Tasty Food: Exploring Restaurant Business Idea, Market and Value Prop

This assignment provides an overview of a restaurant business idea called "Tasty Food," which focuses on providing healthy food options to health-conscious customers in the United Kingdom. The business aims to innovate existing food offerings and incorporate advanced technology, such as robots, into its operations. The analysis covers market needs, including increasing health awareness, the growing trend of technology adoption, and the importance of sustainability. The value proposition is examined using Dr. Alexander Osterwalder's model, detailing gain creators like sustainable practices and quick service, as well as pains such as limited carb options and food source uncertainties. The assignment also touches on segmentation strategies, specifically geographical segmentation, to effectively target customer groups. Desklib offers a range of study tools and solved assignments to assist students in understanding similar business concepts.

Tasty food

About the idea
This business idea is bases on restaurant business because the need and
preference of customers are shifted towards the healthy food. The market
of United Kingdom is favorable for this business all the customers are
health conscious. The main idea behind the business is to make innovation
in the existing food and make them healthy for the customers. This
restaurant focus on the use of new and advanced technology in the
business such as use of robots in the business.

Market needs

Increasing heath awareness:
One of the most important awareness which is spread among the
public is the need of health because of most of the diseases spread
in the environment. All the customers of the market demand
healthy products so that their health promotes

Increasing trend of technology:
The most important change seen in present environment
is the increasing trend of technology in business world.
The present business is focuses on the ides to use the
robots in the restaurant. This idea not helps in the work
of the employees but also helps to attracts the employees
towards the organization.

Increasing sustainability:
Sustainability is also an important component for business
which is adopted by business. Flash Food is adopting
different sustainable practices in their organisation which is
important as it does not provide harm to business. It is
important for business as it create positive values of their
brands and also increasing sales of their products and service
in market.

Value proposition
Value proposition refers to a model which is given by Dr Alexander
Osterwalder. It is one of model which ensure that there is a fit
between market and products. It provide detail relationship among
different parts like customers segment as well as value proposition.
It is canvas which is used by business like tasty food in situation
where there is a need for purpose of refining an existing product
and service offering and where new offering can be developed and
created through scratch. Value proposition for food of tasty Food
business ideas is mentioned below:

Gains
Gain creator can be described as benefit which are expected by
customers and different aspects of business ideas that can be
related to purchasing decision. There are some things which are
worked for purpose of enhancing likelihood of customers in
order to accept value proposition for purpose of gains. In tasty
Food, managers of company is providing products and services
with adoption of sustaining practices in their organisation. It is
providing quick services to their customers and not only focus
on taste but also on health of people.

Pains
There are some negative position are associated with products and
service which can be experience by a customers while using a
products and service. In Flash Food, there are lack of carbs are used
in food offered by company. There are some uncertainty related to
source of food and macros related to food of company.. This
organisation is taking more time in order to cook food as food
cannot be prepared before arrival of customers.

Segmentation
Segmentation refers to a process in which company is
dividing their customers into small groups of people who
posses common traits and characteristics. It allows a
company to adopt an approach that meet needs to group in
a cost effective manner. Tasty Food is segmenting their
customers on basis of geographical segmentation basis.