability and affordability while maintaining a premium perceived value. The presentation covers key aspects such as pre-entry market research, potential partnerships with leading soft drink brands, and strategies for distributing products to retailers and the hospitality sector. It also analyzes the competitive landscape, highlighting major competitors like Aquafina and Evian, and suggests differentiating through flavored and functional mineral water, strong CSR policies, and sustainable packaging. Furthermore, the presentation discusses pricing and promotion strategies, advocating for a price that complements perceived quality and leveraging market placement, relationship building, and sponsorships for promotion. The distribution strategy focuses on hotels, corporate events, global retail chains, and spas, with a recommendation to establish local manufacturing units. The presentation concludes by emphasizing the importance of positioning Tasmanian Mountain Water as an authentic, responsible, and sustainable brand, aligning business practices with health guidelines and market trends, and implementing effective CSR policies to strengthen brand image. The decision to expand into the UK bottled mineral water market is deemed appropriate due to the global trend of healthy consumption and the market's growth potential.
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