Individual Reflection Report: Team-Based Creativity and Innovation

This reflection report details a student's experience working in a group to address challenges faced by a supermarket company. The student highlights the application of the Applied Creativity & Innovation model, focusing on issues like long waiting times and inefficient shopping processes. The report discusses the student's role in generating ideas, evaluating them using an evaluation matrix, and navigating conflicts arising from differing opinions within the group. The student reflects on the learning gained about supermarket challenges and the importance of effective communication and collaboration in driving innovation. The report also mentions the relevance of the experience for future entrepreneurial endeavors and references key academic literature supporting the concepts discussed, such as the works of Anderson, Potočnik, Zhou, Amabile, Pratt, Auernhammer, and Hall.

Reflection report 1
The individual reflection is based on the way of working and behaviours while
working in a group consisting of 4 members. As a member of the group, I found myself
being a part of the supermarket company. I was assigned to work with three other group
memebrs and also discuss individually by providing opinions and ideas that could benefit the
business and allow for dealing with the challenges with much ease and efficiency. I also
made sure to communicate information about the challenges faced here, especially the issues
of higher waiting time at the supermarket chains and elongated shopping process due to
waiting in queues at the checkout counter. This helped us to tackle the issues in a
collaborative manner and put efforts on managing change, furthermore generate new ideas
and assess those to make a final decision in end. Anderson, Potočnik and Zhou (2014) opined
that the success innovativeness of an organization is reliant on the effectiveness of the
evaluation methods that are being considered by the ventures for further development.
According to me, I personally think that the Evaluation matrix could be a viable and effective
method to assess the relevance of these ideas provided by me as well as the other members
present in the group. This helped in comparing the benefits that can be delivered by
implementing those ideas and transforming those into relevant solutions, furthermore ensure
overcoming the issues with much ease and efficiency. There were few challenging situations
faced by me while working in the group, because the ideas and opinions of each of the group
members differed, which also created conflicts and misunderstandings. I, though, managed to
communicate properly and made sure that all the aspects are discussed to develop innovative
solutions to the problems, furthermore ensure smooth business functioning and generate ideas
that could benefit the business to achieve the desired results in the end with much ease and
effectiveness (Amabile & Pratt, 2016). I have learned about the various changes that
supermarkets face nowadays, which could also help in understanding the scopes and

opportunities required to attain success and profitability on business, furthermore assist me to
become a successful entrepreneur in the future too (Auernhammer & Hall, 2014).
References
Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and
innovation in organizations: Making progress, making meaning. Research in
Organizational Behavior, 36, 157-183.
Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding
framework. Journal of management, 40(5), 1297-1333.
Auernhammer, J., & Hall, H. (2014). Organizational culture in knowledge creation, creativity
and innovation: Towards the Freiraum model. Journal of Information Science, 40(2),
154-166.