Starting a Food Business: Marketing Plan for Tasty Foods in London, UK

This report provides an overview of the marketing fundamentals required for launching a new food business, specifically focusing on "Tasty Foods," a company envisioned to operate in London, United Kingdom. It details the company's vision, objectives, and goals, emphasizing the delivery of tasty and quality food products with innovative approaches to differentiate itself in a competitive market. The report analyzes the crucial role of marketing in a new business, highlighting aspects such as meeting consumer needs, enhancing brand value, creating utility, reducing competition, and attracting customers through various platforms like social media. The ultimate aim is to establish Tasty Foods as a valuable food restaurant chain, build a strong brand image, and gain a competitive edge in the UK market by implementing effective marketing strategies.

Starting a Business
and Fundamentals of
Marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Vision, objectives and goals of business................................................................................3
Role of marketing in starting a new business.........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Books and Journals.................................................................................................................6

INTRODUCTION
In today’s time it is very important for the business organisation that they should use the
effective marketing techniques in order to promote the products and the services in the market.
There are various marketing techniques that the organisation can undertake through which they
can promote the brand values in the market. In this report, there will be the discussion on the new
business idea that is of food business. Company that is to be introduced in the market is the
TASTY FOODS company. This company will be introduced in the boundary of the London,
United Kingdom. In this report there will be the decision of the various roles of marketing in
starting a new business. Along with that vision, objectives and goals of the business will also be
analysed. Along with that the requirement of the staffing and other resources will also be
analysed. At the end of the report a financial plan will be discussed in which various information
of the finances will be mentioned.
MAIN BODY
Vision, objectives and goals of business
The company which is to be introduced in the market is named as Tasty foods. Managers
of the company have a main aim that is to deliver tasty and quality food products in their
restaurant. They wanted to set themselves apart from the competition by serving quality food
products with new innovations in it. There are various food restaurants present in the market in
the UK and this industry has so much competition in order to start a new business. But apart
from that Tasty foods have a major goal to attract more and more customers by providing them
quality and hygiene food products in their restaurant.
Objective:
 To establish as a valuable food restaurant chain in the country of the UK.
 To build and maintain the brand value of the organisation by introducing innovative food
products into the market.
 To give tough competition to the organisations that are doing activities in relation to the
food industry.
 To use effective marketing strategies in order to attract a greater number of customers by
promoting their food products.

Organisation will be introduced in the market with the main goal of establishing themselves
as a food chain in the market of the UK. They have the target of establishing themselves across
the country and also in the geographical boundaries of other countries.
Role of marketing in starting a new business
Modern marketing plays a significant role in creating effective customer experience with the
organisation. There are various roles that marketing plays in order to make the brand more
successful in the market. It directly facilitates the organisation to achieve more profitability as
well as brand value. Some of the roles that will help tasty foods company in order to build an
effective image of their company in the market are described below:
 Meet consumer meets and wants: it is one of the major roles that marketing plays as by
performing marketing function marketing department of the organisation can effectively
analysis the needs and wants of the customers. Its facilities the organisation to deliver the
products according to their wants. In relation to the new business of tasty foods it will
help them to find the taste of the consumer in the market of UK.
 Enhances the brand value: - It is another main feature of marketing department because
they assure that they create a valuable image of the brand in the eyes of the customers.
The continuously conveys the ideas and the features of the organisation into the market
which build an effective image in the customers opinion. In relation to the Tasty foods
company, they are starting their new business and this role of the marketing will majorly
help the organisation to build their effective brand image in the eyes of the customers.
 Creates Utility: It is another main feature of the marketing function that helps to create
utility for the product. Utility can be defined as a capability of the product in order to
satisfy the wants of the customers. In relation to the marketing department, they create a
place, time, and potential utility for a specific product. In relation to the Tasty foods,
company it will help them to create effective utility for their food products in the market.
 Reduces the competition: It is another main role of the marketing function that helps the
organisation to give tough competition in the market. It facilitates organisation to
promote the products as well as services into the market. The marketing function of the
organisation focuses on to maintain the balance between the customers’ expectations and
the products that are offered by the company into the market. In relation to the tasty foods

company, it will help the managers of the company to stand out from the competition and
gain advantage over their competitors that are present in the market.
 Getting lots of customers: It is the main feature of the marketing that the organisation
can become able to attract lots and lots of number of people towards the products and the
services of the company. Through the use of social media as well as other platforms
organisation can attract large number of customers towards their business. In relation to
the Tasty Foods company, they can use social media which will helps them to increase
the profitability in the market.
CONCLUSION

REFERENCES
Books and Journals
Gilmore, A and et.al., 2020. Four questions of entrepreneurial marketing education: Perspectives of
university educators. Journal of Business Research, 113, pp.189-197.
Kartajaya, H., Setiawan, I. and Kotler, P., 2021. Marketing 5.0: Technology for humanity. John Wiley &
Sons.
McKay, G., 2018. 6 Products, Services. Fundamentals of Marketing, p.103.
Smith, K. and Bold, M.R., 2018. The publishing business: A guide to starting out and getting on.
Bloomsbury Publishing.
Warren, S.J., Roy, M. and Robinson, H.A., 2021. Business simulation games: three cases from supply
chain management, marketing, and business strategy. In Game-based Learning Across the
Disciplines (pp. 89-108). Springer, Cham.