MBA600 Capstone Presentation: A Strategic Analysis of TATA Group

This capstone presentation provides a comprehensive analysis of the TATA Group, examining its competitive advantage through various strategic frameworks. It begins with an introduction to the company, followed by a BCG matrix assessment and internal/external environmental analyses using SWOT. The presentation identifies TATA's strengths, weaknesses, opportunities, and threats, highlighting its competitive advantages such as geographic reach, goodwill, and investment in R&D. Furthermore, it discusses the sustainability initiatives of the TATA Group, including environmental awareness and innovation. The conclusion summarizes the opportunities and risks faced by the company, emphasizing the importance of adapting to technological advancements and managing resource allocation. The presentation includes references to support the analysis and findings.

Capstone presentation of
TATA
Prepared By:
1

Introduction
Brief “TATA Group”
BCG Matrix
Internal Environmental Analysis of TATA group
External Environmental Analysis of TATA group
Competitive advantage of TATA group
Future Sustainability
Conclusion (Opportunity and risk)
References
2
TOPICS COVERED

• Situational analysis of the company
• BCG matrix of the company
• Assessing current market scenario (market share and growth)
• SWOT analysis
• Helps to asses Venture Feasibility, New Project Viability & Product Launch
• Utilize the opportunity to minimize the risk (Bikramaditya Biswas, 2016)
• Core values:
Integrity , Responsibility, Excellence, Pioneering
INTRODUCTION
3

• 11th most reputable company (Indian conglomerate) in the world
• 5 lakh employee with revenue of US$ 108.78 billion (tata.com, 2019)
• Products ranges from telecommunication, automobile, software to consumer goods
• Presence in more than 100 countries with six continents in the world
• It contributes almost 8-10% of the profit to this thrust for social cause.
Tata steel contributes 45 crores in social service in 2004.
BRIEF ABOUT TATA GROUP
4

BRIEF ON TATA
COMPANIES
5
IT Presence - TCS Materials - TATA steels
76th rank in most trusted brand
Market Capitalization value – $52
billion
Revenue – more than $8 billion
7th largest steel company across
world
Revenue – more than $20 billion
Known as TISCO
Teleservices - DOCOMO Hospitality – Taj group of
Hotel
1st private player – introduce 3G
DOCOMO and TATA sky
TATA sky revenue – more than
110 bn rs
170 hotels- 80 location – 12
countries
Taj airs and Taj safaris
Revenue – more than 1700 crores
rs
Automobile – TATA motors Finance – TATA AIG
4th largest in truck
manufacturing
2nd largest in bus manufacturing
More than 50000 crores rs
Housing loan and insurance
1st rank in customer satisfaction
Income – 469 crores rs
Other companies of TATA
group
Voltas engineering
TATA power TATA consumer products

6
BCG MATRIX
CSR in different countries
Star
High growth rate of a
company
High Market share of a
company
(Mohajan, 2017)
Question Mark
High market growth rate
Low relative market share
Cash cow (White, 1986)
Low market growth rate
High market share
Dog
Low market growth rate
Low market share

INTERNAL FACTORS OF TATA
GROUP
7
• Strength
• Excellent Performance in
national and international
Markets
• Global network delivery
model for Large and reliable
distribution
• Building Resources and
capabilities (more than 6
lakh employees)
• Training & development to
dealers and employees
(fernfortuniversity.com, 2017)
• Strong portfolio of products
and services (Agarwal, 2012)
• Overseas presence and vast
• Weaknesses
• Failure in projects of TATA
Nano and Docomo
• Poor marketing strategy
(fail in positioning the
products)
• Fewer Innovation (such as
in wireless phones)
• Delay in technological
advancement

EXTERNAL FACTORS OF TATA
GROUP
8
• Opportunity
• Make in India projects
• New trends of consumer
choices, more emphasis on
consumer products
• Enter in to new market and
location
• Expansion in the US, UK
and Europe (Sammut-Bonnici
& Galea, 2015)
• Expansion in US UK
Australia
• Merger with big companies
in different sector
• Threat
• Competition from big and
small players
• Strong market capitalization
of other automotive
industries and other Public
sector units
• Huge competition in all
seven sectors
• Continuously technology
advancement in all industry

9
COMPETITIVE
ADVANTAGE …Contd
• Competitive advantage
• Geographic advantage
• Goodwill and market image
• Huge overseas merger and
acquisition
• Huge investment in R&D
• Product development
• Huge market share and
government support
• People management and resource

SUSTAINABILITY OF TATA
GROUP
10
• Key principle
• Environmental
sustainability
• Thrive for innovation (Jha,
2016)
• Passion for excellence
• Customer orientation
• Integrity and self regulated
• Health safety at workplace
• Future sustainability
• Sustainability in motion
• Air car , electric car
• Environmental awareness
campaign
• Reducing Co2 emission
• Recycled aluminum
• Reduction in Manufacturing
waste

Opportunity
•Rapid expansion of economy demand
•Opportunity for huge customer base
•Innovation and technological advancement
•Customer shifts to luxurious products
•Lowers the cost of product launch
•Local tie-ups (kaur, 2018)
•Adoption of blue ocean strategy (Manikandan et al., 2018)
CONCLUSION
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CONCLUSION
12
•Risk
•Huge competition in the market
•Shortage of Skilled Resource allocation (Sammut-Bonnici &
Galea, 2015)
•Saturated urban market
•Growing technological expertise and quick coping of technology