Taste and Try UK Startup: Enterprise, Innovation & Creativity Report

This report provides a comprehensive analysis of Taste and Try, a UK-based food startup focused on providing healthy fusion meals. The report details the company's business description, objectives, and market information, including STP analysis. It examines external factors using PESTEL analysis, covering political, economic, social, technological, environmental, and legal aspects, and internal factors through SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. Furthermore, the report outlines the various business functions involved in the company's operations, highlighting its vision to provide better health and unique culinary experiences to customers and its mission to expand its market share in the UK through innovative fusion foods. The analysis emphasizes the company's focus on health-conscious consumers, technology adoption for online ordering, and strategies for brand reputation improvement. The report concludes by summarizing the key aspects of Taste and Try's business plan and its approach to enterprise, innovation, and creativity.

Enterprise, Innovation &
Creativity

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business description....................................................................................................................3
Business Objectives....................................................................................................................4
Market information.....................................................................................................................4
PESTEL analysis.........................................................................................................................5
SWOT ANALYSIS ....................................................................................................................7
Business functions ......................................................................................................................8
CONCLUSION .............................................................................................................................11
REFERCES ...................................................................................................................................12

INTRODUCTION
Business plan means the blue print that is used in order to attain description upon core
activities of business that helps in making goals achieved through an idea. Also the plan helps in
developing an organization with future perspective by allowing innovative products and services
attained for growth of business. Further, the plan describes about product and services with
marketing strategy. In this budget is also covered which makes financial planning in relation
over organization done effectively. Scope of business plan is wider as it leads upon developing
business with more effectiveness. The report is based upon discussion done in relation to Taste
and Try that is an UK base start-up for providing products and services in food industry. Also the
report includes description about both internal and external factors. In the end various functions
involved within business has been explained in relation over business idea.
MAIN BODY
Business description
Taste and Try this is an food organization which has been formed within United
Kingdom. It deal upon providing healthy meal to their guest and customers. This is an restaurant
that has been providing services within truck and has its setup done within two floors. The
organization has come out with unique concept of food on wheels in order to compete with its
large competitors(Gay and Szostak, 2019). Also they have developed fusions food which is
blend of organic and fast food. The organization has mainly developed its dishes and services
keeping in mind health of its customers. Further, organization worked upon its taste which
provided more innovation within the products or dishes served by Taste and Try. The
organization has vision of providing better health and experience to its customers through their
fusion making them explore more food products. They are working upon improving combination
within there dishes for uplifting their taste. Mission of Taste and Try is based over expansion
done in relation to marketing shares within UK through its fusion foods that makes customers
attain authentic taste which no other organization has provided. Through its vision and mission
organization seek towards attracting customers and people focused over health. The organization
also provides excellent services to their customers with good quality of products.

Business Objectives
 To increase revenue of company with 10% in next 6 month.
 To increase potential customers of company with 15% in upcoming 3 months.
 To maximise brand reputation among of company in minds of their customers with 5% in
next 5 months.
Taste and Try has been planning to increase profit within an organization of company in
upcoming 6 months as it develops focus over reducing cost on organization. The organization
willing to achieve goals, managers of company leading upon developing various strategies
making focus created upon social media campaign, changing marketing campaign of company
and reducing cost of company.
Management of company makes development done through which potential customer are
targetted. This is done by changing policies and strategies of an organization(Harris and de
Bruin, 2017). The organization has focused upon social media campaign that made new
customers attraction possible. This helped organization in making its business reach to large area
of customers within UK. Further, organization through innovation created opportunities
increasing customers interaction which made problem solved effectively. For attracting
customers, managers of Taste and Try offering discount. This organization has been using
technology for managing booking and also order engagement within restaurant. Taste and Try
makes effort within market that makes improvement of brand image done more effectively. The
food business has been making online presence which has helped in making brand more popular
in nature. The organization has made their social media page making increase within engagement
of customers. As it increases more and more customers within market which provided platform
for success.
Market information
STP analysis
STP analysis this is that kind of tool that has been used by an organization over proving
subject matter over segmentation, targeting and positioning that holds importance in relation
over business. The tool has helped business in relation over positioning its product and services
which makes growth possible within market. Also through this analysis basic aspects has been
STP analysis of Taste and Try business is mentioned below:

Segmentation: Segmentation means the process through which helps in making
identification done over various characteristics and traits within people existing in market
helping upon developing marketing campaign. There are various kinds of segmentation which is
based over demographic, geographic, psychographic, behavioural. Taste ans try with the help of
segmentation is able to segment customers on the basis of behavioural and demographic aspect.
As the business done by the related to food which is based over providing services to customers
with health and tasty food. Segmentation makes Taste and Try understand about the locations in
more effective manner.
Targeting: Targeting is the process through which various segments creating demand for
business that makes market covered more effectively(Lasrado, Lasrado and Barlow, 2019). In
this process all customers are targeted form every segments making new business establish
themselves within market. Through using targeting taste and try makes its market performance
improved on the basis of its size, profit and reachability to customers. The organization has been
selecting people or targeting audiences that are young and health conscious. Also it makes brand
awareness created in a country like United Kingdom. Through targeting the organization is able
to reach customers at all level which makes its sales improved.
Positioning: Positioning means process which creates distinct image of an organization
among its customers which makes pitching of products and services done in better manner. This
allows an organization for differentiating over products by making it more popular then its
customers. Also there are various types of positioning like symbolic, functional, experimental
positioning. This makes organization perform positioning as per its products nature. This helps in
making taste and try develop its vision in better manner which is reflected within its products
innovation. Under it products and services are sold to customers having age 25-40 making its
service popular among youth and other people.
PESTEL analysis
PESTEL analysis is based over those factors which makes impact created upon business.
This is important analysis through which an organizations develops its functioning within the
market. Also through PESTLE analysis an organization is able deal within perspective like
political, economical, environmental, legal, social and technology. Further, the analysis has been
performed in relation to taste and try as follows:

Political factors: Political factors are based over those aspects which is covered about
policies related to functioning of government. As per the factor various kinds of policies formed
by government has been covered. Under the factor tax, revenue and priofit making policies are
covered which impacts growth of new business. An organization like Taste and Try interfacer of
government policies has made various challenges to be faced. Since government has created lot
of restriction over movement of people due to its COVID policies(Nguyen, Hooi and Avvari,
2021). This made Taste and Try face loss which made organization face difficulty in delivering
its products on time. Also increase in tax within tax policies made organizations customers
loyalty decreased as its products become expensive for particular class of customers.
Economic factors: Economic factors are based over those aspects which is related to
economy that are unemployment, import and export rates, inflation or deflation with various
other economic aspects. In relation over Taste and Try the impact has been created over cost of
organization making since its is an new business entity which makes it face more struggle when
inflation arises as demand of its products reduces affecting its sales directly. A people of UK has
high income but in recent times increase in unemployment rate that helped organization to
become popular as its new and innovative products were sold at low price as compare to other
organizations.
Social factors: Social factors are based over those perspective which is related to
customer's taste, preferences and culture existing within an country. Also the factors makes an
organization build hold upon customers which lead upon making market developed for the
organization. There is increasing rend of health awareness in UK due to covid-19 situation which
provide opportunity for business as Taste and Try is offering Healthy food to their customers.
This make market capturing done more effectively and faster manner.
Technological factors: Technological factors has been dealing with various kinds of
technological advancement taking place within an organization. Also the factor helps an
organization develop capacity over creating competitive advantage of an organization(Rong, Li
and Xie, 2019). This is helpful for an organization like Taste and Try in a way that it makes its
reach possible to its customers during the time of COVID by developing online means for
ordering, delivering and payment. This made the organization become more popular within the
country and helps in using technology for its positive progress.

Environmental factors: Environmental factors are those factors which are based upon
weather, pollution, climate condition and corporate social responsibility of business. Through
this factor taste and try is business that makes hygienic food provided to its customers and also
manages its waste in proper manner which improves quality of its services.
Legal factors: Legal factors means those factors which has been used in order to develop
legal structure based over laws and legislation as per legal aspect existing in UK. These are those
factors which helps in protecting an organization form legal issues. Also it helps in creating legal
stability within an organization like taste and try. This improves organizations stability within
market by making services provided as per legal standards. This factor helps taste and try attain
intellectual right which protected the originality of its services legally.
SWOT ANALYSIS
SWOT analysis identify the internal and external factors that affect the business
environment of the organisation. SWOT analysis is a technique in which companies analysis
present best things in order to make successful strategy for future use. SWOT analysis help
companies to identify their strengths, weaknesses, opportunities, and threats in order to improve
and maintain their position in the market. Taste and Try uses SWOT analysis to identify its
strengths , weaknesses, opportunities, and threats in order to improve its position in the market.
Strengths
 The main strength of taste and try is its
fusion of food which helped in
developing its market within country
like United Kingdom. Through this
aspect the organization is able to
deliver services which made better
consumer base created.
 It helped in enhancing market position
of the organization which made
organization attain sustainability within
market.
 Another strength possessed by taste and
Weaknesses
 Weaknesses of taste and try is its price
that keeps on fluctuating which made
customers shift to other brand having
stable price segments.
 Another weakness is its position within
the market since its new business and
many people does not have knowledge
about it which makes brand awareness
less and impacts sales of taste and try.
 Weaknesses of Taste and try is its
leadership and engagement which is
weak that makes organization face

try is delivery process which has
strengthen the reach towards customers.
difficulty in covering market at large.
Opportunities
 Opportunities is its unique dishes which
is based over organic food and fast food
fusion that attracts more and more
young customers as they relish fast
food.
 Some of the Opportunities is based
over online services which is produced
through online portals in order to attract
more and more customers making
organization develop global perspective
for future.
Threats
 Threats persisting to taste and try
related over maintaining position within
the market. This made organization
face difficulties in establishing itself
within the market.
 Also it competitors has impacted sales
of organization which made its
customers base face fluctuations during
the time of COVID 19 pandemic.
Business functions
These are those functions which are used by an organization inn order to develop various
aspects which makes business develop itself in right direction. These functions also helps in
making business improve its structure making growth to be done effectively. Also business
structure makes in generating of sales and revenue for an business. The functions develops
various aspects which is required by an business in order to improve its growing capacity.
Through business functions business achieved its goals and objective with better format. It
makes business core working done for an new organization like taste and try. It has been
discussed as follows:
Production function
These are those position which helps in positioning of business activity and continuous
process. The production cycle is basically dependent over various aspects that is related to
production which has been making organization develop more capacity to produce its products.

In this function heavy investment is involved over fixed assets and working capital. An
organization like taste and try through production is able to fulfil demands of its customers
making objectives of organization achieved more effectively. Also through this taste and try is
able to fulfil consumers demand with better quality(Syaifudin, 2017).
Research and Development
This is another important functions making development possible over creating new
products, innovation or process which makes products process in better manner. Also the
functions helps organization like taste and try for using innovation within its dishes which makes
organizations attract more and more customers. It is also helpful in understanding about
competitors with better approach.
Purchasing function
This function is based over acquiring goods and services which is used by an
organization and includes raw materials and components for manufacturing and production
equipment within it. Also through this buying of goods and services is done for an organization.
This function mainly works over quality, quantity, price and delivery in relation upon product
provided by an organization like taste and try. It increases purchasing power by improving
quality of services and maintaining price with quantity.
Sales and Marketing
These are two business functions often making business to be carried out by same
department. Also through the function various department functions in order to make promotion
done over various prospects, potential and existing partner. In the end goal is based over
increasing of sales and increase brand awareness. Sales and marketing specialists makes manager
of organization like taste and try target audience and makes monitoring of organizations image
done more effectively(Tung and Jordann, 2017). Through using brochures and other promotional
materials, write website content made organization manage its sales and marketing within UK
market.
Accounting and Finance
This function is based over various kinds of factors which has been explained as follows,
the financial record keeping makes transaction involved monetary inflows and outflows. It
makes financial statement prepared which contains income statement, balance sheet and cash
flow statement making reporting to external parties and shareholders in order to make txes

calculated over any tax over business profit. Payroll administration helps in maintaining
appropriate income tax which makes insurance record. It helps organization in making
organization like taste and try develop its financial capability helping in maintaining accounts on
yearly and monthly basis .
Distribution
In this goods produced are meant for sales with distribution function which is important
part of business activity. This makes inflow of cash developed in order to meet outflow of cash.
This is based over various kinds of distribution channels like media of advertisements, and sales
promotion devices proper guidance should be taking(Waddock and McIntosh, 2017). It holds
importance in relation over taste and try makes its product reach customers without any problem
during the time of COVID also.
These function are used by an new organization like taste and try for improving itself
that makes it capture market without any problem. Also this makes organizations structure itself
from basic making production capacity increase with developing understanding about finances or
budget of an organization. Through business functions production capacity of organization
increases which makes demand of customers fulfilled. Then purchasing power of organization
increases making sales increase which leads over profit and revenue generation. Through these
functions marketing is improved which makes promotion done more effectively. In the end
distribution is improved over services of taste and try.
CONCLUSION
From the above discussion it ca be concluded that business plan are those plans making
organization develop proper structure helping in covering various aspects with more
effectiveness. Also in this file various aspects related over business organization has been
developed in relation to business plan. In this objective related to new business is explained and
PESTLE analysis has been done in relation to it. SWOT has been done over new business and
business functions has been explained in the end. These functions helps business in uplifting
itself within market through making innovation developed within it.

REFERCES
Books and Journals
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Prospects. John Wiley & Sons.
Harris, A. and de Bruin, L., 2017. STEAM Education: Fostering creativity in and beyond
secondary schools. Australian art education, 38(1), pp.54-75.
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