Teaching and Assessment to Ensure Student Success in Marketing

This report delves into teaching and assessment strategies within the marketing specialism, aiming to ensure student success. It begins by defining pedagogy and exploring its principles, emphasizing the importance of specialist knowledge and innovative teaching methods. The report then examines behavior management techniques, highlighting the roles of positive reinforcement and creating a supportive learning environment, incorporating models like Maslow's and Herzberg's theories. Assessment strategies, including diagnostic assessments, quizzes, and reflective practices, are discussed to identify student needs and preferences. The report covers creating inclusive learning environments, aligning teaching methods with student goals, and utilizing resources effectively. The report also explores the application of Kolb's reflective cycle and various learning theories such as behaviorism, cognitivism, and constructivism, to enhance teaching and learning effectiveness in marketing education.

Teaching to ensure
students are
successful through
Assessments

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................3
2.5................................................................................................................................................4
6.1................................................................................................................................................4
TASK B...........................................................................................................................................5
3.1................................................................................................................................................5
3.3................................................................................................................................................6
TASK C...........................................................................................................................................6
2.1................................................................................................................................................6
2.2................................................................................................................................................7
2.3................................................................................................................................................7
2.4................................................................................................................................................7
3.2................................................................................................................................................7
4.1................................................................................................................................................7
4.2................................................................................................................................................8
4.3................................................................................................................................................8
4.4................................................................................................................................................8
5.1................................................................................................................................................8
5.2................................................................................................................................................8
5.3................................................................................................................................................8
5.5................................................................................................................................................9
6.2................................................................................................................................................9
TASK D.........................................................................................................................................10
4.5..............................................................................................................................................10
5.5..............................................................................................................................................10
7.1..............................................................................................................................................10
7.2..............................................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Teaching refers to the engagement of the students in the various courses of learning those
helps them to grow in the career. This report is based on the marketing area of specialism which
will include the investigation of the specialism. Further this report will outline the theories,
principles and models of learning in order to have proper teaching and learning. This report will
also outline the model and theories related to the learning and training in the marketing. At last
this report will outline the reflection on the own learning and teaching in the area of specialism.
TASK A
1.1
The pedagogy is the term that is used to describe the process and science of teaching to the
students. There are many roles in the teaching that helps the teachers to provide the best
knowledge to the students. The main pedagogical principles used to have focus on the teaching
and learning arrangements of the students. They used to find the best method and learning
environment that helps to enhance the skills and attitudes in the students. By having the
kinaesthetic learning it helps to have the proper teaching to the child which helps them to use
those learning in their career (Engeness, 2021). The students must have the knowledge of the
marketing that helps them to make the business in the future. The pedagogical principles used to
includes the specialist knowledge that helps the teachers to provide the best teaching by using the
art and science. The strength of this principle is to improve the quality of the teaching and the
ways that helps the students to learn in order to gain the deeper and expert knowledge. By having
the extra and expert knowledge helps the teachers to understand the students the things in fast
and easy way. I used to have the best teaching method that is to revise the topics every day that
helps the students to learn the things faster (Teo, 2019). Revision is must for the students that
help them to retain the things for the longer term. The Vygotsky is the theory related to the
children learning that helps them to have the active listening and active role in their learning.
1.2
Advanced in pedagogy is the way that helps the teachers to have the effective teaching and
learning performance to the students. By making the projects on different topics of marketing
helps the students to learn about the new things. This will helps them to enhance their research
skills and make easier for the teachers to make the students to learn about the new things about

the marketing. The teacher can have the activity related to the marketing that helps them to have
the activity based learning. There are different innovative and creative method that is used by the
teachers that helps them to have the effective teaching to the students. By having the
collaborating working makes the teachers to have the supportive environment and makes the
students to communicate with each other easily (Paseka and Schwab, 2020). The teachers can
also have the art of role playing that helps the students to learn faster the things and reduces the
problems related to the particular topics and lessons. By having the innovative and creative
approaches in teaching helps me to have the new teaching strategies in my classroom and
maintain the decorum of the class. The students must have the independent study as well that
helps them to retain and have good learning in the marketing course.
2.5
In the Kolb’s reflective cycle it helps the person to learn from their experiences and helps
to overcome from the areas where they are lacking. It consist of four stages that are concrete
learning, reflective observation, abstract conceptualization and active experiment of learning
(Idris, Din and Tajuddin, 2020). As the students were learning in the course of marketing I must
check their learning by taking the test. As the inclusive teaching and learning helps the students
to grow in the area of specialism in which they are learning. The behaviourism, cognitivist and
constructivism ate the three main learning theories. The teacher can use this theories in order t
have the effective teaching. This theory helps the teacher to have the efficient learning
programmes and have the proper study of individual’s ability. By this it helps the educators to
employ the various degrees and make them to grow in their life. Teaching must be focused on
the four stages on the learning cycle that helps me to know about the ability if the students in the
classroom.
6.1
As the teacher I used to use the literary things that include the written work and test. By
making the students to do the written work helps me to know how much they have learned in the
filed which they are learning. After having the written work the teacher must take the test of the
students that helps them to know about their learning. The language used while teaching is
according to the students that helps them to learn the things faster and helps them to grow. By
having the presentation or group work makes the students to learn the things faster (Molbaek,
2018). Group work is the best this makes the students to enhance their skills and make them to

grow in the marketing field. The students must have the proper knowledge of calculation and
calculations of the data that makes them to have good knowledge in the field of marketing and
accounting. I also used to have research on the various things related to this course that helps the
students to have better understanding and learning in the field of marketing. By using the intranet
I used to have learn on the different things and by this I make the students to learn more about
the marketing.
TASK B
3.1
Behaviour management plays a vital role in educational field because it guides students
how to behave. It is all about guiding people student’s behaviour towards appropriate ways of
behaving so that it can help them to achieve academic goals and professional goals in the future.
With the help of positive approach, the students can easily create learning environment by just
behaving positively and constructively. In short, it is essential to encourage child when they
behave in a good way rather than punishing then when they do something wrong. With the help
of model like Maslow’s Theory of Basic Needs, Herzberg’s Motivational Theory, one can
manage to understand the importance of behaviour in the learning environment. by using model
like Skinner, Kounin and Rodgers teachers can enhance the learning environment and build good
relationship with students.
It is necessary to provide them some effective models' knowledge such as Herzberg motivational
theory and Maslow theory of basic needs. With the help of motivational theory and behaviour
management at the same time in the classroom the teachers can easily create an appropriate
environment for learning to take place for the betterment. By this they can develop positive
behaviour among people such as mutual respect towards each other. By having herzberg
motivational theory the teachers can easily enhance students working productivity Kotni, V.D.P.
and Karumuri, V., 2018. A positive behavioural and mental health of people in the classroom can
allow people to work more productivity. By this they can maintain a positive outlook which
encourage healthy environment. According to this model, there are majorly two dimensions such
as motivation and hygiene which means supervision, promotion, salary and appreciation.
Motivation can make the working environment more productive in nature and committed
towards goals.

It is essential to focus on some important factors of behaviour management such as
previous experience of people working in the organisation, students learning in the classroom
have past experience etc. by understanding the behaviour management one can know about
individual needs and manage conflicts between people. With the help of skinner’s behavioural
theory one can understand that operant conditioning is responsible for a progress and success of
students through the stages of language acquisition. By having this theory, one can understand
how behaviour is learnt. Rogers model of behavioural theory says that it is mandatory for
students to know about the important of discipline in the classroom. Roger model is also known
and discipline model which is essential in the classroom and school wide behaviour
management. As a teacher, I use this model to make my students accountable for their own
behavioural choices (Kotni and Karumuri, 2018). Also, with the help of kounin model teachers
can focus on preventive discipline- strategies, methods and technique related to its which is
designed to prevent the occurrence of problems related to discipline in the very first place. As a
teacher, I understand that a good classroom management is totally depends on effective
management of lesson.
3.3
As a teacher of marketing, I believe that it is essential to create and maintain a safe and
positive environment in the learning area such as classroom. By doing so, I am able to enhance
the teaching and learning environment by using rogers model I have maintained discipline in the
classroom. With the help of safe, welcoming and inclusive classroom, I am able to give my
students a comfortable space where they can easily learn things effectively and feel confident
about themselves and learn to value each other’s. If teachers, consider about the safety and
positive environment them classroom environment will provide benefit to education and future
career of students and this is why I focus on positive reinforcement and skill development of my
students in order to motivate them for learning.
TASK C
2.1
With the help of initial and diagnostic assessments, leaners individual goals and preference
of learning can be developed. Diagnostic assessment is the systematic process of using multiple
measure which help me to identify the strengths and needs of students in a specific skill area
with respect to marketing (Csapó and Molnár, 2019). On the basis of that I am able to provide

instruction to address learning needs. As a part of programme, the selected assessment which I
am going to design is quiz and use of reflection in which students are allowed to reflect upon
their experience, feeling and describe about what more improvement is needed in learning
process (Theories, principles and models of assessment, 2022).
2.2
For the learner to make the learning better first the need will be analysed ad after that the
delivery model so that proper teaching can be provided to the students. In the current case the
teaching of English as a subject need to be conducted and the need of learner is to increase the
knowledge relating to use of English as a language (Napal Fraile, Peñalva-Vélez and Mendióroz
Lacambra, 2018). Further the delivery model will involve the direct teaching to the student so
that they can learn the basics of in better terms.
2.3
The individual goal of learner is to increase the knowledge relating to English as a
subject.
Further the need and learning preferences of the learner involves the fact that they want to learn
that how the knowledge of noun and verb can be applied within the speaking and writing.
Further the curriculum requirement involves designing the syllabus for the effective learning of
English course.
2.4
The opportunity for learners is to increase the working efficiency and knowledge of the
student relating to the use of English within the regular practice.
3.2
For establishing and sustaining a better and inclusive environment involves setting up of
proper plan in order to evaluate and analyse the working in better and effective manner. also
competitive spirit will be created with help of better competition and other activities for the
learning of English.
4.1
For this the resources required involves the blackboard, duster, chalk, marker and other
different tools and techniques for conducting the different types of the activities (Kaup and et.al.,

2020). Along with this different activities for learning will be used in order to improve the
knowledge of student relating to English.
4.2
Within the inclusive teaching the flexibility and use of technology is very important in
order to attain the need of the individual learner. For this the technology like computer, internet
connectivity and other will be used in order to train the student in better manner.
4.3
There are certain ways in which equality and value diversity can be promoted within the
teaching. For promoting equality the most important thing is to set the clear rules and goals so
that work can be managed in proper manner.
4.4.
Proper and effective communication needs to be done with the learner then the objectives
and need are being met in proper and effective manner. For this the model of communication is
being applied in order to provide for better and effective education to others. In order to
communicate, Berlo’s communication model of SCMR is being used (Schipper and et.al., 2018).
This model involves sender, channel, message and the receiver. Hence with this proper and
effective communication is being done within tutor and student.
5.1
For this the student need to implement the self- assessment such that they can improve
the learning in better manner. This is necessary because when the student will assess themselves
then this will be increasing the working efficiency of student and they will come to know about
their weakness and strength.
5.2
Proper flexibility and adaptability is being used while teaching to ensure that proper
knowledge is being imparted relating to English as a subject. For this the use of different tools is
being implemented like providing proper guidance relating to the current teaching pattern,
additional support, preparation for the assessment and many other different types of the strategies
are used.
5.3
For the tracking of the performance of the child different techniques are being used. The
most common is the taking of exams in order to ensure that proper learning has been developed.

Along with this different techniques involves observation records, different fun and learning
activities, session plans, recording, different educational quiz and other activities.
5.5
The own assessment practice has been taken into consideration for making the learning
more effective for the student. This is very necessary for the reason that in case it is not being
used then it will be affecting the working and learning of the student to a great extent.
6.2
In the end it can be stated that with help of proper planning the inclusive teaching is
being delivered to the learner and all the needs of learner has been met (Izard and et.al., 2018).
This is because of the reason that when the proper working is being ensured and application of
different types of the activities is implemented then this improves the working and learning of
the student in better and effective manner.

TASK D
4.5
As we all know that communication plays a vital role in learning environment so that it can
help students and teachers both understand about whether students are learning things properly
or not (Eleström, 2018). On the other side, teacher can know about whether they are able to
provide effective information to students or not. My delivery of inclusive teaching and learning
in such a way that it has provided a lot of support to my students. In learning process, it is
important to have open communication and clear language so that it would help students and
teachers both to understand each other. Without effective communication, one cannot achieve
learning and teaching process because it can hinder the learning environment. by using berlo’s
model of communication I am able to deliver the correct and true information to my students.
But I believe that one should understand the barriers of communication such as cultural
difference, lack of communication skills, emotional barriers etc.
5.5
Assessment plays a vital role in learning process because with the help of principles of
assessment such as validity, currency, reliability, efficiency, transparency and sufficiency I am
able to promote the learning environment in the classroom. Model like competency and black
and William model I am able to enhance the assessment practice into account to support my
students. By using behaviourism learning model I am able to form assessment practice which
helps my students to achieve their goals. I focus on summative assessment such as group
assignment at the end of every mid-term so that teamwork can be developed between students. I
use feedback method to know about whether my students are able to learn things properly or not.
7.1
Reflection play a vital role in learning process, by using reflective practice I am able to
create a good relationship with my students. With the help of model of reflection which is a
systematic and structures process that can be used by teachers to guide personal and situational
analysis, on the basis of that I am able to explain about feeling and experience in teaching field
in marketing. By using this model, I am able to make sure about skills learned by students and
know about beliefs (Adeani, Febriani and Syafryadin, 2020). I can reflect easily on strengths and
weaknesses and what more improvement is needed in teaching process by just using Gibbs

reflective model. Not only this, with the help of Kolb reflective model I am able to explain my
own experience, which is then I can review, evaluate and analysed very systematically in
learning process.
7.2
There are many ways to improve the practice in planning, assessing and delivering inclusive
teaching and learning. To improve I am focusing on creative a safe and positive environment in
which I allow my students to use feedback method in order to share their experience, knowledge
and skills. By using this method, I am able to create positive and strong relationship between
students where they can motivate each other and support each other to correct mistakes they are
making (Henning and et.al., 2019). Areas I need to ensure I continue to focus around is how I am
going to deliver my lessons to students and this needs to be decided within the phase of proper
planning. By using PowerPoint presentation, white board and videos I am able to structure a
lesson in the classroom. With this it will ensure students are actively engaged as well as cater for
those students who are struggling with understand PowerPoints.

REFERENCES
Books and journals
Adeani, I. S., Febriani, R. B. and Syafryadin, S., 2020. USING GIBBS’REFLECTIVE CYCLE
IN MAKING REFLECTIONS OF LITERARY ANALYSIS. Indonesian EFL
Journal. 6(2). pp.139-148.
Csapó, B. and Molnár, G., 2019. Online diagnostic assessment in support of personalized
teaching and learning: The eDia system. Frontiers in psychology. 10. p.1522.
Elleström, L., 2018. A medium-centered model of communication. Semiotica, 2018(224).
pp.269-293.
Engeness, I., 2021. Developing teachers’ digital identity: towards the pedagogic design
principles of digital environments to enhance students’ learning in the 21st
century. European Journal of Teacher Education. 44(1). pp.96-114.
Henning, F. and et.al., 2019. Gradient Gibbs measures for the SOS model with countable values
on a Cayley tree. Electronic Journal of Probability. 24. pp.1-23.
Idris, F., Din, W. M. and Tajuddin, M., 2020. Adapting Kolb’s Experiential Learning Cycle In
Enhancing Attitude And Skills Among Undergraduates Through
Volunteerism’. AJTLHE. 12. pp.122-39.
Izard, S. G. and et.al., 2018. Virtual reality as an educational and training tool for
medicine. Journal of medical systems. 42(3). pp.1-5.
Kaup, S. and et.al., 2020. Sustaining academics during COVID-19 pandemic: the role of online
teaching-learning. Indian Journal of Ophthalmology. 68(6). p.1220.
Kotni, V. D. P. and Karumuri, V., 2018. Application of Herzberg two-factor theory model for
motivating retail salesforce. IUP Journal of Organizational Behavior. 17(1). pp.24-42.
Molbaek, M., 2018. Inclusive teaching strategies–dimensions and agendas. International Journal
of Inclusive Education. 22(10). pp.1048-1061.
Napal Fraile, M., Peñalva-Vélez, A. and Mendióroz Lacambra, A.M., 2018. Development of
digital competence in secondary education teachers’ training. Education Sciences. 8(3).
p.104.
Paseka, A. and Schwab, S., 2020. Parents’ attitudes towards inclusive education and their
perceptions of inclusive teaching practices and resources. European Journal of Special
Needs Education. 35(2). pp.254-272.
Rahman, M. M. and et.al., 2020. Assessment of energy storage technologies: A review. Energy
Conversion and Management. 223. p.113295.
Schipper, T. and et.al., 2018. Developing teachers’ self-efficacy and adaptive teaching behaviour
through lesson study. International Journal of Educational Research. 88. pp.109-120.
Teo, P., 2019. Teaching for the 21st century: A case for dialogic pedagogy. Learning, Culture
and Social Interaction. 21. pp.170-178.
Online
Theories, principles and models of assessment. 2022. [online]: available through < https://start-
teaching.com/theories-principles-and-models-of-assessment/>