This report provides a comprehensive analysis of the marketing strategies employed by the Tata Group, focusing on strategic marketing planning, including Porter's generic strategies and the Ansoff matrix. It examines their approach to event planning and marketing, emphasizing stakeholder engagement and the role of strategic CSR. The report also explores the company's segment acquisition strategies, internal marketing practices, and scenario building for forecasting future implications. Through a detailed examination of these aspects, the report highlights how the Tata Group integrates various marketing techniques to achieve its business objectives and maintain a competitive edge in the market. The analysis includes an assessment of how the company fulfills stakeholder expectations and adapts its strategies to changing market dynamics.