Tea Tris Karaoke Bar: Business Plan Presentation on Launch Strategy

This presentation details Tea Tris' business plan to launch a karaoke bar in the UK, focusing on providing a unique customer experience through Bollywood music and tequila-based products. The presentation covers various aspects of the business, including an overview of the company's aims to satisfy customers and increase profitability, the core product and service offering of tequila shots with ice cream, and the unique selling proposition of incorporating Bollywood music. It also describes the target customer base, primarily urban residents and the Indian diaspora, and branding strategies for creating a lasting impression. Furthermore, the presentation includes market research, competitor analysis identifying key competitors like Punch Room and Nightjar, marketing strategies using social media platforms, operational logistics including premises in London and necessary equipment, legal and insurance requirements, and management and staffing plans. The cost and pricing strategy for tequila with ice cream is outlined, along with financial forecasts for the first year, projecting sales and costs. The presentation concludes with a list of references used in the business plan.

Peach Presentataion

Table of Content
• Section One (Business Overview)
• Section Two (Products and Services)
• Section Three (The Market)
• Section Four (Market Research)
• Section Five (Competitor Analysis)
• Section Six (Marketing Strategy)
• Section Seven (Operations and Logistic)
• Section Eight (Cost and Pricing strategy)
• Section Nine (Financial Forecast)
• References

Section One (Business Overview)

Cont...
Business summary:
In this report Tea Tris is about to launch a bar, here they will provide
their customers with unique experience. Management of Tea Tris has
opted for karoke bar. This has been choosen as youngsters of UK are
demanding Indian music.

Cont...
Business aims:
Aim of Tea Tris is to satisfy their customers by providing them with
enhanced services. This will increase customer base and will also have
significant impact on their profitability.

Section Two (Products and
Services)

Cont...
Describe the core product/service you are going to sell:
Core product of Tea Tris which they are about to provide to their
customers is Tequila shots with ice cream. There are number of benefits
of Tequila and when it is served with ice cream then it will provide
unique flavour.

Cont...
Explain your business’s product/service USP
Basic of karoke bar is to provide their customers with eye catching
experience and high quality. Tea Tris has opted to use Bollywood
music within their bar this will enable them to have more customers of
India.

Cont...
Describe any other product/service you are going to be selling:
They will provide their customers with snacks, beverages and there will
also cocktails. This will provide their customers with wide range of
options.

Section Three (The Market)

Cont...
Describe your typical customer:
Customers are people who opt for services which are delivered to them
as per their requirements. Customers of UK are brand loyal. They do
not shift their tastes frequently. They usually prefer Glenfiddich which
is very popular. They are people whose preferences depends on their
taste rather than money for that taste.

Cont...
Where are your customers based?
Mostly these customers are from Urban areas but as Tea Tris has opted
for karoke bar then their customers also include Indians. By this
employees have well mannered and well behaved customers, this aids
them to smoothly run their everyday operations thereby they can attain
their organisational goals and objectives