Tasty Foods: Marketing Strategy, Objectives, and Financial Plan

This report provides a comprehensive analysis of the marketing strategies essential for launching a new food business, Tasty Foods, in London, United Kingdom. It delves into the critical roles marketing plays in meeting consumer needs, enhancing brand value, and creating utility for food products. The report outlines the company's vision to deliver tasty, high-quality food with innovative offerings, distinguishing itself in a competitive market. It further details the company's objectives, including establishing a valuable restaurant chain, maintaining brand value, and competing effectively within the food industry, all while employing targeted marketing strategies to attract a broad customer base. Additionally, the report touches upon staffing requirements and resources needed, and provides a glimpse into the financial plan to ensure the business's sustainability and growth.

Introduction
In today’s time it is very important for the business organisation that they
should use the effective marketing techniques in order to promote the
products and the services in the market. There are various marketing
techniques that the organisation can undertake through which they can
promote the brand values in the market. In this report, there will be the
discussion on the new business idea that is of food business. Company that is
to be introduced in the market is the TASTY FOODS company. This company
will be introduced in the boundary of the London, United Kingdom. In this
report there will be the decision of the various roles of marketing in starting a
new business. Along with that vision, objectives and goals of the business will
also be analysed. Along with that the requirement of the staffing and other
resources will also be analysed. At the end of the report a financial plan will
be discussed in which various information of the finances will be mentioned.
Vision
The company which is to be introduced in the market is named as Tasty foods.
Managers of the company have a main aim that is to deliver tasty and quality
food products in their restaurant. They wanted to set themselves apart from the
competition by serving quality food products with new innovations in it. There
are various food restaurants present in the market in the UK and this industry
has so much competition in order to start a new business. But apart from that
Tasty foods have a major goal to attract more and more customers by providing
them quality and hygiene food products in their restaurant.
Objectives
 To establish as a valuable food restaurant chain in the country of the UK.
 To build and maintain the brand value of the organisation by introducing innovative food products into the market.
 To give tough competition to the organisations that are doing activities in relation to the food industry.
 To use effective marketing strategies in order to attract a greater number of customers by promoting their food products .
Role of Marketing
Modern marketing plays a significant role in creating effective customer experience with
organisation. There are various roles that marketing plays in order to make the brand more successfu
the market. It directly facilitates the organisation to achieve more profitability as well as brand va
Some of the roles that will help tasty foods company in order to build an effective image of t
company in the market are described below:
 Meet consumer meets and wants: it is one of the major roles that marketing plays as
performing marketing function marketing department of the organisation can effectively anal
the needs and wants of the customers. Its facilities the organisation to deliver the prod
according to their wants. In relation to the new business of tasty foods it will help them to find
taste of the consumer in the market of UK.
Enhances the brand value: - It is another main feature of marketing department because they assure
that they create a valuable image of the brand in the eyes of the customers. The continuously conveys
ideas and the features of the organisation into the market which build an effective image in the custom
opinion. In relation to the Tasty foods company, they are starting their new business and this role of th
marketing will majorly help the organisation to build their effective brand image in the eyes of the
customers
Creates Utility: It is another main feature of the marketing function that helps to create
utility for the product. Utility can be defined as a capability of the product in order to
satisfy the wants of the customers. In relation to the marketing department, they create a
place, time, and potential utility for a specific product. In relation to the Tasty foods,
company it will help them to create effective utility for their food products in the market.
Starting a Business and Fundamentals of Marketing