This report presents a comprehensive marketing analysis of Tata Motors. It begins with an executive summary outlining the report's objectives: to identify Tata Motors' marketing overview and its positioning in the market, and to formulate marketing strategies aimed at enhancing its market share. The report includes an introduction to the Tata Group and Tata Motors, outlining their mission and corporate objectives. A detailed marketing audit is conducted, encompassing an analysis of the company's marketing strategy, productivity, and organizational structure. The Ansoff matrix is applied to assess growth strategies. The market overview section incorporates SWOT and PEST analyses to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, and technological factors influencing its operations. The report then defines marketing objectives and strategies, including estimated expected results and a proposed budget. Finally, a detailed implementation plan for the first year is provided. The report provides a comprehensive overview of Tata Motors' marketing landscape.