Tassal Business Project: A Multi-Perspective ICT Analysis Report

This report provides a multi-faceted analysis of Tassal Group's business project, focusing on their ICT strategy, logistics, and knowledge management. It begins with an overview of Tassal's operations and future plans, derived from manager interviews, and then delves into the company's marketing, operational, and talent strategies. The core of the analysis examines the ICT strategy, highlighting five key technologies and their impact on cost reduction. The logistics section details the farming, processing, warehousing, and transportation aspects crucial for maintaining product quality. Furthermore, the report explores the implementation of a new enterprise resource integration system for enhanced knowledge management, addressing issues related to food safety, environmental protection, and product quality. The report concludes that the enterprise resource system significantly improves stakeholder security and resolves internal and external complications from 2009 onwards.

Running head: MULTI PERSPECTIVE ICT PROJECT
Multi Perspective ICT Project
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Discussion based on three perspectives.....................................................................................2
ICT.............................................................................................................................................2
Logistics.....................................................................................................................................3
Knowledge management............................................................................................................4
Conclusion..................................................................................................................................4
Reference....................................................................................................................................5

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Introduction
The main purpose of this paper is to focus on the analysis of the business project of
Tassal. This document will be helping the readers to know more about the three perspectives
of current situation such as the ICT strategy followed by the organization, logistics which is a
core business process of Tassal group and the new enterprise resource integration system
which is incorporated in the system (Shen, Chen and Wang 2016). This paper will also be
guiding the readers to know about the problems faced by the organization and its scope of
improvement.
SWOT analysis of Tassal group
The analysis of this organization is done with the help of a tool known as SWOT. It
stands for Strength, Weakness, Opportunities and Threats. This paper only focusses on the
weakness in the form of problems faced by Tassal group as well as the opportunities which
will be helping the corporation to cope up with those problems.
ICT
Weakness: Based on the three perspectives of the current situation, this company
faces different challenges such as the water pollution caused due to the lack of control over
the delivery of food. It leads to feed wastage and ultimately increases the costing of farming.
The lack of food in water will have a direct negative impact, as the fishes will die out of
malnutrition (Tian and Xu 2015). The other challenges faced by the organization is the
controlling of the underwater environment. The other problem associated with this
perspective is the transportation problems of the sea products. The other important problem

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of this corporation is maintaining the perfect temperature of the products during
transportation.
Opportunities: The effective business decision based on appropriate information can
be an ideal scope of improvement regarding this case. The use of IP based sensor platforms
helps in maintaining the perfect underwater environment. All the compositions of water are
managed by the intuit technology (Zhang et al. 2015). The transportation problem and all the
other issue associated with transportation such as maintaining the temperature of the products
during transportation can be resolved using the traceability system incorporated by the
company.
Logistics
Weakness: The main challenges of this perspective of the company is the to maintain
the quality of services of their products such as the quality of the raw materials. Huge
investments are required for this, which is a point of concern for the management of this
organization. Transportation is a huge issue regarding the foreign markets of this corporation
(Hwang and Grant 2016).
Opportunity: The different measures of maintenance of the different kinds of sea
feeds are product processing and warehouse processing which should be done in a more
efficient way. The time period between the processing of the fishes and its delivery to a client
should be shortened in order to preserve the quality of the fishes (Chofreh et al. 2014). The
transportation issue can be further resolved due to the docking transportation mode adopted
by the organization which provides the services directly to the clients from the warehouses.
The different methods of transportation to meet the foreign markets are freighters and
aircrafts.

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Knowledge management
Weakness: There are different issues related to the knowledge management
perspective of this company are food safety, environmental protection and product quality
(Chang et al. 2015). The main problem of this corporations is that data from one department
such as the document control units, internal audits, management review and training is
always linked to other departments such as transportation department therefore every
department need to know the work updates of each other so that the overall productivity of
the corporation is maintained.
Opportunities: In order to maintain the product qualities this organization have a vast
opportunity after the incorporation of the new enterprise resource integration which helps in
ensuring the quality of services provided by the Tassal group. This advanced system helps in
the maintaining the employee welfare and as well as indulges in the social responsibility. The
relation between the stakeholders of the organization can be well maintained by that system
which helps the company to grow on a long-term basis. All the stakeholders of this
corporation use this system for continuous improvement in all section of the business.
Conclusion
From the above paper it can be concluded that the Tassal group have different kinds
of problems associated with them but after the implementation of the enterprise resource
system, most of their problems were solved to a significant extent. The incorporation of the
new system provided security to all the stakeholders of the organization along with their
client as well. From 2009 onwards, all the complications between the internal and external
stakeholders are solved.

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Reference
Chang, B., Kuo, C., Wu, C.H. and Tzeng, G.H., 2015. Using fuzzy analytic network process
to assess the risks in enterprise resource planning system implementation. Applied Soft
Computing, 28, pp.196-207.
Chofreh, A.G., Goni, F.A., Shaharoun, A.M., Ismail, S. and Klemeš, J.J., 2014. Sustainable
enterprise resource planning: imperatives and research directions. Journal of Cleaner
Production, 71, pp.139-147.
Hwang, Y. and Grant, D., 2016. An empirical study of enterprise resource planning
integration: global and local perspectives. Information Development, 32(3), pp.260-270.
Shen, Y.C., Chen, P.S. and Wang, C.H., 2016. A study of enterprise resource planning (ERP)
system performance measurement using the quantitative balanced scorecard approach.
Computers in Industry, 75, pp.127-139.
Tian, F. and Xu, S.X., 2015. How Do Enterprise Resource Planning Systems Affect Firm
Risk? Post-Implementation Impact. Mis Quarterly, 39(1).
Zhang, Y., Zhang, G., Wang, J., Sun, S., Si, S. and Yang, T., 2015. Real-time information
capturing and integration framework of the internet of manufacturing things. International
Journal of Computer Integrated Manufacturing, 28(8), pp.811-822.