Comprehensive Business Plan: 'Tasty To Go' Restaurant Project

This document presents a business plan for a fast-food restaurant named 'Tasty To Go,' outlining the motivation behind the business choice, the process of generating the business idea, and a feasibility study. It details the products and services to be offered, potential market opportunities, and the attractiveness of the fast-food industry using Porter's Five Forces and PESTLE analysis. The plan also includes the company's vision, emphasizing customer satisfaction and quality service. The marketing mix, including product, price, place, and promotion, is discussed, along with segmentation, targeting, and positioning strategies. The conclusion highlights the importance of a business plan for conveying a business vision to potential investors. Desklib provides access to similar business plans and solved assignments for students.

Business plan

Table of Content
INTRODUCTION
1. Motivation for choice of business
2. Process for generating of business idea
3. Feasibility study
4. Details of products/services to be offered
5. Potential market opportunities
6. Attractiveness of the industry
7. Vision of business
CONCLUSION
REFERENCES

INTRODUCTION
For the future business success the business plan is important aspect which
needs an careful planning. This is an written summary and roadmap for
business venture which is introduced by entrepreneur and generates profit by
identifying new business opportunities. The business plan is prepared for fast
food restaurant by the name of Tasty To Go which serves fast food cuisine and
table service (Bolles, 2022).

1. Motivation for choice of business
In the present times of economy, the fast food restaurant are getting
very popular in all the world. There is rise in fast food industry with
the evolving of time and becoming highly successful with huge profits
which helps entrepreneurs in generating wealth vision for
transforming people lives. The ideas of starting this restaurant
motivated to open by analysing the customer preferences, choices and
requirements. As the teenager, kid are fond of fast food which offers
varieties in menu according to their choices (Gordillo, 2022

2. Process for generating of business idea
The business idea is an thought which is used for monetary benefit. Different
processes are used in order to generate business idea also helps in reaching to specific
conclusion. Various techniques are used for generating efficient business idea in effective
way-
Brainstorming
Internal research
Mind mapping

3. Feasibility study
It consists of detail analysis which includes the description of new product or
business, market analysis and sourcing of capital & financing. The fast food
restaurant will offer range and variety of food items. The business is pursue current
trends by offering sandwiches, varieties in French fries, pizza, burgers, pasta and
many more. This includes the stud of STP which comprises of three elements-
Segmentation-
Targeting
Positioning

4. Details of products/services to be offered
The product is tangible which is purchase and consumed by customer.
The company outline the product and services which will be offered to
its customers that involves pricing, product life span etc. the varieties of
food items are offered by fast food restaurant such as varieties in
beverages, pizzas, pasta, burger and many more things.

5. Potential market opportunities
The fast food industry has been around for a long time and has
been a crucial part of the food as well as hospitality and lodging
sector as they were always the traditional places where people in
large numbers visited to satisfy their hunger needs during short
and large trips. A PESTLE analysis is conducted below on fast
food industry to identify potential opportunities and threats by
analysing various aspects of it's external environment.

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Marketing mix
The company choices are defined which becomes an part of marketing
plan involving 4Ps which are as follows-
Product-
Price-
Place-
Promotion-

6. Attractiveness of the industry
The company profitability is determined in the growth prospect which involves
the analysis of porters five forces.
Porters five forces
Competition in industry
Potential of new entrant into industry
Power of supplier
Power of customer
Threat of Substitute products

7. Vision of business
The company vision for fast food restaurant is to offer great satisfaction and
experience with better quality services. For achieving this the encouragement
is provided to innovation, research and quality information. The company
also wants to deliver pleasure to clients delightful, excellence meals and
unexpected cafeteria knowledge although employed toward the superior
moral for our workers, public and atmosphere.

CONCLUSION
From the above it is being concluded that the business plan is in form of written
document in which all the details related to business is provided and description is given
about what plan to do and how it needs to be plan. The number of tasks can be perform
with the help of business plan along with this used by investment seeking entrepreneurs
to convey their vision to potential investors.

References
•Bolles, 2022. Women and Tourist Work in Jamaica: Seven Miles of Sandy Beach. Rowman & Littlefield.
•Gordillo, 2022. Shadows of Sylvaheim. Feather Knight Books.
•Hardey, M., 2022. Household Self-Tracking During a Global Health Crisis: Shaping Bodies, Lives, Health and
Illness. Emerald Group Publishing.Ossorio, M., 2022. Enogastronomic Tourism in Times of Pandemic.
In Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable
Initiatives (pp. 241-255). IGI Global.
•Jaen, and Sadler, 2022. Off Headset: Essays on Stage Management Work, Life, and Career. Routledge.

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