BSBSMB301 Report: Investigating Micro Business Opportunities - Tattoo

This report investigates the micro business opportunity of establishing a tattoo parlor in Australia, focusing on young tattoo enthusiasts as the primary target market. It highlights the increasing popularity of tattoos, especially among individuals aged 18-30, and outlines the competitive landscape, including the role of the Australian Tattoo Artists Guild. Key challenges include rising competition from other tattoo parlors and unregistered artists. The proposed tattoo parlor aims to offer value through professional designs at competitive prices, utilizing software for digital previews and high-quality materials. Constraints involve securing a suitable storefront, necessary equipment, and government registrations. Short-term goals include establishing a local presence and achieving a sustainable customer base, while long-term goals involve becoming a recognized brand with a positive reputation. The report emphasizes obtaining client approval for designs and adhering to national and guild standards. Desklib provides past papers and solved assignments for students.

Running head: MICRO BUSINESS OPPORTUNITIES
MICRO BUSINESS OPPORTUNITIES
Name of the Student
Name of the University
Author note:

1MICRO BUSINESS OPPORTUNITIES
KEY MESSAGE
The service is designing tattoos according to the customer’s choice. The business is
basically a tattoo parlor where tattoos of high quality are made Clients are mainly young people
who are tattoo enthusiasts. The crowd mainly comprises of students and new professionals in the
market. Tattoo making is one of the emerging business opportunities (Patel 2016).
DELIVERABLES
Most of the clients walk in with already a chosen design in their mind and they ask the
tattoo artist to recreate the design. Apart from that there is a small section of clients who do not
have existing designs and ask for opinions from the tattoo artist. There are plenty of designs
available on the internet and also specialized books dedicated to the purpose of tattoo designing.
BACKGROUND
Tattoo making is one of the upcoming business sector with lots of opportunities in
Australia. Researches have revealed that 25 percent of the people between the age of 25 to 30 are
having tattoos and a lot more people are showing their interest (Rigby and Staley 2015). This
proves the great opportunity the business offers in present times. There is competition from
various other tattoo parlors and the organization called the Australian Tattoo Artists Guild
maintains a balance and fair competition (Australiantattooistsguild.com.au 2018).
CHALLENGES
The main challenge in the field is the rising competition. Everyday new tattoo artists are
opening their parlors and some even visit homes to make the tattoos. Many of them are not

2MICRO BUSINESS OPPORTUNITIES
enlisted with the Australian Tattoo Artists Guild. The tattoo parlor to be opened will be
providing better value for money to the customers to remain in competition.
VALUE/PROMISE
The main value for money provided by this tattoo parlor will be its professional and great
designs at a very low cost. Apart from that a software that is purchased will help in digitally
displaying how the tattoo will look on the customer’s body. The instruments and the ink used
will be of highest quality and most advanced available in the market (Dirks 2015). All this will
set the tattoo parlor apart from the rest.
TARGET MARKET
The main target market is comprised of men and women mainly between the age of 18 to
30 years. As it is already pointed out that 25% of the people in this age group according to a
research are already sporting tattoos, this already tattooed customers wants to explore for better
tattoos and of course there is also a whole new market of people who have not already inked
themselves but are interested to. This age group is tech savvy, indulgent, outgoing and
experimental. Digital platform is one of the best medium to reach this customer base.
CONSTRAINTS
The main resources required for this business include a store front to host the tattoo
parlor, interior decorations including good lighting, posters and designs, furniture, and most
importantly the tattoo making instruments of high quality. A computer and internet connection is
needed to show the designs to the customers and necessary registrations from the government to
start a tattoo business (Cbs.sa.gov.au 2018).

3MICRO BUSINESS OPPORTUNITIES
The time frame required to establish this business would be 2 months’ maximum within
which all the permissions can be received and the infrastructure can be set.
OUTCOMES
The short term goals include becoming a talking point among tattoo enthusiasts in the
area and the minimum number of customers pouring in daily which is required to sustain the
business and get back the investment.
The long term goal is to become an establish tattoo brand in the city with goodwill in the
market and becoming first preference for tattoo enthusiasts.
The achievements will be measured by creating a Gantt Chart which will be strictly
followed and whether the multiple short term objectives are achieved in the timeframe or not will
be monitored.
APPROVALS
The designs will be finalized only with written permission from the client himself or
herself. Only after the client has approved the design the artist will proceed with making the
tattoo. The tattoo parlor will also be a member of the Australian Tattoo Artists Guild, and all the
new designs created by the artist will be approved by the guild. Apart from that all the national
standards and standards of the Guild will be followed by the tattoo parlor.

4MICRO BUSINESS OPPORTUNITIES
REFERENCE
Australiantattooistsguild.com.au., 2018. Welcome to the Australian Tattooists Guild. [online]
Available at: https://australiantattooistsguild.com.au/ [Accessed 8 Feb. 2018].
Cbs.sa.gov.au., 2018. Tattoo industry – Consumer and Business Services. [online] Cbs.sa.gov.au.
Available at: https://www.cbs.sa.gov.au/licensing-and-registration/tattoo-industry/ [Accessed 8
Feb. 2018].
Dirks, M., 2015. Making innovative tattoo ink products with improved safety: possible and
impossible ingredients in practical usage. In Tattooed Skin and Health (Vol. 48, pp. 118-127).
Karger Publishers.
Patel, R., 2016. Mojjo Tattoo Studio: A Budding Business of an Artist. South Asian Journal of
Business and Management Cases, 5(1), pp.21-29.
Rigby, M. and Staley, P., 2015. The meteoric rise of the tattoo industry. [online] ABC Far North
Qld. Available at: http://www.abc.net.au/local/stories/2015/04/10/4213911.htm [Accessed 8 Feb.
2018].