Business Analysis Report: Tate Consultancy Performance and Expansion

This report provides a comprehensive business analysis of Tate Consultancy, a UK-based recruitment agency. It begins with an introduction to the company, its vision, mission, and objectives. The report then delves into a SWOT analysis, identifying Tate's strengths and weaknesses, such as its quality service and skilled employees versus limited resources and a relatively unknown brand. The report assesses Tate's performance using various metrics, including employee performance, financial stability, customer demand, and marketing effectiveness. Recommendations are provided to address weaknesses, such as providing employee training and development, offering more resources, and using new technologies. The report further suggests strategies to maintain existing strengths, including market surveys, quality service, and employee motivation. New business expansion areas, such as workshops, online portals, and social media utilization, are also discussed. The report concludes by exploring alternatives for assessing business objectives and plans, including talent identification, training and development, and advertising strategies. The report aims to provide insights into Tate Consultancy's current standing and future growth potential.

Small business
enterprise
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TABLE OF CONTENTS
Introduction .....................................................................................................................................3
Task 1...............................................................................................................................................3
1.1.................................................................................................................................................3
1.2.................................................................................................................................................4
Task 2...............................................................................................................................................5
2.1.................................................................................................................................................5
2.2.................................................................................................................................................6
2.3.................................................................................................................................................7
Task 3...............................................................................................................................................8
3.1.................................................................................................................................................8
3.2.................................................................................................................................................9
3.3...............................................................................................................................................10
Task 4.............................................................................................................................................11
4.1...............................................................................................................................................11
4.2...............................................................................................................................................12
4.3...............................................................................................................................................14
Conclusion ....................................................................................................................................15
REFERENCES .............................................................................................................................16
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INTRODUCTION
Small business enterprises are those company where there are small number of workers
and not have high volume of sales. This type of enterprises are privately owned and operated at
small scale. In the present report chosen organization is Tate consultancy. It is a recruitment
agency perform it business function at small scale. It main function is to recruit highly qualified
candidate to the selected organization. In this report identify the strength and weakness of Tate
consultancy (Tate 2015,). Analyses ways through which existing performances of company can
be maintain. Along with that, Recommendation with justifying, new areas in which business can
be expand. Further revise the business plan to implement the changes. Apart from that, discuss
the impact of proposed changes on the Tate consultancy and its personnel. In addition to this,
plan how the changes will be managed in the business.
TASK 1
1.1
Tate is small recruitment consultancy in UK founded in 1985. Visions of this company is
to be best everywhere and all the time. It have branches across the UK, and list of clients that
include multinationals and local firms. They can handle the any recruitment request and do it
with passion (Ackermann, 2012). It provide training facility to the candidates which is beneficial
for them. It organize training session in every four months, so that they learn the way of
achieving goals. It provide high caliber candidates for the organization support and for different
position on permanent and temporary basis.
Tate has reward and recruitment scheme which any employee can win weather they are
permanent worker or temporary. It spends 161,000 dollar for developing the staff. Tate company
recruitment process is friendly process that helps them in finding a new job a little less
discouraging. Some methods of its recruitment process such as regularly updates and prepare
them for interview.
Vision , mission and objective of Tate consultancy
Vision Vision of that company is to provide best,
everywhere and all the time (Albrecht and et
al., 2016).
Mission There mission is to promote public
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understanding and to drive growth through
providing quality and innovative products and
services.
Objective To expand the businesses in every part of the
country and to be recognized as global brand.
Strength and weakness of Tare company
Strength
 It refers to the capabilities of Tate so
that company perform very well to
achieve its objective and goals. Its main
strength is the quality resources to that
serve to employee for accomplishing
the task (Baskerville and Wood-Harper,
2016). Strength arises from the
resources which are used by company
 It provide high quality service to their
customers.
 It utilized advance technology which
helps employee of Tate for increasing
the productivity and profitability.
Weakness
 Weakness of Tate consultancy is
limitation in one or more resources in
relation to competitor.
 Employees of Tate company are not
much skilled due to this many
employee are not performing all the
business activities very well.
 Its brand name and services are little
known by the people (Brooks, Heffner
and Henderson,2014).
 It provide services to customers at high
price.
 It take time in delivering the service to
customer
1.2
By using comparative measures of performances Tate can analysis it business. Some of
the measures follow by Tate are discuss below:
 Employee performance: Tate can measure the company performances by monitoring the
employee performances (Chaiprasurt and Esichaikul, 2013). Employee perform
effectively and efficiently to achieve the goal of an organization. Employee are important
part of company, it is necessary for company that they perform in systematic manner to
achieve the target in given time period.
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 Finance: Through finance Tate can easily measure the performance of business if
company. When sales of firm is increasing then company financial status will be
improved, it shows the profit of company (Cummings and Worley, 2014). Tate is
financially stable so it earn a high profit and company is performing best.
 Customers demand: Demand of customers increase it represent that company is serving
high quality services to customers (Durkin, McGowan and McKeown, 2013.). It helps
easily in analyzing the business performance. Demand of customers increase the
productivity of company and it lead to increase in the profitability of Tate.
 Marketing effectiveness: By knowing the condition of our services and products in
market we can easily measured the performances of company. The data that is collected
by company show sales are increased or decrease of company (Jehanzeb, Rasheed and
Rasheed, 2013). Tate market share is high and increasing so it means company is
performing well and gaining competitive advantage.
As compare to other company Tates financial status is high and it capture high percent of
market shares. Moreover, its company performances is is stronger then compare to other
recruitment organzation.
TASK 2
2.1
Tate should have proper knowledge of the about the weakness of the company, because
weakness makes the whole business process to suffer from loss (Ford, 2014). Recommendation
to overcome the weakness in the business are as follow:-
 Tate should provide training and development facility to employee, so that they perform
effectively in the organization. Further through training facility employee overcome fro
their weakness (Hubackova and Ruzickova, 2013). They also get motivated toward their
work and can accomplish their task on given period of time. Moreover Tate can also
provide training facility to candidates who are unskilled so that they can easily recruit to
different organization at various position.
 Another recommendation is that Tate company need to provide maximum amount of
resources to their employees. It assist employee in accomplishing the objective of
company (Grant, 2016). There should be Enough employee in company, so that in
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absences of any workers daily work not get affected. Resources should ff high quality
and equally distributed to employee.
 Tate need to motivates the employee regularly by providing reward and incentives. It
state that by motivating the employees, performance of company improved (Hubackova
and Ruzickova, 2013). It also help in increasing the overall production because motivate
employees perform their work more effectively.
 Used of new technology helps in increasing the productivity of company. By creating
websites of Tate company many of customers come to know about their products and
services (Jehanzeb,Rasheed and Rasheed, 2013). By using new technology company can
easily collect data and information of new and existing candidates and keep it securely
for future needs.
2.2
There are different ways through which Tate existing performance and strength can be
maintained. Some the methods area as follow:-
 Market survey:- Tate can analyze market research to know the demand of their service
in market. Manager of Tate required to take feedback from customer and make changes if
required for Maintaining the performances and strength of company (Kolb, 2014). Tastes
and preference of customer regularly changes regarding the product and services and
customer can switch to other organization product and services. For example, if another
firm is delivering the same service at cheap price then it effects the Tate consultancy. S to
keep it maintain Tate need to provide services according customer demand at reasonable
price.
 Quality product and services: to serve the quality product and service tot the customer
is the main key of successful organization. Currently Tate is providing quality
performance to their new and insisting clients (Laufs and Schwens, 2014). Hence it
become necessary for Tate to maintain this level and try to raise it in near future for
surviving in the competitive market. It is done to always win the satisfaction of customer.
 Use of motivational tool: It is important for company to continuously motivate the
employee so that their performances not move down. When employee get motivate on
regular period of time then they get more responsible toward their work. Motivational
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tool are such as monetary and non monetary incentive, rewards, awards etc (McKenzie,
and Woodruff, 2013). this all tools helps in keeping the employee satisfied and
motivated. Manager should also appreciate employee on their performance it encourage
them to work more hard for their organization. Motivational tool are very much effective
it this it include the security of job of employee when employee feel secure their give
their more effort to employee.
2.3
Tate is a recruitment company which provides the quality services to their clients. It
recruit many candidates at various position in different organization (Peper, Lin and Harvey,
2015). There are some new areas in which company can easily expand its business to survive in
competitive market. This are discussed below:-
Workshops and seminar- It is most appropriate methods that help employees and
candidates to enhance their existing kills, knowledge and abilities (Pesonen and Horn, 2014.).
Through conference ans seminar it provide opportunities to meet different people and share their
view points, so that recruiter get information about their consultancy.
Open agency in new area: Tate can open its agency at new areas so that candidates can
easily apply from their near agency (Scarbrough and Corbett, 2013). When company open it in
different geographical areas many people get information about it and they can apply from their
near agency.
Online portal: Company can expand its business through online portal. Through it
candidates and clients get all the detail of Tate and they can directly apply through their website
(Spithoven, Vanhaverbeke and Roijakkers, 2013.). Hence, websites candidates who leave outside
the country also known about their product and services.
Make use of linkedin: By using the linked in it is easy for Tate to connect with more
number of people (Strand and Leydesdorff, 2013). It has more advantage at social networking
sites. Many big company have their profile on Linkedin so Tate should make profile on it to join
maximum group.
exhibition and trade show: Exhibition and trade show is best places to build a network
with clients and candidates (Tumasev, Arkatov and Pestryakov, 2013). It is the palace where
many companies pay dollar for exhibiting their services and products.
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TASK 3
3.1
There are various alternatives for assessing the existing business objectives and plans for
achieving goals and targets so these are described as below:
 Talent identification- The main objective of Tate Company is to recruit the qualified
and skilled manpower in the organization because they perform in an appropriate manner
and give better result to the organization (Ackermann, 2012). In addition to this, business
focuses on talented people who are giving best result and services to the firm as this helps
in managing their work environment and day to day business activities in the
organization. Further, by recruiting the efficient talented employees firm can attain
business goals and objectives effectively.
 Training and development- Under this, different ways of training and development can
be applied by the recruitment agency. The methods can be classified into two one is on-
the - job and off- job- methods (Wynarczyk, Piperopoulos and McAdam, 2013). In this
context, Company can use these methods for enhancing performance of the employees
which assist in improving his knowledge and management skills. Henceforth, training
and development give the change to qualified employees for different position in the
firm.
 Advertising- There are two types of advertising method such as traditional and modern
method. In this context, Tate Company can adopt the modern method in this the firm can
use digital tool while advertising the vacant post. . With the help of social media, an
organization can convey message and share the post on the Facebook, twitter etc about
its products and services to the customers (Durkin, McGowan and McKeown, 2013). In
addition to this, advertising helps in attracting the customers towards the vacant post and
its services. It affects performance of the business, improve the relation with the customer
and maintain work environment. . Further, it positively impact on organization’s
objectives and aims.
3.2
Tate Company can revise and evaluate business plan which can help in masking
appropriate changes that are required. In this context, consumer can change the perception about
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the firm products, culture and structure day by day (Laufs and Schwens, 2014). Due to this, the
company is required to change the business plan for attaining the organization goals and
objectives. In this way, the firm can select the on- the job method like coaching, mentoring, job
rotation etc for training and development because it is reliable for the company as well as
employees. Further, the firm can provide training and development to their employees that help
in enhancing its performance as well as knowledge. In this context, if employee possesses one
skill then the company can render training which is required by the manpower as it will help to
perform in an appropriate manner (Spithoven, Vanhaverbeke and Roijakkers, 2013). However,
an organization can provide training so that firm can be charged the fees for tranning.
employees can easily pay the amount of coaching etc. In this way, manager can allot the work
according to employee’s interest and skills. Further, due to this, the manpower work effectively
and efficiently. Moreover, if an organization can change the business plan. Heanceforth ,
manager can communicate with the employees regarding business plan and workersgive the
suggestion and ideas which assist in making right plan.
Apart from this, an organization can select modern method for advertising the services
and vacant post. Modern methods include social media, email marketing for advertising.
Moreover, firm can contact online job portal which help in fulfilling business requirements. In
this way, with the help of email marketing, firm can convey the message regarding various
vacancies as per candidate’s qualification to the population which will assist in maintaining
customer relationship and accomplishing business activities (Kolb, 2014). Further, an
organization can appoint the skilled employees so firm can take interview and aptitude test of the
applicants which helps the manager get idea about the potential candidates. In addition to this,
company can research regarding how many people are unemployed and its qualification. With
the help of this research, firm can provide the job as per candidate’s knowledge and skill. In this
context, company focuses on employee weakness.
3.3
According to the task, changes are required to be implemented in business plan. In this
context, company can follow the advance technology(Cummings. and Worley, 2014) . Through
the website, many candidates can know about \the organization and its products and services
which help in increasing the visibility of website. With the help of website, candidates can easily
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know business activities, culture, recruitment and selection process etc. After then, they can
approach the organization and send the resume as per its qualification and vacant post. Further, it
will assist the firm in managing day to day operations and accomplishing business goals and
targets. In addition to this, company can hire individual by conducting on and off campus
placements that will assist in recruiting the right people (Jehanzeb Rasheed and Rasheed,
2013).
In this way, manager can organize group discussion (GD) among the applicants then after
those individual can be selected for GD, candidates can give personal interview to the manager
(Zortea-Johnston, Darroch and Matear, 2012). Further, executive asks some question to the
applicant about field which helps in getting idea about the potential candidate and knowledge.
Thereafter, process manager can appoint the right people for vacant post which helps in
managing the business operations...
Company can provide training and development to their employees. firm can prepare the
schedule about timing. Further, firm can conduct day to day training with in set their time and as
per schedule so needed employees can add the name and topic in list (Yang,, Gamble and Tang,
2012). After then, manager can take feedback regarding this secession as due to this the
employee will give suggestion and idea which will help the manager in improving training
session. In this context, company can render this session at free of cost to the existing employees
and new subordinate can pay reasonable amount to the firm. Further, this will help in improving
improve its performance and giving better result in the organization.
TASK 4
4.1
At Tate recruitment consultancy when changes are applied, it has positive and negative
impact on business and its personnel. Positive impact on Tate are as follow:
company get skilled employee which helps in achieving the goal and objective. They not need to
provide training and development facility to the employees. It reduce the wastage of time and
money. Campus strategy helps the agency for getting the highly qualified candidates. Through
campus strategy candidates come to know about different organization where Tate recruit them.
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By using campus strategy (Wynarczyk, Piperopoulos and McAdam, 2013). Many skilled
candidate are recruited to best organization by Tate. there employees serve best quality of goods
and service to the customer. By using advance technology organization can easily accomplish
the objective. Advance technology helps in increasing the production of company.
After creating company online websites many new candidates come to know about their
best and reasonable services from all over the world. By providing training and development
facility many employees in company overcome fro their weak area. Through this employee are
motivated toward their work. Tate create strong relation with their existing and new clients by
delivering them skilled and experienced candidates for organization (Yang,, Gamble and Tang,
2012). Company advertise their service, discount and offers through social media. By doing this
many candidates get known about the discount and offers which are provided by them. They
also prepare candidates for interviewing through this new candidates attract toward their
services. They offer all their services at reasonable price and serve quality products which
overall increase the profitability of company.
Manager of Tate need to keep regular communication with employees. Through
communication it can inform the employee about the changes made in organization. On the other
hand, negative impact of proposed changes are that when employee are provided training and
development facility it consume time and there is also a wastage of money. For using the
advance technology company need to hire skilled employee because it is not necessary that
present employee have knowledge of new technology (Zortea-Johnston, Darroch and Matear,
2012). Some times it consumed cost and time for hiring a new employees. When company hired
skilled candidates they need to pay high salary. All Theses are the impact of proposed changes
on Tate and its personnel.
4.2
Changes can be managed in business in most effective manner. Company can arrange
proper training development facility in the gap of three month. So that employee those are f
facing problem in their work can attain training session (Baskerville and Wood-Harper, 2016).
Company required to keep the record of their new and existing candidates so that in future, they
can inform them about the requirements if available in any firm. Candidates need to prepare
different record of skilled and unskilled candidates. Candidates who are
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At the time of the change management process Kotters's model is effective for the Tate
consultancy. In this model it has 8 steps process that are as follow:-
 Establish a sense of urgency: It is one of the most important step according to the
kotter's model. In this employee are to be aware of the need and urgency for change. If
employee are start thinking about the change propose by Tate the urgency can be build
(Brooks, Heffner and Henderson, 2014). It can be done by talking with workers about
potential threats or by discussing on the possible outcomes.
 Creating a guiding coalition: in this step employees are convince that change is
necessary (Chaiprasurt and Esichaikul, 2013.). It is not enough for Tate to management
the change it is need to lead it. Employees are encourages to cooperate with the managers
at the time of managing the changes. After forming a changes coalition need all the
workers are need to work as team.
 Create a vision for change: When the Tate consultancy start thinking of change then
many new ideas and solutions come around (Cummings and Worley, 2014.). By a clear
vision it helps everyone to understand what is required to do. Idea given by employee
may be incorporate in the vision, it makes them in accepting the vision faster. When
employees link the adopted strategies it help them in understanding the link of adopted
vision.
 Communicate the vision: in this fourth step of kotters's model is to create support and
acceptance of vision between the employees. It can only achieved by communicating
about new vision with the workers and take their opinions and ideas seriously
(Hubackova and Ruzickova, 2013). When new vision is defined it should be adopted by
entire organization.
 Remove Obstacles: At the time of accepting the changes obstacles that can be arrived
should be removed properly (Jehanzeb, Rasheed and Rasheed, 2013.). It makes clear that
who not want the changes. Tate encourages employee to accept the changes, it can be
done when their ideas are implemented in the change process.
 Create a short term win: In organization success can motivates. Tate need to create a
short term goal so that employee can easily understand what is going on (Kolb, 2014.).
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When goal of company is achieved workers will motivated to expand the change. The
organization can reward the employees who are involved in the change process.
 Consolidated improvements: Many times changes are failed because company declared
victory before achieving the changes. When Tate think of changes it takes time to driven
in overall firm culture (McKenzie. and Woodruff, 2013). Company need to look the
improvements at the time of modification. Then only Tate can achieve multiple success.
 Anchor the changes: it is the last step of Kotter's change model. In this step a change
can only become a part of organization culture when it take palace in core of the
organization (Scarbrough and Corbett, 2013). It is necessary that employees regularly
support the changes and discuss on consolidated changes.
4.3
To monitor the improvements in the performance of business at give time scale are as
follow. AT ate it is a responsibility of supervisor to regularly monitor the performances of
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Illustration 1: Kotters model
(sources: Kotters model 2016,)

employees. In the organization there are many employee hired by recruitment process. So if
effective techniques are adopted at the time of recruitment It positively affect the performance
of company (Spithoven, Vanhaverbeke and Roijakkers, 2013). When employee hired skilled
candidates then overall performance of company will increase. It is also important for Tate to
take innovative measures whether investment is done or not.
Communication about the business activity with employee is powerful measures. It helps
in monitoring the performances of company (McKenzie. and Woodruff, 2013). Performance
improvement is process mainly used to improve organization performances it is also a important
elements in Tate.
Goals Period of time Review
To increase the profit of
company
By 2018 By keeping effective employee
in company so that they
perform their task on time.
To be number one in local
(Spithoven, Vanhaverbeke and
Roijakkers, 2013) areas
Till the end of 2017 Company is expanding it
business.
Serves High quality services Within a 6 month By giving the importance to
the view of customers and
deliver service according to
their demand (Tumasev,
Arkatovand Pestryakov,
2013).
Increase the clients loyalty By 2017 Customers are closely serves
and deliver product on time.
CONCLUSION
From the above report it can be concluded that Tate company is providing quality
services to their customers. Company performance can be measured by the employee
performances and finance. Recommendation provided to Tate is very effective to overcome the
weakness in business. There are different ways such as market survey etc which are useful in
maintaining the strength of company. Further it can be concluded that Tate can expand it
business in areas to gain the competitive advantage and capture market share. Action plan is
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prepared by organization to implement the changes. In addition at the time of managing ht
changes in business it kotters model is effective for the Tate.
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