This report provides a comparative analysis of the competitive strategies employed by Tata Motors and Atlassian. It begins with an overview of Tata Motors, examining its competitive strategy focused on low-cost, fuel-efficient vehicles, its business model centered on the Tata Business Excellence Model (TBEM), and its application of the CAGE framework, particularly in its acquisition of Jaguar Land Rover. The report then shifts to Atlassian, exploring its unique business model that prioritizes product quality over extensive marketing and its competitive strategy of offering high-quality software at lower prices. The analysis includes an examination of Atlassian's CAGE framework considerations for global expansion. The report concludes by highlighting the key differences and similarities in the strategic approaches of these two companies, providing valuable insights into their respective successes in the automotive and software industries.