Opportunity Analysis of Tata Consultancy Services Report

This assignment provides an opportunity analysis of Tata Consultancy Services (TCS), examining the company's strengths, weaknesses, opportunities, and threats. The analysis covers various aspects, including TCS's customer base, competitive environment, and internal operations, such as research and development, and its collaborators. The report highlights TCS's market position, industry leadership, and financial performance. It also explores the company's approach to innovation, its relationships with partners, and the influence of political and economic factors on its operations. The assignment includes a written report and a PowerPoint presentation, adhering to APA citation guidelines.

Opportunity Analysis of TCS
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Opportunity Analysis of Tata Consultancy Services
Customers: TCS targets enterprise firms and clients at both global and domestic end
which extends their possibilities, facilitates stable market growth rate and better
performance in core operations. The quality and adaptability of TCS in their offerings
enables favorable growth promoters.
Competitors: TCS being in market leadership position and higher capital ability
within industry weakens new entrants. Further TCS has less scope of differentiation
of product or services, so suppliers benefit less and have weak control over prices.
Also suppliers in industry where TCS functions are huge compared to number of
companies producing these so buyers have limited choice of firms and have less
control on prices, which makes bargain capacity of buyers weak (Chakraborty,
Munshi & Gupta, 2018). Further few substitutes are available in industry where TCS
operates which produces low profit earnings. Also TCS has few competitors which
are mostly large scale so they involve in gaining position and market share through
competition which makes rivalry strong.
Company: TCS spends hugely on R&D initiatives to maintain its industry leadership
in wide category of IT related products and services involving application
development, capacity planning, consulting, software development and management.
TCS even makes large investment to build its IT network, marketing, product design
and process optimization (Agarwal, 2016). Moreover TCS has robust culture of
product and process innovation where top authorities encourage creativity and
problem solving procedure in staffs which helps them attain advantages of economies
of scale as well as strong competitive capabilities.
Collaborators: Collaborators of TCS involves downstream and upstream value chain
partners, business allies, government etc. and so they improve supply and distribution
network to enhance control, efficacy between collaborators to improve revenue
sharing with partners. In 2019 TCS had revenues of around 20.9 bn USD (TCS,
2019).
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Context: TCS interprets political context to recognize aspects like labor and taxation
laws, trade regulation in markets they operate as well as identifies economic index
and changes to manage their operations during both recession or boom.
References
Agarwal, P. (2016). Strategic Innovations in Tata Consultancy Services. FIIB
Business Review, 5(1), 33-42. Retrieved from:
https://doi.org/10.1177/2455265820160104
Chakraborty, P., Munshi, A., & Gupta, N. (2018). The Impact of Inventory
Management Practices on Financial Performance of Tata Consultancy
Services Limited. OJAS, 18. Retrieved from:
https://jaipuria.edu.in/media/January_June_2018.pdf#page=22
TCS (2019). TCS financial release. Retrieved from:
https://www.tcs.com/content/dam/tcs/investor-relations/financial-
statements/2018-19/q4/IFRS/Press%20Release%20-%20USD.pdf
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