Analyzing Technology's Impact on Business Efficiency at Tata Motors

This report examines the impact of technology on Tata Motors' business efficiency. It begins with an introduction highlighting the importance of technology in the manufacturing industry, emphasizing its role in enhancing efficiency, reducing costs, and improving product quality. The report then provides background information on Tata Motors, its challenges, and its strategies for improvement. The research methodology section outlines the use of descriptive research design, an interpretive research philosophy, and a qualitative research approach. Data collection involves both primary and secondary sources, including interviews with employees using random sampling. The project plan details the activities and timelines. The findings, based on employee surveys, reveal that technology is perceived to positively impact business efficiency, with medium potential for implementation and limited knowledge among some workers. The report analyzes these findings, offering insights into Tata Motors' capacity to leverage technology for improved performance, enhanced product development, and increased production levels. The report concludes with recommendations for further action.

Research Proposal

Table of Contents
Chapter 1..........................................................................................................................................3
INTRODUCTION.......................................................................................................................3
Research approaches and methodologies....................................................................................5
Project plan .................................................................................................................................6
Chapter 2 :........................................................................................................................................7
Literature review.........................................................................................................................7
Chapter 3:.........................................................................................................................................8
Research M ethologies...............................................................................................................8
Chapter 4 :......................................................................................................................................10
Conclusion and recommendation...................................................................................................16
REFERENCES..............................................................................................................................18

Chapter 1
INTRODUCTION
In present digital world, Technology has very important role to play in manufacturing
industry. Technology has helped many organisations in increasing the working efficiency. It has
assisted business entity in bringing the drastic improvement at workplace. Development in
technology has enabled an organisation to facilitate innovation and deliver quality goods to
customers. In context of manufacturing companies , it has supported the firm in engineering and
producing of products with the new features and has enabled business entity to deliver high level
of satisfaction to customers. Technology not only helps an organisation in increasing working
efficiency but also reducing the cost of production and saving the time. It has made
communication and flow of information fast in an enterprise. Technology has supported
manager in allowing the workers to develop the skills or core competencies which are required
for important for improving performance and increasing working efficiency. Technological
development have positive impact on then working efficiency of manufacturing company. The
advancement in technology has lead to the improvement in quality of products as well as help
firm in delivering the quick services to customers. It also assists business entity in increasing the
production level as well as allows an enterprise to maintain balance between demand and supply.
Besides the positive impact , technology also have some negative effect on the efficiency of
organisation.
The purpose of present report is to develop the understanding the about the impact of the
technology on the business in context of Tata motors corporation.
Background
Tata manufacturing company operates in the Auto mobile sector. An organisation is
recognised as the most popular and leading car manufacturer enterprise. Purpose of firm is to
designed the innovative cars and provide customer with safe and memorable driving experience.
But due to the emission of the harmful gasses from the cars Tata motor company has to face
legal obligations which has direct as well as significant impact on business entity brand
reputation in the market (Monsen and Horn, 2007). This factor also have great influence on the
profitability and sales of Tata motors. But with the effective strategies and business plans Tata
motors company has been successful in improving its performance and enhancing business
image. Product development and quality management strategies has supported the business

entity in increasing the demand for their products as well as services. Due to the high demand of
good in the market , business entity has to face difficulty in managing the situation due to low
working efficiency and production level. An organisation has to face and handle the complaint of
customers due to delay in services as well as products. This factor has further lead to the high
level of dissatisfaction in client which has negative impact on the sales as well as profitability of
business entity. Manager in Tat motors company has planned to implement the technology at
workplace which has helped an organisation in increasing its working efficiency and making
quick deliveries of goods or services to client. Employment of technology has also supported an
enterprise in improving the quality of productivity and increasing the level of production
(Borghoff and Pareschi,eds., 2013). It has also aided firm in enhancing the product performance.
Technology has provided firm an opportunity to develop new products and make improvement
in existing goods. In addition, to this Technology has also supported business venture in
reducing the cost or expenses and increasing the profit margin .It has allowed an enterprise to
gain competitive advantage in the market by developing or producing as well as launching new
model of car.
Aims and Objectives of research
Aim: To analyse the impact of technological development on business efficiency on efficiency
of business in context of Tata motors corporations.
Objectives:
 To increase the working efficiency by 20 to 30 percent.
 To reduce the deliver time for goods or services.
 To identify the way or strategies of increasing the working efficiency.
 To analyse the benefit of implementing technology within an enterprise.
Personal objectives- To gain the technical skills.
Research question :
 What is the impact of technology on the efficiency of business?
 What are the main forms of technological change and why it places?
 What are the importance of technology in manufacturing industry?
 What is the relationship between the business efficiency and Technology?
Rationale

The reason for selecting the research topic analysing the impact of development in
technology on the business of Tata motors corporations , is to identify the factors which has
helped business entity in achieving success. The another significant reason to find the elements
which has assisted an organisation in rebuilding image. In addition to this other reason is to
increase the knowledge about the importance of technology in manufacturing industry. Purpose
of selecting this research is to explore both positive and negative effect of the technology on
organisational efficiency. Other rationale for selecting the specific researcher topic is to analyse
the recent changes in technology. Tata motor corporation is utilising the advance technology for
increasing working efficiency (Miller and et. al., 2012). The scholar is much interested about
identifying the tool which has helped business entity in bringing drastic improvement at
workplace and helps an enterprise in increasing working efficiency.
Research approaches and methodologies
There has been variety of tools as well as techniques have been utilised by the scholar in
order to prepare the research specification. In present study on the topic analysing the impact of
technology on the business efficiency in context of Tata motors corporations , researcher will use
the several methods for executing the investigation in systematic manner. The several research
methodologies will assist scholar in reaching to the conclusion and also making suitable decision
for an organisation. In present investigation both the primary as well as secondary sources of
information will be used as a technique or method for data collection.
Design of research: This specific tool is generally used by the researcher when planning to
execute investigation of specific topic. There are varieties of research design such as descriptive,
experimental , explanatory , exploratory etc. (Bulgurcu, Cavusoglu and Benbasat, 2010) In
present study scholar will utilise descriptive research design. This Specific research design has
been selected by the investor for conducing the study as there are high possibility of observing
phenomenon. By using the descriptive research design scholar will be able to analyse non-
quantified topics as well as issues in an effective manner.
Philosophise on which complete investigation is based- It is recognised as the belief about the
way in which data about a process ore development would be collected. Ontology ,
Epistemology, positivism , realism, interpretive are some research philosophies. In present
investigation researcher will use interpretive research philosophy.

Approaches used in investigation – Deductive as well as inductive are the two types of
research philosophies. As the present study is based in based on the topic which is qualitative in
nature , investigator will use inductive research approach (English and Kirshner, 2016).
Researcher on the basis on the understanding gained by the going through approaches , theories
or model will collect data or information related to the topic.
Sampling – As there are wide numbers of workers in Tata motors company from whom the
information can be gathered , so the scholar has that he will select some workers randomly for
interviewing. In present study, scholar will select the sample of 20 workers using the random
sampling technique.
Strategy for the research : There are two form of strategies these are qualitative and
quantitative which can be used by researcher for conducting the investigation in systematic
manner. In present investigation researcher will use qualitative research techniques (Özerdem,
and Bowd, 2016). As this will assist researcher in reaching to the conclusion and making the
appropriate judgement.
Project plan
During the investigations , there are several activities which are required to be executed
by the scholar within the specific time frame. As all the activities as well as the procedures are
interconnected in the research as delay in one task can have effect on the completion time of the
project. This factors might also have negative influence ion the quality of work.
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Preparation of proposal for research
Setting aim and objectives
Developing understanding and
writing about background of topic
on which investigation has to be

executed
Mixture of suitable research
methodologies
Selection of Data collection method
Data or information analysis
Representation of gathered
information to generate expected
outcome
Decision and making changes as per
the suggestion or advice
Submission of draft
Final Submission of the report
Chapter 2 :
Literature review
The concept of the organisational or business performance covers the different aspects
such as competitiveness , relevance, efficiency , effectiveness, financial viability and skilfulness.
According to the perception of Marmouse (1997) who stated that business performance indicates
the way in which an enterprise s organized itself in order to reach business objectives and also
the techniques or methods adopted by firm to deal with complex situation. As per the opinion of
Vadlamani Ravi (2007) who stated that technology is utilised by an organisation for enabling
employees to deliver quick as well as quality services to customers. According to the though
Allen and Morton (2004) technology is growing at very rapid in a dynamic and highly

competitive business environment which requires utilizing advanced IT tools to improve
efficiency, cost effectiveness, and deliver high quality products and services to customers. As per
the opinion of Attewell (1984) many enterprises or business unit are utilising the advance
technology for analysing the solution to the different business problems. He also stated that
technology can be utilised by an organisation for increasing efficiency as well as effectiveness
and also for enhancing the decision making procedure. According to the perception of Cerere
(1993) firm also implemented technology in order to helps their employees in increasing their
efforts in production as well as management (Goksoy,Ozsoy and Vayvay,2012). He has also
stated that technology helps workers in increasing working efficiency and improving their
performance at workplace. As per the thinking of Daft (1997) Technology has emerged as the
essential tool in the field of operation and management. As it has helped both operational and
production department in increasing the working efficiency and improving the productivity
(Zumitzavan and Michie, 2015.). Technological advancement has provided a firm an opportunity
to enhance the quality of products and make quick deliveries of goods or services to customers.
According to the opinion of Feeny & Willcocks, (1998) as an enterprise expand business
operations it dependents on technology for increasing efficiency. Tata motors organisation
should implement technology within an enterprise as it will help business entity in increasing
the core competencies. It will also support an enterprise in developing as well as increasing
uniqueness and help firm in gaining the competitive advantage in the market. As per the view of
Griffth (1999) there has been the tremendous development in technological devices. It is required
by management in Tata motors corporation to analyse the impact of technology on employees'
performance at workplace. As this strategy will assist manager in making suitable business
decisions. According to the thought of Borghoff and Pareschi eds., (2013) Technology is
considered to be as very much important as well as effective tool which assist business entity in
increasing the effectiveness, enhancing the quality , rising the speed of business procedures. As
per the opinion of Bulgurcu, Cavusoglu and Benbasat, (2010)An organisation can increase the
the speed of customer service delivery by implementing the information technology or utilising
the internet for taking the order. Implementation of information technology will help
management in ensuring the quick flow of information at workplace which will further aid firm
in eliminating the delay in deliveries of product or services to customers.

Chapter 3:
Research M ethologies
In present investigation, scholar has used the two method for gathering the information
related to the topic , these two techniques are questionnaire and personal interview method.
These two techniques have has been selected considering the time factor. The questionnaire has
been prepared by the scholar. Questionnaire form consists of close ended question. As this
strategy will assist researcher in gaining the limited information which will provide investigator
in reaching to conclusion. It will also help researcher in making suitable judgement. In additions
to this there are two research methods which can be used by the scholar in combination of above
techniques these are qualitative and quantitative method. In present study scholar will use the
qualitative method along with the interview as well as questionnaire method for collecting the
relevant information.
Research philosophies- It is considered to be as an effective tool which can be used by the
scholar in order to reach to the appropriate solution. Research philosophies assist investigator in
developing the understanding about the criterion or process which could be used for executing
investigation in systematic manner. These philosophies can be implemented by the researcher for
analysing the information which has been gathered during the investigation in systematic
manner. Positivism , interventionism , ontology etc. are some research philosophies. In present
investigation scholar has utilised as well as applied the philosophy of interventionism in order
achieve aims and objectives.
Research Approach- It considered to be as an effective tool which can be used by the scholar
when setting up of aims and objectives. These types of approaches are generally assist
investigator in identifying the way to reach the target. It also allows them to maintain their
concentration on aims and objectives. Research Approach allows investigators in making the
suitable plan for analysing the appropriate solution to the problem. There are two types of
investigations approach these are inductive and deductive. In present study , the researcher has
applied the inductive approach in combination of qualitative method which has helped scholar in
making suitable decision.
Research Design- It act as the roadmap which supports researcher in finding the suitable
strategies for resolving the issue in systematic manner .Research Design helps investigator in

various aspects such in collection as well as analysis of information, interpretation of data, in
systematic manner and in appropriate format. Explanatory, descriptive , exploratory and
experimental are some form of Research Design.
Research technique- it is considered to be as effective tool which can be used by the researcher
for collecting, analysing and interpreting information related to the subject matter of the topic.
qualitative and quantitative are considered to be as two most commonly used research
techniques. As the present research topic is related to the analysing the impact of technology on
the business efficiency which is qualitative in nature researcher have used qualitative method for
gathering information.
Data collection- This activity is considered to be as the most important part of investigation
process on which the complete decision is based. Primary and secondary are the two types of
sources from where the researcher can collected the data. In the present investigation, researcher
has used both the sources for gathering the relevant information. Books , journal , magazines
have been used as the secondary source of data collection. Personal interview and questionnaire
method have been utilised as well as applied by the scholar in order top collect primary
informations. Email and circulation of questionnaire in form of feedback form has been used to
gathered information from the participants. Telephone and personal interview has been utilised
by the researcher.
Sampling- With the support of this technique scholar can select some participants from the
large population. In present investigation , scholar has selected the 20 participants from the
populations. Random sampling techniques has been used for selecting the participants.
Data analysis- It is the most crucial part of research process. Data analysis assist scholar in
making the presentation useful to the user. The various techniques of data analysis help
investigator in discovering the important fact and allows scholar to make suitable decision. In
present research thematic analysis technique has been utilised by scholar for presenting the data
or information in appropriate format.
Chapter 4 :
Analysis and Finding :
Qualitative research methods
Name:_________________

Age:__________________
Occupation:____________
Do you utilisation of technology will assist an organisation in increasing working efficiency?
 Yes
 No
 Might be
How much potential does Tata motor company have to implement technology at workplace?
 High
 Medium
 Low
What _ impact technology have on business efficiency?
 Positive
 Negative
 Both
How much knowledge or awareness do you have about the changes in technology?
 Depth knowledge
 No awareness
 Specific awareness
What types of technology an organisation presently using?
 Digital technology
 Traditional machinery
 Informational technology
 None of the above
What types of technological challenges that has been faced by Tata motors corporations?
 High customer complaints related to the late deliveries of goods
 Less production
 increase in cost
 All the above
Do you agree with the statement that technology when implemented within an enterprise will
assist in dealing with several business issues?
 Agree

 Disagree
 Partly agree
 Completely disagree
Recommend the strategies which can be used for increasing the organisational efficiency.
In present study Thematic analysis techniques have been used for presenting the data or
information. This specific tool has been used , at it helps scholar in making the information ,
useful for the user. Thematic analysis also assist researcher in reaching to the appropriate
conclusion and making suitable decision.
Theme 1: Yes, utilisation of technology will assist an organisation in increasing working
efficiency.
Do you utilisation of technology will assist an organisation in
increasing working efficiency?
Frequency
Yes 16
No 2
May be 2
Yes No May be
0
2
4
6
8
10
12
14
16
18
Frequency