MBA600 Report: Analyzing Tata Group's Organizational Strategy

This report provides a comprehensive analysis of the Tata Group's organizational strategy, examining key aspects such as business operations, product development, marketing, innovation, growth, and strategic implementation. The report delves into the company's approach to operations, emphasizing customer orientation, integrity, and timely product launches. It explores the Tata Group's commitment to innovation, growth, and change, highlighting its collaborations with academic institutions and its various research and development initiatives. Furthermore, the report discusses the strategic implementation of the Tata Group, including its independent operational structure and the roles of the Tata Group Corporate Center and Executive Office. Finally, the report concludes with recommendations for enhancing the company's future performance, focusing on areas such as environmentally sustainable product development and global market expansion.

Running head: ORGANIZATIONAL STRATEGY
Organizational Strategy
Name of the Student
Name of the University
Author Note

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Executive Summary
The Tata Group is one of the best known names in manufacturing and development in the
whole world, with the business operations of the Tata Group being spread across as many as
seven different sectors. Tata Group offers products and services in the area of information
technology, engineering, materials, energy, hospitality, consumer products and products
related to environmental wellbeing. This report analyzes the organizational strategy of the
Tata Group by focusing on specific aspects such as business operations, product development
and marketing, innovation, growth and change and strategic implementation. The report
concludes with a number of recommendations that the Tata Group can take into consideration
to enhance its performance in the global and local markets in the near future.

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Table of Contents
Introduction................................................................................................................................3
1. Organizational Strategy of the Tata Group.........................................................................3
2. Specific Analysis of How the Tata Group undertakes Strategies for Business Growth and
Development..............................................................................................................................5
2.1. Approach to Operations, Marketing and Product Development.................................5
2.2. Approach to Innovation, Growth and Change.............................................................6
2.3. Strategic Implementation of the Tata Group...............................................................7
3. Recommendations for Enhancing the Company’s Performance in the Future...................7
Conclusion..................................................................................................................................8

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Introduction
Organizational strategy has a key role to play in the manner in which a business
enterprises achieves its profit related goals and objectives (Adhikari 2018). There is no
business organization in the world that can afford to perform business operations without
having a proper strategy in place that can be implemented in order to accomplish growth
oriented aims and objectives in a smooth and efficient manner (Dhillon 2017). This report
looks at the organizational strategies adopted by the Tata Group in India. Tata is one of the
most well known industrial names in India and it has acquired a fabulous reputation for itself
internationally as well. The report analyzes the strategy of the company, its detailed approach
to operations, marketing and product manufacture as well as the measures that it takes in
order to ensure innovation and growth. The report concludes with a number of effective
recommendations for the company to be able to enhance its growth in the future.
1. Organizational Strategy of the Tata Group
The organizational strategy that is undertaken by the Tata Group for the performance
of business operations and for the quick and adequate achievement of its business goals and
objectives is nothing less than exemplary. A global network business delivery model is what
the company follows for the purpose of large as well as reliable distribution of its products
and services (Iyer 2018). The company focuses on building its resources and capabilities in
quite a consistent fashion. It is currently serviced by as many as six hundred thousand
employees and it continues to recruit new talent into the various levels of its organization,
paying special focus to employees who are not only diligent and capable but who also think
outside of the box and infuse the company with new life, new ideas, and new thoughts and
suggestions (Iyer 2018). The Tata Group has been in existence since the year of 1968 and it
has assured an excellent performance for itself in both the national as well as international

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markets because of the focus that it has laid on the building of its capabilities and resources
and because of the efficient network that it follows for reliable distribution of goods and
services. A noted feature of the organizational strategy that is undertaken by the Tata Group
is the fact that it offers training and development measures for boosting the skills of its
employees and of its top level management on a regular basis (Lorvoralak, P. and
Wongsurawat 2019). The training and development measures that are undertaken by the Tata
Group are designed to improve employee performance in areas of both competency as well as
efficiency. Those joining the Tata Group as freshers or new joinees can be expected to be
provided with rigorous training in order to understand the key aspects of the company’s
culture, what it is that is expected of employees and how it is that they have to perform their
duties in order to get the company to achieve goals and objectives in the manner and within
the timeline desired (Merrill 2019).
A major feature of the organizational strategy of the Tata Group is that it has managed
to build up a very strong portfolio of its products and services in course of time. Today the
company has a strong overseas presence and a large global network and boasts of as much as
21.4 mn tones of production, making it one of the largest growing organizations in the whole
world (Mohanty and Nayak 2017). While the Tata Group has faced a sufficient level of
competition from both big as well as small players and has not managed to utilize
technological advancements to its benefit in the same way that many rival or competitor
companies have been able to, it has focused solely on the provision of quality services in a
timely manner to acquire the vast clientele that it is serviced by today. Apart from being such
a pioneer in the area of production, manufacture and service, the Tata Group has an elaborate
human resource management system that looks into the needs, requirements and overall
wellbeing of employees worldwide (Oswald et al. 2019).

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2. Specific Analysis of How the Tata Group undertakes Strategies for Business
Growth and Development
2.1. Approach to Operations, Marketing and Product Development
Excellence is the keyword that the Tata Group adheres to when it comes to the
performance of its business operations. Customer orientation is something that is always
taken into account at the time of manufacturing and developing products and then launching
these in the market for sale (Purkayastha et al. 2017). Tata Group believes in catering to the
exact needs and requirements of its target customer base instead of beating around the bush in
this respect. The organization is characterized by high levels of integrity with each and every
employee at the company being instilled with a sense of ethics, compassion and devotion to
the work that they are doing (Purkayastha et al. 2017). Products are tested in laboratories for
safety and effectiveness prior to being launched in the market and the product launch is a
process that is seldom ever delayed on the part of the Tata Group. Be it cars, software
products or internet services. The Tata Group always launches new products and services in a
timely manner, never disappointing the expectations of its investors and its customers. The
Tata Group invests a substantive amount of money in research and development in order to
make sure that its products and services are characterized by the highest degree of excellence
and that these are likely to be effective when put to use. Environment sustainability is
something that the Tata Group pays specific attention to when it comes to performing
business operations. The use of plastic is discouraged across all levels of the organization and
eco friendly measures are made use of for the manufacture and development of products so as
to produce these while looking into aspects of environmental wellbeing at the same given
time. For instance, the cars that are manufactured by the Tata Group are those that are
characterized by reduced levels of toxic emissions, making these ideal for use on roads in
countries that are already faced with high levels of air pollution (Soni 2016).

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2.2. Approach to Innovation, Growth and Change
Innovation, growth and change is something that the Tata Group is wholly devoted to
so that it can come up with products and services that stand out in the market and which are
characterized by high levels of customer appeal (Oswald et al. 2019). Academics and experts
are invited on a regular basis by the company to conduct workshops and give lectures in order
to encourage the growth and the filtration of innovative ideas among the employees of the
company. Workshops conducted by experts are particularly used by the company as
platforms for the introduction of new and innovative tools and techniques that can be put to
use in the manufacture of products (Oswald et al. 2019). Professors and experts are invited to
talk about the benefits and process of disruptive innovation, from different parts of the world,
thus stimulating a considerable degree of innovative thinking among the managers at the Tata
Group. Tata Group has also been collaborating with external organizations such as Du Pont
in the area of technology and innovation. When it comes to research and development, the
Tata Group has worked earnestly to establish partnership with foreign universities and
foreign research and academic institutions so as to encourage hugely creative thinking among
its employees and to locate innovative solutions that can bring about improvements in the
quality of life for people. Some of the well known manifestations of the research and
development initiatives of the Tata Group include the Tata Chemicals Innovation Center,
Tata Steel Europe Research, Development and Technology, Tata Motors European Technical
Center and the TCS Research Innovation Labs, all of which are aimed at fostering new
growth ideas and developments that can assist in the production of goods and services that
make Tata Group stand out in both global and domestic markets (Su et al. 2016).

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2.3. Strategic Implementation of the Tata Group
The Tata companies are seen to operate in an independent manner with each company
having its own directors, shareholders and stakeholders. The businesses of the Tata Group are
spread across as many as seven different sectors. These are information and technology
related products and services, engineering products, consumer products, chemicals, materials,
hospitality services and industry (Oswald et al. 2019). There are two specific decision making
bodies which define as well as direct the various business endeavors that are undertaken by
the Tata Group. These are the Tata Group Corporate Center and the Tata Group Executive
Office. The Tata Group Executive Office is responsible for defining as well as reviewing the
various business activities that are undertaken by the Tata Group and is engaged in the
implementation of programs that are concerned with the environment, human resources and
corporate governance (Oswald et al. 2019). The primary aim of the Group Executive Office is
to provide high levels of synergy to the Tata Group, and this is achieved by strengthening the
Tata Group’s relationship with its various companies. The Tata Group Corporate Center on
the other hand is an important forum where broad policy issues are discussed, that are related
to the growth and the development of the different Tata Companies. The growth rates of the
different Tata Companies are diligently reviewed at these forums after which the possible
entry of the Tata Group into new and different areas is also discussed. The Group Corporate
Center is also engaged in the provision of advisory services to the different Tata Companies
in a wide range of areas such as finance, legal, human resources as well as other important
functional areas as and when required (Su et al. 2016).
3. Recommendations for Enhancing the Company’s Performance in the Future
 There are many innovative products and service that the Tata Group could focus on
developing and marketing in the new future such as the use of air cars and electric

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cars as manufactured by Tata Motors. This is something that will not only bring in
more profit for the company but will also enable the company to meet its goals
pertaining to environmental sustainability in the best possible way. The company
should also aim at reducing CO2 emissions, reducing manufacturing wastes and make
use of recycled paper in order to perform its business operations in the most
environmentally sustainable of ways, making it a company that is looked up to and
respect worldwide (Sulochana and Ravietja 2019).
 With regard to its global operations, the Tata Group should focus on tie ups with local
companies in order to acquire the skills, information and techniques that are needed to
manufacture goods and services that cater easily to the needs and requirements of the
local target customer base in different countries. Tie ups can take the form of mergers
and acquisitions as well, if these are deemed to be profitable for the company in the
long run (Tybout et al. 2017).
 The blue ocean strategy is something that the Tata Group can consider adopting as
this is likely to help the company to cut out stiff competition in local markets. Given
that the urban market of the Tata Group is gradually becoming saturated, and given
that skilled resource allocation is an area where the company is experiencing high
levels of shortage, it needs to have an effective strategy in place to kill the threat of
rivals and competitors and it is here that the blue ocean strategy will appear to be very
useful for the Tata Group (Tybout et al. 2017).
Conclusion
Thus, the organizational strategy of the Tata Group is something that can indeed be
regarded to be quite exemplary, especially the manner in which the group carries out its
business operations and engages in strategic implementation. The Tata Group has plenty of

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opportunities to grow and expand in the near future. For this purpose, it has to not only pay
special attention to the use of innovative technology to enhance the appeal of its products and
services, but also focus on environmental sustainability and use intelligent strategies like the
blue ocean strategy and opt for local tie ups to root out competition at all levels.

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